<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress.com" -->
<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
	xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd"
	xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
	xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"
	xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"
	>
<url><loc>https://tushnet.com/2026/05/22/lanham-act-requires-less-in-the-way-of-injury-from-competitors-than-california-fal-ucl/</loc><news:news><news:publication><news:name>Rebecca Tushnet</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-05-22T13:17:02+00:00</news:publication_date><news:title>Lanham Act requires less in the way of injury from competitors than California FAL/UCL</news:title><news:keywords>false advertising, standing, california</news:keywords></news:news></url><url><loc>https://tushnet.com/2026/05/22/high-sugar-content-doesnt-make-breakfast-essentials-name-or-health-claims-misleading/</loc><news:news><news:publication><news:name>Rebecca Tushnet</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-05-22T13:16:55+00:00</news:publication_date><news:title>high sugar content doesn&#8217;t make &#8220;Breakfast Essentials&#8221; name or health claims misleading</news:title><news:keywords>false advertising, fda, preemption, consumer protection</news:keywords></news:news></url><url><loc>https://tushnet.com/2026/05/22/plaintiff-can-use-ucl-against-healer-claiming-advanced-degrees-and-magical-powers/</loc><news:news><news:publication><news:name>Rebecca Tushnet</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-05-22T13:16:50+00:00</news:publication_date><news:title>plaintiff can use UCL against healer claiming advanced degrees and magical powers</news:title><news:keywords>false advertising, consumer protection</news:keywords></news:news></url><url><loc>https://tushnet.com/2026/05/22/unauthorized-sales-of-books-as-new-dont-violate-the-lanham-act-even-with-default/</loc><news:news><news:publication><news:name>Rebecca Tushnet</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-05-22T13:11:25+00:00</news:publication_date><news:title>unauthorized sales of books as &#8220;new&#8221; don&#8217;t violate the Lanham Act, even with default</news:title><news:keywords>false advertising</news:keywords></news:news></url><url><loc>https://tushnet.com/2026/05/21/toddler-drink-plausibly-misleads-about-suitability-as-next-stage-after-infant-formula/</loc><news:news><news:publication><news:name>Rebecca Tushnet</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-05-21T12:51:40+00:00</news:publication_date><news:title>&#8220;toddler drink&#8221; plausibly misleads about suitability as next stage after infant formula</news:title><news:keywords>false advertising, consumer protection</news:keywords></news:news></url><url><loc>https://tushnet.com/2026/05/21/complete-nutrition-claims-for-supplements-are-obviously-untrue-but-glp-1-related-claims-could-live-again/</loc><news:news><news:publication><news:name>Rebecca Tushnet</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-05-21T12:46:39+00:00</news:publication_date><news:title>&#8220;complete nutrition&#8221; claims for supplements are obviously untrue, but GLP-1 related claims could live again</news:title><news:keywords>false advertising, consumer protection</news:keywords></news:news></url><url><loc>https://tushnet.com/2026/05/21/it-doesnt-infringe-to-use-a-similar-concept-in-ad-photos/</loc><news:news><news:publication><news:name>Rebecca Tushnet</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-05-21T12:46:33+00:00</news:publication_date><news:title>it doesn&#8217;t infringe to use a similar concept in ad photos</news:title><news:keywords>false advertising, copyright</news:keywords></news:news></url></urlset>