Monthly Archives: March 2014

Taco Bell endorsed by Ronald McDonalds

H/T Deborah Gerhardt. Via AdAge: Ronald McDonald loves Taco Bell’s breakfast. That’s what Taco Bell is saying in its campaign introducing its biggest menu rollout yet. The Mexican food chain located a slew of actual Ronald McDonalds and got them … Continue reading

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use of an established mark as false advertising

Topek, LLC v. W.H. Silverstein, Inc., No. 12–cv–494, 2014 WL 1124311, 2014 DNH 060 (D.N.H. Mar. 20, 2014) This colorful business dispute caught my eye because “false advertising through use of a trademark” cases are so rare, and this opinion … Continue reading

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We all stand: Static Control can sue

Lexmark International, Inc. v. Static Control Components, Inc., No. 12–873 (March 25, 2014) Justice Scalia, writing for a unanimous Court, affirmed the Sixth Circuit, in the process articulating a new standard: “To invoke the Lanham Act’s cause of action for … Continue reading

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ASA approves Microsoft’s ad accusing Gmail of creepy spying

Microsoft Corporation, No. A13-251580: Microsoft ran an ad beginning, “Ymay ivatepray e-mailway isway onway ofway eirthay usinessbay.” It continued: “Pig Latin may be hard to understand, but you probably need it if you use Gmail, because Gmail scans every word of your … Continue reading

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I feel so extraordinary: Lexmark affirmed

Here.  My first Supreme Court citation!  And approving, no less!  More later.

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show me how you do that trick: magic performance copyrightable, infringed

Teller v. Dogge, No. 12-cv-00591 (D. Nev. Mar. 20, 2014) Teller sued Dogge for infringement in two YouTube videos offering to sell the secret to a signature Teller illusion, Shadows.  This illusion consists of a spotlight trained on a vase … Continue reading

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Misleading health plan names

NYT on how health plan names confuse and deceive consumers.

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