Category Archives: Uncategorized

Elsevier’s “peer review” claims are commercial advertising, but not shown false or connected to P’s harm

Global Plasma Solutions, Inc. v. Elsevier LTD, 2026 WL 3168613, No. 3:22-CV-00034-KDB-WCM (W.D.N.C. Oct. 22, 2026) Wow, a case where Elsevier is entirely in the right. GPS alleged that its air purifier business was greatly harmed by a defamatory article … Continue reading →

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Quince quashes consumer suit; reasonable consumers must scroll a bit to understand comparison to “traditional retail”

In re Last Brand, Inc. d/b/a Quince Pricing Litig., 2026 WL 3151517, No. 25-cv-09780-EMC (N.D. Cal. Oct. 21, 2026) Putative class plaintiffs sued Quince under the consumer protection laws of nine states (California, Connecticut, Florida, Illinois, Massachusetts, New Jersey, New … Continue reading →

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Google gets 230 protection for fraudulent apps in Google Play

Hemry v. Google, LLC, 2026 WL 2909299, No. 26-cv-01611-PCP (N.D. Cal. Sept. 28, 2026) Hemry downloaded a fraudulent investment app, Watsans, from the Google Play Store, Google’s main avenue for Android operating system smartphone users to download third-party applications. He … Continue reading →

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court refuses to recognize Lanham Act false advertising contributory liability

CarShield, LLC v. Pelican Investment Holdings, LLC, 2026 WL 2920868, No. 4:25-cv-01566-MAL (E.D. Mo. Sept. 29, 2026) The parties compete in the market for car extended warranties. CarShield alleged that most car extended warranties involve multiple actors, from the seller … Continue reading →

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Kalshi’s gambling services aren’t so clearly illegal as to make its offerings false advertising

Ho-Chunk Nation v. Kalshi Inc., 2026 WL 2676018, No. 25-cv-698-wmc (W.D. Wisc. Sept. 11, 2026) [Discussing only false advertising aspects; other aspects of this case, which are about tribal power to regulate Kalshi and its ilk, are more important, but … Continue reading →

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court finds “dupe” label probative of intent to confuse and likely confusion

Sol De Janeiro USA, INC. v. MCoBeauty Pty Ltd, 2026 WL 2937438, No. 24-cv-8862 (ER) (S.D.N.Y. Sept. 30, 2026) Sol sued MCo, its competitor in the market for cosmetics, for false advertising, trade dress infringement, and unfair competition by copying … Continue reading →

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materiality divides false advertising and TM once again even with explicit falsity about official partnership

Chicago Cubs Baseball Club, LLC v. Dunican, No. 24-cv-05086, 2026 WL 2937177 (N.D. Ill. Sept. 30, 2026) The Cubs play at Wrigley Field, a historic open-air ballpark. They sell tickets and incur significant expenses to operate Wrigley Field. Defendant Wrigley … Continue reading →

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Google’s alleged misrepresentations about sophisticated ad tech weren’t “consumer-oriented” under NY GBL

In Re Google Digital Advertising Antitrust Litig., Nos. 21-md-3010 (PKC), 21-cv-3446 (PKC), 23-cv-5177 (PKC), 21-cv-7034 (PKC), 23-cv-1530 (PKC), 2026 WL 2942363 (S.D.N.Y. Sept. 30, 2026) As the caption indicates, this is mostly an antitrust case, which means it’s amazing that … Continue reading →

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consumer suit against kratom seller proceeds on failure to disclose theory

Cheswick v. Mitra-9 Brands, LLC, 2026 WL 2949413, No. 1:25-CV-6795-LTS (S.D.N.Y. Sept. 30, 2026) The court allowed NY consumer protection claims against a kratom seller to proceed. Kratom is “a plant-derived substance that affects the human body in a manner … Continue reading →

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Court sours on WSI’s claims against Quince

Williams-Sonoma, Inc. v. Last Brand, Inc., 2026 WL 2970363, No. 5:25-cv-10118-EJD (N.D. Cal. Sept. 30, 2026) Williams-Sonoma (WSI), which also owns Pottery Barn, West Elm, and Rejuvenation, sued Last Brand, commonly known as Quince, for state and federal false advertising. … Continue reading →

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