IPSC Breakout Session 5, IP, Politics & Identity

Intellectual Property and Political Identity, Barbara
Lauriat

IP features some strange bedfellows, going back as early as
we can find about patent & ©. Project: a book on Intellectual Property
& Victorian Inquiry, examining Royal Commissions on Patent & Copyright.
Reform and even abolition were debated. Both Whigs and Tories struggled to fit
IP into their political identities—not just ideologies but how they saw
themselves.

Communism/socialism: Focus on the role of public interest
and underlying communitarian principles. Limiting © to lifetime of author was
communitarian. Also focused on personal nature of the labor—so socialists could
say that the work of the mind was different. But Herbert Spencer made the same
argument from completely opposite political beliefs.

John Stuart Mill changed his views over time a bit. Started
out very pro-patent as an exception to anti-monopoly, but in his discussion of
communism he carved out invention as a potential area where invention would
still happen b/c it’s a naturally agreeable thing to do. Cut from the next
edition of Principles of Political Economy, though.

Suffrage was also connected to property ownership. Largely
uneducated mechanic could become a voter through invention. So wide availability
of patents could be seen as democratizing, and Dickens distinguished support for
patenting from support for Chartism.

IP and free trade was also part of the discussion.

Lessons: don’t assume the audience agrees on the fundamentals.
Adapt arguments for different audiences. People did change their minds
when arguments appealed to their political identities (forget about political
theory). Free traders who opposed patents suggested rewards/prizes; this seemed
to involve more gov’t regulation and so practical arguments pushed that faction
into further & further extreme positions that eventually failed.

Christian Nationalism and IP, Lucas Osborn

Definition: a political ideology that seeks to entangle
Christianity with political life. Heavy version: Being a Christian is very
important to being truly American; it is very important that the US president
be Christian; the Bible should have at least some influence over US law; and
when the Bible conflicts with the will of the people, the Bible should have
more influence. Only about 3% of Pew respondents endorsed all 4 propositions.
Lighter version: about ½ of Americans say laws should be influenced by Christian
morals.

What would this mean for IP? Depends on the kind of Xianity.
Looked at Biblical principles important in theories of property.

Imago Dei: Genesis—“let us make man in our image, after our
likeness.” G-d is a creator, so that’s an area of overlap. Dominion mandate: humans
have dominion over all the earth. Caretakers/stewards of creation in ways
different from other animals.

Private property: Exodus: thou shalt not steal. Dominion
mandate is consonant w/private ownership. Property rights viewed as necessary
for human flourishing and social stability—humans are bad and selfish, so
private property provides a structure to control our worst natures. The Bible
supports giving people the fruits of their labor, whether wages or property rights.

Examples: start from that foundation and yet come to pretty
different conclusions. Ruth Okediji: Is
the Public Domain Just?
v. James Edwards: To Invent Is Divine.

Okediji: private property is in tension w/, though not irreconcilable
with, stewardship. Need conception of what it means to be human to shape
sustainable conditions for flourishing life. Edwards: mass flourishing
coincides w/private property rights.

IP Rights: Okediji says that optimal production of knowledge
goods is important, but so is optimal consumption. Stewardship includes private
rights and service to others. Edwards: private ownership is what you
need—leaves service to others outside bounds of legal duties.

Okediji: need ongoing assessment of IP law, including
traditional knowledge. Edwards: Founders were right, should broaden patentable
subject matter, make injunctions easier to grant, affirm that patents are
private property, not government grants.

Takeaway: Xianity doesn’t get you to a 20-year patent term
or automatic injunctions, so be careful. What would Xian IP look like? You can
imagine limiting © protections for obscene, pornographic, and potentially
blasphemous content, though they also profess respect for the First Amendment.
False witness: you could imagine strengthening attribution rights.

Patents: reintroduce/strengthen moral limits on patents.

Fred Yen: creators/inventors have unpaid debts to inventors/creators
before them. What does that mean for their rights going forward?

Rosenblatt: were our laws written by Xian nationalists to
start? [Or deists?] Tam & Brunetti seem to move away from this. In modern rhetoric,
Xian nationalism isn’t just the Xian part but also the nationalist part/white
nationalist. National treatment seems vulnerable; internationalism does seem
vulnerable too. [which would also have implications for traditional knowledge]
Do you care about theology or Xian nationalism?

RT: I don’t see why these are Xian instead of moral views w/Xian
characteristics and I say that advisedly b/c China does all these things
(limits patents on moral grounds, bars obscenity/sexual material, etc.). We can
plug in lots of moral frameworks to these propositions. Compare Pope’s recent
pronouncements which do seem to make claims about what Xianity requires in
substantive output.

Zahr Said: how much work is G-d doing in this project?
Versus self-regarding system imposing majority’s views. Musk’s tech
libertarianism is another possible comparator.

Q: human chimeras/patents on parts of humans—what perspective?

Q: could argue that injunctions should not be allowed b/c
you’re not an owner but a vessel for G-d’s creation and thus shouldn’t control.

Trans Patents, Andrew Gilden (with Sarah R. Wasserman Rajec)

Inventions that cover gender-affirming care or other inventions
with potential for trans people. Patent texts can be archival—how tech is
viewed then; as speculative visions for culture; as strategic parts of
sales/FDA approval pitches; and as political—vehicles for shifting social norms
around taboo topics, such as patents for recreational cannabis granted long
before many states legalized.

Political backlash against trans people has often focused on
denying them technology, so patents are relevant. Patents using terms that
expressly recognize trans people and sex/gender reassignment: 372 granted
patents, 3 in 1980s, 4, in 1990s, 7, in 2000s, 112 in 2010s, and 246 since
then. Even though trans people and trans-affirming care have been around for a while.
Primary focus on trans population: 21; intended users 196; remainder otherwise
incidental/cited. Topics: Hormone therapy, phalloplasty, vaginoplasty, breast augmentation,
breast concealment, genital concealment, clothing, sexual devices, other health/pharma,
AI, and data processing.

Trans people often presented as one of many populations who
benefit from claimed invention—methods for treating excess androgen skin
changes can help w/PCOS, etc. Or “there are many reasons that people bind their
breasts.”

Patentees rely on studies focused on trans people/bodies.
Even if trans people aren’t disclosed as target population, trans/cis medicine are
inextricable from each other.

Some patentees emphasize uniqueness/unique needs of trans
people, whether anatomical or social. Sets up claims limited to trans people as
point of novelty. Also nods to consumerism—an underserved marketplace (e.g.,
genital concealing underwear for trans women; shopping recommendation system
that imagines trans women looking for shoes).

So far, no noticeable drop in grants under Trump 2.0. But:
FDA warning letters to chest binder retailers, distributors, and manufacturers.
Some recipients of the letters had granted patents.

State and marketplace are vying for control over transgender
existences. Control over gender expression: property rights can be tied to
gender identity; infringement could require jury to find that user is a “trans
male.” Disconnect b/t patenting and commercialization—patentees who offer
various treatments to cisgender population but have patents for trans
populations.

Patent activity maps poorly onto history of innovation in
transgender medicine, but may reflect perceived social change or help measure
cultural anxiety—patenting activity closely matches rise in mainstream
awareness & fear/backlash. Rhetoric mirrors that in other areas of law
& politics: opponents fear experimental/off label gender-affirming care;
equal protection arguments about state denying trans people access to care
available to everyone else; due process arguments about need for access to
gender affirming care.

Said: what about coded references? E.g. medical codes can be
changed by sympathetic doctors; there might not be explicit acknowledgement.

A: yes, we are tracking a bubbling to the surface.

Rothman: look for patents in the same spaces that don’t use
the magic words.

A: Scandinavia would be a place to look there.

Rosenblatt: can this tell us anything about trans self-help
and user innovation? Medicalization is partially good but also has big
downsides.  

The Value and Values of Patent Ideology, Tejas Narechania

One view: there’s a perfect number of patents that’s just
right. His view: there’s no pure vision of patent law. There are multitudes
that are incommensurable, irreducible to utils; these are necessary and
desirable outgrowth of living in a free & plural society.

Founders: innovation, national security, morality (or even
natural rights), distributional concerns—all the policy considerations were
there at the beginning.

The State Law of Federal Patent Enforcement, Paul R.
Gugliuzza

State bad-faith statutes: motivated by mass demand letter
campaigns by bottom feeder trolls against end users. Effect: reduce cost
asymmetry b/t accused infringers and NPEs. Permit finding bad faith based on inadequate
info, lack of investigation, false/misleading statements/ unreasonable
deadlines/settlement demands; some laws apply only to suits against end users
or by NPEs.

Key issues that have repeatedly arisen: who can sue and
where? Personal jurisdiction via demand letters; federal subject matter
jurisdiction over state-created claim? One of these cases has finally reached
the Fed Cir. Should courts imply a private right of action where the state laws
aren’t explicit? Otherwise it’s left to state AGs with resource &
collective action constraints.

What conduct is regulated? Core version is bad faith
assertion—but courts have disagreed over what constitutes an assertion or
demand letter—analogy to declaratory judgment standing.

Courts also differ on what will ultimately establish bad
faith—is including a claim chart evidence of good faith or should the court examine
the claim chart for misleadingness/correctiness?

The preemption overlay: objective baselessness as a prerequisite,
according to the Fed Cir. Bad faith is not enough if it’s just subjective and
the underlying infringement theory was not objectively baseless. Resembles the
Fed Cir’s tests for willful infringement and attorneys’ fees overturned by the
Supreme Court, so should this test survive?

Remedies: actual damages from assertion, statutory damages,
attorneys’ fees for the bad faith litigation (against anyone involved in the
assertion), and bonds.

What about anti-abuse measures for assertion of the statutes
used abusively? Reverse fee shifting. Doesn’t like categorical exemptions based
on patent asserter identity. Geographic gaps—California and other states don’t
have these.

from Blogger https://tushnet.blogspot.com/2026/08/ipsc-breakout-session-5-ip-politics.html

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IPSC Breakout Session 4, Design, Trademark & IP Boundaries

Backdoor Trade Dress, Rachael Dickson

Strange things are afoot at the PTO. Applications for line
drawings of specific products. They are not configuration marks for the product
design. They’re just design marks. In addition to the usual TM registration
requirements, configuration marks raise two concerns—functionality and what
level of distinctiveness is required. Product design requires acquired
distinctiveness, and PTO usually requires significant evidence to allow a registration
for product design, not relying on 5 years of exclusive use.

Some have received failure to function refusals: a drawing
of ear loops: mark drawing is filed in form & style customary for
configuration marks; consumers not used to it; also refused on 2(d) grounds b/c
Loop has a registration for the configuration (as well as a design patent).

Backdoor trade dress risks skating past PTO w/o showing
acquired distinctiveness or nonfunctionality; description doesn’t include limitations.

RA easily found 100 examples; estimate of 100s more. Common
issues: descriptiveness, failure to function, 2(d) if the maker has a
configuration mark. But also: regularly approved for publication/registration;
found 39 already registered.

Overall, PTO doesn’t have a clear reason to refuse these
types of applications. There’s no “we suspect you’re going to do sketchy things
w/this” refusal.

Backdoor trade dress application types: (1) designs
identical to at least 1 goods listed, (2) related to goods listed, (3) designs
unrelated to goods listed. (1) should get a descriptiveness refusal. Lots of
marks clearly taken from images online: app for projection screens taken from an
Amazon product listing. Another with a toy caterpillar for children’s toys.

(2), e.g, a drawing of a nonstick pan for oven mitts. Lavalier
mike for guitars.

(3) Water fountain for toys.

Why? Possibly takedowns. Reg (now cancelled) used to file
infringement notice on Amazon against magnetic hooks sold by another party, Smukmagnet.
Smukmagnet has a design patent though and so it filed a cancellation.

Manufacturers do think this is what’s happening: TTAB
opposition on a soccer ball shaped light; another example of a design for a
child’s tablet. Almost all the applications are from China. Amazon doesn’t do
any scrutiny.

Can design marks be legitimate? Maybe, for identical/related
designs. But is this a TM function instead of ornamentation or indicating what
the product is?

Of course there are product design marks that sort of
resemble other objects, the Taco Bell bell etc but those aren’t line drawings.

Problems: obtain trade dress style protections on online
platforms w/o having to meet trade dress requirements; allows monopolization over
functional elements or nonfunctional elements owned by others.

What next?

Mark McKenna: Is this an actual competitive problem? This
depends on whether they’re being used to assert rights. What we know so far
suggests this might be the tip of an iceberg. Also the gameability of the PTO
process. Configuration mark-based 2(d) refusals is implicitly suggesting that
design marks are enforceable against configuration marks and vice versa, which
might be the wrong message: the drawing of the product shouldn’t cover the
configuration of the product—but also vice versa! [Though the necessity of
secondary meaning for the product configuration might provide an important
constraint there.]

Sarah Burstein: can we make them disclose that they’re not
configuration marks?

A: already a lot of boxes to check; some of the apps already
say this is not a configuration mark. PTO doesn’t do much unless there’s 1000s
of applications.

Jennifer Rothman: Is this a trade dress problem or a PTO
registration problem? PTO registers many things that shouldn’t be registered.
Why? B/c they have time constraints and an orientation to help applicants
succeed (except for 2(d)). If there’s no opposition, it’s probably going to get
registered even if it shouldn’t. That’s the bigger problem. AI may make it worse.

What do we mean by design marks? It’s always challenging b/c
logos are design marks and trade dress is also design marks. So we need clearer
definitions. [Design of versus design on?]

A: they’re trying but there are new schemes every couple of
years or so. [This is what I plan to write about—the general implications of
that cycling/whack-a-mole.]

Ramsey: this could be an opportunity to develop failure to
function doctrine—there are expressive uses, decorative uses, and possibly
puzzling uses like this!

Backdoor Copyright, Sarah Fackrell

SCt has worried about backdoor patents through © or TM. We
should also be concerned about design patents used to get backdoor ©. The
conventional wisdom is that copyright is stronger than design patent. © is instantaneous
(design patent not); cheap (free/low v. five figures); term; broader. But the creativity
threshold for design patent is lower, and there’s no separability doctrine. We’re
seeing this especially in the area of graphical user interface designs. Many of
these would be below-Feist designs.

USPTO has also engaged in expansion of subject matter. In
1996s PTO started accepting GUIs; 2006 started accepting animated GUIs; 2026
disembodied designs including projections, holograms, and virtual/augmented
reality. Statutory text, what text?

Statutory text: “new, original, and ornamental design for
an article of manufacture
.” Not just a design: a design for an article of
manufacture. The PTO doesn’t care. A projected keyboard, the PTO says, is a
design for a computer b/c it is produced by a computer. Does not compute! Side
note: it’s not clear that machines are articles of manufacture.

What’s going on? (1) avoiding limits on © and TM. Lawyers
are very clear about this. Avoid fair use (though Egyptian Goddess constrains
scope). (2) structural story: a small group of attorneys with interests. (3)
harmonization claims—e.g., Singapore protecting designs for non-physical
products. Those lawyers are lobbying lots of offices—once they got Singapore to
act, they used it as a beachhead. (4) financial incentives—design patents make
money for PTO/lawyers and securing © does not.

Who cares? Institutional issues! Hard to challenge this.
First PI decision was 2024 even though 1996 introduced GUIs; competitors like Samsung
won’t challenge b/c they want their own GUI design patents.

Constitutional issues: First Amendment; progress clause. Why
isn’t a movie design patentable subject matter?

Doctrinal: simultaneous move to destroy Egyptian Goddess
test which has kept the scope of design patents narrow. Patent owners arguing
for substantial similarity instead.

There’s a history here—projected designs have existed for a
long time.

RT: (1) You weren’t worried about avoiding fair use. But: Why
isn’t your presentation infringing since it comes from a computer? (2)
literature on this international phenomenon—arbitrage—w/© e.g. term extension.
(3) Larger literature on tech bro fantasies of dematerialization of value?

A: there was an assertion of rights by the KKK in a design
patent that shows the potential risks.

McKenna: claims of people being “left out” by the system—what’s
the story they’re telling about the gap?

A: mostly they leave that out. She’s a thorn in their side
b/c she keeps saying “why not assert ©?” The stories have changed b/c the early
claims were “this is new and unprotected.” But it’s more now: these are
designs, we should get design patents.

Ramsey: textualist moment bolsters your statutory argument.

A: in Samsung, the Court says “article of manufacture is
anything made by hand or machine,” and that might be read to encompass projections.

Q: if designs are sub-Feist, how are they novel?

A: a whole paper on
that!

Quantum Trademarking, Sayoko Blodgett-Ford

Uncertainty principle: it’s impossible to simultaneously
know precisely both the legal boundaries of a TM and how such boundaries are
changing. Entanglement: TMs that share at least one boundary area are
connected/entangled. Doesn’t mean that they infringe. Axes include mark, goods,
fonts, logo design, etc.

Superposition: TM boundaries occupy all and no available locations
simultaneously and probabilistically. Collapse: TM boundaries are forced into a
location in a specific legal context, at a particular time, by a particular
observer. E.g., which designs were actually used in commerce by Apple
computers? Apple Corps (Beatles music label) share boundaries, not just word
mark but multicolor apple logo, and video laser discs featuring music share
boundaries w/computers.

Fred Yen: is this an insight from quantum physics or a more
general insight that measurement involves displacing an object in general? If
we don’t carefully define the metaphor it may not be helpful. Related: when we
use the word “measure”—the position of the TM does not exist prior to a
declaration from a court—this measure can’t be taken w/o litigation. Entanglement—the
problem of what happens as marks move towards each other “geographically.”

Jennifer Rothman: Do decisions actually fix position? Not
sure there’s any location in most cases. There’s a dispute and there may be
decisions that make it more likely the mark is “in” a particular location, but
they don’t pinpoint the boundaries of the mark.

A: due to the uncertainty principle.

RT: consider the effects of registration v. litigation.
Registration has different features that try to avoid some of these uncertainties,
e.g. the word mark in standard character form that doesn’t care about font
etc., the list of goods & services that don’t care about channels of trade,
nationwide scope that doesn’t care about actual business.

Cumulative Marks, Jim Gibson (with Chris Cotropia)

Problematic marks often are not the first mark on the
product/service; authorities aren’t often careful about the secondary meaning
evidence. Timberland case is an example of doing it right in the US: these
claimed features are not shown to have secondary meaning b/c they always travel
with a better-known mark even if the evidence would otherwise suggest secondary
meaning.

“Limping” marks in the US. But wants a doctrinal hook for
looking at “cumulative” marks differently. Example: Hershey’s—able to enjoin
Art Van, where the cumulative marks do all the work in stopping the use b/c
there’s no use of Hershey’s. Many examples are product packaging/product
design.

David Barnes in 2009 advocated 1 trademark per source. That’s
pretty radical, but Dannon at one point had registered marks for Dannon, “live
& active cultures,” “light & fit,” and “7 benefits” all on the same
yogurt container, which is probably a bad idea. If there are already existing
well-known marks for these brands, then the benefits to consumers are less
weighty; just as we think you need evidence to show secondary meaning for
descriptiveness but we presume it for arbitrary marks you might consider requiring
more for secondary marks.

Most problematic: low marginal benefit, high cost to competitors:
the configuration of the Hershey bar. Least problematic: high marginal benefit,
low cost to competitors: Tapestry Collection by Hilton (helps you place the
instance on the spectrum of Hilton quality). Tertium quid: some marginal
benefit, some cost—the Nike swoosh versus the word mark Nike.

Could ratchet up renewal fees for overlapping claims. We
could also adjust protection & enforcement side.

Ramsey: recent JDI decision in 9th Circuit shows potential:
careful attention to what about the JDI trade dress was famous and only allowing
dilution protection for that, not for “old No. 7” on its own.

from Blogger https://tushnet.blogspot.com/2026/08/ipsc-breakout-session-4-design.html

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IPSC Breakout Session 3 Trademark Confusion & Consumer Perception

Trademark Confusion as a Matter of Law, Andrew Michaels

Is infringement a proposition about the world, or about the
law? Fact: an empirical predictive question about the world. Law: a normative
judgment about whether there should be legal responsibility—is the confusion
likely enough that we should find infringement? 2d/Minority view: Q of law
based on underlying facts. 9th and majority view: Q of fact reviewed for clear
error. 9th said that LOC decisions have “limited precedential value” b/c they
stand on their own facts, reducing the need for de novo review. But that might be
a reason to treat it as a Q of law to get more consistency and predictability.
Issue of law would make it easier to decide on SJ/without trial, compared to
claims that SJ should usually be avoided.

Judges and juries are thought to be good at different
things. Jury: community; judge: compare with other cases/predictability
allowing businesses to order their affairs more easily. Easier to decide on SJ:
might help prevent bullying of parodists, other users.

Appellate v. trial court: underlying factors of intent,
actual confusion might be better assessed by trial court; balancing/weighing of
factors and legal comparison might be more suited for appellate court. Some
factors may be more factual: evidence of actual confusion; intent (witness testimony/credibility).
Similarity of marks should be legal because the jury has to ask “compared to
what?” whereas the court can look at other cases. Same with products. Strength
of mark conceptually should be Q of law; commercial strength is a matter of
fact for witness testimony.

Lisa Ramsey: Matal v. Tam—constitutional issue exists, and
LOC is a speech protective doctrine, implicating Bose. JDI even says that MTD can
be ok because of contextual considerations. If it can be resolved on a MTD, it
can be a Q of law.

RT: Bose v. Consumers Union on de novo review when the facts
have constitutional significance. On the “compared to what” for similarity of
marks/similarity of products? the theory is “similar enough that consumers are
likely to confuse them.”

James Dabney: time was that likely confusion would be enough
for an injunction, not damages or disgorgement; now things are different.

Google v. Oracle—is this legal or factual? Similar issue of
mixed question of law & fact.

Q: right to jury trial?

A: could ask them questions about the factors; could ask for
an advisory jury verdict, which they do a lot for patent obviousness/did with
GvO. Multifactor=often an issue of law.

McKenna: LOC factors were made up; makes it feel more fact
bound b/c courts think they have to walk through the factors even when they are
ill-fitting. The legal standard is supposed to be: substantial number of
reasonable consumers. Look at negligence where courts are more willing to grant
SJ because they are more willing to consider what reasonableness is.

Factors and Fictions: The Empirical Collapse of the
Likelihood-of-Confusion Test Across the Federal Courts, Thomas Reichert

Every circuit makes the same 4 commitments: (1) the test is
flexible; bright lines misfire; (2) no factor is dispositive; (3) the set is open
so you can bring in other considerations/add factors; (4) provides structure and
allows appellate review. But: How often is this true?

Used an LLM to read every confusion opinion 1970-2025,
temperature set low to inject less randomness, and ask whether the court
considered a factor and how strongly it favored/disfavored confusion. The model
is not trying to judge factor weight itself, just trying to identify what the
court said about how the factor weighed. Around 11,000 opinions analyzed.
Courts analyze 6.35 factors/case; only 40% consider them all.

Hand audited 1002 codings; 97% agreement on weight and 100%
on direction.

The key factors: similarity of marks and proximity of
goods/services. If both favor confusion, predict confusion; if both don’t,
predict lack of confusion. Can predict 93.5% of every federal TM case. Consistent
across circuits and time, though less in 8th circuit where the case count is
small, and there’s a dip in the 90s (his hypothesis is domain names). The other
factors operate as “structured overrides.” Defeaters are where both factors
favor confusion but the court finds none. A lot of cases: no actual confusion,
high buyer sophistication, good faith adoption, and weak mark strength. Substitutes:
a predicate factor was weak/divided, but confusion found anyway: strong/famous
mark; bad faith intent.

The test is already hierarchical. Courts should say so.
Appellate practice wrongly rewards factor by factor mark. Could right size
discovery/do less initial discovery. Tell juries the machinery: model jury
instructions in 9th Circuit already tell juries what weighs more and we could
do more.

Could apply the same questions to © fair use; sentencing.

Betsy Rosenblatt: has been done for © fair use—you may not
want to reinvent the wheel. But one interesting thing about © fair use that
might or might not match w/TM infringement is that how one comes out on
transformativeness tends to predict how the case comes out. It doesn’t mean
that transformativeness is the whole game; but it influences how the other
factors work rather than rendering them unimportant. In general we may want
those other factors to be doing more work than they’re doing, not less. You may
have identified a problem rather than a solution. Should juries perhaps pay
more attention to sophistication? Right now they don’t have a good definition.

Should parody be a special case b/c the factors work differently?

Q: Fed Cir has criticized TTAB for relying too much on
similarity, so that result is pretty funny (the Fed Cir was most likely to rely
on the 2).

McKenna: it’s not that the other factors just come out—the question
of how much similarity there is b/t marks and goods are not found in nature. It’s
not a © comparison. All the other information is just influencing the judgment
about similarity. It’s context for which you understand levels of similarity,
informed by all the other information. So sequencing discovery would be
difficult b/c you’d be ruling out the contextual information you need to make
judgments about similarity of marks and similarity of products.

A: we’re measuring the opinions, not the reasoning process.

McKenna: sure, but your prescriptions make assumptions about
how the reasoning works.

A: Crowding in the market can definitely change similarity assessments.

Q: if courts were honest and said it’s a 2 element test,
with a determination made through a bunch of subfactors, would that work
better?

A: that’s the next paper. You can create a flowchart of how
to do the analysis with substitutes/defeaters. You could do a burden shift! [Burden
of production I assume, not burden of proof.]

Ramsey: dilution doesn’t consider relatedness of goods—does that
matter?

A: didn’t look for any correlation w/dilution.

Ramsey: some courts say strength increases likely confusion,
but academics and parody cases say that strength can decrease likely confusion
b/c people know what the real thing looks like.

A: strength moves w/the verdict generally, but can
substitute for proximity if the mark is very strong.

Ramsey: should separate out commercial & conceptual
strength & see what happens.

Q: the other factors were originally not relevant to competing
goods situations; practitioners got into the habit of applying Polaroid/etc. in
all circumstances when it wasn’t needed in the direct competition cases. That
would support the empirical observation that competition and similarity, the
two pre-Polaroid metrics, were actually always the most important.  

21st Century Trademark Surveys, Rebecca Tushnet (with Chris
Sprigman & Stephan Tontrup)

A statutory interpretation component: what do the terms in
the statute like affiliation and connection actually mean? Weird that we don’t
have much of an answer after 80 years, isn’t it? So we believe the definitions
we are using are grounded in the proper legal meaning of affiliation et cetera.

The empirical part: we currently don’t tell survey
respondents (or jurors) what “affiliation” etc. means and we also don’t have any
good reason to think that they know what it means for legal purposes, which doesn’t
include references—if you think of Sprite when you see Poppi Lemon-Lime, there
can’t be deception about affiliation or connection because you really did think
that, but a layperson could say “yes, there’s a connection”—the survey may not
even be revealing mistakes of law, as Sotomayor et al have discussed with
parodies, but mistakes about the meaning of the words used in the survey! So
let’s try to fix that with a training module as in genericness surveys and see
what happens. Including allowing a response “this is about the
trademark/trademark owner.”

And implications for jury instructions: survey respondents
and jurors are in the same position.

Larger questions: there are lots of areas where we want to
know how some audience perceives communication: 1A compelled speech/will you be
associated w/the statement; labor law: how employees perceive employer
speech—we don’t ask the workers! True threats—hypothetical reasonable
person.  But only in the Lanham Act do we
actually use surveys! [Probabalistic—less than half can still be a large number
of people for economically, socially, or politically significant messages. Why
is probabilistic thinking persuasive in TM & not other areas? Plaintiffs’
bar? Courts willing to credit that “substantial numbers” matter even if not
majority b/c they can imagine the harm to the substantial consumer mass/the
consumer mass may not be imagined to share any other minoritarian identities
(or may be imagined to need special protection—cite Ann Bartow on gender)?
Possible lesser importance of public interest lets courts defer to surveys in
TM and rely on policy preferences in 1A—though that lack of interest in reality
on the ground is not necessarily good for 1A jurisprudence.

Rosenblatt: affiliation and approval are easy to get wrong;
even experts get them wrong. Pattern jury instruction?

Q: we’re in the post literate era: disconnect b/t regular
people and lawyers. If literacy rates are going down, we need to define terms
for them.

Ramsey: courts focusing on text of statute: approval
language concerns me. We don’t want people to be confused about permission. Don’t
ask compound questions. “goes along with” is a bad definition too.

RT: approval and permission aren’t the same thing but this
is where mistake of law comes in. There is an issue with repeating questions
too—that’s more likely to get a “yes” somewhere in there.

Rothman: Working on project w/Joel Steckel—one of the things
we worked w/was mini survey about meaning of these terms and people were using
lay definitions. How should they be defined?

An Axe to Grind? The Legal History and Trademark Challenges
of Guitars, Mark Blankenship

When does a guitar shape identify a type of guitar v.
manufacturer? Sears Roebuck catalog is the precursor to Amazon and Temu, making
gear affordable to players who didn’t live near a music store. Different claims
over time—Japanese “knockoffs” that eventually resolved into new body shapes as
well as some generic ones. Other issues: German court allowed © claim in guitar
body shapes; separability would be an issue in the US unless the guitar also
includes features like shark fins.

from Blogger https://tushnet.blogspot.com/2026/08/ipsc-breakout-session-3-trademark.html

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IPSC Breakout Session 2 Copyright Fixation & Subject Matter

Culture Isn’t Transitory: The Disappearance of Music and
Film Under the Copyright Regime Amanda M. Whorton & David S. Levine

How could © improve cultural heritage preservation? Modestly
change fixation to help archivists. We have only one video recording of jazz
great Clifford Brown playing the trumpet b/c of serendipity—Soupy Sales decided
to record the broadcast. An estimated 75% of silent era films are lost;
1927-1950 an estimated 50% are lost; many early news broadcasts, the first 10
years of the Tonight Show, first televised presidential address have been lost.
Some of the losses are technological challenges/storage media degrading/format
incompatibility. But some are attributed to taking fixation as a given. Cartoon
Network said that 1.2 seconds wasn’t enough for fixation, but the boundary is
unclear.

Proposal: Raise the standard to archival- or preservation-level
fixation, closer to permanence, as far as is reasonable. A work must be able to
survive past author’s wish to exploit it. Should require author to certify they’ve
done so. Would not retroactively restore already-lost works. Better align
fixation with Constitution: not just protecting market value, but collective
cultural memory and heritage.

Q: why tie to fixation and not just require preservation as
separate element?

A: theoretical link.

Q: the tech didn’t used to be valuable; why force people to
preserve things that aren’t worth preserving? Why not force archiving of emails
in case they’re useful someday?

A: yes, we’re making authors care about something they
otherwise wouldn’t care about. There’s nothing new under the sun, though, and
if they’re availing themselves of the © system they need to deposit more than a
penny’s worth. Bar for protection is low.

Peter Yu: Is this a Berne-noncompliant formality?

Q: is this still a problem v. 70 years ago? Does deposit do
enough work?

A: obsolescence will still happen. Certainly deposit can
solve some of this but that requires LOC to house all these.

RT: wouldn’t you have to separate the standards for protectability
& infringement? Cartoon Network is an infringement case.

A: yes.

Q: example—Nintendo didn’t have to deposit anything, except
for the Pokemon movie reels as having cultural significance (they only wanted
reels). Valancourt Books case about mandatory deposit as a taking—if yours is
tied to seeking © that might escape the problem.

Ambient Copyright Fixation, Brian Downing

Fixation requires the author’s authority over the fixation;
occurs more and more w/o author’s knowledge, let alone authority, by ambient
recording devices. Creators can’t assert federal © interest over unknown fixation;
uncreative device operators reap the rewards from others’ creative works. Operators
own the work if they show minimal creativity in fixation.

He proposes notice and adoption as the rule instead of fixation
with authority. Authors will use platforms to automatically become aware their
work is online: YT and Meta have likeness protection for deepfakes; authors
could also manually discover their work is online. Adoption: authors would
adopt or reject the fixation. For the fixer, safe harbor, fair use, and news
exceptions. Uploader would have to say who is in the video, if they know.

RT: Interesting project. Next problem: What’s the work? You’re
assuming that human action creates works. But what about playing with a dog? Under
your theory, who is the author of the Zapruder film? What if 2 people are in conversation?
What if you are recording a dozen couples on the dancefloor? What is the
uploader supposed to do if they believe that the underlying conduct is not
copyrightable?

Also: why doesn’t common-law © solve your problem?

Also: Facial recognition mandates are a bad idea regardless
of whether they’re supposedly in service of IP rights. The current mechanisms
you describe are not used to mandate identification of everyone in a video, nor
does Content ID etc perform a fair use or newsworthiness analysis, nor does
anyone think that it can do so.

Q: you can make bad © claims on YT today; there’s always
ambiguity about the defaults. Most things like a scuffle between people should
be left up; a speech is clearer about the underlying work being recorded—notice
and counternotice are the right solutions there; right now all the value goes
to the wrong person. Failure mode is claim made by person who got in a fight
and was recorded. That’s shifting value to a different person who abused the ©
system, but the value wasn’t created by the recorder and the money is being
made. Our fixation rule should address how to reward the participants.

Also common-law copyright is underdeveloped in most states. [That’s
what plaintiff’s lawyers are for!]

Maggie Chon: who’s the author? With photos we have doctrine.
Operator may be able to claim that their filming meets some kind of test of
copyrightability.

A: if there’s no master mind then revenue should be shared.

Peter Yu: 1101?

A: it’s at least ambiguous whether the Writings requirement
requires a fixation. UK does allow adoption of unauthorized fixations. But 1101
is good for infringement; it’s not so good where the bootlegger is an automated
camera.

The Copyrightability of Living Organisms Cathay Smith

The GloFish: glows under fluorescent light: proteins from
jellyfish, sea coral integrated into fish genomes. Living organisms are patentable
subject matter, though products of nature aren’t. Patents exist on method of
making fish as well as the transgenic ornamental fish themselves. TM also
allows for living organisms to be considered goods, so GloFish has a number of
registrations like GALACTIC PURPLE and STARFIRE RED.

Copyright Review Board has found lack of copyrightability
b/c didn’t owe origin to human authorship or don’t meet fixation requirements.
GloFish © was denied despite argument that injecting non-native DNA into
GloFish was like a painter using paint on a canvas. CRB found no authorship and
no copyrightable subject matter.

Considers doctrinal limits on © protection for living
organisms, and policy considerations.

Humans also use living organisms as the medium—plants and
flowers; microbial art; Chapman Kelly’s garden. Living organisms can also be
used as canvas: tattoos/painting on pigs, hairless cats, cockroaches. Seems
like easy PGS separability cases, but are they useful articles? What makes them
art is that they’re tattooed on living organisms.

Work itself is the living organism: the GloFish, where the
work can’t be separated from the organism. Is there a difference b/t injecting
dye into a fish to change its color versus modifying its genes to do so?

Fuzzy categories: trees trained to grow with specific trunk
patterns; topiary sculptures that are trimmed—are they the same? Should the process
matter to ©ability? Do we want to look at design of/design on concepts or seperability?

Policy considerations: fish have offspring; if their
offspring exhibit the same expression as they do, how do we consider right to
reproduce under those circumstances? If the work is self-replicating, what
then? Taxidermied mice—if the policy considerations push us to avoiding living
organisms as © subject matter, what about when they’re dead?

Jacob Noti-Victor: there are multiple doctrines at play:
idea/expression; authorship; functionality—disentangle different doctrinal
pieces. AI authorship is also relevant here.

RT: Extreme plastic surgery on humans?

Is Copyright a Noun or a Verb? Jacob Noti-Victor (with
Jeanne Fromer)

Allen v. Perlmutter, D. Colo.—cited Star Athletica to argue
that CO wrongly considered the process instead of the output. Copyright focuses
on the verb in certain contexts—tort or agency contexts—copy/copying in fact, perform/performance/transmission,
cause/volition, induce/inducement/secondary liability, employ/WFH. But
protectability is all about the noun—things are supposed to be legible in the
work itself, rather than the process by which the work is made. This falls
apart in different places, but the work is supposed to be a coherent thing
(even if scope is in flux).

Why insist on the noun? Property: in rem rights generally
need a defined thing. Lower information costs when transacting and suing.
Normative policing: focusing on work rather than process allows commodification
and marketing, reinforcing market-incentives theory; Feist in particular is
about avoiding normative contagion from labor as an independent justification
for ©. Relatedly: evidentiary—a work is more easily assessable by courts,
juries, and the CO. Process narratives are expensive and easily contested.

This is unstable because © is primarily about creating. Our
justifications are about the verb: incentives, labor, personality. But the law
focuses on the work as coherent object. The verb side leaks back in to the
analysis. A lot of verb but a suspect noun: Meshwerks; some photography cases
where work went into producing the thing—that’s when process leaks back in. A coherent
noun but a suspect verb—the monkey selfie where a human didn’t do it. Maybe fixation/intent
to fix as well.

Doctrinal disciplining as a pattern: courts can’t use only
noun language, so verb language starts to seep in, and then courts get
uncomfortable and announce a rule expelling process from the doctrinal area.
Thin works: Burrow-Giles to Rentmeester.

Useful articles: Brandir talks about artistic judgment; Star
Athletica says no, it’s about how the article and feature are perceived, not
how or why they were designed. Fair use seems like it’s about verbs—what the fair
user did—but there’s a similar pattern in cases like Blanch v. Koons and then
Warhol v. Goldsmith. Blanch asks for a “genuine creative rationale,” whereas
Warhol says subjective intent doesn’t matter, though meaning as reasonably can
be perceived should be considered to the extent necessary to determine purpose.

Can authorship ever be separated from verbs? How can you ID author
from the work? Well, you can’t! Naruto, Kelly (goes back and forth b/t
authorship and fixation); Urantia (divine authorship, kind of about estoppel);
AI authorship as additional destabilizing factor.

Possibilities: hold the line: noun is shaky but necessary.
Process is an evidentiary and notice nightmare. (2) embrace the verb; stop
pretending process isn’t important even if it means simple photos/random
creations are unprotectable; (3) no choice—with AI the work can’t perform
evidentiary/notice functions; we need to know how it was made so process
inquiry is coming whether we like it or not.

RT: Process can also expand rights: selection of a
particularly attractive pepper at the garden; the price cases like CCC/Kapes.
Consider also public domain works/talk about the Uncle Sam case.

A: for useful articles process might yield less
protectability; for software it might lead to more protectability.

Grimmelmann: a paper about the appeal and limits of
formalism—everything you need is included within the thing itself! Literary and
artistic theory could offer useful comparator—formalism, reader response, etc.

Maggie Chon: joint works and WFH?

A: there’s no way to avoid process inquiries there—you have
to ask who superintended the work?

Samuelson: in Sedlik, the testimony about process was really
important to the jury’s verdict (though not to the court of appeals).

Identification! Or, How Do You Litigate Against 3,000
Squishmallows? Ari Lipsitz

What is the work? Squishmallows sued Build-a-Bear claiming
trade dress in kawaii squishy characters. BAB response: they were mixing and
matching 17 different descriptions and tried to claim Squishmallow Godzilla and
Squishmallow Warren Buffett made for Berkshire Hathaway. But dct denied motion
to dismiss. Clarifying which of the 3000+ Squishmallows falls within the
definition was a permissible aim of discovery. P defines rights in ambiguous
way and then plans to slice & dice claims in discovery to target whatever D
did. But IP rights are supposed to be defined in the abstract—a problem for
trade dress and trade secret as well.

Why identify? (1) notice to D; (2) gating discovery—California
requires trade secret to be ID’d before discovery; (3) it straddles the line
b/t procedure and substance—in trade secret, P should describe subject matter
w/sufficient particularity, to separate it from matters of general knowledge.

Alsup said: it’s easy to allege theft of trade secrets
w/vagueness, take discovery, and then specify whatever happens to be there as
having been trade secrets stolen from P. Allowing everyone to survive MTD; risk
of forcing D to reveal its own trade secrets.

Other forms of IP also lend themselves to strong
identification requirements: trade dress can be hard to pin down; © also has identifiability
issues if it’s unregistered or in a billion different pieces as in Thomson
Reuters. Patents shouldn’t be hard to pin down.

Open question: identification and scope. The more diffuse
the right, the stronger the identification should be—with trade secret,
claimant may not have concrete idea of secret until there’s litigation, so
identification is important; patent: you have it or you don’t, so need to
identify. Unregistered trade dress and copyrights seem closer to the diffuse
side.

from Blogger https://tushnet.blogspot.com/2026/08/ipsc-breakout-session-2-copyright.html

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IPSC Breakout Session 1 Copyright Secondary Liability

Copyright’s Intent, Mark McKenna (with Laura A. Heymann
& Alfred C. Yen)

Cox: Contributory infringement for service providers can be
shown only with intent, or with a service tailored to infringement. What
happened to Gershwin? Will courts really accept that? Will they expand vicarious
liability more to capture intuitions they have about fault?

Common-law tort origin is the claim, but ©’s rules are
misaligned from tort. Is this all © exceptionalism? Many of us feel that courts
are searching to attribute fault but don’t have the right anchoring in tort law
fault principles.

First, ©’s insistence on hard line b/t direct infringement
and secondary liability. Tort law more flexibly assigns first-party liability
to those whose conduct causes the injury—co-tortfeasors when contributions are
deemed sufficient, even when another party’s participation is required for harm
and even when co-tortfeasor’s conduct is not the proximate cause. Joint
liability—tort doesn’t regard that liability as secondary. They’re not
derivatively liable for wrongful conduct of another, but liable b/c of their
own wrongful contributions to harm. If party most proximate to harm is
batterer, the co-tortfeasor is also a batterer. Tort only very rarely imposes
truly secondary liability (wrongs committed by others). Vicarious liability is
the standard, but it’s not specific to the particular conduct but rather exists
because of the broader relationship (employment) to the tortfeasor. Enterprise
liability too.

Basically true even for strict liability like
blasting/harboring a wild animal. Even when D’s own conduct is also sufficient
to subject them to liability—when landlord engages w/wild animal in ways that
could be called a harborer—that’s not derivative liability. Otherwise landlord
might be negligent in their own conduct (renting to a known harborer). So ©
being strict liability doesn’t demand a different approach.

Framing of whole Q of secondary liability is thus already
off on the wrong foot from tort perspective.

© ignores wrongful contribution to an injury: party’s own
negligent conduct exposes the P to third-party wrongdoing, like landlord who exposes
tenants to assault, or train leaving passenger in dangerous area. Liability
there is not co-tortfeasor; this category doesn’t put D in same category as
other tortfeasor: negligence liability, not battery, for negligently exposing P
to third-party battery. Doctrines like causation, act/omission, etc. come into
it. The remedies are negligence remedies—no punitive damages even if third party
engages in intentional tort.

How does © get misaligned? Courts initially concerned with
co-infringers—people who performed part of the act that led to infringement.
Drawing on patent cases where infringement requires assembly of lots of parts.
A common enterprise, either directly or indirectly where one party makes a component
to be combined with another. When co-infringers weren’t amenable to suit, Ps
tried to bring in more upstream participants to say they were also co-infringers.
Courts started using the term “contributory infringement.” But they weren’t
really developing it as a theory of derivative liability, but rather describing
why the contributions of Ds made them co-infringers. These were common
enterprises—common purpose to cause the infringement.

Part of the confusion in © is emphasis on secondariness of
liability, unplugged from fault principles. If we tried to do more faithful
mapping to tort law: we should be very reluctant to impose true secondary
liability other than vicarious liability, which we would define much more
narrowly—a relationship like employer/employee or joint enterprise—relationships
not specific to the infringing conduct, with much higher levels of control. Thus,
we’d reorient to (1) co-infringers—liable b/c their own conduct makes them fairly
labeled an infringer, subject to © remedies, including inducement and providing
products w/no substantial noninfringing use; could also include, per Sotomayor,
other cases of aiding and abetting where there’s knowledge plus material
contribution as in tort law where tort law demands significant
contribution at a time when it can be said to reflect a meeting of the minds in
furtherance of tortious conduct, not just any time/knowledge of past infringement.
(2) negligent exposure to third-party infringement; implication of duty,
breach, causation and damages. Not really © infringement but negligence, so the
damages are different.

Lea Bishop: so is © not really a strict liability offense?

A: these doctrines aren’t limited to intentional torts, but
the way the courts talk about the other party’s contribution is about intent to
interact w/other D—so it’s not intent in the “intended to infringe” way but “intended
to work with.” Underlying tort doesn’t require proof of intent. Cox’s categories
of intent map pretty well if they mean “intent to work together” rather than “intent
to carry out infringement.”

The New Law of Vicarious Liability in Copyright, Michael
Carroll

Cox tells courts to change their vocabulary. Does that
matter? If so how? Restatement (Second) of Agency conceives of two types of
principal/agent employment relationships. Master/servant where there’s agency v.
independent contractor who may or may not be an agent. It was against that tort
law background that the 2d Circuit decided Shapiro, Bernstein about whether a department
store owner/operator was liable for sales of infringing recordings by
concessionaire. Court rejects independent contractor defense: right and ability
to supervise plus obvious and direct financial interest in exploitation of
copyrighted materials—looking to © policy and says policy is best served by
imposing liability in these circumstances. Courts repeat those terms, not with
full consistency.

Sony came along: The use of the term vicarious
liability was imprecise in the opinion, but Justice Stevens used the term for
any kind of indirect liability. 9th Circuit kept treating Grokster as simply
ratifying Shapiro, Bernstein. But Grokster’s formulation is different! Ignored
Justice Souter’s restatement; Cox says that the Court is the boss. You’ve got to
start using the magic words. If one infringes by profiting from direct
infringement, financial interest isn’t enough: profit is revenue minus cost.
But maybe it’s not a big deal. Declining to exercise a right to stop or limit
direct infringement: to decline to take action implies both knowledge and
intent. But as an outgrowth of respondeat superior, vicarious liability has
been treated as strict. How can that be reconciled?

Cox’s treatment of Grokster suggests that the Court will
rely on its own restatement of vicarious liability when it reaches a relevant
case. Courts will need to develop a standard for declining to exercise
right/ability. A relationship akin to employment will impute knowledge to hold
that supervising party declined to act; but a service provider for an internet
user would require more evidence than a contract that said you could be cut off
w/o some specific notice.

Example: tape machine manufacturer & its retailers: 8th
circuit said they were liable b/c of contracts w/retailers for how machines
were used; machines were distributed free; some tape sales were to infringers
& manufacturer profited from tape sales. Not sure that could suffice.

Question: where did Souter get his words? Not in the briefs
in Grokster.

Eric Goldman: thought that Grokster was p-favorable; what’s
the empirics?

RT: wouldn’t it be stronger to start from the point that the
real name of/justification for vicarious liability is agency liability? Service
user is obviously not agent of service provider, so that would help realign
with larger agency/vicarious liability law.

Also: read the SCOTUS sexual harassment cases from 1998
& Ginsburg’s characterization of the liability standard, where she makes similar
moves about vicarious liability.

Grimmelmann: as with shadow docket, SCOTUS is telling lower
courts to read their tea leaves and comply.

Copyright Exceptionalism in the Supreme Court’s Secondary
Liability Cases, Pamela Samuelson

© industries seek broad liability rules for tech companies;
industry turned to Gershwin definition from 2d Circuit in Sony, Grokster, &
Cox, claiming that Gershwin was the bedrock foundation for their claims. © exceptionalist
arguments derived neither from statute nor common law, but claims about massive
uncontrolled infringement. But Ct even in Sony didn’t cite to Gershwin except
as vicarious case.

Grokster: MGM no longer relying on Gershwin alone, but
emphasized that Gershwin’s definition of contributory liability included
inducement. Court looked to Gershwin for inducement as well as to patent law. Cox
is a lazy opinion; Sotomayor is making more sense. Asks: why not aiding &
abetting? Some options: there’s nothing in the statute; the statute says “to authorize”
which didn’t happen; no inducement b/c Cox didn’t encourage infringement; no
special tailoring, no direct financial benefit; no a&abetting b/c there’s
no intent to aid infringers. Material contribution w/knowledge was Sony’s only
chance, but broadband service wasn’t proximate cause and Cox’s after the fact
knowledge/lack of way to know which user actually infringed was too limited to
justify liability.

Pressure on vicarious infringement & volitional conduct
will exist, but probably not on inducement b/c Hikma reinforced the requirement
of active inducement in patent context.

Did SCt really intend to overturn Netcom such that failure
to take something down after notice is no longer material contribution sufficient
to justify liability? DMCA is not a dead letter b/c many incentives to comply
still exist. [Including incentives to comply for other countries’ regimes.]

Jim Gibson: Even Sotomayor wants to use a&a for a heightened
mens rea—intent of helping other person succeed in committing wrongful conduct,
not just intent to perform the act that enables infringement. So the common
focus on intent seems like the most limiting factor going forward, not whether
a&a can also be included.

A: Taamneh was important to Cox despite few mentions—the required
intent (to aid terrorists) was something the Court thought about in that
context. She expects intent to get watered down.

Fearing (and Loathing) the Common Law of Copyright, Shyam
Balganesh

Why the reluctance of the Court to engage with © as a common
law system? Thomas says: we’ve recognized specific forms of secondary © liability
that predate the Act, but we’re loath to expand liability beyond that. Sotomayor
says: why?

Legislative-judicial dynamic around parts of the statute has
been essential to the 1976 Act. Typology: Legislative modality: novation;
judicial task: interpretation (Congress invented this and didn’t draw from
prior case law); example: joint works

L: Codification; J: preservation/interpretation; E: first
sale

L: Silence (decided not to speak; mess already existed by
1960s & 1970s); J: unconstrained law-making; E: substantial similarity

L: Delegation; J: constrained law-making; E: fair use.

Sony has the right result but made a methodological error:
Stevens says that Act doesn’t expressly render anyone liable for infringement
committed by another & talks about absence of express language requiring
courts to jump in. This is only partially true b/c of “to authorize” in 106,
which Sony & Cox don’t mention—it has clear instantiated meaning and long
history. Thomas has a theory of congressional primacy; the legitimacy of court-made
law is always tested against backdrop of congressional action or inaction; seemingly
a majority of the Court has accepted/acquiesced to this view. Clear patterns in
his opinions in Star Athletica, dissents in Public.resource.org and Oracle: you’re
using fair use to annul the statutory treatment of software. Even in Fogerty v.
Fantasy: text of statute is clear; interpretation ends.

Thomas’s disdain for common law; three views. If there’s a
backdrop of rules against which Congress legislates, appealing to those rules
is legit but frozen in time. For delegated lawmaking—ongoing elaboration
required for open-ended terms with express or implicit recognition that
judge-made law will follow—he thinks it’s legitimate if the text constrains it
with guardrails; securities law is an example of his objection b/c there’s not
enough guardrails. Finally, independent lawmaking is wholly illegitimate (no
gov’t edicts doctrine).

Maybe this was a category error: failing to discuss “to
authorize.” Doesn’t think so, though, b/c briefs raised it. But he wasn’t
convinced that there was a textualist hook. Raises Q: what does this do to
other parts of © law if this vision of interpretive structure has a majority?
Fair use implications: only if it is compatible w/the rest of the statute.
Originality: same plane. Infringement analysis: implications for legislative
reform. Beware of textualists when advocating for reform: how a court would
handle that.

RT: Textualism masks that placement in categories is
contestable: Glynn Lunney: reproduction/derivative works could have replaced
substantial similarity; codification could have been read as novation in
interpreting first sale versus exhaustion.

NO FAKES and similar ROP proposals often have language like “to
the extent protected by the 1A” in their exclusions—how could this form of
textualism handle that? Would Thomas’s approach ignore those exclusions just
like he ignored the open ended language about useful articles in Star Athletic.

A: irony of Thomas’s MO: claiming that there’s plain meaning
while refusing to look at legislative intent—he ignores “to authorize” b/c
explaining what its plain meaning was would require a citation to the
legislative history.

Our Byzantine Secondary Infringement System, James
Grimmelmann

Conventional view: in US, there’s vicarious infringement and
then intent-based contributory liability. He wants to do a thorough survey of
all the secondary liability doctrines in US law, describe & critique it as
a system, and then possibly suggest fixes.

True secondary liability doctrines: liability for someone else’s
completed act of direct infringement.

What about infringement by authorization? Issuing a
purported license w/o the right to do so—seems literalist but probably killed
by Subafims.

Agency law: respondeat superior is used all the time where
companies are held liable for employee’s actions. Agent’s actions and knowledge
are imputed to their principal, often invisibly, even when not actuated by
purpose to serve employer [not sure this last is true—looking forward to cites].
Especially in PRO licensing cases where employees at a bar are used to hold
owners liable even when corporate law wouldn’t do it.

Volitional conduct/the server test: these often cut in
opposite directions and interact weirdly with licenses granted to platforms by
users.

Quasi-secondary liability: for conduct that could facilitate
infringement regardless of whether there is actually infringement.

Scaffolding doctrines: direct infringement has no mental
state requirement; makes stakes much higher for direct/secondary. Willful &
innocent infringement also matter to statutory damages.

Criminal liability for willful infringement; brings in general
criminal doctrines of aiding & abetting; there’s also a “causing” criminality
but no federal attempts criminal liability. There’s also conspiracy liability:
it’s a crime to conspire to criminally infringe; Pinkerton: conspiracy to
commit any crime subjects conspirator to liability for any criminal infringement
that’s reasonably foreseeable and in furtherance of criminal conspiracy. RICO: ©
infringement is a predicate crime.

512: Does it displace common law? Volitional conduct? Apply
beyond enumerated services? Courts generally say no to all. Tony Reese has given
good reasons to think it’s a bit more complicated. The exceptions it carves out
all sound in secondary liability (quasi-contributory; quasi-vicarious—presumed that
direct liability wasn’t possible so how could it be the same as common law
liability?); what about the repeat infringer suspension—what is a reasonable
policy? Recreated a lot of secondary infringement doctrine under the head of
512.

TPMs also matter: Serial copy management systems—you must
implement them and you’re liable for distributing tech w/o them—that’s a
kind  of quasi secondary liability.

1201 is too, arguably mapping onto Cox intent prongs—distributing
tech “primarily designd for,” knowingly marketed for use in circumvention, or
have limited commercial use except for circumvention.

1202 is too: knowingly language but not in any
coherent/organized fashion.

This is far too complicated. There are way too many minor
variations and overlaps. What happens to 512’s quasi contributory liability
exception now that Cox has repudiated knowledge plus material contribution?
Overlapping but inconsistent tests. Confused relationship of statutory
codification to common-law elaboration: volitional conduct, server test, and
512 all seem to do similar work. Loopholes and traps for the unwary—Aereo was
$100 million waste.

Jim Gibson: distribution liability can be thought of as
secondary liability for the underlying reproduction, though the statute doesn’t
say that.

from Blogger https://tushnet.blogspot.com/2026/08/ipsc-breakout-session-1-copyright.html

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IPSC Opening Plenary Session: IP Openness, Secrecy, and Enclosure

Selective Exploitation, Kristelia García

Justifications for deference to rightsholders in enforcement
context are less persuasive than justifications for deference to rightsholders
in exploitation decisions. These aren’t infringers—outside of ©’s standard
infringement/remedies scope. Conduct at issue: shifting content from Peacock to
Hulu, pulling shows from streaming services once they’re cancelled, making them
impossible to access. Denying a platform access to a work that a platform has
decided is not worth continuing. Batgirl pulled for tax reasons. Disappearance
clusters around mergers and quarterly reporting where they want writeoffs;
independent of consumer demand. Subsidizes content removal in a bad way. Accounting-driven
disappearances.

Reputational concerns also lead content to disappear—race-changing
makeup in 30 rock; Dr. Seuss edited to remove what are now understood as racist
caricatures.

Consequences: for access; for competition/raising cost of
competition; for creators—lose residuals when removed from popular platforms
like Netflix.

Conventional tools aren’t helpful: fair use; antitrust—pacing
and breadth problems; statutory licenses siloed by medium & tech and don’t
speak to suppression or streaming; misuse is closest but that’s a defense targeting
license term rather than refusals to license.

Proposed interventions: nonuse reversion rights; reducing
write-off incentives/introducing a public access credit; broader conception of
consumer harm; open-access analog—currently FCC or FTC lack jurisdiction over
streaming but we could impose some preservation mandate.

Trademarks as Gatekeepers in Open Culture, Aman Gebru

Open platforms invite community investment but retain a less
visible, restrictive layer of control—descriptively, use TM on the back end.
Welcome your investment until the platform is mature, then strategy of being
more restrictive. Case studies.

Reliance-based information asymmetry: encourage people to
contribute resources for free, then take ownership of the value thus created.
Case study: WordPress: widely used nonprofit open-source content management
system. Automattic v. WP Engine: competitors in for profit services built on
WordPress—TM claims made against competitor; blocked access to wordpress.org.
Divided community—some say that for-profit entities should have to donate/help
out; others say that a single person shouldn’t control open access resources.

Dungeons & Dragons: open game license in 2000; updated
in 2023 with an even more permissive and irrevocable public © license. Independent
publishers invested resources developing compatible products, but leaked
documents indicated Wizards of the Coast intended to substantially limit those
permissions and demand royalties for projects making over $750,000.

SSRN: acquired by for-profit Elsevier in 2016. Widespread
concerns about restrictive commercial practices, but concerning & unclear
changes to permissions.

Musk v. OpenAI—unjust enrichment b/c OpenAI was founded in
2015 as a nonprofit research lab. No ruling on the merits, but does demonstrate
reliance concerns for investment early on that is then exploited.

Reasonableness of reliance: public is not unreasonable to
expect continued access to a platform. Cultivation of openness goes beyond
terms & conditions, even if they preserve the power to restrict.

Q for Gebru: in past, this happened with cable
retransmission of broadcast—a new business model for profiting from what was
freely distributed. What’s the history?

[RT for Gebru: distinguish impersonation? AO3, which is
nonprofit & open source, deals with commercial exploitation that puts user
privacy and security at risk, e.g. if users input their passwords through an
unofficial app; confusion is a real risk for some unauthorized uses. Maybe the
answer is that most use of AO3 is to post stories and that’s the core promise
of the platform, but more details would help.]

Know-How, Dan Traficonte

Know-how is a legal concept used to mean many different
things. Methods and techniques: The trade secret equivalent of a method/process
patent. Trade secrets are a subset of confidential information; general
knowledge, skill, and experience overlap with confidential information but not
trade secret. Know-how cross-cuts all three: trade secrets, confidential info,
and skill/experience.

Matters to doctrine that trade secret has to be described
with reasonable particularity. Uncodifiable know-how can’t be a trade secret;
hard-to-codify know-how might be a trade secret if codifiable during
litigation; hard to figure out how to do that or identify how much codification
is enough.

Employee Privacy and (Un)Reasonable Secrecy Efforts, Deepa
Varadarajan

Apple allegedly spies on workers’ personal devices while NY
limited access to personal social media accounts. Problem: trade secret law
doesn’t pay attention to employee privacy, which is problematic given the field’s
concerns with (1) commercial morality and (2) employee ability to move. Reasonable
efforts to maintain secrecy should not require privacy invasion, but are often
used to justify invasions. No court has held RSE unsatisfied due to excessive
secrecy.

Unclean hands might be a viable doctrinal alternative.

Strategic Openness in Innovation: When Firms Reveal to Block
or Build, Bernhard Ganglmair (with Alexander Kann)

Invention disclosures: in-house journals like IBM’s;
commercial outlets like Research Disclosure and IP.com; new platforms like TDCommons
(Google, 2015) and proofbox.co. These disclosures are seen and cited in patents.
Longer disclosures carry more enabling information and are cited more often.
Placement: distance to a firm’s tech core—how central are these disclosures?

Results: mapped length & distance from firm’s core of
disclosures. Firms w/longer disclosures place disclosures closer to their own
core. Not necessarily industry-specific. Pattern holds even after excluding IBM
and other manipulations, over time. Enormous firm heterogeneity.

from Blogger https://tushnet.blogspot.com/2026/08/ipsc-opening-plenary-session-ip.html

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Reading list: Do Louis Vuitton’s Registered Trademarks in China Appropriate Traditional Chinese Culture?

 Do Louis Vuitton’s Registered Trademarks in China Appropriate Traditional Chinese Culture?

20 Pages

Posted: 4 Aug 2026

Daniel C. K. Chow

Michael E. Moritz College of Law

Date Written: August 03, 2026

Abstract

The recent June 29, 2026 court decision in China
finding that Molly Tea, a local Chinese company, infringed Louis
Vuitton’s (LV) registered trademarks for a four-petal flower design has
ignited a firestorm of public anger and indignation. Critics charge that
LV was able to obtain a trademark for a flora symbol for its luxury
handbags that has been part of traditional Chinese culture for
centuries. This criticism invokes painful memories of western bullying
of China during the “century of humiliation” when European imperial
powers viciously subjugated and dominated China. The Communist Party,
China’s leaders, deliberately promotes the “century of humiliation”
narrative for political purposes.

This
Article argues that portrayal of the dispute as an external clash
between China and a western bully is misleading and obfuscates the true
conflict. The actual clash is a purely internal one between the policies
of modernization and economic development and the policies of
preserving China’s traditional culture. In this clash, China’s leaders
have consistently and unequivocally chosen to prioritize the policies of
economic development, which directly compel the result in favor of LV.

Comment from RT: The title is a bit misleading because the paper doesn’t go into the actual origin of the LV flower or what counts as cultural appropriation, instead arguing that China’s leadership has made a strategic decision not to care.

from Blogger https://tushnet.blogspot.com/2026/08/reading-list-do-louis-vuittons.html

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10th Circuit finds that disparagement by pet food company was commercial speech though affiliated vets’/nonprofits’ speech wasn’t

KetoNatural Pet Foods, Inc. v. Hill’s Pet Nutrition, Inc.,
No. 24-3185 (10th Cir. Jul. 14, 2026)

The court of appeals affirms in part and reverses in part
the district
court opinion dismissing Lanham Act claims against Hill’s
and other
defendants. Some of Hill’s challenged statements disparaging grain-free pet
food (like KetoNatural’s) were plausibly literally false commercial speech
subject to the Lanham Act, though not the statements from vets and nonprofits
affiliated with Hill’s.

KetoNatural alleged that Hill’s and its partner
veterinarians and non-profit organizations made false statements that grain-free
pet food is linked to a higher risk of canine heart disease.

“Hill’s and two other pet food companies dominate the market
for ‘traditional’ grain-containing complete-diet pet food in the United States.”
But Hill’s’ sales declined by more than 20% because of “the non-traditional pet
food boom,” in which startup KetoNatural participates. When Hill’s’ sales began
to fall, it allegedly conspired with several veterinarians and two ostensibly
independent non-profits to publicize the connection between grain-free diets
and dilated cardiomyopathy, a deadly canine heart disease.

The court explains Hills’s’ links to vets and nonprofits:

To ensure veterinary patronage,
Hill’s offers free continuing-education courses and literature to veterinarians
and has partnered with veterinarian researchers to support its marketing. In
return, Hill’s provides partner veterinarians with financial support and
promotes their work through its website. Hill’s also funds research at various
veterinary schools where partner veterinarians are located.

In addition to directly funding
veterinarians, Hill’s maintains connections to the larger veterinary world by
funding two non-profits that promote animal welfare. Morris Animal Foundation
funds veterinary research projects and institutions, including the projects and
institutions of the alleged co-conspirator veterinarians. And the Mark Morris
Institute contributes to veterinary education by producing textbooks, continuing
education courses, and course materials. Hill’s’ employees and directors have
served on the boards of both organizations.

Allegedly because of Hill’s’ targeted marketing campaign, its
revenues grew by more than 50% from 2018 to 2022, while sales in the
boutique/exotic/grain-free (BEG) category reversed and began to decrease by
nearly 6% per year. KetoNatural was not spared.

KetoNatural identified multiple sources of the allegedly
deceptive claims: Hill’s claimed on its website that BEG diets were connected
to canine heart disease and linked to veterinarians’ blog posts stating the
same; Hill’s offered similar educational materials and continuing education
courses to veterinarians on its website; vets’ public statements, including
publicizing an FDA investigation that ultimately failed to establish a
correlation between BEG diets and an increased risk of canine heart disease;
vets’ scientific publications; vets’ blogs; a Facebook page and associated
website promoting traditional pet food moderated/controlled by Hill’s and its
vets, which published statements affirming the link between BEG diets and
canine heart disease and deleted all comments contradicting the correlation; statements
by the non-profits; and statements by independent vets “[i]ndoctrinated by the
conspiracy’s educational efforts.”

The court recited the initial four-prong Gordon & Breach
test for commercial advertising or promotion (the fact that Lexmark
altered/removed (2) isn’t significant here): “(1) commercial speech; (2) by a
defendant who is in commercial competition with plaintiff; (3) for the purpose
of influencing consumers to buy defendant’s goods or services; (4) … disseminated
sufficiently to the relevant purchasing public to constitute advertising or
promotion within that industry.” Promotion, per past cases, means “a systematic
communicative endeavor to persuade possible customers to buy the seller’s
product,” even if not through publishing or broadcasting.

Starting with Hill’s’ website, including links to alleged co-conspirator
vets’ articles, claiming that BEG diets were dangerous: Although this wasn’t a
“classic advertising campaign,” the speech had an economic motivation and plausibly
promoted Hill’s grain-based pet food as safer for dogs, even without naming
Hill’s explicitly. Given Hill’s size—one of three dominant traditional pet food
sellers— “its disparagement of non-traditional, BEG pet food is a tacit
promotion of its own pet food.” And promoting a brand rather than a specific
problem is still commercial. The same analysis applied to the links on Hill’s’
website, even if the speech on the linked webpages was not on its own
commercial speech: “Because of the hyperlinks’ location and the fact that the
linked pages disparage BEG dog foods, the linked webpages can plausibly be
understood to promote Hill’s’ products.”

KetoNatural also plausibly alleged literal falsity under an
establishment claim theory: it plausibly alleged that scientific studies did
not establish the assertion for which they were cited. For example, the
statement “[w]hat seems to be consistent is that [DCM] does appear to be more
likely to occur in dogs eating boutique, grain-free, or exotic-ingredient diets”
was an establishment claim “because it establishes a correlation between the
diet and the disease by implicitly relying on some independent, objectively
verifiable study showing consistent and higher rates of canine heart disease in
BEG-eating dogs. And it is plausibly literally false because KetoNatural
alleges that no study supports the correlation.” Note that in this example, the
establishment claim is apparently a necessary implication—it’s the kind of
claim that experts like vets wouldn’t make if it weren’t backed up by
scientific evidence.

A similar analysis applied to at least some of the
veterinary education materials on Hill’s’ website that said things like, “[b]y
now, most veterinary professionals understand that there’s a link between BEG
diets and atypical dog breeds developing DCM.” “[E]ducational or informational
speech can become commercial when disseminated to promote the purchase of
goods, as was alleged here.”

Other challenged sources were not actionable. KetoNatural alleged
that Hill’s was vicariously liable for the Lanham Act violations by the alleged
co-conspirator veterinarians. But these statements weren’t ads and didn’t
reference a specific product, and thus weren’t commercial speech but First-Amendment-protected
statements on matters of public concern. “[U]nlike Hill’s’ statements, the
veterinarians’ statements are too attenuated from Hill’s” to have the necessary
economic motivation or promote Hill’s specifically. “The speaker matters. The
speaker provides context to the consumer that the speech may be commercial.”
And unlike Hill’s, the vets didn’t have a big chunk of the market. [FWIW, the
court’s attention to Hill’s market share seems wrong. If a new entrant said a
bunch of blatant falsehoods about ingredients in its product, we’d want to call
that commercial speech even if was careful to focus on ingredients also
available from other sources.] Also, “KetoNatural does not plausibly allege
that the veterinarians made these statements with economic motivation. Even
granting that the named veterinarians conspired with Hill’s to disparage BEG
dog food, KetoNatural does not plead sufficient factual allegations that the
veterinarians made these statements in direct expectation of pecuniary gain
from Hill’s.”

Receiving research funding from Hill’s, either directly or
indirectly through their universities wasn’t enough; there was no allegation that
research funding was contingent on the statements made in these blogs and
social media appearances, or that the research funding depended on the topic or
result of the research itself. “For a court to infer that the veterinarians’
speech was economically motivated, KetoNatural must at least plead facts that
the veterinarians were compensated or otherwise received a quid pro quo from
Hill’s for their speaking and writing.”

Similar analysis protected vets’ academic articles; the
Facebook page and associated website; and non-affiliated vets’ statements. Along
with their affirmative statements, the moderators deleted comments that
disagreed with them, and the court said, “[t]he act of deleting posts is
editorializing, which is speech, and thus arguably commercial speech,” citing Moody.
 [We have totally lost the plot on
“editorializing,” but I don’t think it matters here.] Along with the distance
from Hill’s, the court commented, “we do not know who the Facebook moderators
are, and most importantly, how they participated in and were economically
motivated by the alleged conspiracy. KetoNatural admitted as much. It alleged
only that the moderators ‘work[ed] closely’ with a veterinarian—but did not
otherwise allege involvement in the conspiracy.”

Likewise, the complaint didn’t plausibly allege that the
nonprofits engaged in commercial speech. They didn’t run ads or reference a
specific product or brand, nor were there allegations that they were motivated
by direct economic gain from Hill’s. “Allegations that Hill’s funds the
Foundation and influences its executive decisions cannot satisfy the quid pro
quo necessary to successfully allege that Hill’s’ gains economically motivated
the Foundation to make such statements.”

from Blogger https://tushnet.blogspot.com/2026/07/10th-circuit-finds-that-disparagement.html

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safety claims aren’t vague in context of child car seats

Ricardo Moncada v. Nuna Baby Essentials, Inc., — F.Supp.3d
—-, 2026 WL 866852, No. 25-cv-2592 (PKC) (S.D.N.Y. Mar. 30, 2026)

Nuna allegedly marketed its Rava-brand children’s car-seat
product by emphasizing its safety features and a product-testing regimen that
exceeded American standards. But then Nuna announced that the Rava’s adjustable
harness had a design defect that increased the risk of child injury. Its
voluntary recall required consumers to cure the defect using a self-repair kit
that was allegedly both difficult to follow and results in a car seat that does
not function as originally promised. Ricardo Moncada sued under sections 349
and 350 of the New York General Business Law, alleging a price premium theory. An
affirmative falsity claim survived, though not an omission claim, and the
implied warranty of merchantability claim failed because the plaintiff didn’t
provide Nuna with pre-suit notice of her claim, which New York law requires as
a condition precedent.

Nuna advertised the Rava as a “[f]an favorite for security,
longevity and sleek design,” featuring a “[q]uick-release” harness that “makes
it easy to fasten [children] in.” It advertised that the product was
“extensively tested” using “advanced” methods that went “above and beyond
what’s required” through testing at “accredited, independent labs.” Nuna
repeatedly touted that the Rava’s “advanced safety technology” exceeded
“American safety standards.” Rava car seats sell for $450 to $550, allegedly a
“premium price.”  

But the Rava’s harness-adjustment cover allegedly proved to
be vulnerable to debris like crumbs and dust, which prevents the harness from
clamping properly and causes the harness to loosen. NHTSA received 129
complaints about the Rava, 125 of which cited loose harnessing. Nuna thus
recalled more than 600,000 Rava car seats, though it did not actually recall
the entire product but instead sent affected consumers a “seat pad, head
support cover and cleaning kit.” This allegedly put the onus on consumers to
disassemble and reassemble “a dangerous and defective product” by using a
purportedly flawed “Remedy Kit.”

Nuna argued that plaintiffs didn’t have standing because of the
voluntary recall and remedy kit. “But plaintiffs have made non-conclusory
factual allegations about the claimed inadequacy of the recall, and it is well
established that a plaintiff has a concrete injury if she overpaid for a
product that did not perform as promised.”

Plus, violations of GBL §§ 349 and 350 were plausibly not
puffery. While a reasonable consumer would understand labels like “premium,”
“timeless” and “expertly engineered” to be statements of opinion, Nuna’s
descriptions of its compliance with safety standards and rigorous testing
requirements could be factual. Nuna claimed that the Rava “exceeds American
safety standards,” and that “[o]ur baby gear is extensively tested before it
leaves the factory. We use advanced equipment and testing methods, going above
and beyond what’s required. To ensure compliance with safety standards, we
regularly have our gear tested at accredited, independent labs.”

Nuna argued that these claims lacked specifics. But its cited
case was Lee v. Mikimoto (Am.) Co., 2023 WL 2711825, at *5 (S.D.N.Y. Mar. 30,
2023), where a pearl seller claimed to “only use the finest pearls that meet
the strictest standards….” and other sellers advertised complying with
American Gemological Society standards. This was a different context: “it is
plausible that a reasonable consumer encountering Nuna’s statements would
understand the company to be asserting that the Rava was subject to thorough
and vigorous testing that exceeded safety standards required by law. That
Nuna’s marketing statements did not cite a governing statute or regulation does
not make it less plausible that a consumer would understand Nuna to be making a
verifiable statement of fact about the Rava’s safety compliance and
product-testing regimen.”

However, an omission-based claim that Nuna was liable for
knowing about but failing to disclose “grave risks” about the Rava failed. The
complaint alleged Nuna’s knowledge of consumer complaints filed with NHTSA and
posted on Reddit. Section 349 allows for omission-based liability where “the
business alone possesses material information that is relevant to the consumer
and fails to provide this information” and considers “whether plaintiffs
possessed or could reasonably have obtained the relevant information they now
claim the [defendant] failed to provide.” Reddit’s message boards and NHTSA
consumer complaints are available to the public. The complaint didn’t allege any
information about problems with the Rava harness known to Nuna alone, so the omission
wasn’t plausibly deceptive.

from Blogger https://tushnet.blogspot.com/2026/07/safety-claims-arent-vague-in-context-of.html

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Under Armour defeats Lanham Act claim, must continue to fight tortious interference

Multiple Energy Technol., LLC v. Under Armour, Inc., 2026 WL
2016679, 2:20-CV-664 (W.D. Pa. Jul. 13, 2026)

Bioceramic powder is “a substance that is integrated into
clothing, and, when worn, allegedly improves sleep and muscle recovery.” Plaintiff
MET made a type of bioceramic powder called Redwave. It entered into “essentially
an exclusive supply agreement” with Under Armour, which makes athletic apparel.
But then Under Armour changed course and partnered with another producer, Hologenix,
whose bioceramic powder was called Celliant. MET alleged that Under Armour
falsely marketed its Celliant apparel as essentially being “FDA approved” when
it wasn’t, encouraged some of its manufacturing partners not to deal with MET,
and used confidential information from MET. Tortious interference is the only
claim that survives; I’ll only discuss that and false advertising under the
Lanham Act.  

After ending its relationship with MET, Under Armour
encouraged Tom Brady’s company TB12 and two other textile manufacturing
partners to use Celliant, not MET’s Redwave. Under Armour falsely promoted
Celliant as “FDA approved” or “FDA designated” to TB12. Likewise, “Under Armour
promoted on its website that the FDA determined that Celliant increases
localized circulation, leading to faster recovery,” and issued a press release
with similar language.

blurry image from opinion, sorry

The alleged statements to manufacturing partners weren’t
actionable because there was no evidence that Under Armour made false
statements about its FDA designation to two partners, “much less that these
false statements affected the companies’ decisions to end their relationships
with MET.” Instead, Under Armour required the use of Celliant (and not Redwave)
as a condition of its potential partnerships; it was that pressure that
mattered. Under Armour did make the FDA claims about Celliant to TB12, but there
they didn’t qualify as “commercial advertising or promotion.”

Using the Gordon & Breach standard, the
statements to TB12 were neither for the purpose of influencing consumers to buy
the defendants goods or services nor “disseminated sufficiently to the relevant
purchasing public to constitute ‘advertising’ or ‘promotion’ within that
industry.” It was undisputed that TB12 wasn’t an Under Armour consumer, but
instead a branding partner working with Under Armour to sell products, and
preventing TB12 from partnering with MET “didn’t otherwise affect consumers’
decisions to buy Under Armour products.” Nor were the statements directed to
the relevant purchasing public or sufficiently disseminated, since the relevant
consumer market consisted of individuals interested in purchasing articles with
bioceramics, not branding partners, so statements to TB12 weren’t “ ‘directed
at the purchasing public.’ ”

[Why couldn’t manufacturers also be relevant consumers where
the product is always a component of another product?] Even if TB12 counted, the
market wasn’t made up of a “’relatively limited’ ” number of potential
purchasers, so statements to TB12 alone would not be “ ‘disseminated
sufficiently.’ ”

The website statements, by contrast, were actionable
commercial advertising or promotion, but MET didn’t show that the press release
had made a false FDA claim.

In a standing-limiting reading of Lexmark, the court
found that MET lacked statutory standing.

First, MET couldn’t show a link between Under Armour’s
website statements and lost royalties from Redwave-branded products. The court excluded
MET’s expert report, without which there wasn’t enough evidence of proximate
causation. Other economic and reputational harm was “simply too remote to
establish a proximate causal link to the statements on the website.” There was
no direct competition, reputational disparagement, or a “1:1 relationship”
between the plaintiff’s sales lost due to the false advertising and the
defendant’s gains. The most directly injured victims would be any other bioceramic
apparel manufacturers, and then existing suppliers to Under Armour’s direct
competitors, not MET.

MET also failed to provide enough evidence of materiality to
get to a jury. “[N]othing in the record
suggests that any specific consumers saw the false advertising on Under
Armour’s website and changed their purchasing decisions because of it,” and MET’s
survey was excluded (see below). Nor were the parties direct competitors, which can save
some materiality arguments.

An antitrust claim failed because it was an antitrust claim.
MET also failed to create a triable issue on its trade secret claim/breach of a
non-disclosure agreement claim. But there was a triable issue on tortious
interference with an existing contract with one manufacturer and with prospective
business expectancies with two others. Although Under Armour’s discussions with
them weren’t “commercial advertising or promotion,” but rather “business
partners talking about what supplier to use” that didn’t make them necessarily
justified or privileged.

Multiple Energy Technol., LLC v. Under Armour, Inc., 2026 WL
2015216, No. 2:20-CV-664 (W.D. Pa. Jul. 13, 2026)

The court excludes two of MET’s experts, one of whom focused
on the antitrust claim, which I will ignore.

For the Lanham Act claim, MET’s proffered expert Dr.
Maronick offered a supplemental survey and report.

His original survey and report concluded that “a
statistically higher percentage of respondents seeing the Under Armour webpage
claiming that products ‘Powered by Celliant have been determined by the FDA to
increase localized circulation, leading to faster recovery’ believe th[at]
Under Armour products will provide the increased circulation and faster
recovery benefits claimed than do respondents who saw language that ‘the FDA
had not made a determination whether products made with Celliant increase
circulation and lead to faster recovery.’ ” It also concluded, “Under Armour’s
claims about increased circulation and faster recovery are Important or Very
Important in consumers’ decision to buy Under Armour products with either
Celliant or Redwave fabric.”

In response to Under Armour’s deposition, Dr. Maronick
“redid the survey,” creating the supplemental survey and report at issue. Specifically,
(1) he matched the images and the font sizes and lengths of the “FDA
determined/FDA has not determined” language shown to respondents across the
test and control groups; and (2) rotated the positive and negative answers to
both groups’ question on the “importance of the claims in consumers’ purchase
decision.” The test cell showed Under Armour’s actual landing pages, and the
control group was presented with landing pages that instead contained the
statement, “The FDA has not made a determination about whether products powered
by Celliant increase localized circulation leading to faster recovery.”

In his supplemental report, Dr. Maronick found that the
“design differences” between the original and supplemental surveys “had no
effect on consumers’ perceptions of Under Armour’s performance claims for its
‘Celliant-Powered’ products” and “played no role in assessing consumers’
reactions to claims made by Under Armour.”

The court initially found that the first survey’s flaws
merited exclusion. It now evaluated the supplemental survey, and still found it
too flawed to admit because it (a) used a fundamentally inadequate control; (b)
materially distorted marketplace conditions; and (c) didn’t mitigate
non-response bias or identify a target population.

The control was “problematic” because it “artificially [drew
respondents’ attention] to the fine-print language at issue[,]” making it
“impossible to determine [the cause of] any disparity between the respondents’
reactions to them.” First, the control survey focused its respondents on the
fine-print text addressing the FDA claim at issue by framing that text in a
white box, while no box surrounded the FDA-related text in the test group’s
same question. Likewise, the control survey underlined the direction “[n]ote
the statement about products ‘Powered by Celliant’ at the bottom of the
statement,” “increasing the likelihood respondents would read the fine-print
statement explaining that the FDA had not yet determined whether Celliant
improved athlete recovery.” In the test cell, the same direction wasn’t
underlined. The court found these differences to be “significant” and likely to
skew the results.

one without a box, one with

Additionally, the test survey used improper negative
language— stating that “[t]he FDA has not made a determination about whether
products powered by Celliant increase localized circulation leading to faster
recovery.” The Court previously found such language flawed because negative
language creates different language than positive language. (I’m not sure why
that is distorting—if the truth is that the FDA hasn’t evaluated the statement,
how else can you say that? If negative language matters to consumers, then that
in itself seems like evidence of materiality.) Alone this would go only to
weight, but the variations amplified the negative language’s skewing effects,
making the control improper.

The survey also “inappropriately distorted market conditions
by flagging the variable about which the survey intended to ask respondents—the
FDA claim—without having properly screened out respondents who otherwise would
have ‘paid no attention’ to the fine-print claim.” [This is downstream of a larger
debate about whether attention or comprehension, once perceived, is more
important—from a regulatory perspective I favor comprehension, once perceived,
because I don’t think there’s any social benefit in deceptive statements that
might be overlooked, but reasonable minds can certainly differ.]

The survey “funneled” respondents by asking questions about
magnified pictures of the fine-print language, and screened out respondents “[w]ere
[not] able to see the images clearly.” But there was no filtering of
respondents who, while physically able to see the webpages, didn’t notice or
read the fine-print text, thus materially distorting marketplace conditions.

Finally, the supplemental survey failed to account for
non-response bias and identify a target population.

from Blogger https://tushnet.blogspot.com/2026/07/under-armour-defeats-lanham-act-claim.html

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