Category Archives: surveys

ANA conference: surveys

What Do Consumers Think? Using Online Surveys To Demonstrate Implied Claims   David G. Mallen, Co-Chair, Advertising Disputes, Loeb & Loeb LLP: NAD now forum of choice for many ad challenges, especially since the standard of proof is different for … Continue reading

Posted in conferences, http://schemas.google.com/blogger/2008/kind#post, surveys | Leave a comment

None but Bob Marley’s heirs can free our minds

Fifty-Six Hope Road Music, Ltd. v. A.V.E.L.A., Inc., — F.3d —-, 2015 WL 728031, No. 12–17502 (9th Cir. Feb. 20, 2015)   Despite being a plaintiff victory, there’s a fair amount in here that might hearten opponents of a generalized … Continue reading

Posted in right of publicity, surveys, trademark | Leave a comment

PTO descriptiveness finding inadmissible where court ruled mark suggestive

Innovation Ventures, LLC v. NVE, Inc., 2015 WL 871137, No. 08–11867 (E.D. Mich. Feb. 27, 2015)   Various evidentiary rulings in the latest round of this trademark/false advertising case over energy shots, the first of which presages what I expect … Continue reading

Posted in http://schemas.google.com/blogger/2008/kind#post, surveys, trademark | Leave a comment

consumer survey on patent value admissible despite serious flaws

Sentius Int’l, LLC v. Microsoft Corp., No. 5:13-cv-00825, 2015 WL 331939 (N.D. Cal. Jan. 23, 2015) (magistrate judge)   A little different today: this is a survey in a patent case trying to determine the value of a patented feature … Continue reading

Posted in patent, surveys | Leave a comment

It’s all about control: how to get a survey excluded

First Data Merchant Services Corp. v. SecurityMetrics, Inc., No. RDB–12–2568, 2014 WL 6871581 (D. Md. Dec. 3, 2014) This is a motion to exclude in a false advertising/antitrust case. “This origins of this contentious case lie in a soured business … Continue reading

Posted in damages, http://schemas.google.com/blogger/2008/kind#post, surveys | Leave a comment

Empirical IP Research Conference: trademarks

Plenary Session: Measuring Consumer Confusion in Trademark Infringement Facilitator: Barton Beebe (NYU) Lanham Act: confusion is vaguely defined.  Used to include “purchasers” but Congress deleted that phrase.  43(a)’s language is even broader.  Flexible and slippery. Panelists: Joel Steckel (NYU Stern … Continue reading

Posted in dilution, google, http://schemas.google.com/blogger/2008/kind#post, presentations, reading list, surveys, trademark | Leave a comment

A little more than kin: prominent house mark overcomes weak evidence of confusion

KIND LLC v. Clif Bar & Co., 2014 WL 2619817, No. 14 Civ. 770 (S.D.N.Y. June 12, 2014) KIND sought a preliminary injunction against Clif Bar’s new trade dress for its MOJO bars; the court denied the motion.  KIND defines … Continue reading

Posted in surveys, trademark | Leave a comment