Category Archives: surveys

Posner likes trademarks, hates surveys

Kraft Foods Group Brands LLC v. Cracker Barrel Old Country Store, Inc., No. 13‐2559 (7th Cir. Nov. 14, 2013) This is a classic Posner trademark opinion, with a combination of skepticism and credulity (about his favored theory of trademark) whose … Continue reading

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Surveys in defamation cases?

Eriq Gardner at THR Esq. rightly flags this tantalizing tidbit about Tom Cruise’s pending defamation lawsuit(okay, I have a very specific definition of tantalizing; don’t judge me).  Cruise conducted a survey to figure out how readers would interpret the claims … Continue reading

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You know a survey’s been done badly

… when it produces a negative net confusion rate. Water Pik, Inc. v. Med-Systems, Inc. No. 12-1065 (10thCir. Aug. 29, 2013) Highlights: when SinuCleanse, SinuSense, and NeilMed neti pot packages were shown to survey respondents, 29 of the 198 total … Continue reading

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