Tag Archives: false advertising

10th Circuit finds that disparagement by pet food company was commercial speech though affiliated vets’/nonprofits’ speech wasn’t

KetoNatural Pet Foods, Inc. v. Hill’s Pet Nutrition, Inc., No. 24-3185 (10th Cir. Jul. 14, 2026) The court of appeals affirms in part and reverses in part the district court opinion dismissing Lanham Act claims against Hill’s and other defendants. … Continue reading

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safety claims aren’t vague in context of child car seats

Ricardo Moncada v. Nuna Baby Essentials, Inc., — F.Supp.3d —-, 2026 WL 866852, No. 25-cv-2592 (PKC) (S.D.N.Y. Mar. 30, 2026) Nuna allegedly marketed its Rava-brand children’s car-seat product by emphasizing its safety features and a product-testing regimen that exceeded American … Continue reading

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Under Armour defeats Lanham Act claim, must continue to fight tortious interference

Multiple Energy Technol., LLC v. Under Armour, Inc., 2026 WL 2016679, 2:20-CV-664 (W.D. Pa. Jul. 13, 2026) Bioceramic powder is “a substance that is integrated into clothing, and, when worn, allegedly improves sleep and muscle recovery.” Plaintiff MET made a … Continue reading

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Canadian imported drugs whose origin was disclosed to end consumers couldn’t trigger infringement/false advertising liability

AbbVie Inc. v. Payer Matrix, LLC, No. 23 CV 2836, 2026 WL 1846752 (N.D. Ill. Jun. 26, 2026) Another round in AbbVie’s fight against Canadian imports. Payer Matrix contracts with employers or an employer’s pharmacy benefit manager (PBM) or third-party … Continue reading

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advertising injury policy covers Lanham Act/intentional interference claims even though policy uses different words for the torts

IntermediaryEd v. Cincinnati Ins. Co., 2026 WL 1847615, No. 3:25-cv-00038-SHL-HCA (S.D. Iowa, May 20, 2026) The court introduces the case: After filing a lawsuit against a competitor in Tennessee, Plaintiff IntermediaryEd (formerly known as “ACT”) sent letters to two of … Continue reading

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“hypoallergenic” plausibly means “free of ingredients likely to sensitize the skin”

Novick v. Unilever U.S., Inc., 2026 WL 1879145, No. 25cv4804 (EP) (JBC) (D.N.J. Jul. 30, 2026) The court mostly allows claims that the “hypoallergenic” and “sensitive skin” representations on Unilever’s Dove Sensitive Skin Body Wash are false and misleading because … Continue reading

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“dishwasher safe” wasn’t too ambiguous to deceive where cutlery was top-rack only

Simpson v. Walgreen Co., — F.Supp.3d —-, 2026 WL 413565, No. 23-cv-16465 (N.D. Ill. Feb. 13, 2026) Simpson bought Walgreens’ Complete Home Heavy Duty (Complete Home) plastic cutlery. The front and back of the product were labeled “DISHWASHER SAFE” and … Continue reading

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PediaSure “growth” claims might communicate height gain, but price premium theory fails

Noriega v. Abbott Labs., 2026 WL 1601501, No. 23 Civ. 4014 (PAE) (S.D.N.Y. Jun. 4, 2026) Conventional wisdom is that certification is the ballgame for consumer class actions, but it might be empirically mistaken. This case is an example where … Continue reading

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court allows TM and false advertising claims against “toxic backlink” SEO disparagement campaign (SEM, for minimization?)

Montway LLC v. Nexus AT LLC, 2026 WL 1552185, No. 25 C 13100, No. 26 C 1056 (N.D. Ill. Jun. 2, 2026) Although the UCL unfair competition claims got kicked out, federal trademark and false advertising claims survive in this … Continue reading

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Instagram disparagement by alleged competitor isn’t commercial speech

Farina v. Omari, No. 24-11098 (SDW) (AME), 2026 WL 1552256 (D.N.J. Jun. 2, 2026) The court grants a motion to dismiss in this defamation/false advertising claim centered on online videos. “Farina is a consultant in the aesthetic surgery industry and … Continue reading

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