Tag Archives: consumer protection

internal studies on consumer preference support class action treatment for weed killer claims

Martin v. Monsanto Co., No. 16–2168, 2017 WL 1115167 (C.D. Cal. Mar. 24, 2017) This case grants class certification, illustrating the use of internal consumer research in class action practice.  The probabilistic nature of consumer reaction is not necessarily a … Continue reading

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False advertising of sperm donor leads to wrongful birth claim

Doe 1 v. Xytex Corp., No. C 16-02935, 2017 WL 1112996 (N.D. Cal. Mar. 24, 2017)| A false advertising case arising out of a wrongful birth claim: Does One and Two used xytex.com, which sold human semen for use in … Continue reading

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First Amendment bars labeling restriction for “skim milk” without added Vitamin A

Ocheesee Creamery LLC v. Putnam, 2017 WL 1046104, — F.3d —-, No. 16-12049 (11th Cir. Mar. 20, 2017) The Creamery here succeeded in its First Amendment claim to use the words “skim milk” to describe its product. The Creamery produces … Continue reading

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Bud Light Lime-a-Rita not deceptive despite not being so light after all

Cruz v. Anheuser-Busch Cos., LLC, No. 15-56021, — Fed.Appx. —-, 2017 WL 1019084 (9th Cir. Mar. 16, 2017) Cruz sued Anheuser-Busch for the usual California claims, alleging that the labels on cartons containing cans of “Rita” malt beverages, including Lime-a-Rita, … Continue reading

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All in the game: misleading tennis racquet endorsements don’t support class certification

Ono v. Head Racquet Sports USA, Inc., No. CV 13–4222, 2016 WL 6647949 (C.D. Cal. Mar. 8, 2016)| Ono sued Head for deceiving the public “into believing that top-ranked professional tennis players actually used [Tour–Line Racquets] during competition,” bringing the … Continue reading

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failure to caption music/songs doesn’t make “close captioned” label misleading

Anthony v. Buena Vista Home Entertainment Inc., 2016 WL 6836950, No. 2:15–cv–09593 (C.D. Cal. Sept. 28, 2016) Plaintiffs, who are deaf or hard of hearing, alleged that defendants sold (1) DVDs enclosed in packaging with language advertising the DVDs as … Continue reading

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Unrelated cy pres recipient and disfavored coupon offer doom settlement approval

Hofmann v. Dutch LLC, No. 14-cv-02418, 2017 WL 840646 (S.D. Cal. Mar. 2, 2017) The court rejected plaintiff’s unopposed third motion for preliminary approval of the proposed class settlement in this case involving allegedly false “Made in the USA” claims … Continue reading

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