Category Archives: ftc

FTC wins big in case against light bulb sellers

Posted on February 20, 2014 by rtushnet

The FTC’s Business Center Blog has the details, which include a $21 million refund order representing the gross revenues from the advertised products, with no offsets for the benefit consumers actually received.  A very strong opinion for the FTC, requiring … Continue reading →

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FTC goes after advertiser and ad agency for false dramatization

Posted on January 23, 2014 by rtushnet

Read all about it.  One great feature: the complaint includes the challenged ad!  The FTC at least wants us to see for ourselves. http://tushnet.blogspot.com/feeds/posts/default?alt=rss

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Blurred lines, part 3

Posted on December 5, 2013 by rtushnet

Panel 3: The Way Forward on Transparency: A discussion of best practices Moderator: Mary K. Engle, Associate Director, Division of Advertising Practices, FTC Examples of native ads: “sponsored” story, labeled as such in gray at the top of the headline, … Continue reading →

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Blurred lines: really part 2 this time

Posted on December 4, 2013 by rtushnet

Sorry for earlier posting difficulties.  The Lessons of Nauru Bob Garfield, Co-host of On the Media and MediaPost columnist Nauru: was wealthy; phosphate resource from centuries of built up guano was valuable, but only took 50 years to destroy, and … Continue reading →

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Blurred Lines: Advertising or Content? An FTC Workshop on Native Advertising

Posted on December 4, 2013 by rtushnet

Blurred Lines: Advertising or Content? An FTC Workshop on Native Advertising Welcoming Remarks:  Edith Ramirez, Chairwoman, FTC Advertising integrated into digital content. Recent survey of online publishers: 73% offer native advertising opportunities and 17% considering. 41% of brands and many … Continue reading →

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Is disclosure of recurring charges enough?

Posted on November 15, 2013 by rtushnet

At Slate, a story about Boingo raises questions about what other steps a business ought to take to ensure that consumers make informed decisions to keep accepting recurring charges, when we know that many consumers don’t review their bank/credit card statements … Continue reading →

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