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Works in Progress in IP, part 1
WIPIP
Session 1: Copyright Theory, Parlor C
Chris Buccafusco & David Fagundes, The Moral Foundations of Copyright (Fagundes presenting)
Copyright is deeply moral; best explained by moral foundations theory; these are descriptive claims. Normative claims: how we talk about copyright/how we make laws
Nature of copyright’s moral domain—contested propositions from moral psychology. (1) intuitive primacy. Reason and emotion aren’t separate processes, and intuition is primary. (2) Moral foundations theory: moral foundations that make up decisionmaking, Jonathan Heidt: harm/care; justice/fairness; purity/degradation; loyalty/betrayal; authority/subversion; liberty/oppression. Our instinctive reactions depend on our taste settings/dials here. It’s more than just harm and fairness. This is especially true past elite Western societies—different cultures/social strata.
Similarly, we have a cramped language for why we have copyright—a subset of harm (traditional utilitarian cost/benefit analysis), just flavor of moral rights in US. But what about sources that aren’t the traditional legal sources—testimony/people expressing their moral intuitions about copying/copyright legislation. Found something similar: utilitarian framework does terrible job of explaining moral intuitions.
Harm/care: captures the straight story—harm to authors, harm to the public, harm to the “little guy.” Part of the harm/care narrative is obvious; also, artists/authors rarely talk about money, but talk about intrinsic dignitary harm they experience when they cede control through unauthorized use, or reputational harm due to misattribution. Care narratives: orphan works, stewardship of archives.
Justice/fairness: “Thou shalt not steal.” Reaching for a clear rule to object to conduct, because clear rule following is part of the justice framework. Likewise “don’t reap where you haven’t sown.” Something unfair about investment in something when someone else gets it for free.
Purity/degradation: see a lot of courts, owners offended by prurient uses of works. (Sculptor who sued over orgy scene in Devil’s Advocate.) Concern over degradation of archived works. Rhetorical devices: “infectious” anti-DRM tech; slothful infringers; “sacredness” of custom tattoos.
Loyalty/betrayal—patriotism—Jack Valenti’s infamous Boston Strangler testimony was all about the Japanese threat. Danger of “rogue foreign sites.”
Authority/subversion: analogy of works as author’s children; orphan works. Threats to order are bad—content industries invoke this all the time. Piracy is appealing to people with other orientations.
Liberty/oppression: information wants to be free; admissions of futility of control; slavery metaphors. Slavery metaphors show up on both sides.
So what? Not trying to object to normative aims of copyright. Two themes: how we talk about copyright. If we understand moral architecture better, we can craft more convincing copyright narratives. Appealing to heterogenous group: what Jack Valenti was good at. Could also target a message. Also relevant to how we legislate—to the extent that law doesn’t reflect actual moral experience, creates enforcement/legitimacy problems. Also, copyright is about incentives, but if we don’t understand how people react to certain conduct, difficult to craft a system responsive to that. Chekov: “Man will become better when you show him what he is like.”
Q: does this mean that Congress and courts should be doing this type of reasoning?
A: descriptive claim about how people think about unauthorized copying and proposed legislation. Law shouldn’t reflexively track moral intuitions, but can help us understand how best to achieve normative goals.
Mark McKenna: how do you ID what strikes people as stealing and what doesn’t? What kinds of things people react to as stealing v. legit borrowing matters.
A: Moral facts: a prior Q. Want to leave it aside and ask what happens when a particular heuristic is triggered. Certain subcultures widely perceive something as universally bad (e.g., talking back to father). Still broad categories are possible.
Q: can you disentangle instrumental arguments from true moral arguments? Jack Valenti was an instrumentalist.
A: agenda will differ depending on audience, but it still matters how the arguments are made. Valenti’s choices are interesting because he thinks that if he triggers certain issues, audience will find the claims more persuasive. This approach allows better communication.
Q: fair use uses language of fairness, but elements are utilitarian.
A: we should look at the statute’s language!
Jeanne Fromer, NYU, An Information Theory of Copyright Law
Dominant American theory is utilitarian. Less settled are the sorts of works copyright law seeks to encourage. Information theory: branch of applied math that suggests optimal ways to transmit info. Proposes: what makes expressive works valuable is that they make a contribution in at least 1 of 2 ways: communicate knowledge of some sort; or convey information enjoyable in and of itself. For (1), there ends up being a lot of noise in the expression, and copyright is encouraging redundancy—encouraging it to appear in multiple forms to transcend the noise. (2) is valuable in and of itself; we can pick it over for meaning/value; different audiences locate different meanings in this type of expression. These diverse and evolving meanings are just as valuable for society as the original. So © ought to be encouraging interpretation and repurposing—encouraging a noisy conversation. Allows underlying expression itself to be used redundantly in different meanings and contexts.
Information theory imagines simple framework: speaker with message, and communications channel to recipient, who must decode message. Need to figure out efficient encoding and accurate decoding. Information theory assumes a lot of noise on the channel.
Semantic info theory: noise comes b/c people have different codebooks for decoding messages. Have to figure out how to get them on the same page. Use redundancy to detect/correct errors.
Overarching purpose of ©: promoting progress of science—seems to be about systematic knowledge, can include cultural knowledge. We don’t see many laundry lists of knowledge. See things that are much less efficiently coded. We like having a marketplace of ideas, and don’t allow someone to monopolize them. We have some hedonic interest in seeing expressive works.
Jabberwocky: seems nonsense, but people have been picking it apart since it was written. Copyright law is trying to encourage a conversation about expression.
Idea/expression, merger, scenes a faire: certain building blocks are off limits to ownership so they can be communicated redundantly. Also, when expression is valuable in itself, we might also want to allow it to be used redundantly. Originality/independent creation—if you come to something on your own, you can use it, because that independent creation shows it’s valuable. Introduces valuable redundancy, as opposed to allowing wholesale copying (which would be the most redundancy possible). “Modicum of creativity” standard—standard alphabetical order is most efficient way of communicating the phone book, so that can’t be protected.
Q: suggests we shouldn’t have an idea/expression split. Haven’t heard anything that says we should treat them differently for redundancy.
A: two tracks for knowledge v. expression. May need recategorization of some expression we protect and some we don’t.
Irene Calboli: define knowledge. Indep. creation usually involves something added on, which may be valuable.
A: different people absorb knowledge in different ways, so variation is good.
Zahr Said: Jabberwocky seems like fair use—commentary and criticism. What would trouble the theory more: spinoff play? Translations of Jabberwocky into German & French. Q re: role of error: seems like you’re doubling down on a particular view of what works do when they communicate—that the author has a message and can transmit it in a way that doesn’t have errors if properly transmitted. But that’s a particular view of reception.
A: Factual knowledge has a very clear answer there, but that answer may not be as interesting as with more expressive works.
RT: Redundancy can be contributed either by different versions or by lots of copies keeping stuff safe. Information theory doesn’t seem to provide any of your answers here. This is the part of the paper where I really got lost:
[The scope of the derivative works right] can be addressed through the lens of information theory, by asking who will do the best job of transmitting and disseminating the existing work’s message—be it the underlying knowledge or valuable expression in and of itself—in these follow-on works. Vesting these exclusive rights solely in the existing work’s author can be helpful on the ground that the creator arguably knows better than anyone else (non-noisily) the message that he or she communicated—probably noisily—in the original work.
This isn’t an information theory answer. Fromer even says earlier in the paper that highly expressive works like the paintings of Van Gogh don’t have a reducible “message” other than the artwork itself. I say: the creator doesn’t know better than anyone else how to transmit the valuable information in her work! We have an empirical dispute. Can this question be answered within information theory? I don’t see that it can. Likewise, the incentives argument isn’t an argument from information theory, and it’s incentives that Fromer uses to draw the line between control and no control (which Fromer says would otherwise encourage dissemination, per information theory).
A: it is a variation on thinking about incentives, but it’s helpful to asked whether we think there are contexts where the author is well placed to make good choices about who is communicating, because then that person has something within them that they can communicate to the people they authorize to make derivative works. If that’s not true, then the case for the derivative works right is weaker. Maybe we would have more nuance.
Betsy Rosenblatt: irony: would seem to call with situations with least ambiguity to be given most control rights—facts, where there’s no room for interpretation. Then we’d give less exclusivity to people for whom interpretation would be important. That seems problematic.
A: but facts wouldn’t get protection in the first place. (But why not, per information theory?) Maybe we will have people with great knowledge bases, historians, and we do want them writing about it again and again. But she’d still not protect facts.
Eldar Haber, Faculty of Law, Tel-Aviv University (Ph.D. candidate)
Copyrighted Crimes: The Copyrightability of Illegal Works
Imagine people commit murder while another films it. One murderer’s book describes the murder; another’s describes flowers; the filmographer sells the film. They all make money from the crime, and copyright aids the filmographer. Argues that copyright should not protect the filmographer.
Older cases—illegal works aren’t copyrightable; newer precedent is that moral objections are no barrier. But the law isn’t currently clear, and it should be clarified. Illegality + harm should preclude legal remedies for the (putative) copyright owner.
Glynn Lunney: consider the WTO proceeding against China for not granting copyright to works that didn’t pass its censorship—how does this differ?
Also hard to figure out how much notoriety adds to the value of the work.
On the First Amendment argument: can we think of this as refusal to give benefit rather than a speech restriction?
Q: what about the money the news media makes from covering events exploitatively?
Q: is there an interest in getting literature about crime?
A: there are incentives to produce works even in the absence of copyright.
Lemley: copyright infringement is a crime. What crimes are sufficiently severe for this sanction?
A: we have to draw a line, probably felonies and not misdemeanors.
Fagundes: crimes vary and so do works. What about a book that’s only partly about the crime?
Q: would have a standard of “substantially and directly connected to the crime.”
Jerry Liu, University of New Hampshire School of Law
Copyright Complements and Piracy-Induced Deadweight Loss
Recorded music as complementary to performance—theory suggests that P2P sharing will increase demands for concerts and other related goods. Negative cross-price elasticity of demand. Three degrees of complementarity: (1) first degree, products used together. iPod, iTunes, online music and internet services. (2) second degree, consumers usually purchase together but don’t consume together—recorded music, live performance, merchandising. (3) overlapping consumers—wide distribution of music is useful for other purposes, such as ad-supported music, sponsorship/endorsement.
Videogame/console—hardware is relatively cheap, games are expensive; the model is opposite for iPod, where the hardware is relatively expensive and the music is relatively cheap (sold at cost). Why the difference? High piracy—underprice music to compete with privacy, overpricing hardware to recoup investment—increased deadweight loss.
What about second-degree complements? In the pre-digital era, concerts were routinely underpriced. Face value was low, and scalpers cleaned up. Why didn’t artists capture the profit? Wanted hardcore fans to come to concerts so that word of mouth increased demand for records. Digital age: ticket price increased 131%, 3x faster than general inflation. A few old acts accounted for a big chunk of that. As piracy lowers income from record sales, musicians become increasingly dependent on live performance. Madonna’s agent: people used to tour to promote albums, now people put out albums to promote tours. David Bowie said in 2002 that only touring would be left in 10 years; copyright would be irrelevant (gives whole new meaning to Bowie Bonds). Also explains rise of 360 deals with performers. Does the increase in performance make up for loss in recorded music market? No. Top tours are older acts (ave. 24 years experience), while top albums are from younger artists (ave. 7 years experience). Systematically favors established artists.
Digital copyright levy? Spotify as private alternative?
Q: logic works only if there’s no competition that enables supercompetive pricing – works for Xbox and PlayStation, but there’s more competition for iPods.
A: true. My model assumes little competition in hardware market.
Kristellia Garcia: do you include streaming revenues?
A: yes, use IFPI figures.
Lunney: use constant dollars for purposes of comparison. How does Spotify solve this? Levy is not market based but provides means to compensate for filesharing.
A: not arguing that Spotify does solve the problem! It’s just a different tool.
Q: can still be shrinking the deadweight loss as you move it from one type to another.
A: true! If majority of consumers have high valuation but low frequency in music consumption, or are very risk averse, or discount future value at high rate, then the deadweight loss in these other markets is potentially bigger in other markets than in music. It depends.
Q: what about artists outside the major labels? Thriving small music industry doesn’t have much relationship with this industry, except that Spotify screws them.
A: interested in those.
oral copyright license equals uncertainty in business dispute
Yong Ki Hong v. KBS America, Inc., 951 F. Supp. 2d 402 (E.D.N.Y. 2013)
Plaintiffs, who operated a video rental store catering to customers seeking Korean videotapes, sued KBSA, one of the three main sources for Korean programs, for antitrust violations and other claims. KBSA counterclaimed for copyright infringement, defamation, and other claims. The court dismissed plaintiffs’ claims on summary judgment, except for tortious interference against a few non-KBSA defendants, and kicked out the defamation counterclaims.
Plaintiffs sought to form (and for some time did form) a business relationship with KBSA, but when things went sour, they alleged that KBSA conspired to raise prices in the Korean videotape market. There’s an interesting business model here: KBSA’s programming is primarily delivered through weekly “master tapes” which KBSA licenses and distributes, at a weekly fee, to individual video store owners for copying and retail distribution to their walk-in customers. KBSA alleged that its (oral) licenses were site-specific and for walk-ins only, though plaintiffs disputed this.
Of course, plaintiffs couldn’t show antitrust injury, because who can? As a result, their unjust enrichment claims also failed.
The NY Deceptive Practices Act, G.B.L. § 349(h), prohibits “[d]eceptive acts or practices in the conduct of any business, trade or commerce.” Plaintiffs alleged that defendants’ price-fixing violated the DPA, but the law doesn’t extend to all unfair competition. Defendants’ conduct wasn’t deceptive to consumers, as required; indeed, plaintiffs’ evidence suggested that defendants publicly announced their price control policy. “Simply put, the defendants’ alleged scheme may have been … ‘reprehensible,’ but it was not ‘secretive.’”
The tortious interference claims largely failed because plaintiffs didn’t show actual breach of contracts or defendants’ actual knowledge of their contracts/business relationships. Intentional infliction of emotional distress also wouldn’t fly, because this business situation was too far from the IIED wheelhouse.
On the copyright counterclaims, the court had some things to say about licensing. KBSA sought summary judgment, but there was a factual dispute about whether its license was exclusive (allowing it to bring an infringement claim). There was testimony that it was, but the written terms explicitly said that the Korean company KBS “retains the right to distribute its own programming content in North America.” An exclusive license must exclude the licensor as well. And though the contract purported to delegate to KBSA the right to sue, “a copyright owner cannot, by contract or otherwise, grant a non-exclusive licensee the right to sue for copyright infringement.”
Separately, there was a dispute of material fact about whether the relevant counterdefendants actually violated their license. KBSA said its oral licenses were site-specific and only permitted rental to walk-in customers, and offered affidavits from various Korean video store owners in the New York area “affirming that their licenses with KBSA included those limitations and that they had always understood them.” KBSA alleged that defendants, by moving from Brooklyn to Queens without authorization (when Queens licensees paid much higher license fees) and by renting to non-walk-in customers, violated their license terms. But counterdefendants vigorously disputed the terms of the oral agreement and claimed that a relevant person approved their plan to move and assured them their license would transfer. (Though this person might not have had actual or apparent authority to negotiate on KBSA’s behalf, his statements were of evidentiary value as to the nature of the KBSA agreement.) KBSA argued that the counterdefendants had no valid license at all because their agreement wasn’t written, and therefore void under NY’s Statute of Frauds. But that doesn’t matter under the federal copyright act, which permits nonexclusive oral licenses.
Now, on to defamation: libel and slander both. First, KBSA claimed that certain counterdefendants made false oral statements to several reporters that “KBSA had wrongfully terminated supply” of KBSA videos. Second, KBSA claimed that they sent a letter to KBSA’s president and CEO making false accusations of wrongdoing by an important KBSA figure, C.J. Lee. Third, KBSA argued that a counterdefendant filed two Blue House complaints (the Blue House is Korea’s equivalent of the White House) falsely accusing KBSA of “oppressing small businesses … and in some cases destroying their livelihood,” and claiming that C.J. Lee threatened the counterdefendant and solicited and/or accepted bribes from video store owners.
KBSA had no evidence of actual pecuniary or economic harm, so it needed to show that the statements were defamatory per se. As to the oral statements to reporters from the Korean-American media accusing KBSA of wrongful conduct, the testimony about this was mostly hearsay. There was admissible evidence of statements of (1) the undisputed fact that KBSA suddenly cut off supplies of videotapes to one store, plus (2) the claim that this action was unfair and “not a proper disposition.” That’s opinion, and didn’t imply the existence of undisclosed underlying defamatory facts. At most, it was an implication of breach of contract, but that’s not defamatory per se.
Second, allegedly defamatory accusations about Lee: these statements were made in a letter concerning the dispute between the store owners and KSBA’s regional office, “a conflict that threatened to disrupt or destroy an otherwise mutually beneficial business relationship between the two parties.” It was thus protected by the common interest privilege in the absence of malice. It didn’t matter here that the parties to the communication were part of separate businesses, nor that their interests weren’t perfectly aligned—the requirement for the common interest privilege is that “they must both have some vested interest in the subject matter of the communications, but their respective interests need not be aligned.” The privilege is designed to assist people in settling disputes, which was at least what was attempted here; the parties had a common interest in avoiding further escalation. KBSA argued that it could show actual malice because the senders misrepresented the timing and circumstances of their store’s move to Queens. This failed to show malice: even if they did misrepresent those things, that statement refers to their own actions, not Lee’s, and thus couldn’t be defamatory or show malice. (Also, the statements weren’t defamatory. The letter alleged that Lee cut off the store’s video supply in response to their threats to take the dispute to the press/wreak general havoc if KBSA didn’t do what they wanted. That made the store owners look bad, not Lee. Though he came off as “no wilting flower,” saying that he became “enraged” in response to such threats wasn’t defamatory, since rage would be a “natural human response” to such threats.)
Finally, KBSA alleged “false and defamatory statements concerning KBSA and Mr. C.J. Lee” in the two complaints submitted to the Blue House. This was, according to the evidence, a quasi-judicial administrative proceeding, in which the complainant hoped to vindicate “what he believed were his legal rights without the need to file a formal lawsuit—a resort to a form of alternative dispute resolution.” The court further characterized the result of the complaint as “a formal administrative process involving fact-finding, an opportunity for both sides to be heard, consideration before a neutral arbiter, and standardized forms and procedures.” The statements were therefore communications by a party in a quasi-judicial proceeding, material and pertinent to the issues to be resolved therein. Thus, they were absolutely privileged. “The fact that the place where the formal dispute resolution occurs is not called a courtroom provides no safe harbor for defamation claims.” Nor was the privilege limited to statements before US agencies or adjudicators. (In the alternative, they were protected by qualified privilege, since the administrative body existed precisely to investigate such claims.)
Summary judgment, sua sponte, for defendants on these claims.
French court finds that Facebook fan page doesn’t infringe TM
Report here from Inlex IP Expertise: “The court considered that using the ‘PLUS BELLE LA VIE’ trademark on a public Facebook page dedicated to this French TV series did not constitute an infringement, in that the trademark was not used in a normal course of business, as web users did not use it for professional or business purposes.” A welcome result, with perhaps less fuss than would be required under the supposedly more robust defenses in the US.
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Berkeley Tech. L.J. spring writing competition
For JD candidates. Details here.
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Dastar misunderstanding watch
Fergon Architects LLC v. Oakley Home Builders, Inc., 2014 WL 340035, No. 13 C 6019 (N.D. Ill. Jan. 30, 2014) (magistrate judge)
Fergon sued Oakley for copyright infringement for exceeding its license to use Fergon’s architectural works. The contract allegedly allowed Oakley to build one home from each design and required Oakley to credit Fergon as the designer in any promotional materials. Oakley allegedly took credit for the designs, not just construction, and built additional homes based on the designs.
The magistrate judge declined to dismiss the copyright claims at this stage. The allegations that Oakley infringed by “making unauthorized copies and reproductions of” Fergon’s home designs, “selling copies of those designs to third parties,” “preparing derivative works based on those designs,” and “constructing houses based on those designs” were sufficiently specific, even without things like named individuals or dates.
The next count was styled “false advertising,” but unfortunately the magistrate judge didn’t evaluate it that way (where there’s at least some possibility of focusing on the right issues—commercial advertising or promotion, and materiality). Instead, the magistrate said that this case involved “reverse passing off,” which occurs when a “producer misrepresents someone else’s goods or services as his own.” Dastar. Comment: No! No, this case does not involve that! Origin of designs (as in, copyrightable material) is not origin of goods or services, or Dastarwould have come out the other way! The magistrate found that Fergon had properly pled that it was the “origin” of the home designs depicted in Oakley’s promotional materials, “because although it did not construct the homes, it conceived of the architectural designs and it owns the copyrights in the designs.” (Aaaargh. This is the exact same claim Fox had, that it was the “source” of the expression, even though Dastar made the copies at issue.) Fergon also alleged that Oakley took credit for the designs by “touting its architectural and design prowess” and stating that it has “mastered the process of taking a custom home from idea to reality,” all while featuring homes designed by Fergon. And it alleged that consumers were likely to be confused, and that it was harmed.
The state-law claims for deceptive trade practices/unfair competition were preempted, though. The element of “consumer confusion” wasn’t a sufficient additional element to make the claim qualitatively different from an infringement claim. “Consumer confusion and deception have been held to be inherently present in any copyright action and are therefore not considered extra elements that qualitatively alter the nature of a claim where they are asserted.” The state-law claims here were, in essence, that Oakley represented someone else’s work as its own—“that conduct lies at the heart of the Copyright Act.” (Which is why Dastarbars the reverse passing off claim!) Since the gravamen of each of the state-law claims was that Oakley passed off Fergon’s designs as its own by “failing to properly disclose Fergon as the actual designer,” “misleadingly holding itself out as a design/build firm and the designer of the Fergon Home Designs,” and engaging in “unauthorized use of the Fergon Home Designs in its commercial advertising,” the claims were preempted.
Grand Theft Auto online delay not actionable
McMahon v. Take–Two Interactive Software, Inc., No. EDCV 13–02032, 2014 WL 324008 (C.D. Cal. Jan. 29, 2014)
Plaintiffs brought the usual California claims based on plaintiff’s advertisements for Grand Theft Auto Vvideogame as including an online multiplayer component, even though they began selling GTAV on September 17, 2013, without making GTA Online available until October 1, 2013.
The court rejected T2’s standing argument—plaintiffs adequately alleged that they lost money or property because they wouldn’t have bought the game when they did if they’d known the truth—but dismissed the complaint anyway. This wasn’t a loss of use claim, but rather an economic injury: they got less than they paid for (and lost the time value of the money). Likewise, though injunctive relief was unavailable, their restitution claims weren’t fatally flawed. While loss of use can’t support restitution because it doesn’t represent a benefit to the defendant, plaintiffs’ request for refund for the money they paid for the online feature would count as restitution.
The complaint failed, however, to allege fraudulent, unlawful, or unfair conduct. T2 argued that before release, it made widely reported public announcements of the true launch date and that the packaging explicitly stated that “access to special features … may not be available to all users.” The court rejected the first argument—media reporting can’t fix misleading statements on packaging—but accepted the second. The package doesn’t indicate that online play would be immediately available. Though it prominently stated “Featuring Grand Theft Auto Online,” it also stated that “[a]ccess to special features [defined to include online play] may require internet connection, may not be available to all users, and may, upon 30 days notice, be terminated, modified, or offered under different terms.” “These disclaimers clearly indicate that the online component of GTAV is a ‘special feature,’ which ‘may not be available to all users.’” This broad language provided clear notice that online play, “despite its prominent highlighting on the packaging, may not be immediately available, regardless of the reason for the unavailability, even from the time of the initial release of the game.” Thus, the packaging wasn’t plausibly deceptive.
As a result, plaintiffs couldn’t plead actual reliance. The “immediate cause” of the loss wasn’t a misrepresentation, but their own incorrect conclusions. Given that they claimed to be dedicated video game players, “their reliance upon Defendants’ alleged misrepresentation on the packaging and their conduct in purchasing GTAV were ‘in the light of [their] own intelligence and information … manifestly unreasonable.’”
There was also no unlawfulness. There could be no CLRA violation because software and online services aren’t “goods” or “services” covered by that law. Nor was there unfairness. Though the caselaw is unsettled about the meaning of “unfairness” in consumer cases, plaintiffs couldn’t satisfy any of the tests. Though T2 could have done more to notify purchasers of the October 2013 launch of online play, the disclaimers were adequate, not “oppressive,” and T2 didn’t cause substantial injury to consumers. Because online play was a special feature that could always be unavailable, its initial unavailability “could not have represented a substantial injury to customers, as subjectively significant the feature may have been for Plaintiffs.”
Amendment would be futile, so complaint dismissed with prejudice.
Insurer’s Lanham Act claim against broker proceeds through necessary implication theory
New Jersey Physicians United Reciprocal Exchange v. Boynton & Boynton, Inc., No. 12–05610, 2014 WL 317179 (D.N.J. Jan. 28, 2014)
Plaintiff NJ PURE sued defendants for false advertising under the Lanham Act, libel, slander, and violations of the NJ Insurance Trade Practices Act; the court dismissed only the last. Plaintiff is a nonprofit that sells malpractice insurance to physicians and other potential policyholders. Defendant is an insurance broker in the business of soliciting, advertising, and obtaining clients for plaintiff’s for-profit competitors.
Defendants allegedly libeled and slandered NJ PURE in oral and email exchanges with its prospective clients, and falsely advertised by issuing “Marketplace Updates” to prospective clients which offer misleading or false comparisons of NJ PURE’s financials with those of for-profit competitors served by defendants. Essentially, the Marketplace Updates allegedly highlighted as significant certain of NJ PURE’s financial indicators and statistics which are not relevant to the financial health of a nonprofit reciprocal exchange, but are relevant to its for-profit competitors (defendants’ clients). This allegedly gave a false or misleading impression of NJ PURE’s relative inferiority and undesirability as a malpractice insurer to potential clients.
The Lanham Act claims: Defendants, somewhat surprisingly, didn’t argue standing. Instead they challenged whether their emails/statements constituted “commercial advertising or promotion,” because they were individual instances of communication instead of disseminated to a widespread market segment. But NJ PURE alleged a much larger scheme carried out by email and other media; “information and belief” was appropriate at this stage, before discovery. (Also surprising: that defendants didn’t focus on the part of the Gordon & Breach test that requires competition between the parties—though there is obviously a solid case for competition here, in that defendants seem to make more money when plaintiff makes less and vice versa.)
Next, defendants argued that NJ PURE didn’t allege literal falsity, and also didn’t allege that consumers were actually misled, and thus the complaint failed. NJ PURE pled both falsity and misleadingness; whether the statements in the Marketplace Updates were literally true was a factual question. Also, NJ PURE’s main theory was falsity by necessary implication: by comparing data side by side when that data was only relevant for for-profit firms, “coupled with explanatory paragraphs which explained the significance of the financial indicators in such a way that was true for Plaintiff’s for-profit competitors, but not true for a non-profit entity such as Plaintiff,” the statements as a whole were literally false. This sufficiently pled literal falsity by necessary implication: the Updates allegedly conveyed the message that NJ PURE wasn’t financially sound “as clearly as if it had been stated directly.” There was no need to evaluate misleadingness.
The libel and slander claims were also sufficiently pled. NJ PURE alleged pecuniary harm in the form of loss of former policyholders, delays in obtaining new policyholders and the loss of prospective contracts with potential policyholders. New Jersey’s Supreme Court has made clear that presumed damages are available in private defamation cases, so NJ PURE didn’t have to plead special damages; nominal harm sufficed.
The Insurance Trade Practices Act claim was dismissed because there’s no private cause of action under that law. There’s precedent that a violation of ITPA can found an unfair competition claim, but that’s not what NJ PURE’s complaint pled.
Matthew Rimmer on fair use
Matthew Rimmer takes a closer look at fair use, with reference to Naomi Novik’s testimony at the recent congressional hearing. One reaction I’ve seen to the hearing, which is something I noticed at the time, is that there weren’t any tech industry representatives–Google etc. got plenty of criticism, and a bit of defense from Peter Jaszi, but tech isn’t Peter’s central focus. So in that respect, the hearing did not hear from everyone with a vital interest in fair use. Individual artists need fair use, and they need intermediaries to have fair use too; their interests aren’t opposed, but they aren’t exactly the same either.
Sony data breach case stripped down but not gone
In re Sony Gaming Networks And Customer Data Security Breach Litigation, No. 11md2258, 2014 WL 223677 (S.D. Cal. Jan. 21, 2014)
Venkat Balasubramani’s take. These consolidated cases arose from a criminal intrusion into Sony’s online gaming system. Plaintiffs alleged that Sony failed to provide reasonable network security, including utilizing industry-standard encryption, to safeguard the personal and financial information stored on Sony’s network.
Sony’s online services allow people to play games, and for a fee to access additional content, including games and movies; they can also access other services such as Netflix on their Sony PlayStations consoles. Acessing the services required agreeing to Sony’s Terms of Service and providing Sony with personal identifying information, including names and credit card information. Hackers accessed millions of customers’ data in April 2011, which Sony allegedly didn’t disclose for a while, though it took the network offline a few days later and kept it down for almost a month while it audited the system. During that time, plaintiffs couldn’t use Sony’s online services, and many couldn’t access the third party services either. Sony allegedly continued to misrepresent the circumstances of the breach and didn’t inform the public about the breach in one variant of its serices for roughly ten days. Then it made a public statement that user personal information had been compromised, and encouraged those affected to “remain vigilant, to review [their] account statements[,] and to monitor [their] credit reports.” Sony allegedly admitted that its failures “may have had a financial impact on our loyal customers. We are currently reviewing options and will update you when the service is restored.” Further, Sony conceded that some games couldn’t be played offline. A week later, Sony took a different service offline and announced that it too might have been compromised. Sony ultimately announced that it would provide US users with free identity theft protection services and certain free downloads and online services.
The named plaintiffs suffered service interruptions and some alleged that they bought credit monitoring services to protect themselves or suffered unauthorized credit card charges.
There are 51 counts in this multidistrict complaint; they can be grouped as: (1) negligence; (2) negligent misrepresentation; (3) breach of express warranty; (4) breach of implied warranty; (5) unjust enrichment; (6) violation of state consumer protection statutes; (7) violation of the California Database Breach Act; (8) violation of the federal Fair Credit Reporting Act; and (9) partial performance/breach of the covenant of good faith and fair dealing.
The court reaffirmed its holding that the plaintiffs had Article III standing: the dissemination of their sensitive personal information increased the risk of future harm. Clapper v. Amnesty International, 133 S.Ct. 1138 (2013), didn’t change that, although that case found that the plaintiffs there hadn’t alleged sufficient injury to challenge FISA surveillance because they hadn’t shown that targeting of their communications was “certainly impending” (subsequent revelations might affect one’s evaluation of this argument), and because the costly and burdensome measures they’d taken to protect confidentiality couldn’t themselves establish standing. The court here found that Clapper didn’t impose a new requirement, just rejected “a speculative chain of possibilities based on potential future surveillance.” Here, there was an alleged wrongful disclosure, which was enough for standing—plaintiffs alleged a “credible threat” of impending harm.
The negligence claims lost for various reasons. For example, though plaintiffs alleged a brief delaby between the intrusion and Sony’s consumer notification, they failed to allege that their injuries—credit monitoring services, loss of use and value of the services, and/or diminished value of their game consoles—were proximately caused by the allegedly untimely delay.
The court found that commercial entities had a legal duty to safeguard a consumer’s confidential information entrusted to them using reasonable security measures, including industry-standard encryption, under California and Massachusetts law. However, the economic loss doctrine precluded recovery; plaintiffs didn’t allege a “special relationship” with Sony beyond those envisioned in everyday consumer transactions, so they couldn’t avoid the economic loss doctrine.
As for negligent misrepresentation/innocent misrepresentation/negligent omission claims, they went down for various reasons (e.g., negligent misrepresentation is not available in Ohio for non-business-based claims), primarily because the misrepresentation claims were based on statements in user agreements/the privacy policy, which were presented to plaintiffs after they bought their consoles. Thus, they couldn’t plausibly allege pecuniary loss as a result.
The user agreements required California law for the breach of warranty claims, which kicked out more causes of action based on the laws of various states; implied warranty claims also failed because of the existence of an express agreement disclaiming implied warranties, and because network services aren’t “goods” under the UCC. The existence of a valid contract also doomed various unjust enrichment claims.
As for the consumer protection claims: Begin with California, and of course with standing, which requires injury in fact/economic injury caused by the unfair business practice or false advertising that is the gravamen of the claim. The court found that plaintiffs adequately alleged harm stemming from Sony’s omissions at the point of purchase. Though the network was free/plaintiffs registered after acquiring their consoles, plaintiffs alleged that access to the network, and internet access via their consoles, was a key feature of the consoles. They further alleged that if Sony had disclosed that the network wasn’t reasonably secure, or that it didn’t use industry-standard encryption to secure their personal information, they wouldn’t have bought, or would have paid less for, the consoles. Although plaintiffs couldn’t have reasonably relied on the post-purchase-disclosed user agreement/privacy policy, they could have relied on the alleged fraudulent omissions.
But did plaintiffs plead with particularity? While no reasonable consumer would believe that Sony promised to provide continued and uninterrupted access, plaintiffs suffficiently pled that Sony misrepresented that it would take “reasonable steps” to secure their personal information, and that Sony used industry-standard encryption “to prevent unauthorized access to sensitive financial information.” Though Sony disclaimed perfect security, deceptiveness was a question of fact given Sony’s representations about industry-standard encryption. The fraud-based omission claims were also sufficiently pled (relating to Sony’s failure to tell consumers it didn’t have adequate safeguards in place, failure to immediately notify consumers of the intrustion, and failure to disclose material facts about the security of its network). Plaintiffs also sufficiently alleged a basis for restitution—Sony benefited financially from the sale of consoles based on fraudulent omissions. However, UCL/FAL claims for injunctive relief failed for want of specificity. Sony argued that the CLRA didn’t apply to registration for free network services, but omissions at the point of console purchase were a different matter.
Florida (FDUTPA): Dismissed for want of actual damages, which means a difference in market value of service delivered versus market value in the condition in which it should have been delivered. The Florida plaintiffs didn’t allege that they wouldn’t have bought their consoles but for Sony’s deceptive conduct, and they failed to allege that a reasonable person would’ve behaved differently at the point of purchase absent the challenged conduct; plaintiffs’ allegations were about the post-purchase user agreement and privacy policy. Consequential damages are unavailable in Florida, so what plaintiffs paid for third party services disrupted by the security problems was unrecoverable. And disclosure of personal information wasn’t actual damage, since personal data doesn’t have an apparent monetary value that can be priced. However, the Florida claims for declaratory/injunctive relief survived, despite the privacy policy’s disclaimer of perfect security. Again, Sony allegedly warranted that it would take “reasonable” security measures and use industry-standard encryption, but didn’t; this created a factual issue.
Michican’s Consumer Protection Act: essentially the same result. (This opinion is a bear, but the judge did not take any shortcuts; each state’s law is specifically considered, even though the results are pretty much in tandem.)
Missouri Merchandising Practices Act: Claim survived, for reasons similar to those offered for California.
New Hampshire Consumer Protection Act: Claim for statutory damages survived, as the NHCPA “does not require a showing of actual damages for the claimant to be awarded the statutory minimum and attorneys’ fees.” Literally true but misleading claims are actionable, and the necessary “rascality” was sufficiently alleged here; the New Hampshire Supreme Court has upheld a NHCPA claim when a defendant “made representations [ ] knowing that he lacked sufficient knowledge to substantiate them.” However, statutory damages were disallowed in the absence of actual damages in the class action context. Plaintiffs failed to allege actual damages resulting from Sony’s alleged material misrepresentations, so the class action allegations were dismissed, but not claims for injunctive relief.
New York Deceptive Practices Act: Dismissed for lack of actual injury caused by Sony’s alleged material misrepresentations. Lost privacy/value of personal information stemming from a data breach wasn’t enough, at least where the loss was unintentional rather than intended by the defendant. See the Florida analysis for the court’s treatment of the rest of the claimed harms, which also led to dismissal of the Texas claims. Comment: despite differences in courts’ wording of the test, these states and many others have basically the same rules. This suggests that courts should be more willing to entertain multistate class actions, with some grouping when necessary.
Ohio consumer protection statutes: Because the “vast majority of federal courts and all lower state courts to address the issue have concluded that relief under the [Ohio Deceptive Trade Practices Act] is not available to consumers,” the court found that plaintiffs lacked standing. As for the Ohio Consumer Sales Practices Act, consumer class actions require that the defendant’s alleged violation be “substantially similar to an act or practice previously declared to be deceptive” by the Ohio Attorney General or an Ohio state court, and plaintiffs couldn’t meet that standard.
The damage claims under the California Database Breach Act were dismissed (no damages caused by delay in notice) but not the injuctive relief claims. Sony wasn’t a consumer reporting agency and therefore couldn’t violate the Federal Fair Credit Reporting Act. Finally, the court allowed a claim for partial performance/breach of the covenant of good faith and fair dealing to go forward, based on allegations that Sony didn’t perform under a settlement agreement between the parties.
Digital Copyright book: discount offer from publisher
Description from the publisher:
NEW 4TH EDITION
Digital Copyright
Law and Practice
By Simon Stokes
The first edition of this book in 2002 was the first UK text to examine digital copyright together with related areas such as performers’ rights, moral rights, database rights and competition law as a subject in its own right. Updated editions have included the UK implementation of the 2001 Information Society Directive and commentary on user-generated content and the development of Web 2.0 and beyond. Now in its fourth edition, the book has been updated and revised to take account of legal and policy developments in copyright law and related areas, in particular the increasing role of the Court of Justice of the European Union in shaping EU copyright law.
The book helps put digital copyright law and policy into perspective and provides practical guidance for those creating or exploiting digital content or technology, whether in academia, the software, information, publishing and creative industries, and other areas of the economy. The focus is on the specifics of the law in this area together with practical aspects, including precedents and precedent checklists dealing with common digital copyright transactions. The latest edition has been expanded to include a discussion of Open Access, eBooks and app development and licensing. Both academics and practitioners will find the book an invaluable guide to this rapidly developing field of law.
The Author
Simon Stokes is a solicitor and a partner with Blake Lapthorn and a Visiting Research Fellow at Bournemouth Law School.
Published January 2014
310pp Hbk 9781849464024
RSP: £45 / €58 / US$90 / CDN$90
Discount Price: £36 / €46.40 / US$72 / CDN$72
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