Reading list: empirical study of fertility clinic advertising

Jim Hawkins, Selling ART: An Empirical Assessment of Advertising on Fertility Clinics’ Websites, 88 Indiana Law Journal 1147 (2013) (SSRN version): Nice study on what claims clinics actually make versus what claims scholars have worried about—answer, some overlap but not complete, particularly with respect to claims about success rates. Also, self-regulation hasn’t worked. Notable also because it cites and quotes our casebook!

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