Amazon’s Write On is its project challenging Wattpad, trying to develop writers–including fan writers. Participants aren’t compensated, but this is a commercial endeavor on Amazon’s part and presumably it will try to transition the successful ones to paid publishing. So, here’s this morning’s email:
1. Assuming no authorization, is this an infringing commercial use of Harper Lee’s name?
3. More an advertising law question: Given that this is a new initiative by Amazon, who writes the emails to users, and who reviews them? A new social media endeavor is often handed off to a specific person/group and not integrated with overall advertising, which is simple but can lead to gaps in review.