Trademark/right of publicity questions of the day

Via Mycokerewards: Do the referenced bands have any claims against Coke, assuming this was done without permission?  Does New Kids apply to a promotional site like Mycokerewards?  Do the comparisons/food jokes suffice for transformativeness?

Coke’s “vote for your favorite food-inspired music band” page: Chili Peppers, Cranberries, Cake, Meatloaf

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