Be very afraid: another court refuses to find irreparable harm despite confusion

Williams v. Green Valley RV, Inc., 2015 WL 4694075, No. 8:15–CV–01010 (C.D. Cal. Aug. 6, 2015)
Basically, in the Ninth Circuit, you might not be able to get a preliminary injunction in a trademark case unless the defendant’s quality is bad enough to generate complaints to you.
Williams does business as RVMAX, selling used recreational vehicles (RVs) in Loomis, California. In 2008, Williams registered RVMAX as a service mark for his business.  Defendants do business as RV MAX in Colton, California, selling RVs.  (465.5 miles apart, according to Google—one is relatively close to San Francisco and the other to Los Angeles.)  Williams sued for service mark infringement and false advertising under state and federal law, along with cybersquatting.
Irreparable harm is required for a preliminary injunction; evidence of such harm could come from  “[e]vidence of loss of control over business reputation and damage to goodwill.” Herb Reed Enters., LLC v. Fla. Entm’t Mgmt., Inc., 735 F.3d 1239, 1250 (9th Cir. 2013). But evidence that “simply underscores customer confusion” is not enough; to accept that would simply collapse likely success with irreparable harm. A moving party cannot merely produce evidence of “unsupported and conclusory statements regarding harm [plaintiff] might suffer.”
Williams, unsurprisingly, presented evidence of consumer confusion such as “calls from customers, vendors, and debtors seeking to reach Defendants’ dealerships.”  He argued that this confusion inherently risked harm to his goodwill.  No (fuzzy) dice.  “Plaintiff’s evidence of irreparable harm is nothing more than a regurgitation of consumer confusion evidence, which is the exact type of evidence explicitly rejected by the Ninth Circuit in Herb Reed.”  The claim that his goodwill could be harmed by a bad experience with defendants was “pure speculation.”  His confusion evidence was “highly relevant” to likely success on the merits, but “wholly insufficient” for irreparable harm.
Although the issue on likely success was “quite simple” here, the court could not reach the merits because Williams failed to show irreparable harm.
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