Question for those who know European privacy law

Is this ad campaign for Spotify a problem?

“Dear person in the Theater District who listened to the Hamilton soundtrack 5,376 times this year, can you get us tickets?”
and
“Dear person who played ‘Sorry’ 42 times on Valentine’s Day, What did you do?”

Bonus: if these aren’t actual Spotify customers, is this false advertising?  (By my calculations, you couldn’t listen to the full Hamilton soundtrack 5,376 times in one year.  Maybe if you listened to mostly Act I, to avoid too much gross sobbing.)

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