Monthly Archives: April 2021

Reading list: native ad disclosures that work?

Posted on April 8, 2021 by rtushnet

Eyal Peer & Dalia Shilian, Improving Consumers’ Ability To Detect Native AdvertisingUsing Identified Disclosure: Native advertising of online content, such as articles embedded within news websites, is a covert attempt by marketers to affect consumer attitudes and behavior. Because such marketing can … Continue reading →

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a handful of Google v. Oracle thoughts: categories, microworks, and market circularity

Posted on April 7, 2021 by rtushnet

A couple of small Google v. Oracle thoughts: The majority clearly says that, as with other categories of protected works, distinctions can be made within the categories, drawing lines “among” computer programs, books, and films. Not all literary works are … Continue reading →

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