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- “GoodBelly” and “GoodHealth” plus label plausibly communicate net digestive health benefits
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Tag Archives: 7th Cir: descriptive component of distinctive slogan can be descriptive fair use trademark
7th Cir: descriptive component of distinctive slogan can be descriptive fair use
SportFuel, Inc. v. PepsiCo., Inc., No. 18‐3010 (7th Cir. Aug. 2, 2019) SportFuel, which among other things sells dietary supplements, sued Gatorade after Gatorade rebranded itself with the slogan, “Gatorade The Sports Fuel Company.” The court of appeals affirmed a … Continue reading
Rebecca Tushnet 