Tag Archives: court rules trademark

properly labeled keyword advertising isn’t confusing, court rules

Sen v. Amazon.com, Inc., No. 16cv1486-JAH (JLB), 2020 WL 4582678 (S.D. Cal. Aug. 10, 2020) Keyword advertising with proper labeling doesn’t infringe trademarks, dooming this lawsuit even if a prior agreement hadn’t applied. Of note: from the court’s description, it … Continue reading


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Incontestability challenge raised too late, court rules

Paleteria La Michoacana, Inc. v. Productos Lacteos Tocumbo S.A., No. 11-1623 (D.D.C. Mar. 30, 2017) Some mention of my previous blogging on the issue, but that doesn’t matter to the ultimate result (though the court at least notices the incontestability … Continue reading

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