Tag Archives: UK ASA rejects “#sp” as insufficient to show editorial control over endorser advertising

UK ASA rejects “#sp” as insufficient to show editorial control over endorser

From a ruling on a sponsored Instagram post for Britvic soft drinks: We considered consumers needed to be aware that they were viewing marketing content prior to engagement, meaning that they should know that they were selecting an ad to … Continue reading

Posted in Uncategorized | Tagged , | Leave a comment