July 29 Webinar – The McCarthy Series: What the BOOKING.COM Ruling Means for Trademark Law

I’ll be part of the panel: 

On Wednesday, July 29th, at 12 noon Eastern Standard Time (9
AM PST), the McCarthy Institute will host a webinar to discuss the
ramifications of the Supreme Court’s decision in USPTO. v. Booking.com B.V.
Entitled “The McCarthy Series: U.S.P.T.O. v. Booking.com: What the Recent
SCOTUS Ruling Means for Trademark Law,” the webinar will present “the
survey expert whose survey played a prominent role in the briefing, the oral
argument, the Court’s decision, and Justice Breyer’s dissent, amici who
submitted briefs on both sides of the case, and co-counsel for
Booking.com.” Registration (here) is free. 

The panelists will explore what the BOOKING.COM ruling means
“for survey and other consumer perception evidence in the future, what is
the applicability of the case beyond domain names (and is there anything left
to the Supreme Court’s 1888 case finding that a generic term combined with the
generic corporate descriptor Company cannot serve as a trademark), and how can
brand owners, competitors and consumers navigate the anti-competitive concerns
raised by the USPTO and Justice Breyer in the post-Booking.com world.” 

Prof. David Franklyn, Director of the McCarthy Institute,
will serve as moderator. The four panelists are:

David Bernstein, Partner, Debevoise & Plimpton, LLP.

Prof. Rebecca Tushnet, Professor of First Amendment Law,
Harvard Law School

Peter Golder, Marketing Professor, Tuck Dartmouth.

Hal Poret, Hal Poret LLC, survey expert.

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