Tag Archives: IIC decision also says some things about false advertising: materiality may not be presumed from literal falsity false advertising

IIC decision also says some things about false advertising: materiality may not be presumed from literal falsity

Select Comfort Corp. v. Baxter; 996 F.3d 925 (8th Cir. 2021) You probably know that the court of appeals sent this case back for retrial on an initial interest confusion theory. I won’t say much about that, though I do … Continue reading

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