Tag Archives: “purest” is puffery and Himala- is too geographically descriptive to cause confusion false advertising

“purest” is puffery and Himala- is too geographically descriptive to cause confusion

Sustainable Sourcing, LLC v. Brandstorm, Inc., 2016 WL 3064055, No. 12-cv-30093 (D. Mass. May 31, 2016)   The parties compete to sell Himalayan pink salt.  Sustainable Sourcing created an image showing a box of its pink salt, surrounded by bowls … Continue reading

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