Tag Archives: SanMedica v. Amazon: how many clickthroughs make likely confusion plausible? my lawsuits

SanMedica v. Amazon: how many clickthroughs make likely confusion plausible?

In SanMedica v. Amazon, the court initially found enough evidence of confusion from Amazon’s continued use of a trademark in keyword ads (after it had kicked the seller off its platform, but continued to offer competing brands) to deny summary … Continue reading

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