Entitlement to disgorgement doesn’t create Lanham Act standing

Gravelle v. Kaba Ilco Corp., 2016 WL 2644890, NO. 5:13-CV-642
(E.D.N.C. May 9, 2016)

Simple, but worth having a cite: plaintiff claimed false
advertising based on allegedly false patent marking.  He couldn’t show that the falsity was
proximately connected to any harm to his sales, in part because there were
other obvious explanations for declining sales (the product was near the end of
its commercial life and he also put a next-generation product on the market,
cannibalizing his own sales).  He argued
that he had standing to bring his Lanham Act claim because, if he prevailed, he’d
be entitled to disgorgement of profits. 
But injury and damages are separate inquiries.  “Thus, the mere fact that the Lanham Act
establishes a mechanism by which plaintiff could recover damages, were he
successful, does not mean that plaintiff has suffered an injury proximately
caused by defendant’s conduct, sufficient to support a claim under the Act.”

from Blogger http://ift.tt/221gzu6

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