Monthly Archives: June 2026

court allows TM and false advertising claims against “toxic backlink” SEO disparagement campaign (SEM, for minimization?)

Posted on June 4, 2026 by rtushnet

Montway LLC v. Nexus AT LLC, 2026 WL 1552185, No. 25 C 13100, No. 26 C 1056 (N.D. Ill. Jun. 2, 2026) Although the UCL unfair competition claims got kicked out, federal trademark and false advertising claims survive in this … Continue reading →

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Instagram disparagement by alleged competitor isn’t commercial speech

Posted on June 4, 2026 by rtushnet

Farina v. Omari, No. 24-11098 (SDW) (AME), 2026 WL 1552256 (D.N.J. Jun. 2, 2026) The court grants a motion to dismiss in this defamation/false advertising claim centered on online videos. “Farina is a consultant in the aesthetic surgery industry and … Continue reading →

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Reading list: Deception wins at the Federal Circuit

Posted on June 2, 2026 by rtushnet

 “A doctrine that was meant to deter deception thus rewards its most sophisticated form: technically accurate fragments presented as universal facts.” This student article shows how the Federal Circuit allowed two layers of deceptive advertising: advertising results from p-hacking, without … Continue reading →

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9th Circuit applies Dastar to bar false advertising liability based on “first to market” claims

Posted on June 1, 2026 by rtushnet

Vericool World, LLC v. Igloo Products Corp., No. 24-192, 2026 WL 1239879, — F.4th —- (9th Cir. May 6, 2026) Judge Bumatay dissented from this decision extending Dastar to bar Lanham Act false advertising claims over who was “first” to … Continue reading →

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claim that entity sells unapproved drugs does not misrepresent “origin, sponsorship, or approval” for Lanham Act purposes

Posted on June 1, 2026 by rtushnet

Peptide Tech LLC v. Avidia Bank, 2026 WL 1506049, No. 25-13179-MJJ (D. Mass. May 28, 2026) Plaintiff sells peptides; Avidia is a bank and acquiring bank for merchants who accept credit and debit card payments. Doe defendants allegedly reported Peptide … Continue reading →

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