Tag Archives: false advertising

innovative/”new technology” claims foiled by Dastar

Posted on August 31, 2021 by rtushnet

Powerbahn, LLC v. Foundation Fitness LLC, 2021 WL 2689852, No. 1:19-cv-1678-AT (N.D. Ga. Ma.r 26, 2021) POWERbahn alleged that defendant Wahoo made false representations in its ads by failing to disclose POWERbahn and its CEO as the source of the … Continue reading →

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“Oregon” wine bottled in California might be confusing

Posted on August 31, 2021 by rtushnet

Kay v. Copper Cane, LLC, — F.Supp.3d —-, 2021 WL 2953241, No. 20-cv-04068-RS (N.D. Cal. Jul. 14, 2021) Plaintiffs challenged the labels on a line of CC’s pinot noirs, alleging deception about the wine’s appellation of origin in Oregon generally … Continue reading →

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Rejected compliance offer to AG leads to fee shift after defense victory

Posted on August 30, 2021 by rtushnet

State ex rel. Rosenblum v. Living Essentials, LLC, 313 Or.App. 176, A163980 — P.3d —-, 2021 WL 2946172 (Jul. 14, 2021) The state alleged that LE falsely advertised its 5-hour Energy drinks, misrepresenting (1) the effects of the noncaffeine ingredients … Continue reading →

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Duelling results in Mexican origin cases

Posted on August 30, 2021 by rtushnet

Rodriguez v. Olé Mexican Foods Inc., 2021 WL 1731604, No. EDCV 20-2324 JGB (SPx) (C.D. Cal. Apr. 22, 2021) Rodriguez alleged that Olé’s La Banderita tortillas falsely advertised Mexican origin based on  a Mexican flag front and center on the … Continue reading →

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class action certified with adequate price premium model for “nutritious” claims

Posted on August 27, 2021 by rtushnet

McMorrow v. Mondelēz International, Inc., 2021 WL 859137, No. 17-cv-2327-BAS-JLB (S.D. Cal. Mar. 8, 2021) Consumers in California and New York who purchased belVita breakfast biscuits, brought a putative class action alleging that MDLZ labeled the breakfast biscuits as “nutritious,” … Continue reading →

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Cal. statutory false advertising isn’t fraud and individual reliance isn’t necessary

Posted on August 26, 2021 by rtushnet

Peviani v. Arbors at California Oaks Property Owner, LLC, 2021 WL 1264423, E073950, — Cal.Rptr.3d —- (Ct. App. 2021) Plaintiffs sought to represent a putative class, bringing claims against a landlord for (1) false advertising; (2) breach of the implied … Continue reading →

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false designation claim doesn’t require distinctiveness, court wrongly holds

Posted on August 26, 2021 by rtushnet

Simpson Strong-Tie Company Inc. v. MiTek Inc., 2021 WL 1253803, No. 20-cv-06957-VKD (N.D. Cal. Apr. 5, 2021) The plaintiff benefits from very generous treatment of its false designation and copyright claims, in the process stripping false designation of anything other … Continue reading →

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“non-toxic” plausibly means “not harmful to people, animals, or environment”

Posted on August 25, 2021 by rtushnet

In re S.C. Johnson & Son, Inc. Windex Non-Toxic Litig., 2021 WL 3191733, No. 20-cv-03184-HSG (N.D. Cal. Jul. 28, 2021) Plaintiffs alleged that SCJ used false and misleading labels that certain of its Windex products have a “non-toxic formula.” The … Continue reading →

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slack fill can be misleading despite numbers on box

Posted on August 25, 2021 by rtushnet

Maisel v. Tootsie Roll Indus., LLC, 2021 WL 3185443, No. 20-cv-05204-SK (N.D. Cal. Jul. 27, 2021) Courts have divided on the reasonability of being deceived by alleged slack-fill violations when box contents/weight are clearly marked. This court sided with the … Continue reading →

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“Natural” trade name can mislead consumers, court holds

Posted on August 24, 2021 by rtushnet

Early v. Henry Thayer Co., 2021 WL 3089025, No. 4:20-CV-1678 RLW (E.D. Mo. Jul. 22, 2021) Thayer markets THAYERS Natural Remedies, which are sold in drug stores, grocery stores, and other retail stores nationwide. Early sued Thayer for violations of … Continue reading →

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