Tag Archives: false advertising

Keratindose hair products may be misleading about keratin content even without a survey

Posted on September 10, 2020 by rtushnet

Price v. L’Oréal USA, Inc., 2020 WL 4937464, No. 17 Civ. 614 (LGS) (S.D.N.Y. Aug. 24, 2020) Plaintiffs brought California and New York claims against L’Oréal based on its Matrix Biolage Advanced (MBA) haircare product. This includes the Keratindose system … Continue reading →

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“wasabi peas” can be made with horseradish without injuring consumers given widespread use

Posted on September 9, 2020 by rtushnet

Yothers v. JFC Int’l, Inc., No. 20-cv-01657-RS, 2020 WL 5015262 (N.D. Cal. May 14, 2020) Defendants sell “wasabi peas,” which, “allegedly like 95–99% of ‘wasabi’ products sold in North America, contains not Wasabia japonica but Amoracia rusticana, more commonly known … Continue reading →

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Dastar no bar to claims that using images of P’s product is deceptive where D’s product differs

Posted on September 9, 2020 by rtushnet

Primesource Building Products, Inc. v. Lee Gp. Int’l, Inc., No. 3:19-CV-02878-X, 2020 WL 5038176 (N.D. Tex. Aug. 25, 2020) PrimeSource alleged that Lee Group wrongly used images and product descriptions of PrimeSource’s concrete curing blanket to sell its own competing … Continue reading →

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another advertiser’s Google click fraud suit is revived

Posted on September 8, 2020 by rtushnet

Singh v. Google LLC, 2020 WL 5202081, — Fed.Appx. —-, 2020 WL 5202081 (9th Cir. Sept. 1, 2020) The court of appeals reverses the dismissal of Singh’s California FAL/UCL claims against Google for allegedly charging for fraudulent clicks despite its … Continue reading →

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suit against laser-bearing baseball hat (for hair regrowth) proceeds

Posted on August 18, 2020 by rtushnet

 Cooper v. Curallux LLC, 2020 WL 4732193, No. 20-cv-02455-PJH (N.D. Cal. Aug. 14, 2020) Curallux makes “baseball-style hats with lasers in them” and advertises them as hair regrowth products that are “without side effects” and “physician recommended.” Cooper brought the … Continue reading →

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using picture of competitor’s product as reverse passing off

Posted on August 18, 2020 by rtushnet

John Bean Tech. Corp. v. B GSE Gp., LLC, 2020 WL 4698984, No. 1:17-cv-142-RJS-DAO (D. Utah Aug. 13, 2020) Plaintiff JBT “is a major player in the aviation industry for ground support equipment,” used to maintain aircraft, including preconditioned air … Continue reading →

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deceptive resort fee case against Marriott survives

Posted on August 18, 2020 by rtushnet

Hall v. Marriott Int’l, Inc., No. 19-CV-1715 JLS (AHG), 2020 WL 4727069 (S.D. Cal. Aug. 14, 2020) A class action against Marriott for deceptive “resort” and other added fees that make the total price of a hotel room impossible to … Continue reading →

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UCL claim against Twitter survives where advertiser allegedly was charged for bot activity

Posted on August 18, 2020 by rtushnet

DotStrategy Co. v. Twitter Inc., 2020 WL 4465966, No. 19-cv-06176-CRB (N.D. Cal. Aug. 3, 2020) Twitter “promises advertisers on its platform that they will only be charged when “people” interact with the accounts or Tweets they are paying to promote.” … Continue reading →

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9th Cir. revives suit against allegedly deceptive “prescription pet food” marketing

Posted on August 17, 2020 by rtushnet

Moore v. Mars Petcare US, Inc., No. 18-15026, — F.3d —-, 2020 WL 4331765 (9th Cir. Jul. 28, 2020) Over a dissent, the court of appeals reversed the dismissal of plaintiffs’ claims based on allegedly deceptive marketing of “so-called prescription … Continue reading →

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Covid cure “church” can’t avoid false advertising investigation

Posted on August 17, 2020 by rtushnet

 Morningside Church, Inc. v. Rutledge, 2020 WL 4333539, — F.Supp.3d —-, No. 3:20-cv-05050-MDH (W.D. Mo. Jul. 7, 2020) “Plaintiffs are a not-for-profit corporation, which describes itself as a church, a for-profit corporation, wholly owned by the church, and an individual … Continue reading →

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