Re:Create features fan vidders for fair use week

See (and watch!) here.  Lim’s Marvels is my favorite of her work, but her editing is generally flawless.  I find it a particularly good example for fair use week because of the way it shamelessly panders to the female gaze, all the way through, no longer making us look for scraps.

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Court won’t hear false advertising and contributory liability claims based on tinnitus credentialing

Academy of Doctors of Audiology v. International Hearing
Society, 2017 WL 679354, No. 16-13839 (E.D. Mich. Feb. 21, 2017)
IHS held a training program on tinnitus care in Orlando,
Florida, stating that it would provide a “Tinnitus Care Provider Certificate”
to people who completed the program and passed an examination. Before the
program was held, plaintiff ADA sued for false advertising. The court dismissed
the complaint on standing and other grounds.
According to ADA, hearing health care is provided mainly by
doctors; audiologists; and hearing aid dealers/specialists.  Doctors can treat tinnitus, which is the
phenomenon of hearing sound when no sound is present—the classic “ringing in
the ears.”  According to the CDC, nearly
15% of the general public experience some form of tinnitus. Twenty million
people have chronic tinnitus, while 2 million have extreme and debilitating
cases. More than 99% of tinnitus is subjective, audible only to the patient,
while under 1% is objective—sounds usually produced by the body’s circulatory
and somatic systems. There’s no scientifically validated cure, but tinnitus can
be treated, including by sound generation systems and hearing aids.  The treatment can be complex, and tinnitus
can also be a sign of other problems.
Audiologists provide clinical services related to
identifying and preventing hearing loss and related impairments, and can also
provide treatment for tinnitus.  Since
2007, audiologists entering the profession have been required to have the
degree of Doctor of Audiology, usually requiring four years of postgraduate
education, including a clinical externship; past practice generally required a
two-year Masters degree or a Ph.D. in Hearing Sciences.  
In Michigan, as in many other states, dealers can be
licensed if they’re graduates of an accredited high school or secondary school,
have served as a salesperson under a licensed dealer for two years, and pass a
written examination.  Outside of North
Carolina, dealers aren’t licensed to treat tinnitus.  Sound masking devices incorporated into
hearing aids are regulated by the FDA, and can only be sold on the prescription
or order of a licensed practitioner—and outside of North Carolina, only doctors
and audiologists can order such use.
IHS is a Michigan nonprofit with about 3000 members, a large
number of whom are dealers. ADA is a nonprofit dedicated to audiology, though
the complaint didn’t allege facts about the professions or educational backgrounds
of ADA’s own members, or what services ADA’s members provide to their patients. 
ADA challenged IHS’s intended “Tinnitus Care Provider
Certificate.”  Although the program
description advised participants to check what are permitted practices as to
tinnitus care under their state licensure, IHS intended to issue the
Certificate to to qualifying dealers regardless of whether they were licensed
to provide tinnitus care.  ADA alleged
that, outside of North Carolina, the Certificate would falsely or misleadingly
convey to the public that the dealer holding it was legally permitted to
provide tinnitus care.  Further, ADA
alleged that the program wouldn’t provide dealers with sufficient knowledge and
skill to provide appropriate tinnitus care, so the Certificate would falsely or
misleadingly indicate competence to provide tinnitus care.
ADA also brought claims for contributory false advertising
under the Lanham Act, alleging that IHS would be responsible for dealers’
misleading display/advertisement of Certificates, as well as a claim under Michigan’s
Consumer Protection Act and the common law of unfair competition.
IHS challenged ADA’s constitutional standing.  ADA argued that, on its own behalf, it would
suffer harm “in the form of costs to respond to the audiology profession and
the public about Dealers beginning to offer tinnitus care with the Certificate
to Dealers,” but this resource-diversion theory wasn’t alleged in the
complaint.  ADA also argued that it had
representative standing, which required it to show that 1) its members would
otherwise have standing to sue in their own right; 2) the interests it seeks to
protect were germane to its purpose; and 3) neither the claim asserted not the
relief requested required the participation of the individuals in the lawsuit.
ADA’s claim failed at the first part: it didn’t properly
allege that individual members would have standing.  The complaint alleged that the public would be
harmed by poor care, and that ADA’s members would be harmed by the diversion of
tinnitus care patients to dealers holding the Certificate.  However, the complaint didn’t allege that ADA’s
members directly compete with dealers in the hearing healthcare industry; 2) didn’t
allege that ADA members would suffer competitive injury; and 3) didn’t allege
that ADA’s members would suffer a loss of business customers or a loss of
financial revenue.  Lost sales would only
result if the number of licensed members available exceeded the amount of
services sought/if there was actual competition for tinnitus patients, which
wasn’t alleged. The court wouldn’t assume facts not alleged, and IHS argued the
contrary, given that “the need for devices and other non-medical management for
the approximately 30 million American tinnitus sufferers outweighs the number
of licensed audiologist and hearing instrument specialists available to provide
such care and relief.”
ADA also failed redressibility, because enjoining the
issuance of the Certificates would do nothing to prevent any dealers who attended
the Dec. 2016 program from advertising their completion thereof.  They could advertise “the very substance of
what the Certificates would presumably say” even if the requested injunction issued.
Separately, the Michigan Consumer Protection Act claim had
to be dismissed because that law covered only consumer purchases, not business
seminars.
The common-law unfair competition claim was treated like the
Lanham Act claim, which also failed. 
First, ADA failed the Lexmark
zone-of-interests/proximate cause test. 
Even if ADA could bring suit in a representational capacity under Lexmark, a theory of which the court
seemed skeptical, it couldn’t succeed here for failure to actually allege that
its members would suffer a competitive injury. 
There was also a “solid argument” that ADA didn’t allege proximate
cause: its injury didn’t “flow directly” from IHS advertising.
Moreover, ADA didn’t identify sufficient falsehoods.  The two things consumers would allegedly be
misled about were (1) non-North Carolina dealers being legally permitted to
provide tinnitus care, and (2) the same being competent to do so based on advertising
acquisition of the Certificates.  Because
the certificates at issue hadn’t yet been drafted, “ADA has not alleged any
specific statement that is likely to lead anyone to conclude that there is
‘legal permission’ or ‘competence’ to provide” tinnitus care. Moreover, false
advertising claims based on allegations of implied government approval aren’t
allowed, because they interfere with regulatory enforcement: the Lanham Act can’t
be used to indirectly enforce other government regulations.  The true harm, in ADA’s view, was provision of
tinnitus treatment by dealers, but that’s not the concern of the Lanham Act;
moreover, the complaint didn’t even allege that it was illegal for dealers
outside North Carolina to provide treatment—“the real issue here is that most
state statutes are silent as to whether or not Dealers can provide tinnitus
care.”
As for the allegedly false implication of competence, that’s
a nonfactual opinion.

Sealing the deal—and here’s the only part of the ruling I
find really shaky—the court held that ADA couldn’t sue for contributory false
advertising after Lexmark;
contributory trademark infringement is ok but not contributory false
advertising.  The court didn’t explain
why; Lexmark’s statutory analysis is
directed at language that applies to §43(a)(1)(A) and even to §32.  But the court here declined to join Duty Free
America, Inc. v. Estee Lauder Companies, Inc., 797 F.3d 1248 (11th Cir. 2015),
recognizing such a claim.

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Reading list: aesthetic nondiscrimination and fair use

 Brian L. Frye, Aesthetic Nondiscrimination & FairUse,  3 Belmont L. Rev. 29 (2016)
ABSTRACT
While courts do not
consider the aesthetic value of an element of a work in determining whether it
is protected by copyright, they do consider the aesthetic value of the use of a
copyrighted element of a work in determining whether that use is a fair use.
This asymmetry improperly and inefficiently discriminates in favor of copyright
protection and against fair use. Moreover, the fair use transformativeness
inquiry discriminates against marginalized authors, because courts are less
likely to appreciate the aesthetic value of their uses of copyrighted works.

Courts should apply
the aesthetic nondiscrimination principle to both copyright and fair use. In
other words, “transformative” should just mean “different,” and courts
evaluating a fair use claim should simply ask whether the use changes the
copyrighted work in any way, including context, and should not ask whether that
change is substantial or valuable. While this would substantially narrow the
scope of the derivative works right, it would almost certainly increase social
welfare by encouraging the production of derivative works without materially
affecting the incentives to create works of authorship.

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State law can’t protect uncopyrightable design for useful article

Ultraflo Corp. v. Pelican Tank Parts, Inc., No. 15-20084
(5th Cir. Jan. 11, 2017)
A nice citation for the proposition that §301 preemption
covers both copyrightable and uncopyrightable matter. Ultraflo argued that
Pelican engaged in unfair competition by misappropriation claim by stealing
Ultraflo’s drawings showing how to design valves and then used them to make
duplicate valves. Ultraflo argued that its claim escaped preemption because its
valve design, when separated from the drawing itself, was uncopyrightable. But
“copyright preemption prohibits state interference with Congress’s decision not
to grant copyright protection just as much as it protects a decision to provide
protection.”
The drawings of the valves were copyrightable; they were the
basis of a copyright infringement claim rejected by the jury below. But the misappropriation
claim was based on copying the valve design, not copying the drawings. The
valve design was either a useful article or an idea, and not copyrightable, but
preemption covers more than copyrightable works; §301 preempts state protection
for works within copyright’s subject matter, including useful articles, whether
or not they are copyrightable. “[S]cope and protection are not synonyms.” The
court noted that “the exclusion of useful articles from copyright protection is
a corollary of the idea-expression dichotomy”; allowing state-law protection
for useful articles would undermine their deliberate exclusion from the federal
scheme. 
Was plaintiff claiming a right equivalent to that granted by
copyright?  The Copyright Act doesn’t
grant the owner of a drawing of a useful article to control the making of the
useful article—but preemption is more general than just what would infringe
copyright.  “The question is not whether
state law provides a right identical to federal copyright law, but whether state
law provides a right akin to those ‘within
the general scope of copyright as specified by section 106’” (emphasis added).  And the exclusive rights generally include
the right to make derivative works. 
Indeed, §113(b), by making clear that the owner of the copyright in
technical drawings can’t prevent making the articles, “recognizes that such
derivative use may otherwise be protected by the copyright laws.”  The key issue was not the rights Congress
actually provided but “the type of rights it has the power to confer.
Withholding a particular right is part of the balance Congress struck between
the need for copyright incentives and the value in public access to ideas.”  The exclusion also protected the
patent/copyright line.

Unfair competition by misappropriation lacked the necessary
extra element to escape preemption. 
Sweat equity, use against a competitor, and intent don’t count as extra
elements.

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Gun gag rule case provides good overview of post-Reed First Amendment doctrine

Wollschlaeger v. Governor, No. 12-14009 (11th Cir. Feb. 16,
2017)
The court of appeals at last mostly overturns Florida’s
Firearms Owners’ Privacy Act (FOPA), after several false starts.
The AMA “encourages its members to inquire as to the
presence of household firearms as a part of childproofing the home and to
educate patients to the dangers of firearms to children,” as does the American
Academy of Pediatrics and the American Academy of Family Physicians. But, in
2011, “the Florida Legislature learned that a pediatrician in Ocala had
reportedly told a mother that she would have to find a new physician for her
child due to her refusal to disclose information about firearm ownership in the
family home.” The doctor said he asked all his patients so he could provide
safety advice, and that he asked similar questions, such as whether there was a
pool in the home. “The mother felt that the question ‘invaded her privacy,’ but
the record is silent as to whether she ultimately answered the questions posed
to her about firearms.” The legislature also learned of “five other incidents
in which patients complained that doctors and medical professionals had asked
unwelcome questions or made purportedly improper comments regarding their
ownership of firearms.” Two anecdotes involved claims that disclosing firearm
ownership was a Medicaid requirement.
As a result, the legislature enacted FOPA, which contained
record-keeping, inquiry, anti-discrimination, and anti-harassment provisions.
The record-keeping provision states that a doctor or medical professional “may
not intentionally enter any disclosed information concerning firearm ownership
into [a] patient’s medical record” if he or she “knows that such information is
not relevant to the patient’s medical care or safety, or the safety of others.”
The inquiry provision states that a doctor or medical professional “should
refrain from making a written inquiry or asking questions concerning the
ownership of a firearm or ammunition by the patient or by a family member of
the patient, or the presence of a firearm in a private home” unless he or she
in “good faith believes that this information is relevant to the patient’s
medical care or safety, or the safety of others.” The anti-discrimination provision
states that a doctor or medical professional “may not discriminate against a
patient based solely” on the patient’s ownership and possession of a firearm.
The anti-harassment provision states that a doctor or medical professional
“should refrain from unnecessarily harassing a patient about firearm ownership
during an examination.”
The relevancy standard means that doctors can’t ask all
their patients, or all their patients’ parents, whether they own firearms or
have firearms in their homes, as part of a standard intake questionnaire. As
the panel opinion in this case concluded, such inquiries (and record-keeping)
are appropriate only if the doctor or medical professional has “some
particularized information about the individual patient, for example, that the
patient is suicidal or has violent tendencies.” Violations of these provisions
are “grounds for disciplinary action,” punishable by a fine of up to $10,000
per offense, a letter of reprimand, probation, suspension, compulsory remedial
education, or permanent license revocation.
The court had little trouble finding these to be
content-based limits on speech; even the anti-harassment provisions primarily
targeted questions or advice, not conduct. “[A]nti-harassment laws, insofar as
they regulate speech based on content, are subject to First Amendment scrutiny.”
Under Reed, such rules are normally
subject to strict scrutiny even assuming they are viewpoint-neutral. But even
under Sorrell’s heightened but not
strict scrutiny, FOPA’s record-keeping, inquiry, and anti-harassment provisions
failed.
The state argued that the First Amendment wasn’t implicated
because any effect on speech was merely incidental to the regulation of
professional conduct. This argument relied on Justice White’s argument, in
concurrence, that when people are exercising judgment with respect to a
particular client, they’re “engaging in the practice of a profession” and the
speech is “incidental to the conduct of the profession.” See Lowe v. S.E.C.,
472 U.S. 181, 232 (1985) (White, J., concurring in the judgment). Justice White
proposed that regulations of so-called professional speech receive only
rational basis review. See Thornburgh v. Am. College of Obstetricians &
Gynecologists, 476 U.S. 747, 802 (1986) (White, J., dissenting). By contrast,
laws purporting to regulate a professional who does not have a “personal nexus”
to a particular client and who is merely speaking generally would receive
heightened scrutiny.
Applying Justice White’s framework to licensing requirements
is different from applying a law restricting what license holders can say on a
given topic in practicing their profession. The Ninth Circuit has also adopted
Justice White’s approach in upholding a California law prohibiting mental
health practitioners from providing sexual orientation change efforts therapy to
children under the age of 18. See Pickup v. Brown, 740 F.3d 1208, 1225–29 (9th
Cir. 2013) (as amended on rehearing). However, the Ninth Circuit held that the
law didn’t restrict what the practitioner could say or recommend to a patient
or client, and thus the law “regulate[d] conduct” even though it covered the
verbal aspects of SOCE therapy. The court here expressed “serious doubts” about
whether Pickup was correctly decided,
because it’s dubious to ever characterize speech as conduct (really? What about
“I promise to give you this car if you give me your money”?). But anyway, Pickup was distinguishable on its facts,
and recognized that “doctor-patient communications about medical treatment
receive substantial First Amendment protection.”
By contrast, Conant v. Walters, 309 F.3d 629 (9th Cir.
2002), struck down a federal policy which threatened doctors with revocation of
their DEA prescription authority if they recommended the medicinal use of
marijuana to their patients. This was content- and viewpoint-based regulation
in violation of the First Amendment; it lacked the requisite “narrow
specificity.”
The Supreme Court has never adopted or applied Justice
White’s rational basis standard to regulations which limit the speech of
professionals to clients based on content, but instead has sometimes applied
heightened scrutiny to regulations restricting the speech of professionals.
See, e.g., Legal Servs. Corp. v. Velazquez, 531 U.S. 533, 542–48 (2001) (law
regulating attorneys violated the First Amendment because it limited
“constitutionally protected expression” and “alter[ed] the traditional role of
the attorneys”); N.A.A.C.P. v. Button, 371 U.S. 415, 438–44 (1963) (law
regulating organizations’ provision of legal services violated the First
Amendment because the state had not advanced any substantial regulatory
interest to justify the prohibition). As Button
said, “a State may not, under the guise of prohibiting professional
misconduct, ignore constitutional rights.” Given that, the plurality opinion of
three Justices in Planned Parenthood of Southeastern Pennsylvania v. Casey, 505
U.S. 833, 884 (1992), upholding a risk-notification requirement for doctors
performing abortions, didn’t support the use of rational basis review here:
If rationality were the standard,
the government could—based on its disagreement with the message being
conveyed—easily tell architects that they cannot propose buildings in the style
of I.M. Pei, or general contractors that they cannot suggest the use of cheaper
foreign steel in construction projects, or accountants that they cannot discuss
legal tax avoidance techniques, and so on and so on.
Under heightened scrutiny under Sorrell, government “must show at least that the [provisions]
directly advance[ ] a substantial governmental interest and that the measure[s]
[are] drawn to achieve that interest. There must be a ‘fit between the
legislature’s ends and the means chosen to accomplish those ends.’” “[u]nlike
rational basis review, th[is] . . . standard does not permit us to supplant the
precise interests put forward by the State with other suppositions.” The
Supreme Court has noted that “[t]he quantum of empirical evidence needed to
satisfy heightened judicial scrutiny of legislative judgments will vary up or
down with the novelty and plausibility of the justification raised.” Nixon v.
Shrink Missouri Gov’t PAC, 528 U.S. 377, 391 (2000). Six anecdotes and nothing
more was insufficient, in a state with more than 18 million people, to show
that the state’s concerns were “real, [and] not merely conjectural,” and that
FOPA provisions “will in fact alleviate these harms in a direct and material
way.”
The state’s interest in protecting Floridians’ Second
Amendment rights was a substantial government interest, but: (1) The
legislature had no evidence that doctors had infringed those rights, because as
private actors they can’t do so. (2) Florida makes it a misdemeanor to fail to
secure firearms that are then obtained or possessed by minors without
supervision, which means that questioning patients is consistent with state
policy and not inconsistent with the Second Amendment. (3) The record-keeping,
inquiry, and anti-harassment provisions didn’t advance any anti-interference
with gun goals in a permissible way, since some patients don’t object to
questions and advice about firearms and firearm safety, “and some even express
gratitude for their doctors’ discussion of the topic.” In “the fields of
medicine and public health . . . information can save lives.” Sorrell. Doctors, therefore, “must be
able to speak frankly and openly to patients.”
The state’s interest in protecting patient privacy was also
substantial. But patients can simply refuse to answer any questions about
firearms; the state didn’t explain why that protection wasn’t enough. The
chilling effect of disclosure and record-keeping was already limited by Florida
law’s existing protection for medical records, and there was no evidence of
improper disclosures about firearms. While the appellate panel said that there
was a danger of hacking, theft, or some other intrusion, the legislature didn’t
rely on this rationale and the state couldn’t rely on it now.
The state’s interest in ensuring access to health care
without discrimination or harassment was also substantial. (Talk about
ideological drift. I guess it all depends on what you want to be free from
discrimination about.) The non-anti-discrimination provisions, though, weren’t
well tailored for that. If the issue were threats to end the physician-patient
relationship or to refuse treatment if questions about firearm ownership were
not answered, then the legislature should’ve barred doctors from ending professional
relationships with patients who decline to answer questions about firearm
ownership, as a less speech-restrictive alternative. But FOPA does the
opposite: medical professions can end a relationship over a refusal to answer.
The state also argued that there was a significant power
imbalance between doctors and their patients, who are in a vulnerable position.
But, for adults, “the Supreme Court has never used a vulnerable
listener/captive audience rationale to uphold speaker-focused and content-based
restrictions on speech.” (Citing Snyder v. Phelps, 562 U.S. 443 (2011).) And
patients have the right to refuse to answer questions. “There is nothing in the
record suggesting that patients who are bothered or offended by such questions
are psychologically unable to choose another medical provider, just as they are
permitted to do if their doctor asks too many questions about private matters
like sexual activity, alcohol consumption, or drug use.” The fact that a few
felt coerced and harassed can’t sustain broad content-based regulations of this
sort; listening to speech you don’t like is the price of freedom.
Finally, the state argued that it needed to regulate the
medical profession in order to protect the public. This is obviously true in
the abstract. But the state “must do more than simply ‘posit the existence of
the disease sought to be cured.’” Given that “injuries are the leading cause of
death and morbidity among children older than one year, adolescents, and young
adults,” the AMA and the American Academy of Pediatrics both recommend that
doctors and pediatricians ask patients about firearm ownership, and educate
them about the related dangers. “There is no claim, much less any evidence,
that routine questions to patients about the ownership of firearms are
medically inappropriate, ethically problematic, or practically ineffective.” Nor
was there any evidence that the result was “bad, unsound, or dangerous medical
advice.” Two of the six anecdotes on which the legislature relied were false
claims about Medicaid coverage—but the obvious solution to that would be to ban
false claims. (Citing commercial speech doctrine.)
The anti-discrimination provision was a little different, since
it banned discrimination “against a patient based solely” on his or her
ownership and possession of a firearm. On its face, that wasn’t speech-based. The
court upheld the anti-discrimination provision “by construing it to apply to
non-expressive conduct such as failing to return messages, charging more for
the same services, declining reasonable appointment times, not providing test
results on a timely basis, or delaying treatment because a patient (or a parent
of a patient) owns firearms.” So limited, there was no First Amendment problem.
Judge Marcus concurred, writing separately to challenge the
vagueness of the anti-harassment provision, given its prohibition on
“unnecessarily harassing” a patient. “Reasonable doctors are … left guessing as
to when their ‘necessary’ harassment crosses the line and becomes ‘unnecessary’
harassment — and wrong guesses will yield severe consequences.” In general,
harassment has an understandable meaning, and anti-harassment laws can be
further understood through context and formal definitions. But “the State takes
the plain word and renders it incomprehensible by appending a wholly nebulous
adverb,” which was particularly difficult because “we expect doctors to
doggedly exhort unhealthy patients to exercise more, eat less, or stop smoking,
even when such admonishments may ‘annoy persistently.’”
The state tried to limit the scope of the provision by
saying that a doctor operating in good faith would be fine, but that was
inconsistent with the plain text of the statute, which provided a good faith
defense for the inquiry provision, but not for the harassment provision. “[W]e
cannot find clarity in a wholly ambiguous statute simply by relying on the benevolence
or good faith of those enforcing it.” Plus, “a disgruntled patient is likely to
disagree with his doctor about precisely how much harassment is truly
necessary,” and a complaint can have severe consequences for doctors’ careers
even if it’s not upheld. “Doctors deserve more notice before they are subjected
to these consequences.”
Judge Wilson concurred (joined in part by Judge Martin),
arguing that strict scrutiny and not intermediate scrutiny should apply. This
was more than content discrimination—it targeted a particular viewpoint. “Content-based
restrictions on speech are permitted only when they fall within a few historic
and traditional categories, such as obscenity or defamation,” and doctors’
truthful speech wasn’t such a category, which would have to be based on “a long
(if heretofore unrecognized) tradition of proscription.” [As to “proscription,”
this is surely true—but a long history of heavy regulation does exist.]
The Supreme Court hasn’t squarely addressed the appropriate
level of protection for professional speech; this regulation was different from
cases in which the state had a valid interest in regulating a specialized
profession. “Proscribing access to a profession is entirely different than
prohibiting the speech of an entire group of professionals.” Other regulations
don’t prohibit truthful speech within the scope of the profession. [But! All
the work here is done by “truthful.” Who decides what’s truthful or misleading?
For ordinary malpractice, a jury does under ordinary, nonconstitutionalized
tort standards. I would say there’s a strong argument that a tradition of
regulation exists to validate this treatment, even under Stevens.]
The concurrence also expressed doubts about the
anti-discrimination provision, because “the anecdotes of discrimination that
motivated the Act all stemmed from speech, and “it strains credulity to imagine
scenarios in which this Act will be used to punish only conduct, and not speech….
Doctors may be hesitant to inquire about firearm ownership, as inquiries are
strong evidence of a discriminatory motive.” Given the safety interests at
issue, “we cannot afford to silence these voices.” With the harassment
provision gone, the state might now use the discrimination provision to punish “harassing”
conduct. However, anti-discrimination provisions against discriminatory conduct
don’t generally violate the First Amendment, so Judge Wilson ended up
concurring.
Judge Pryor concurred (joined by Judge Hull) to remind
everyone that he loves the Second Amendment. That fundamental right could
provide the substantial government interest in protecting Floridians from
discrimination on the basis of their exercise of their right to bear arms. But,
Judge Pryor reasoned, an anti-gun legislature could have enacted laws banning
doctors from promoting gun ownership as a health and safety measure. [Of
course, query whether any hypothetical universe is plausible in which doctors
trained in medicine and statistics would do so.] Anyway, governments have in
the past politicized the practice of medicine. [See also: abortion regulation,
though I don’t think Judge Pryor minds that.] “If anything, the doctor- patient
relationship provides more justification for free speech, not less.”
Judge Pryor’s parade of horribles is also quite interesting,
insofar as it suggests that he thinks that antidiscrimination laws might be
more broadly constitutionally vulnerable, especially to the extent they cover
proselytization by a doctor:
Without the protection of free
speech, … [t]he state could stop a surgeon from praying with his patient before
surgery or punish a Christian doctor for asking patients if they have accepted
Jesus Christ as their Lord and Savior or punish an atheist for telling his
patient that religious belief is delusional.… [T]he First Amendment ensures that
doctors cannot be threatened with state punishment for speech even if it goes
beyond diagnosis and treatment.
An activist state might punish a doctor for “advising” a
patient about sex-reassignment surgery, drugs, alcohol, or tobacco; advocating
for universal health care, against Obamacare, against abortion [he doesn’t
suggest a doctor couldn’t be punished for advocating for abortion], for vaccination [could a doctor be punished for
advocating against vaccination? Note
that this is a variant of “is malpractice as a tort vulnerable to First
Amendment scrutiny?”]; for abstinence or safe sex, for organ donation or
surrogacy or terminal care; or “explaining the risks or benefits” of a vegan
diet or of playing football.
Other constitutional rights don’t need “protection” from
private speech, only from government infringement. “That the government may not
establish a religion, or ban handguns, does not suggest that private
individuals may not start a church or give away their guns.” If Florida can do
this, other legislatures could identify different rights—specifically, equality
rights—as justifications for suppressing students’ unpopular views about race,
religion, or sex.
Judge Tjoflat dissented, decrying the flattening of levels
of scrutiny apparently encouraged by Reed.
He fully agreed that the inquiry, record-keeping, and anti- harassment
provisions were content-based regulations of speech specifically targeting
medical professionals, and that rational basis review didn’t apply.
Special scrutiny for content-based regulations is based on
the fear “that the Government may effectively drive certain ideas or viewpoints
from the marketplace” altogether, or that its acts may be based on “hostility—or
favoritism—towards the underlying message expressed.” (By contrast,
content-neutral regulations get intermediate scrutiny because they rarely raise
such core First Amendment concerns.) However, the language of the “free market”
for ideas has “effectively constitutionalized the market-based ideology
underlying neoliberalism,” which “effectively obliterates the classic
distinction between heavily-protected political speech and other, lesser forms
of expressive activity, like consumer spending,” and Judge Tjoflat expressed
his discomfort with “constitutionalizing any particular ideological framework.”
Before Reed, the
test for content neutrality was “‘whether the government has adopted a
regulation of speech because of disagreement with the message it conveys. The
government’s purpose is the controlling consideration.’” A regulation would be
content neutral as long as it “serves purposes unrelated to the content of
expression” even if the regulation imposed incidental effects on particular
speakers or messages. Reed seemed to
work a sea change, expanding the universe of “previously permissible
regulations now presumptively invalid,” because the government’s indifference
to the message or content-neutral justification no longer mattered.
Judge Tjoflat thought that “the First Amendment does not
require such rigorous interventionism,” and that existing First Amendment
doctrine could cabin Reed in ways better
than watering down strict scrutiny—the other temptation, as Justice Breyer
likewise cautioned. Instead of formalism, Justice Breyer’s balancing approach
corresponded with Judge Tjoflat’s understanding: we should focus on the values
underlying the reasons for the categories. Thus, we ask “whether the regulation
at issue works harm to First Amendment interests that is disproportionate in
light of the relevant regulatory objectives…. The more directly a challenged
regulation impinged on speech without adequate reasons for doing so, the higher
the level of constitutional scrutiny applied to the law.”
Thus, content-basis in the Reed sense shouldn’t automatically trigger strict scrutiny. It
merely indicates “a heightened possibility that the government seeks to
impermissibly favor a particular viewpoint, or otherwise lacks adequate
justification for legislative action.” The alternative is widespread,
unnecessary invalidation of reasonable laws. Under this approach, Judge Tjoflat
would apply only intermediate scrutiny, because Florida was only regulating “a
very specific part of the relationship between medical professional and
patient,” rather than speech to the public or speech that the doctor hadn’t
determined was relevant to the patient’s medical care, safety, or the safety of
others. The connection to medical care meant that the regulation didn’t
interfere with core First Amendment values.
The idea of “professionals” “presupposes the existence of a
code of behavior and some element of state control over that code in order to ‘safeguard[]
the interests of the public who partake in . . . professional services.’” Moreover,
medical professionals are fiduciaries who typically possess “superior
knowledge, expertise, experience, and stature in relation to the client that
inherently places the professional in a position of superior leverage and
influence.” State regulation is thus necessary “to protect patients from the
significant potential abuse that exists both within a specific fiduciary
relationship and more broadly within the medical profession itself.” Thus, the
state can regulate the professional’s speech “on matters relevant to the provision
of appropriate medical care”; this regulation deserved intermediate scrutiny
given the longstanding tradition of government regulation in this area. (Citing
Ohralik v. Ohio State Bar Ass’n, 436 U.S. 447 (1978) and Planned Parenthood of
Se. Pa. v. Casey, 505 U.S. 833 (1992) (joint opinion)).

Under that standard, Judge Tjoflat would have sustained the
law. “[T]he Act merely codifies the commonsense conclusion that good medical
care does not require inquiry or record-keeping regarding firearms when
unnecessary to a patient’s care … and that good medical care never requires the
discrimination [against] or harassment of firearm owners.” All the law required
was “an individualized, good faith judgment of the necessity of speech related
to firearm ownership to provide competent medical care to a patient.” 

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Reading list: poetry and copyright norms

Abstract:

Intellectual property grants
artificial monopolies to authors, and this practice has long been justified as
an economic bargain necessary to encourage new authors. However, many creative
communities thrive without intellectual property protection. These communities
have been described as intellectual property’s negative spaces. This Note
navigates those negative spaces by the light of the contemporary poetry
community’s efforts to discourage thieving and encourage transformative
copying. The community does so though there is little money in poetry, and thus
little to animate an economic justification for intellectual property
protection. Observing how one community considers intellectual property without
an economic underpinning will help the legal community make informed decisions
as intellectual property continues to navigate the creative sea of changes of
the twenty-first century.

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Seen in Cambridge

Is this really a Pop Tart?

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The trademark part of ASTM v. PublicResource.org

American Soc. for Testing & Materials v.
Public.Resource.Org, Inc., No. 13-cv-1215 (D.D.C. Feb. 2, 2017)
The copyrightability/fair use issues are serious and
arguable here, but I’m going to focus on the trademark analysis, because unlike
the copyright analysis it’s incoherently wrong.  Public Resource made copies of ASTM standards
incorporated into various laws.  ASTM
sued for copyright infringement and trademark infringement; the court granted
summary judgment to ASTM on both claims.
PR argued that posting the standards infringed PR’s
trademark. The court thought Dastar
didn’t bar this because there was an “independent” basis for the infringement
claim: “Defendant distributed standards online bearing Plaintiffs’ registered
trademarks and logos,” confusing people as to the origin of the copies.  But that doesn’t work.  Compare the Slep-Tone cases in the 7th and 9th Circuits:
you can’t get around Dastar by
incorporating a trademark into your copyrighted work, because that would create
a perpetual copyright over the unmutilated work. The presence of the Universal
“roaring lion” at the beginning of a movie cannot keep Universal movies out of
the public domain; likewise, ASTM’s trademark interest in its name and logo cannot
prevent it from being correctly identified as the producer of a work on which it uses that name and logo.  (Also, depending on the circuit, mere
distribution on the internet might not be “use in commerce,” contrary to the
court’s conclusion here.) 
The court also rejected PR’s first sale argument because
these were copies, and “Defendant’s quality control standards in reproducing
Plaintiffs’ standards were outside of Plaintiffs’ control and below that
sufficient to deem the standards it distributed ‘genuine.’”  ASTM didn’t have to show a defect in the
copies, only that it couldn’t exercise quality control.  PR’s quality control “resulted in missing or
inverted pages and typographical errors in numerical values or formulas.”
Then, the court found confusion likely on the theories that
(1) ASTM authorized PR’s posting, and (2) ASTM produced the PDF and HTML
versions of the standards PR posted.  PR
argued that, under Prestonettes, Inc. v. Coty, 264 U.S. 359 (1924), its
disclaimer was enough to inform consumers that it repackaged or changed the
original.  But “the disclaimer in that
case stated clearly that the distributor was not connected with the producer
and that the producer’s product was merely a constituent part of the
distributor’s new product,” whereas PR’s initial disclaimer was:
In order to promote public
education and public safety, equal justice for all, a better informed
citizenry, the rule of law, world trade and world peace, this legal document is
hereby made available on a noncommercial basis, as it is the right of all
humans to know and speak the laws that govern them.
The court found that this didn’t mention PR’s creation of
the reproductions, PR’s lack of authorization, that the reproductions were reproductions (what else would they
be?), “and can hardly be called disclaimers at all.”  Even if the PDFs looked like scans, that
wouldn’t help a consumer determine whether PR or ASTM created the scan.  (Why on earth would they care?)  PR’s later disclaimer was instituted after
the litigation began and the court didn’t analyze whether it would avoid
confusion.
Although there was no evidence of actual confusion, the
court found this “nearly as black-and-white a case as possible” because PR “intentionally
created a copy that is meant to appear identical, including use of Plaintiffs’
trademarks.” A consumer might download that standard for free from PR “without
knowing that it is not created by the Plaintiffs and may contain missing pages
or typographical errors leading to inaccurate values for measurements.”  And here’s the problem: that “it.”  What is the “it” at issue?   The
court clearly cares about the similarity of the content, not the source
identification, but trademark law is not about content, and Dastar should make it impossible to
argue that trademark infringement occurs merely from correctly copying content.

The court then rejected PR’s nominative fair use defense by taking a “one from
column A, one from column B” approach to the different circuits’ tests.  It started with the 9th Circuit
version, requiring PR to show “that its use of Plaintiffs’ trademarks was
necessary to describe their standards; that it only used as much of the marks
as was reasonably necessary to identify the standards; and that it has not done
anything to suggest sponsorship or endorsement by the Plaintiffs or to
inaccurately describe the relationship between the parties’ products.”  (citing  Rosetta Stone Ltd. v. Google, Inc., 676 F.3d
144, 154 (4th Cir. 2012)). But then: “Nominative fair use by a defendant makes
it ‘clear to consumers that the plaintiff, not the defendant, is the source of
the trademarked product or service’” (citing Century 21 Real Estate Corp. v.
Lendingtree, Inc., 425 F.3d 211, 220 (3d Cir. 2005)), a case that adopts a
different version of the test).  

And finally, “if Defendant’s use is nominative fair use, it
would not create ‘confusion about the source of [the] defendant’s product’”
(citing Tiffany (NJ) Inc. v. eBay Inc., 600 F.3d 93, 102 (2d Cir. 2010)
(alteration in original), a case that doesn’t actually apply any particular
test, just announces a conclusion that means that nominative fair use isn’t a defense
or a separate test: You don’t
need a defense if your use doesn’t cause confusion; outside of the Second
Circuit the nominative fair use test therefore substitutes
for the usual confusion factors, because those factors work really badly in
cases of referential use (e.g., similarity of the marks will always be
identical if there’s a reference).  Just
to confirm that the court isn’t treating nominative fair use as a defense, it
concludes “because the court has
already determined that consumer confusion as to the source of the trademarked
standards is likely, the nominative fair use defense is inapplicable and the
court need not assess each of the Rosetta
Stone
factors” (emphasis added)  That
is, of course, exactly why nominative fair uses need to be treated differently.  Even in the Second Circuit version, there’s a need to consider the nominative fair use elements along with the other factors!

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GM’s defeat device is almost by definition fraudulent omission

Counts v. General Motors, LLC, No. 16-cv-12541, 2017 WL
588457 (E.D. Mich. Feb. 14, 2017)
Plaintiffs sued GM for deceptive advertising, breach of
contract, and fraudulent concealment claims under the laws of thirty states based
on GM’s alleged installation of a “defeat device” in the 2014 Chevrolet Cruze
Diesel, which results in significantly higher emissions when the vehicle is in
use compared to when it is being tested in laboratory conditions.  The court declined to apply the primary
jurisdiction doctrine or find the claims preempted by the Clean Air Act, but
did give GM some victories.
GM argued that the plaintiffs lacked Article III standing
because they didn’t allege a concrete and particularized injury and because
they brought claims arising under the law of states where none of the named plaintiffs
reside or bought their vehicle.  GM
characterized their claims as arising from alleged environmental harms and
violation of government standards, but plaintiffs alleged a standard
overpayment theory: if they’d known the truth about the defeat devices/the
actual emissions levels, they wouldn’t have bought the supposedly “clean diesel”
vehicles or would have paid less for them, especially given that GM charged
more for the diesel model than a comparable gas model.  GM argued that this higher price came from the
increased power and fuel efficiency that diesel engines feature.  The court agreed with the plaintiffs.
Plaintiffs plausibly pled deceptive behavior.  The complaint detailed “numerous studies and
reports from European authorities finding that GM vehicles are noncompliant
with European emission regulations, despite meeting those regulations when
tested in laboratory settings.” It also alleged that plaintiffs’ own tests of a
Cruze found that emissions were significantly higher than represented. Though
plaintiffs did not specifically allege that the Cruze they tested was the 2014
diesel model, they plausibly alleged that GM’s vehicles share common designs,
including engines; “common sense compels the conclusion that GM does not start
anew each time it designs a vehicle.”
Nor did plaintiffs have to show reliance to show Article III
standing:
The clean diesel features of the
Cruze were an important component of the vehicle, as evidenced by GM’s
advertising campaign which featured the clean diesel system. That system
elevated the apparent value of the vehicle. Even if Plaintiffs did not
specifically choose the Cruze because of its clean diesel system, they paid
more for the vehicle because it included the system. If the system did not
actually provide any value to the vehicle, then Plaintiffs suffered financial
injury through overpayment regardless of whether they relied on GM’s alleged
misrepresentations.
Turning to the fraudulent concealment claims, they had to be
pled with particularity, even though they were omission-based.  However, particularity demands different
things in different contexts.  “If a
plaintiff’s theory for relief involves a failure to act, then requiring the
plaintiff to specifically identify the point in time when the defendant should
have acted may be unduly burdensome. … [T]he difficulty of obtaining proprietary
GM information or pinpointing the point in time when a fraudulent omission
occurred will be taken into account.”
Here, the complaint sufficiently alleged with particularity
facts showing that GM fraudulently concealed or misrepresented that the functionality
and effectiveness of the Cruze’s “clean diesel” system was substantially lower
than a reasonable customer would expect, given the representations made in GM’s
advertising campaign. Further, where omissions are at issue, showing reliance
means showing that the facts deliberately withheld would be material to a
reasonable consumer.
GM argued that the ad claims plaintiffs cited were mere
puffery.  The more general a statement
is, the more likely it is to be puffery. But numbers alone aren’t enough, if
they’re still not believable.  GM’s
statements about the “high-quality” and “safety” of its vehicles were
inherently subjective and couldn’t form the basis of a fraud action, nor could
“Turbocharged Clean Diesel” nor statements regarding cleanliness, “more
efficient combustion,” and improved “performance.”  
Indeed, even claiming that the “turbocharged engine in Cruze
Clean Turbo Diesel [sic] generates at least 90% less nitrogen oxide and
particulate emissions when compared to previous-generation diesels” and that
“Cruze Diesel emissions are below strict U.S. environmental standards” was
nonactionable, because it wasn’t quantifiable by itself.  The purported comparison to
previous-generation diesels wasn’t specific enough—did it mean past GM diesel
vehicles, all diesel vehicles, or all diesel vehicles from before a certain
date?  [This is ridiculous
nitpicking.  A reasonable consumer might
not have formed an opinion about the exact meaning, but could reasonably
presume that there was a generally understood industry meaning, especially in
combination with percentages and specific named pollutants.]  The court seemed to think it was important
that no competitor was named (even though identifying a competitor is exactly
when we might be able to rely on competitor suits to backstop consumer suits),
nor was there a specific assertion that the claim was based on testing.  “One might argue that some type of testing is
implicitly assumed by the language [indeed one might!], but the advertisement’s
level of generality further supports a finding of puffery.”  The court thought it would be hard to prove
the falsity of this claim, because the complaint included no data about the
level at which “previous-general diesels,” however defined, produced emissions.
And the Cruze might simultaneously
produce more emissions than expected when being driven and still produce, in
total, 90% less emissions than previous-generation diesels.
The final affirmative representation at issue was that
“Cruze Diesel emissions are below strict U.S. environmental standards.” But a
lawsuit against GM for producing a vehicle that produces emissions in
noncompliance with EPA regulations would be preempted by the CAA.

On the other hand, fraudulent concealment, instead of
affirmative misrepresentations, was adequately alleged.  A duty to disclose can arise under the laws
of some states where there’s exclusive knowledge of a defect or active
concealment of that defect.  The very
nature of the “defeat device” suggests active concealment: “The only plausible
purpose of such a device is to create the appearance of low emissions without
the reality of low emissions,” and GM couldn’t reasonably argue that plaintiffs
could have found out about it before buying. 
Both common-law and statutory consumer protection claims based on
omissions thus survived.

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claims about others’ patent infringement can be factual, commercial speech subject to Lanham Act

Global Tech Led, LLC v. HiLumz International Corp., 2017 WL
588669, No. 15–cv–553 (M.D. Fla. Feb. 14, 2017)
The parties, former business partners, now compete in the
retrofit LED lighting industry. Global Tech sued defendants for patent
infringement. HiLumz counterclaimed for false advertising/trade libel under
federal and state law based on statements such as one that Global Tech “received
a permanent injunction, rendering account and damages based on its
newly-granted patent against HiLumz USA for infringement of its US patent” and
accusing defendants of “stealing” and “copying” Global Tech’s product ideas.  Someone from Global Tech warned HiLumz
distributors attending the 2015 World Energy Engineering Congress to “be
careful what products you sell” and said that “HiLumz will be out of business
soon.” Global Tech also allegedly told “customers, sales representatives,
competitors, and others” that HiLumz infringed Global Tech’s patents, that
“HiLumz USA is no longer allowed to sell LED retrofit kits,” and that “Global
Tech was preparing to file suit against HiLumz, and would also file suit
against anyone who does business with HiLumz.”
Global Tech argued that its alleged statements were mostly
not made in commercial advertising or promotion.  First, it argued that the challenged ads
weren’t commercial speech because they referenced only Global Tech’s patents,
not any products, but referring to a particular good or service isn’t required
under Bolger.  Plus, even if a product reference were
required, it was present in most of the challenged statements—for example,
Global Tech’s press release  specifically
mentioned Global Tech’s “LED lighting products” with hyperlinks for the word
“products.” Warning distributors to take care when determining which products
to sell, in light of HiLumz’s impending demise, and statements that defendants
couldn’t sell HiLumz retrofit products, also referenced products. And
defendants sufficiently alleged economic motivation.
However, one challenged statement—posted on a personal
LinkedIn profile page, incorrectly asserting that a relevant parent patent  “issued on June 8, 2009” instead of having
been filed then—wasn’t commercial speech. 
The speaker “sought merely to showcase his contribution to the world of
patentable technology.”
The court also mostly found the statements adequately
disseminated to the relevant purchasing public, at least as a matter of
pleading. Disseminating the press release online made it available to the
world; disseminating claims to distributors attending the World Energy
Engineering and to “customers, sales representatives, competitors, and others”
also were plausibly pled as adequate dissemination of those statements “to the
relevant purchasing public.”  However,
allegations that “when internet users searched on the internet for ‘global tech
LED hilumz’ ” at least as late as on October 6, 2015, a Google search result
appeared containing a URL wrongly stating that Global Tech had already received
a permanent injunction against HiLumz.  “[T]he
Court cannot gratuitously infer that any netizen beside Defendants ever
actually googled ‘global tech LED hilumz’ during the relevant time period.”
Global Tech then argued any statements regarding HiLumz’s
impending demise, patent infringement, and inability to sell retrofit kits were
“non-actionable opinion.”  The court
agreed that the statement warning HiLumz distributors that HiLumz was “going
out of business” was non-verifiable “prediction or opinion about the future of
[Hilumz], and consequently, is not actionable as a false or misleading
statement of fact under the Lanham Act.”
However, claims that defendants infringed Global Tech’s
patents and therefore defendants weren’t allowed to sell them  “fairly implies a factual basis” and was thus
properly treated as a statement of fact, despite being “framed as an opinion.” The
outcome of the patent infringement claim will reveal the truth, making the
statements empirically verifiable.  Plus,
the counterclaim alleged that Global Tech had been making these statements as
early as fall of 2012, years before Global Tech actually obtained the patent in
suit. “Given that ‘[a] patent application cannot be infringed,’ the falsity of
these statements may be readily ascertainable.”
State-law unfair competition claims survived to the same
extent. Florida Deceptive and Unfair Trade Practices Act claims also survived;
the court rejected the argument that only consumers have standing under the
current version of the law.

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