Campbell conference: Judge Leval keynote

Keynote Address: The Honorable Pierre Leval
 
Earned a reversal rate of 67% in his significant fair use cases; at the cutting edge of law in the role of the salami.  Campbell: good framework for authors, without manacles on science.
 
The law before Campbell: with the exception of Story’s spare but well targeted caution in 1841 that fair use must not supersede the objects of the original, courts had failed to distinguish between infringement and fair use; decisions made largely from the gut. The notion that commercial uses were presumptively unfair plagued fair use analysis until blunted by Campbell.  He is also dubious whether Sony’s fair use analysis was correct at all—seems like an outlier.
 
Harper & Rowemitted numerous distracting aphorisms. Repeated Sony’s pernicious declaration of hostility to commercial uses; asserted that quotation from unpublished works tends to negate fair use. If correct where there was a scoop of imminent publication, couldn’t be correct when it reveals facts the rightsholder tries to conceal—e.g., hypothetical correspondence between Nixon and Ford promising a pardon in return for agreement to resign.
 
There is need to test accuracy of factual works, allowing quotation. But that doesn’t mean you can copy wholesale from an earlier treatment of same subject just because it’s a factual topic—again contrary to Harper & Row. And finally, the Court erred in saying “fair use presupposes good faith and fair dealing,” in reference to the Nation’s scoop/unauthorized access.
 
Campbell brought an end to this bad piloting and aimless drift.  Undertook at last to explain fair use in terms of the goals of copyright: protection of author’s exclusive right to publish for profit while allowing for the enrichment of public understanding to advance new objectives or achieve new understandings so long as there isn’t too much interference with the author’s market. Most important: Campbelltaught us not to look too hard for answers in the words of the statute, because Congress clearly did not intend to tell us what fair use was but rather to acknowledge the doctrine’s existence, leaving further development to the courts. Judges often feel insecure w/copyright cases and the doctrine is quite complex. Would have been better for Congress to say “fair use is not an infringement.”
 
Campbell reinforced Story’s insistence on superseding the object of the original, and rejected anti-commercial law. Negated/cast doubt on continuing validity of Nation’s good faith requirement. Cautioned courts in cases raising nonfrivolous fair use defenses to be hesitant to enjoin.
 
Asking: whether the copying pursues a different objective, and does it compete significantly with the original by offering itself as substitute in a market the law reserves to the copyright owner? These are intertwined questions. More divergence in objectives, less likely competition in original’s exclusive markets.  Substitution needs to be more than trivial.
 
Campbell’s touchstone is copyright’s touchstone. A © law without fair use would fail to satisfy copyright’s objectives. Coming just before the dawn of the internet, Campbell was prescient or just lucky in formulating a mode of analysis that could answer new questions arising in droves in the digital age.
 
How is Campbelldoing? The view that complete unchanged copies can’t be fair use is arbitrary/incompatible with objectives of copyright. Would be disastrously limiting. Innumerable valuable functions are served by complete copies that don’t harm copyright owner’s market.  Only way to explain how bad L. Ron Hubbard was is to quote big chunks of his letters.
 
Internet: innumerable copies of the entirety; numerous well-reasoned decisions allow complete copies if the copying expands knowledge about the copied items—e.g., Kelly v. Arribasoft, where low resolution protects against substitutions  iParadigms: detecting plagiarism.  HathiTrust: tool for identifying and locating books that use a particular word/subject.
 
Another objection is that under Campbell, transformativeness may override the fourth factor. Courts need to determine whether the secondary work competes with a derivative work of the original.  These aren’t criticisms of Campbell but of misinterpretations thereof. Public benefit is important, but not at the expense of the fourth factor.  Campbell said so and remanded for factfinding on that point.  Lower courts may be speaking incautiously, or in the absence of a plausible argument based on derivative rights, when they discuss only the market for the original.
 
Vagueness and unpredictability: Predictability is a good thing, but bright line rules are likely to produce bad results in complicated situations.  Ultimate loser is the public, the primary intended beneficiary of copyright.  Injury occurs regardless of whether fair use is construed too broadly, deterring creation, or too narrowly. Any bright line test he’s seen suggestion would either place unreasonable restraints on creativity or diminish the rights of copyright owners. Hard to imagine a better test with more acceptable results.
 
Also doesn’t agree with unpredictability claim. Courts of appeals cases seem to have produced reasonable/predictable results.
 
Posner argues that instead we should look to complement/replacement relationship.  Complement: hammer & nails. Is the D’s work a complement?  Posner says book reviews are complements to books. If reviews depended on permission of publisher, public would distrust reviews. Thus, both sides benefit from the right to quote without permission, and consent to quote can be inferred from overall benefit of quotation rights to publishers.  Respectfully, nope. This may work fine for the book review example, but not other heartland examples.  (RT: I think it doesn’t work for book reviews—it assumes that book review readers know the law and take it into account in their credibility determinations, and that this is why publishers generally refrain from trying to license book reviews. That is implausible.)  Consider when secondary author is investigative reporter who quotes from unpublished works to reveal crimes, bigotry, corruption, etc.  There would not be general permission.  So too with parody.  Few authors are eager for ridicule.  Complementary formula would kill off many forms of fair use.
 
A futher problem: the word complementary perfectly describes classic derivative works. Novel to film or cartoon character to plush toy or translation of poem into another language. 
 
Overlap with derivative works right: it doesn’t follow from ambiguous language that transformativeness is inappropriate to signify the crux of the factor one inquiry.  Hasn’t heard a better word for that question: Is there a productive change?  The word derivative suffers from the same ambiguity.  “Transformative” was never intended as a full definition of fair use.
 
Congress wasn’t defining derivative works, but legislating in an older mode, using courts as partners by using a list of examples conveying the types of transformations Congress had in mind as derivative works, leaving courts to formulate a standard that would accomplish Congress’s goal. Campbell didn’t say much on this: only those markets that creators would in general develop.  That’s a limitation, not a scope: makes sense as a limitation preventing authors from enlarging the scope of their rights by making offers to license parody. But Campbelldidn’t explore the territory covered by derivative right. 
 
Focus on nature and purpose of copyright can provide a helpful approach. © protects author’s manner of expression. Examples in statutory list are works that seek to re-communicate expression of original converted into different form or medium. The more the aim of the secondary copying is to communicate the original author’s manner of expression in changed form without commentary on it or providing information about it, the stronger the argument for classification as a derivative work. The more the new work undertakes to communicate attitudes or information about the work, the more it goes to fair. If you love it for the same reason—it re-presents original creation in a new form—then it’s derivative.
 
Few pronouncements more harmful to fair use than that fair use presupposes good faith and fair dealing.  Good faith requirement would undermine ©’s primary goal of enriching public knowledge, and have bad consequences for all. © is a commercial right given to stimulate creativity to benefit society at large.  Any right to suppress facts, ideas, fair use would be harmful.  User’s good or bad faith has no bearing on the copyright law’s goal. Shouldn’t matter if secondary author obtained copy by armed robbery: there are other remedies for that.  Good faith would also impose huge inefficiencies/uncertainties on everyone concerned. Fair use should generally be resolvable on the pleadings or at most on sj.  If moralistic evaluation of conduct is important, courts will frequently be unable to decide a case pretrial. SCt should finish the job and expressly disavow the Nation’s terrible statement.
 
Copyright and freedom of the press are uncomfortable bedfellows. © might have trouble being constitutional without express authorization; if too broad, still intolerable clash w/free press. Fair use is 1A’s agent within the framework of copyright, converting conflict into synergy.
Posted in copyright, http://schemas.google.com/blogger/2008/kind#post | Leave a comment

Campbell conference: ethical and strategic issues in fair use litigation

Panel III. Ethical and Strategic Issues in Fair Use Litigation (Moderator, Professor Naeve)
 
Naeve: discuss ethics of parody, disparagement, use in pornographic work. Should you ask permission?
 
Lydia Loren, Lewis & Clark: for all its positive effects, she dislike Campbell’s characterization of fair use as an affirmative defense.  A defense is any reason D might prevail: work is in public domain; P isn’t the owner; I didn’t copy.  These may be pled as defenses, but an affirmative defense is a “yes but.” I infringed, but it’s ok. That really solidified in Campbell: only address fair use after the prima facie case has been met, putting burden on D.  But why?
 
D counsel conceded it was an affirmative defense at oral argument in Campbell.  Campbellcites Harper & Row, which calls it a defense many times but an affirmative defense only once. We teach it as affirmative defense, but it falls apart as such.  The statutory language does not support the characterization: §107 says fair use is “not an infringement.” §106 says the rights are subject to §§107-110; §501 says violations in the statute as provided §§106-122. Legislative history (cited by Harper & Row) speaks of fair use as part and parcel of the definition of the copyright owner’s right. And indeed the genesis of the doctrine is in Justice Story’s determination of whether there was infringement, not a separate fair use inquiry.
 
Courts should therefore stop putting lack of evidence as a reason why sj shouldn’t be granted. Instead it’s part of the scope of copyright owner’s rights.
 
Chris Buccafusco, Chicago-Kent: Why do people object to uses of their works? Fair use is supposed to provide a safety valve when those objections are not related to legally cognizable interests. Copyright is consequentialist, reserving some rights to authors and others to users/downstream creators.  But people create for lots of reasons, not just (or often) © incentives.
 
Dave Fagundes and I have started to look at why people object to copying.  Moral foundations: Harm rationales; unfairness/lack of reciprocity; purity; loyalty; authority.  Authors who object to “murdering their babies”: authority rationale; Scientologists; Christian sculptor upset by appearance of his sculpture in The Devil’s Advocatein a pagan/heathen context.  Can we learn by systematizing these reasons?
 
How well does fair use respond to diverse and heterogeneous moral concerns authors and owners have about use of their work? Which factors do the work of excluding noneconomic objections?  Is fair use doing a better job of constraining certain kinds of nonmarket objections than others?  Gotten pretty good at dealing with objections that are really just about control, like Scientology. Not as good with objections dealing w/ purity or fairness.
 
To what extent should fair use become even more psychologically realist? Fair use is a story of market harm, but creation has less to do with markets than copyright claims. If we start recognizing true creative motivations, do we need to recognize certain moral objections if they turn out to affect creative production?
 
Duncan Macfarlane, Macfarlane Law: Sync licenses versus cover rights.  Sync licenses are in practice moral rights: artists have turned down sync licenses simply because they didn’t want their music used in a particular way. Sync licenses are also often exclusive, so an artist must pick which project to go with.  Freeplay v. Maker litigation: using AV works without sync licenses.
 
Must copyright owner consider fair use before sending a takedown?  Lenz v. Universal: so obviously fair use that Universal shouldn’t have issued a takedown?  He doesn’t think so.  In his mind, she’s using the music as originally intended; her children are interacting w/ the music.  Not incidental and background, and anyway incidental and background doesn’t make it fair use.  Third factor doesn’t weigh one way or another (in 29 second film).  Regarding market effect: SCt said it wasn’t the single use, but whether unrestricted and widespread similar uses would negatively impact the market. YouTube has dramatically impacted the market; some of his client left the creative industries because they feel their work is too easily used.  He understands that YouTube is here to stay and fair use is here to stay.
 
Paul Heald, Illinois (w/Buccafusco): Study on parody, testing theories of tarnishment.  Test theory: in copyright, the existence of Madeline Does Dallas might lead to awkward questions during bedtime stories: used to justify term extension as well as the result in Air Pirates: strong sexual connections w/ a work harm it.  Testimony: we can’t have Mickey Mouse porn or Superman porn.  (Oh, do I have some news for those people.  Also, see the IMDB entry for this movie.)  TM: similar claims—brand associated with incompatible values or unpleasant images = less likely to buy.  Photos of the allegedly tarnishing uses themselves are “potent witnesses” even w/out other evidence of harm.
 
Summary of consumer psych research on sex in ads: sex generally increases brand recall; may have negative effect on brand perceptiondepending on context; marginally positively influences purchasing decisions.  Baseline survey: late-night movies, eliciting opinions on pairs of movies, e.g., You’ve Got Mail/Sleepless in Seattle.  Then try to tarnish one movie and see whether you get different results.  (If you pair w/some other film before asking about the two, it doesn’t affect results so it’s not a reminder effect.)
 
Then tested You’ve Got She-Male and Bi-Tanic, then ten pairs later You’ve Got Mail and Sleepless in Seattle.  The claim is that mere knowledge of the tarnishing use is enough to lessen the value of the underlying mark.  We also asked would you like a T-shirt from movie A or B. Haven’t found a whole lot. Significant negative difference in whether they want a T-shirt with one movie, but exposure to tarnishing movie doesn’t move consumer preference between movies.
 
Next iteration: test movie title recall and desire to watch a sequel.  We do ask age, gender, religion, porn tolerance, movie watching frequency, politics (Amazon Turk folks are more likely porn tolerant and liberal). So far no demographic data has proved significant either.
 
Mark McKenna, presenting for William McGeveran, Minnesota: How do courts treat parody in TM? Parody is less relevant in TM than copyright.  Relevant doctrinal category isn’t parody, resulting in diminished importance of defining what a parody is. His takeaway: courts overwhelmingly protect the parody and declare it noninfringing, with overwhelmingly old exceptions, most predating Campbell.  TM law was in expansionist mode, but doctrine has settled back into a parody-protective stance. There’s a reason it’s been easier in TM: don’t present a direct conflict w/ the right—TM is not a right against mere use, but against use w/certain effects; © does protect against mere use.  Developing consensus around expressive uses/use of marks in expressive works, a set of doctrines prominently associated with Rogers v. Grimaldi.  (Older: nominative fair use or even using descriptive fair use.)
 
Problem is not w/decided cases and we should stop saying that it is. Please.  There are a few outliers, but as compared to any other doctrine, courts get it right. Real problem is at the C&D stage. Old cases have incredibly long legs, asserted in letters even now—Enjoy Cocaine, Balducci, Mutant of Omaha—8thCircuit is especially to blame. But even the 8th Circuit seems to be moving.  C&D are effective in part b/c of these older cases, but also trades on a narrative that McGeveran wants to help us avoid: lawyers too often repeat that there’s uncertainty about what will happen, making people reluctant to fight back. Courts get the right results, but often through unpredictable doctrinal categories/doctrines that require fact development and thus aren’t used early in the case.
 
Thus, we should focus on reforming procedural dimensions to fast-track certain dismissals. Embrace of Rogersis helping, since artistic relevance and explicit misleadingness can often be answered early in the case. Give confidence to people to tell TM owner to pound sand.
 
Mark Wittow, K & L Gates: What happens to people who can’t hire a lawyer but approach free legal clinics, like Washington Lawyers for the Arts and ArtistsTrust, Wayfind.  Sony v. Faulkner estate—people can sue for anything, even a single sentence, even though he’d previously have thought no one in their right mind would’ve sued over that. You always have to advise in the context of risk.  After Campbell: There’s no benefit/detriment to asking permission/skipping a request.  If what you’re doing is likely to stay under the radar/not make much money, don’t ask permission.
 
What about the non-brought cases such as Girl Talk?  Nobody’s willing to take him on for fear of making bad law; also he doesn’t make any money from his samples.
 
Attribution: people often want to know whether it’s helpful to attribute: he says it doesn’t help for © but is the right thing to do.
 
Loren: you need to plead a plausible claim of similarity.  If you stay pristine, can’t be 12(b)(6), which happens in the Brownmark case where the court of appeals says, do it on the pleadings under 12(c).  Has seen Iqbal interpreted to dismiss a fair use affirmative defense because there weren’t enough facts pled to make fair use plausible: ugh.  How do you prove lack of harm?  Innovative approaches, like HathiTrust, where they asked the Ps in interrogatories: state any harm.  Court points to the answer—we don’t have any—as evidence of no harm. If burden were on plaintiffs, we’d have to have a full harm debate. 
 
Preliminary injunction stage: shifts the burden to Ps. We see that in Perfect 10 v. Amazon: court excised a portion of the opinion saying that likely success inquiry should consider likelihood of overcoming fair use defense.  So this concept does have impact, especially in procedural aspects of the case.
 
Naeve: after Lenz and Brownmark, is there an affirmative obligation to do a fair use analysis?
 
Macfarlane: Lenzis undecided; the argument is that the burden should be on the copyright owner.  Google receives 10 million+ takedown notices/month.  Fair use would be a sword rather than a shield.  Unworkable.  (NB: attorneys’ fees eligibility already makes fair use a sword in some circumstances.)  DMCA contemplated that counternotification would be used to get a work back up promptly.  Proven to work. (RT: actually, counternotification requires the work to stay down for a number of days.)
 
Naeve: with Tiffany v. eBay, burden is on the TM owner.  Sometimes, is fair use so obvious that there should be an obligation?
 
Wittow: technical management problem. Sampling tech detects things automatically. Not really possibility of fair use analysis. But once there’s a fair use response, the action needs to shift and the veracity of initial notice is beside the point; there should be real proof it’s not fair use.
 
Loren: does the ISP have an obligation to consider fair use?  The © owner will never sue unless the ISP refused to take down.  The user won’t be able to sue, as long as ISP behaves according to DCMA.  That’s the point of §512; also user agreements make it hard to sue. Hard to construct a theory of liability for failure of ISP to consider fair use.
 
Naeve: how do you counsel clients on parody/satire?
 
McKenna: not even a strong distinction in Campbell; parody was just a paradigmatic example of transformativeness.  Maps well onto some uses and not others.  Transformative use means more than parody, and that’s a good thing as the dilution of this always unstable parody/satire distinction became more apparent.
 
Heald: Court was thinking about an old case in which Jack Benny skit was held liable for taking too much.
 
Buccafusco: some of our porn versions explicitly say “parody” or “a porn parody” on them and we don’t see any differences in results; some appear to poke fun at the original and others don’t, and again there doesn’t seem to be a difference.  Maybe viewing would make a difference, but the harm claim doesn’t depend on people viewing, just knowing about the parodic version.
 
Is/ought distinction: law need not adopt moral outrage.  Can stay committed to a brand of consequentialism that promotes creativity and preserves opportunities for sequential innovation.  First Amendment externalities.
 
Naeve: how do you counsel v. defamation?
 
Wittow: people have brought me defamation problems, mixed in w/copyright issues. Defamation is so much easier b/c the rules are pretty straightforward; it’s not that you can’t get a bad verdict, especially outside the US, but it’s easier—comparison highlights how much harder it is to advise someone on fair use.  Fact is a defense, opinion is a defense, and public figure changes the standard entirely.  It will be the unusual parody that isn’t opinion and isn’t about a public figure. Most people worry about defamation for no reason.
 
Buccafusco: speculates that for a lot of people, unauthorized uses that we think of as parodies feel like defamation to the authors—not opportunities for cultural exchange but individually felt harms—emotional, or other kinds of moral interests.
 
Heald: argues that we have moral rights functionally in US law, at least for music; fair use may be used to fight against that.
 
Said: falsity is a requirement for defamation.  When defamation is pled in such a way to object to something that isn’t squarely provable as false, it’s operating the same way as moral rights in copyright. (See why I’ve written that this makes dilution unconstitutional.)  But there’s a strong privilege protecting against abuse of right: fair use, and burden of showing falsity/actual malice for public figure.
 
Naeve: we do overlap with defamation, rights of publicity, TM.  You might have one creative work that intersects w/all these areas.
 
Hughes: What about the existing fame of You’ve Got Mail—what if it’s so powerful that the effect of You’ve Got She-Male doesn’t come through? 
 
Heald: in the next iteration we will be doing recall—ten titles you remember from the survey.  They won’t have any images in front of them.
 
Buccafusco: some of them have variation in the sample—but so far there don’t seem to be differences across comedies, children’s films, etc.
 
McKenna: the Q is whether there’s any effect on demand.  We seem to be mashing up a dilution effect on demand for the work v. demand for the mark.  There is some work on marks alone, which finds pretty much the same thing.

from Blogger http://ift.tt/1b5wCSu

Posted in Uncategorized | Tagged , , , | 1 Comment

Campbell conference: ethical and strategic issues in fair use litigation

Panel III. Ethical and Strategic Issues in Fair Use Litigation (Moderator, Professor Naeve)
 
Naeve: discuss ethics of parody, disparagement, use in pornographic work. Should you ask permission?
 
Lydia Loren, Lewis & Clark: for all its positive effects, she dislike Campbell’s characterization of fair use as an affirmative defense.  A defense is any reason D might prevail: work is in public domain; P isn’t the owner; I didn’t copy.  These may be pled as defenses, but an affirmative defense is a “yes but.” I infringed, but it’s ok. That really solidified in Campbell: only address fair use after the prima facie case has been met, putting burden on D.  But why?
 
D counsel conceded it was an affirmative defense at oral argument in Campbell.  Campbellcites Harper & Row, which calls it a defense many times but an affirmative defense only once. We teach it as affirmative defense, but it falls apart as such.  The statutory language does not support the characterization: §107 says fair use is “not an infringement.” §106 says the rights are subject to §§107-110; §501 says violations in the statute as provided §§106-122. Legislative history (cited by Harper & Row) speaks of fair use as part and parcel of the definition of the copyright owner’s right. And indeed the genesis of the doctrine is in Justice Story’s determination of whether there was infringement, not a separate fair use inquiry.
 
Courts should therefore stop putting lack of evidence as a reason why sj shouldn’t be granted. Instead it’s part of the scope of copyright owner’s rights.
 
Chris Buccafusco, Chicago-Kent: Why do people object to uses of their works? Fair use is supposed to provide a safety valve when those objections are not related to legally cognizable interests. Copyright is consequentialist, reserving some rights to authors and others to users/downstream creators.  But people create for lots of reasons, not just (or often) © incentives.
 
Dave Fagundes and I have started to look at why people object to copying.  Moral foundations: Harm rationales; unfairness/lack of reciprocity; purity; loyalty; authority.  Authors who object to “murdering their babies”: authority rationale; Scientologists; Christian sculptor upset by appearance of his sculpture in The Devil’s Advocatein a pagan/heathen context.  Can we learn by systematizing these reasons?
 
How well does fair use respond to diverse and heterogeneous moral concerns authors and owners have about use of their work? Which factors do the work of excluding noneconomic objections?  Is fair use doing a better job of constraining certain kinds of nonmarket objections than others?  Gotten pretty good at dealing with objections that are really just about control, like Scientology. Not as good with objections dealing w/ purity or fairness.
 
To what extent should fair use become even more psychologically realist? Fair use is a story of market harm, but creation has less to do with markets than copyright claims. If we start recognizing true creative motivations, do we need to recognize certain moral objections if they turn out to affect creative production?
 
Duncan Macfarlane, Macfarlane Law: Sync licenses versus cover rights.  Sync licenses are in practice moral rights: artists have turned down sync licenses simply because they didn’t want their music used in a particular way. Sync licenses are also often exclusive, so an artist must pick which project to go with.  Freeplay v. Maker litigation: using AV works without sync licenses.
 
Must copyright owner consider fair use before sending a takedown?  Lenz v. Universal: so obviously fair use that Universal shouldn’t have issued a takedown?  He doesn’t think so.  In his mind, she’s using the music as originally intended; her children are interacting w/ the music.  Not incidental and background, and anyway incidental and background doesn’t make it fair use.  Third factor doesn’t weigh one way or another (in 29 second film).  Regarding market effect: SCt said it wasn’t the single use, but whether unrestricted and widespread similar uses would negatively impact the market. YouTube has dramatically impacted the market; some of his client left the creative industries because they feel their work is too easily used.  He understands that YouTube is here to stay and fair use is here to stay.
 
Paul Heald, Illinois (w/Buccafusco): Study on parody, testing theories of tarnishment.  Test theory: in copyright, the existence of Madeline Does Dallas might lead to awkward questions during bedtime stories: used to justify term extension as well as the result in Air Pirates: strong sexual connections w/ a work harm it.  Testimony: we can’t have Mickey Mouse porn or Superman porn.  (Oh, do I have some news for those people.  Also, see the IMDB entry for this movie.)  TM: similar claims—brand associated with incompatible values or unpleasant images = less likely to buy.  Photos of the allegedly tarnishing uses themselves are “potent witnesses” even w/out other evidence of harm.
 
Summary of consumer psych research on sex in ads: sex generally increases brand recall; may have negative effect on brand perceptiondepending on context; marginally positively influences purchasing decisions.  Baseline survey: late-night movies, eliciting opinions on pairs of movies, e.g., You’ve Got Mail/Sleepless in Seattle.  Then try to tarnish one movie and see whether you get different results.  (If you pair w/some other film before asking about the two, it doesn’t affect results so it’s not a reminder effect.)
 
Then tested You’ve Got She-Male and Bi-Tanic, then ten pairs later You’ve Got Mail and Sleepless in Seattle.  The claim is that mere knowledge of the tarnishing use is enough to lessen the value of the underlying mark.  We also asked would you like a T-shirt from movie A or B. Haven’t found a whole lot. Significant negative difference in whether they want a T-shirt with one movie, but exposure to tarnishing movie doesn’t move consumer preference between movies.
 
Next iteration: test movie title recall and desire to watch a sequel.  We do ask age, gender, religion, porn tolerance, movie watching frequency, politics (Amazon Turk folks are more likely porn tolerant and liberal). So far no demographic data has proved significant either.
 
Mark McKenna, presenting for William McGeveran, Minnesota: How do courts treat parody in TM? Parody is less relevant in TM than copyright.  Relevant doctrinal category isn’t parody, resulting in diminished importance of defining what a parody is. His takeaway: courts overwhelmingly protect the parody and declare it noninfringing, with overwhelmingly old exceptions, most predating Campbell.  TM law was in expansionist mode, but doctrine has settled back into a parody-protective stance. There’s a reason it’s been easier in TM: don’t present a direct conflict w/ the right—TM is not a right against mere use, but against use w/certain effects; © does protect against mere use.  Developing consensus around expressive uses/use of marks in expressive works, a set of doctrines prominently associated with Rogers v. Grimaldi.  (Older: nominative fair use or even using descriptive fair use.)
 
Problem is not w/decided cases and we should stop saying that it is. Please.  There are a few outliers, but as compared to any other doctrine, courts get it right. Real problem is at the C&D stage. Old cases have incredibly long legs, asserted in letters even now—Enjoy Cocaine, Balducci, Mutant of Omaha—8thCircuit is especially to blame. But even the 8th Circuit seems to be moving.  C&D are effective in part b/c of these older cases, but also trades on a narrative that McGeveran wants to help us avoid: lawyers too often repeat that there’s uncertainty about what will happen, making people reluctant to fight back. Courts get the right results, but often through unpredictable doctrinal categories/doctrines that require fact development and thus aren’t used early in the case.
 
Thus, we should focus on reforming procedural dimensions to fast-track certain dismissals. Embrace of Rogersis helping, since artistic relevance and explicit misleadingness can often be answered early in the case. Give confidence to people to tell TM owner to pound sand.
 
Mark Wittow, K & L Gates: What happens to people who can’t hire a lawyer but approach free legal clinics, like Washington Lawyers for the Arts and ArtistsTrust, Wayfind.  Sony v. Faulkner estate—people can sue for anything, even a single sentence, even though he’d previously have thought no one in their right mind would’ve sued over that. You always have to advise in the context of risk.  After Campbell: There’s no benefit/detriment to asking permission/skipping a request.  If what you’re doing is likely to stay under the radar/not make much money, don’t ask permission.
 
What about the non-brought cases such as Girl Talk?  Nobody’s willing to take him on for fear of making bad law; also he doesn’t make any money from his samples.
 
Attribution: people often want to know whether it’s helpful to attribute: he says it doesn’t help for © but is the right thing to do.
 
Loren: you need to plead a plausible claim of similarity.  If you stay pristine, can’t be 12(b)(6), which happens in the Brownmark case where the court of appeals says, do it on the pleadings under 12(c).  Has seen Iqbal interpreted to dismiss a fair use affirmative defense because there weren’t enough facts pled to make fair use plausible: ugh.  How do you prove lack of harm?  Innovative approaches, like HathiTrust, where they asked the Ps in interrogatories: state any harm.  Court points to the answer—we don’t have any—as evidence of no harm. If burden were on plaintiffs, we’d have to have a full harm debate. 
 
Preliminary injunction stage: shifts the burden to Ps. We see that in Perfect 10 v. Amazon: court excised a portion of the opinion saying that likely success inquiry should consider likelihood of overcoming fair use defense.  So this concept does have impact, especially in procedural aspects of the case.
 
Naeve: after Lenz and Brownmark, is there an affirmative obligation to do a fair use analysis?
 
Macfarlane: Lenzis undecided; the argument is that the burden should be on the copyright owner.  Google receives 10 million+ takedown notices/month.  Fair use would be a sword rather than a shield.  Unworkable.  (NB: attorneys’ fees eligibility already makes fair use a sword in some circumstances.)  DMCA contemplated that counternotification would be used to get a work back up promptly.  Proven to work. (RT: actually, counternotification requires the work to stay down for a number of days.)
 
Naeve: with Tiffany v. eBay, burden is on the TM owner.  Sometimes, is fair use so obvious that there should be an obligation?
 
Wittow: technical management problem. Sampling tech detects things automatically. Not really possibility of fair use analysis. But once there’s a fair use response, the action needs to shift and the veracity of initial notice is beside the point; there should be real proof it’s not fair use.
 
Loren: does the ISP have an obligation to consider fair use?  The © owner will never sue unless the ISP refused to take down.  The user won’t be able to sue, as long as ISP behaves according to DCMA.  That’s the point of §512; also user agreements make it hard to sue. Hard to construct a theory of liability for failure of ISP to consider fair use.
 
Naeve: how do you counsel clients on parody/satire?
 
McKenna: not even a strong distinction in Campbell; parody was just a paradigmatic example of transformativeness.  Maps well onto some uses and not others.  Transformative use means more than parody, and that’s a good thing as the dilution of this always unstable parody/satire distinction became more apparent.
 
Heald: Court was thinking about an old case in which Jack Benny skit was held liable for taking too much.
 
Buccafusco: some of our porn versions explicitly say “parody” or “a porn parody” on them and we don’t see any differences in results; some appear to poke fun at the original and others don’t, and again there doesn’t seem to be a difference.  Maybe viewing would make a difference, but the harm claim doesn’t depend on people viewing, just knowing about the parodic version.
 
Is/ought distinction: law need not adopt moral outrage.  Can stay committed to a brand of consequentialism that promotes creativity and preserves opportunities for sequential innovation.  First Amendment externalities.
 
Naeve: how do you counsel v. defamation?
 
Wittow: people have brought me defamation problems, mixed in w/copyright issues. Defamation is so much easier b/c the rules are pretty straightforward; it’s not that you can’t get a bad verdict, especially outside the US, but it’s easier—comparison highlights how much harder it is to advise someone on fair use.  Fact is a defense, opinion is a defense, and public figure changes the standard entirely.  It will be the unusual parody that isn’t opinion and isn’t about a public figure. Most people worry about defamation for no reason.
 
Buccafusco: speculates that for a lot of people, unauthorized uses that we think of as parodies feel like defamation to the authors—not opportunities for cultural exchange but individually felt harms—emotional, or other kinds of moral interests.
 
Heald: argues that we have moral rights functionally in US law, at least for music; fair use may be used to fight against that.
 
Said: falsity is a requirement for defamation.  When defamation is pled in such a way to object to something that isn’t squarely provable as false, it’s operating the same way as moral rights in copyright. (See why I’ve written that this makes dilution unconstitutional.)  But there’s a strong privilege protecting against abuse of right: fair use, and burden of showing falsity/actual malice for public figure.
 
Naeve: we do overlap with defamation, rights of publicity, TM.  You might have one creative work that intersects w/all these areas.
 
Hughes: What about the existing fame of You’ve Got Mail—what if it’s so powerful that the effect of You’ve Got She-Male doesn’t come through? 
 
Heald: in the next iteration we will be doing recall—ten titles you remember from the survey.  They won’t have any images in front of them.
 
Buccafusco: some of them have variation in the sample—but so far there don’t seem to be differences across comedies, children’s films, etc.
 
McKenna: the Q is whether there’s any effect on demand.  We seem to be mashing up a dilution effect on demand for the work v. demand for the mark.  There is some work on marks alone, which finds pretty much the same thing.
Posted in copyright, dilution, http://schemas.google.com/blogger/2008/kind#post, trademark | Leave a comment

Campbell conference: transformative use across the arts

Panel II. Transformative Use Across The Arts (Moderator, Professor Said)
 
Annemarie Bridy, Idaho: Role of aesthetic judgments in fair use cases. Bleistein principle of aesthetic neutrality/nondiscrimination.  Campbell said it wouldn’t judge whether the parody was good, just whether it was a parody. Literary critics don’t make the parody/satire distinction as the case did. Courts should own up to the fact that they’re being called on to make an aesthetic judgment.
 
But with parody as © concept and not literary concept (literary elements aren’t very good), you can make it work. But then you have to treat Campbell’s discussion of satire as noise, and most courts have done so.  Kennedy left satire out of his analysis altogether; parody must target original, not just genre to which it belongs or society as a whole. (This is silly, BTW, because criticizing a genre can work by criticizing an example, so too society.)
 
We still don’t want judges to arbitrate good or bad taste in art. But we do need them to be informed about/apply aesthetic principles: Cariou v. Prince, where court said outright that the works had different “aesthetics.” 
 
Daniel Gervais, Vanderbilt: Did the derivative work rights need to exist? He thinks so. Can’t be coextensive with reproduction via substantial similarity. Also, transformativeness can’t moot the derivative works right—fair use can’t subsume the entire right. And finally, derivative work must be a work.  It must be original.
 
Using a quote: doesn’t involve a derivative work because it’s using the quote for support.  Wall tile cases: not a reproduction but has been called derivative work. Perils of failing to distinguish are shown by cases that refuse to distinguish, and discuss only market impact. If market impact is used to define the scope of the right, gets too close to fourth fair use factor and creates a paradox in definition of the right. Unstable and normatively undesirable.
 
What would be better: derivative right should be understood by looking at what’s taken from original work and what makes the first work original.  Has the second author taken elements that made the first work original?  Fair use inquiry is then separate.  Licensing is a very bad proxy here.
 
Jessica Silbey, Suffolk: creators tend to underprotect their works in economic terms in order to preserve other objectives.  Doesn’t systematically analyze borrowing in book; is looking now at “fairer uses” in this light.  Data show a wide range of creators, individuals and firms being much more tolerant of borrowing and copying, often expecting it as a matter of practice.  Singer/songwriter comments about drift of imagery/lines that happen by accident and that are tolerated as long as there’s acknowledgement within the community.  Inevitable influence: you’re influenced by Austen; you get to say “this book is like that famous book”—use others as models and give you confidence that you can do it too—use others’ work as scaffolding.
 
People expected copying and said being an artist depends on it.  Are they just describing genre? They went on to distinguish expected/accepted copying v. offensive copying.  One journalist: stealing quotes from other people is wrong: pretending that you spoke to someone when you didn’t, stealing the other reporter’s blessing. Another: it’s ok to profit for a good humane cause. Equitable dealings: nonprofit uses/small payment/credit. Much less tolerant of critical uses, feeling that they are degrading the work (including possible fair uses).
 
Steve Tapia, Seattle University: Judge’s statement: it all comes down to whether you took too damn much.  In copyright, too often we are trying to put into words/abstract concepts something that the artist never did.  Clients want gut level advice in a moment of need: can we run the Reginald Denny footage?  Yes, while it’s big news; don’t run it again.  Does transformativeness change the judgment we all made? A number of cases grew out of those spur of the moment decisions.  There is a qualitative difference b/t the moment of creation and the moment of analysis, especially now in light of remix culture.  Transformativeness might focus on wrong thing.  Fair use suggests focused on use/technique rather than on end product.  Gestalt view of moment of creation would be better.  The fan films: offered to a community as contribution rather than information sharing technique; the artistry is in the creation rather than the output.  There is a value in curation of existing works.
 
Fred Yen, Boston College: Terminal ambiguity about legality: that is problematic for free speech; is there anything that can be done? When some authors consult me, I can’t tell them for sure whether it’s ok, and Campbell didn’t change that.  Campbellwas a remand and settled; Suntrustwas a remand; Salinger v. Coltingrequires dicey aesthetic determinations to distinguish (and also ended up settling on remand).
 
Said: people do not stop and think about idea/expression before writing a novel. Is this mismatch a problem? Ought © to reflect actual practices more clearly?  Does the law have the power/duty to have an impact on existing artistic practices.
 
Tapia: Harold Bloom talks about how creation starts with copying everything gone before, and then there’s a moment of cleavage where you embrace and break away from what’s gone before and starts your own artistic creation. When you want a compensation system for that end product, you’ll find that if you look at process there’s a lot of copying.  Creation depends on ability to copy what grand masters did before.  So you need to balance the past and the future.
 
Silbey: w/large enough misalignment, we have a rule of law/legitimacy problem. How much of a misalignment does it take to make the legitimacy problem real?
 
Gervais: art can only be born from the way we see art.  Harder question arises from linedrawing and we have to rely on courts (not Congress), which have been pretty good (other than 6th Circuit).
 
Yen: law does have the ability to affect production, yes and no. When you’re consulted, you stop some of what clients do; but much is created w/out any consideration. As for duty to account for artistic practices, a qualified yes.  Qualification: even the move to say that authors should control how © controls what they do is an authorial supremacy move that we might not desire for society. That should inform what we do, but doesn’t require us to agree w/them.
 
Bridy: ignorance may be feature and not bug.  There is a real danger given ambiguities that there’d be a chilling effect.
 
Yu: technology changes things because it leaves a record. Mahler may have taken from lots of places, but if he did it digitally we might have known.
 
Gervais: cuts both ways in making it easier to find and to take.  In every case, we’re asking how much you’ve taken (vice) and how much you’ve done with it (virtue). Shift in quantity allows lots more people to do more.  Inducing quantity and making copyright law more relevant to ordinary people, which is more than quantity.
 
Silbey: interviewees mostly say thank God for the internet. Even the folks whose stuff is being copied w/o permission recognize that the balance is much better for their everyday practice—less true for graphic artists/photographers than musicians/writers.
 
Buccafusco: creators making law into inputs into their creations, and how © makes judgments about aesthetics in art—what’s going on there? Is this a new thing?
 
Rosenblatt: creators are thinking about their moral intuitions as they create, though not law; law may affect their moral intuitions and vice versa.  Fair use as a community resource—how much is that dependent on particular communities v. universal?
 
Silbey: won’t generalize, but fair use is like an ethic for most people. They assume it’s there as part of a practice, and may not have known its name until it got into the air.  Certain communities collide in sharing the ethic and others branch off. Visual artists of all kinds tend to share similar ideas.
 
Samuelson: Amy Adler’s new work on transformativeness talks about ways in which some appropriation artists are changing production practices, and not in ways that Adler thinks are a good idea; Campbell didn’t defer enough to artistic community on what was fair/appropriation rather than looking at artist’s perspective or at “reasonably perceived” perspective. Great paper.
 
Silbey: market effect factor: how does that relate to tolerance for borrowing?  In terms of code of best practices, the folks I talk to have a much narrower view of what their market is and therefore what harm they suffer from copying. What fair use/codes should do is figure out what kind of borrowing won’t thwart ongoing practices, and not what will maximally exploit. People didn’t worry about copying or competition, but did worry about reputational/ego harms, and we’ve decided in the US that’s not what © protects.
 
Yen: we come across variations of this problem elsewhere, e.g. in torts—reasonability among football players may differ from reasonability among football fans. External/internal perspectives are always hard to identify/choose between. Downside of consistency is consistent winners and losers, and for artistic practice that may not be the best thing because inconsistency may help art advance.
 
Said: cultural and racial context in which Campbell was decided.  Not judging the “vulgarity” of the rap was remarkable.  In 1994, there was huge cultural tension: 2 Live Crew had been in court on obscenity charges.  Consider Andrew Gilden’s analysis in his raw materials piece about distributional/race/gender effects.
 
Lunney: one size fits all copyright/fair use is probably not optimal.  Are there ways to introduce differences into the law?
 
Gervais: there are various types of authors, and the statute doesn’t seem to recognize that very well. Differ in not just what fair use means to them but what © means.  He suggests structuring © around different types of authors.
 
Silbey: worries about everyday authors v. Taylor Swift authors. © works for some groups and not others, but she’s not sure about how to build that into the statute.
 
Tapia: easier for us to perceive transformation in visual art than aural, because so much of our senses are devoted to the visual.
 
Silbey: some disagreement. Artists and writers talk about conversational practice.  The way they describe how the work gets made productively is through conversation with previous work. That’s how works get made and transformed, which are almost the same thing.  We may see montage; with aural/textual, remix may look more like something new/uncopied on the outside to us but from the inside they can see the fragments/montage/conversation. Hard to figure out whether the conversation is happening from outside the practice/discipline.
 
Gervais: one difference between types of art is use of tech in different fields. Computer doesn’t know idea from expression—all bits (is that true? Is idea any bits at all?).  When computer starts creating, how will we know fair use?

from Blogger http://ift.tt/1yAs55e

Posted in Uncategorized | Tagged , | Leave a comment

Campbell conference: transformative use across the arts

Panel II. Transformative Use Across The Arts (Moderator, Professor Said)
 
Annemarie Bridy, Idaho: Role of aesthetic judgments in fair use cases. Bleistein principle of aesthetic neutrality/nondiscrimination.  Campbell said it wouldn’t judge whether the parody was good, just whether it was a parody. Literary critics don’t make the parody/satire distinction as the case did. Courts should own up to the fact that they’re being called on to make an aesthetic judgment.
 
But with parody as © concept and not literary concept (literary elements aren’t very good), you can make it work. But then you have to treat Campbell’s discussion of satire as noise, and most courts have done so.  Kennedy left satire out of his analysis altogether; parody must target original, not just genre to which it belongs or society as a whole. (This is silly, BTW, because criticizing a genre can work by criticizing an example, so too society.)
 
We still don’t want judges to arbitrate good or bad taste in art. But we do need them to be informed about/apply aesthetic principles: Cariou v. Prince, where court said outright that the works had different “aesthetics.” 
 
Daniel Gervais, Vanderbilt: Did the derivative work rights need to exist? He thinks so. Can’t be coextensive with reproduction via substantial similarity. Also, transformativeness can’t moot the derivative works right—fair use can’t subsume the entire right. And finally, derivative work must be a work.  It must be original.
 
Using a quote: doesn’t involve a derivative work because it’s using the quote for support.  Wall tile cases: not a reproduction but has been called derivative work. Perils of failing to distinguish are shown by cases that refuse to distinguish, and discuss only market impact. If market impact is used to define the scope of the right, gets too close to fourth fair use factor and creates a paradox in definition of the right. Unstable and normatively undesirable.
 
What would be better: derivative right should be understood by looking at what’s taken from original work and what makes the first work original.  Has the second author taken elements that made the first work original?  Fair use inquiry is then separate.  Licensing is a very bad proxy here.
 
Jessica Silbey, Suffolk: creators tend to underprotect their works in economic terms in order to preserve other objectives.  Doesn’t systematically analyze borrowing in book; is looking now at “fairer uses” in this light.  Data show a wide range of creators, individuals and firms being much more tolerant of borrowing and copying, often expecting it as a matter of practice.  Singer/songwriter comments about drift of imagery/lines that happen by accident and that are tolerated as long as there’s acknowledgement within the community.  Inevitable influence: you’re influenced by Austen; you get to say “this book is like that famous book”—use others as models and give you confidence that you can do it too—use others’ work as scaffolding.
 
People expected copying and said being an artist depends on it.  Are they just describing genre? They went on to distinguish expected/accepted copying v. offensive copying.  One journalist: stealing quotes from other people is wrong: pretending that you spoke to someone when you didn’t, stealing the other reporter’s blessing. Another: it’s ok to profit for a good humane cause. Equitable dealings: nonprofit uses/small payment/credit. Much less tolerant of critical uses, feeling that they are degrading the work (including possible fair uses).
 
Steve Tapia, Seattle University: Judge’s statement: it all comes down to whether you took too damn much.  In copyright, too often we are trying to put into words/abstract concepts something that the artist never did.  Clients want gut level advice in a moment of need: can we run the Reginald Denny footage?  Yes, while it’s big news; don’t run it again.  Does transformativeness change the judgment we all made? A number of cases grew out of those spur of the moment decisions.  There is a qualitative difference b/t the moment of creation and the moment of analysis, especially now in light of remix culture.  Transformativeness might focus on wrong thing.  Fair use suggests focused on use/technique rather than on end product.  Gestalt view of moment of creation would be better.  The fan films: offered to a community as contribution rather than information sharing technique; the artistry is in the creation rather than the output.  There is a value in curation of existing works.
 
Fred Yen, Boston College: Terminal ambiguity about legality: that is problematic for free speech; is there anything that can be done? When some authors consult me, I can’t tell them for sure whether it’s ok, and Campbell didn’t change that.  Campbellwas a remand and settled; Suntrustwas a remand; Salinger v. Coltingrequires dicey aesthetic determinations to distinguish (and also ended up settling on remand).
 
Said: people do not stop and think about idea/expression before writing a novel. Is this mismatch a problem? Ought © to reflect actual practices more clearly?  Does the law have the power/duty to have an impact on existing artistic practices.
 
Tapia: Harold Bloom talks about how creation starts with copying everything gone before, and then there’s a moment of cleavage where you embrace and break away from what’s gone before and starts your own artistic creation. When you want a compensation system for that end product, you’ll find that if you look at process there’s a lot of copying.  Creation depends on ability to copy what grand masters did before.  So you need to balance the past and the future.
 
Silbey: w/large enough misalignment, we have a rule of law/legitimacy problem. How much of a misalignment does it take to make the legitimacy problem real?
 
Gervais: art can only be born from the way we see art.  Harder question arises from linedrawing and we have to rely on courts (not Congress), which have been pretty good (other than 6th Circuit).
 
Yen: law does have the ability to affect production, yes and no. When you’re consulted, you stop some of what clients do; but much is created w/out any consideration. As for duty to account for artistic practices, a qualified yes.  Qualification: even the move to say that authors should control how © controls what they do is an authorial supremacy move that we might not desire for society. That should inform what we do, but doesn’t require us to agree w/them.
 
Bridy: ignorance may be feature and not bug.  There is a real danger given ambiguities that there’d be a chilling effect.
 
Yu: technology changes things because it leaves a record. Mahler may have taken from lots of places, but if he did it digitally we might have known.
 
Gervais: cuts both ways in making it easier to find and to take.  In every case, we’re asking how much you’ve taken (vice) and how much you’ve done with it (virtue). Shift in quantity allows lots more people to do more.  Inducing quantity and making copyright law more relevant to ordinary people, which is more than quantity.
 
Silbey: interviewees mostly say thank God for the internet. Even the folks whose stuff is being copied w/o permission recognize that the balance is much better for their everyday practice—less true for graphic artists/photographers than musicians/writers.
 
Buccafusco: creators making law into inputs into their creations, and how © makes judgments about aesthetics in art—what’s going on there? Is this a new thing?
 
Rosenblatt: creators are thinking about their moral intuitions as they create, though not law; law may affect their moral intuitions and vice versa.  Fair use as a community resource—how much is that dependent on particular communities v. universal?
 
Silbey: won’t generalize, but fair use is like an ethic for most people. They assume it’s there as part of a practice, and may not have known its name until it got into the air.  Certain communities collide in sharing the ethic and others branch off. Visual artists of all kinds tend to share similar ideas.
 
Samuelson: Amy Adler’s new work on transformativeness talks about ways in which some appropriation artists are changing production practices, and not in ways that Adler thinks are a good idea; Campbell didn’t defer enough to artistic community on what was fair/appropriation rather than looking at artist’s perspective or at “reasonably perceived” perspective. Great paper.
 
Silbey: market effect factor: how does that relate to tolerance for borrowing?  In terms of code of best practices, the folks I talk to have a much narrower view of what their market is and therefore what harm they suffer from copying. What fair use/codes should do is figure out what kind of borrowing won’t thwart ongoing practices, and not what will maximally exploit. People didn’t worry about copying or competition, but did worry about reputational/ego harms, and we’ve decided in the US that’s not what © protects.
 
Yen: we come across variations of this problem elsewhere, e.g. in torts—reasonability among football players may differ from reasonability among football fans. External/internal perspectives are always hard to identify/choose between. Downside of consistency is consistent winners and losers, and for artistic practice that may not be the best thing because inconsistency may help art advance.
 
Said: cultural and racial context in which Campbell was decided.  Not judging the “vulgarity” of the rap was remarkable.  In 1994, there was huge cultural tension: 2 Live Crew had been in court on obscenity charges.  Consider Andrew Gilden’s analysis in his raw materials piece about distributional/race/gender effects.
 
Lunney: one size fits all copyright/fair use is probably not optimal.  Are there ways to introduce differences into the law?
 
Gervais: there are various types of authors, and the statute doesn’t seem to recognize that very well. Differ in not just what fair use means to them but what © means.  He suggests structuring © around different types of authors.
 
Silbey: worries about everyday authors v. Taylor Swift authors. © works for some groups and not others, but she’s not sure about how to build that into the statute.
 
Tapia: easier for us to perceive transformation in visual art than aural, because so much of our senses are devoted to the visual.
 
Silbey: some disagreement. Artists and writers talk about conversational practice.  The way they describe how the work gets made productively is through conversation with previous work. That’s how works get made and transformed, which are almost the same thing.  We may see montage; with aural/textual, remix may look more like something new/uncopied on the outside to us but from the inside they can see the fragments/montage/conversation. Hard to figure out whether the conversation is happening from outside the practice/discipline.
 
Gervais: one difference between types of art is use of tech in different fields. Computer doesn’t know idea from expression—all bits (is that true? Is idea any bits at all?).  When computer starts creating, how will we know fair use?
Posted in copyright, http://schemas.google.com/blogger/2008/kind#post | Leave a comment

Campbell conference: overview on fair use

Panel I. Overview of Fair Use Since Campbell (Moderator, Professor Gomulkiewicz)
 
Barton Beebe, NYU
 
Updated dataset 1978-2014: 460 opinions. Available on his website.  Significant limitations of case-counting: can’t substitute for qualitative analysis or other quantitative approaches looking at what judges actually do versus what they say they do. Also, can’t substitute for studying what authors and publishers do. But still provides some insights.
 
Findings: Nearly 70% are post-Campbell.  35% are from the Circuit.  Fair use articles in law reviews outstrip fair use cases a lot, 3:1. Reversal and appeal rates are completely normal for civil litigation. Fair use win rates overall are almost 50%.  Correlate most strongly with overall outcome: Factor one comes first, factor four slightly less. Two is close to irrelevant and three is a bit of sideshow.  If Kienitz is any guide (almost an appallingly bad opinion), it looks like Chicago economists v. New York humanists or modernists.
 
Transformativeness: tried to show impact of Campbell on word count in fair use opinions as against other factors. Increased attention to the concept of transformativeness. 8 in 10 fair use opinions address transformativeness.  What are the other 2 doing? Notwithstanding Kienitz, has transformativeness taken over? Do judges find fair use first, then transformativeness?
 
Quantitatively: nearly sufficient to trigger fair use finding, but not necessary.  79 find transformative use, 76 found fair use (outliers, Castle Rock; RDR v. Warners; Richards (someone wanted to make a new dictionary from another’s)); 111 fair use findings, 40 did not find transformativeness and 7 explicitly found nontransformativeness.  One thing about reading the cases: a lot of indiscipline—a lot of district courts citing to Sony and Harper & Rowas if Campbell never happened—the subtleties of the presumptions have been lost on many district judges.
 
June Besek, Columbia: Changes to © law seem to fulfill the prophecy that the internet would change everything. Not anti-fair use—thinks a lot of the cases, including iParadigms(plagiarism), are rightly decided. But is disturbed by trajectory: that the first factor has become outcome-determinative—commerciality, creativity, size of taking all become irrelevant, and transformativeness means different market.  Courts straining to find uses transformative because it makes the analysis flow so nicely.  White v. West: briefs in a database isn’t transformative.  We’ve gone from databases that are used as search tools to providing substantive content: White, TVEyes, thumbnail search engines next to framed inline link to the original.  You’re providing content there. Cases disproportionately emphasize public benefit over private benefit to the creator. Why should the burden fall exclusively on authors and publishers to provide this benefit, rather than being funded by the public as a whole? We don’t allow people to reproduce textbooks at will.  There is a public benefit in Google Book search, but keeping down the cost of patent filings?  It’s not a question of whether the PTO will get things—conscientious lawyers will pay for the copies.
 
What does it mean to be transformative? Can it mean merely disseminating to a new market?  Should Napster then have been transformative?  The market would be very different now were that true, because record companies weren’t in that market—Napster claimed not to hurt CDs, but that wasn’t the relevant market.  Digitizing millions of seldom-used books: true that brings them into circulation, but what if someone creates a specialized subset of books that are already word searchable—is it transformative to do that again, maybe to keep Google from over your shoulder. Maybe the algorithm is better/different/improves competition.  Is that not transformative any more?  That will mean lots of copies will be disseminated.
 
Is it transformative for Google to enlarge its database for books that are digitally published and not only available on shelves?  It’s available for search somewhere else—will that weigh in favor of/against Google?  Is it justifiable to prefer to have everything in one database?  Slippery slope.  What about public benefit in putting unpublished works up? Archives would love it because of their scattered userbase.  Factor 2 considerations: are they simply overwhelmed?  Maybe so for orphan works, but for non-orphans? That’s one of the next issues. Finally, courts are construing purpose very narrowly to find D’s purpose different from P’s purpose. Artificial construction of purpose: sometimes authors don’t really focus on purpose, or think about anything beyond immediate goals.  Sometimes their purpose is “exploit whatever I can,” even if it doesn’t exist when they write. 
 
Wish we could go to Congress, but unlikely they’ll act, and courts can’t refuse to decide cases in front of them. But some things considered as transformativeness now are well beyond what fair use doctrine should be addressing.
 
Rebecca Tushnet, Georgetown
 
My skin in the game: helped found the Organization for Transformative Works: a concept that has been taken up by many nonlegal fans to explain what it is they do when they make fanworks based on, but exploring and often critiquing, their favorite media properties. Both transformative content and transformative purpose elements; also transformative with respect to the creators and communities that form around them—we don’t often discuss the good that creating things does for creators as a factor in legal analysis, though I’d like it if we should—our submission in response to the PTO/NTIA Green Paper on remix spends a lot of time on that.
 
Most debates about the proper meaning of transformativeness are really about the larger shift towards more robust fair use.  Critics of big transformativeness have an underlying dispute with fairness, not with transformativeness: they are uncomfortable with fair use findings in favor of exact copies, or sometimes in favor of inexact copies made with different but noncritical purposes. So, we hear less (but not nothing) these days about transformativeness’s potential interference with the derivative works right. If transformation means transformation in content, it can be hard to figure out the line between transformed content that is fair use and transformed content that is an infringing derivative work.  Those criticisms don’t hit as hard with respect to purpose-transformativeness, where the defendant’s copying doesn’t necessarily implicate the derivative works right—the Google Books/Hathitrust litigation, for example. 
 
This shift from the concern with interference with derivative works right to concern with interference with things like the existing library exceptions is an example of ideological drift—where legal arguments that used to be made by people on one side of a political debate shift to being made by those on the other side.  There are clear political dimensions to fair use rhetoric, where many low-protectionists have shifted to performative claims about the robustness of fair use and high-protectionists now claim that fair use is uncertain and therefore not very important/potentially in conflict with the three-step test under Berne.  Samuelson says that fair use is predictable, which has important ramifications for compliance w/the three step test: she is performing what she wants to be true (and I think is!).
 
Jeanne Fromer, NYU: Campbell was skeletal, but helped solve the circularity of the fourth factor. Courts are just now starting to work on the fourth factor. Campell suggests full bodied investigation of market effects; but that some effects don’t matter.
 
Full bodied: implication in Campbell that one ought to look at market benefits v. market harm.  Strong value of transformative works to public + variety of market effects that may follow + recognition in third factor that there’s often a close connection between a work’s use and the need to call attention to the work in the defendant’s own work.  Footnote: there can be market benefits, per Leval.  Implicit: works can draw attention to, enhance, affirm original work’s role in marketplace. Fourth factor says “effect,” not “harm.”  Finding new works on Google Book search = benefit. Court emphasized that in finding fair use.
 
Companies too are recognizing this more & more: Disney, once notorious for going after copiers—Air Pirates—now likes parodies of Frozen.
 
Circularity: absence of licensing fee: how do we weigh that? Looking at market benefit as well as market harm: consider effects that pass a certain degree of speculativeness. 
 
Finally, market for criticism doesn’t matter. But why not?  Hinted: Empirically unlikely, though that’s not entirely true. We should look at true potential effects and unlikelihood matters. Should also exclude effects unrelated to expressive value of the work: ideas, public benefit of work.  Courts can focus more attention on that going forward.
 
Glynn Lunney, Tulane: Didn’t think Campbell would be a bigger case than Sony, but has seen change.  Consistency with three-step approach: Look at WTO panel interpretation.  Certain special cases.  Does this mean rare/unusual/not run of the mill. Normal exploitation: same meaning: can’t be a large part of the market.  Can’t unreasonably prejudice rights of author: interpreted as meaning too much. Reduces to a one-step test.  The L&E doesn’t significantly reduce the actual or potential revenue to the rights holder.
 
Argument for fair use violating the three-step test: Difference is that the three-step test only considers the author; the fair use doctrine also considers benefits to public, and allows more loss to the rightsholder if the use is sufficiently transformative. 
 
So will we see a WTO arbitration panel rejecting fair use?  Very unlikely, and also unlikely that we would change the law any more than 110(5) was changed.  ISDS could lead a country to challenge us. But this is really about weaponizing the three step test as an argument for narrowing fair use and beating foreign legislatures with a club when they consider adopting fair use (e.g. Australia).
 
Can we take this weapon away?  One: is fair use a limitation or exception at all? Its characterization as affirmative defense is relatively recent.  Well, is idea/expression a L&E?  Is Feist?  What about independent creation? Do each have to pass the 3-step test to be ok?  I’ve pled all three as affirmative defenses, for strategic reasons.  They may be implicit in the rights–§107 comes after §106, though.  But §106 says subject to the rest of the statute! The only people who participate in WTO panels are the government, so they don’t give the full set of theories.
 
Reversal: if the three-part standard is inconsistent with fair use, it must change.  Modify TRIPS to broaden the standard! We added in originality and idea/expression to TRIPs for software. If it turns out that there were a finding of violation, we should change the test.
 
Kate Spelman, K & L Gates
 
Took 150 years to get here.  Fair use starts with a case about George Washington’s letters, reflecting the common law.  Journal from when Campbell came out: clients were quite worried; this was a song with video of them saying “I don’t remember coming up with this song; it happened after a concert.”  That had a stigma in those years: they were on drugs.  (Cf. Blurred Lines.)  There are still cases that smack of a morality play: that’s lots of what fair use was before Campbell. 
 
Nobody called to ask about how to use fair use proactively before then. Usually fair use came up only after response to a C&D. Using fair use is now a normal part of economic transactions.
 
Q: will fair use be more of an international doctrine in 20 years?
 
RT: I feel bad about making predictions.
 
Besek: wouldn’t be surprised to see more fair dealing than there is now. Australian recommendations; Hargreaves Report in the UK recommended against fair use but more fair dealing exceptions. Unlikely to be consensus internationally: attitude that just b/c the US has it doesn’t mean it’s right.
Beebe: past—rhetorical mode of pessimism, trying to gain attention by claiming doom of fair use coming: Lessig’s “right to hire a lawyer” could become self-fulfilling once academics say there’s no such thing as fair use. It can create the doctrine. When we start becoming optimistic, that can also strongly influence the doctrine.
 
Q: One irony is that Campbell is a music case, and yet lots of music folks say there is no fair use in music.  Are there non-parody music borrowing cases in fair use?  If not, why not?  Why so resistant?
 
RT: the rhetoric that there is no such thing as fair use for music is everywhere in the industry; judges fear they don’t understand music and so feel unqualified to judge what is transformative. Compare: photographers’ rhetoric, which is just as vigorous about lack of fair use, but judges are more confident they can interpret images.
 
Fromer: role of specific provisions for cover songs in deterring implication of other exceptions applying.
 
Lunney: fair use doesn’t necessarily add much to idea/expression because they think they’ve made substantial similarity perform that function.  (Though fair use orients one differently to the role of tradition than idea/expression does.)
 
Q: rise of ancillary copyrights in Europe and potential levies—is there a global consequence for transformative fair use?
 
Spelman: Yes. The question is how even/fair are those consequences. The answer: not very.  Technological consequences in Africa, cf. Arewa.  Clients want global solutions. It’s so pleasing to get Amazon delivery, and we don’t think about how that happened.  Google said that it would never be based in the UK because it doesn’t have fair use, but by tacit acceptance the UK does have fair use by using services provided from the US.
 
RT: I’m not sure it’s a consequence—these places don’t have fair use in the first place; copyright owners are asking for lots of stuff anyway. W/o fair use they’d still be demanding levies.
 
Q: what advice for the future/Restatement of Copyright?
 
Lunney: be cautious in all areas. 76 Act was supposed to be tech neutral language, without ever guessing that consumers would be copying in their own homes. Only address the problems you know are problems.  Unintended consequences.
 
Besek: what is the mandate?  Reflect and describe law, and/or make proposals for the future?  There’s usually some of both in a Restatement.

from Blogger http://ift.tt/1zpLYaj

Posted in Uncategorized | Tagged , , | Leave a comment

Campbell conference: overview on fair use

Panel I. Overview of Fair Use Since Campbell (Moderator, Professor Gomulkiewicz)
 
Barton Beebe, NYU
 
Updated dataset 1978-2014: 460 opinions. Available on his website.  Significant limitations of case-counting: can’t substitute for qualitative analysis or other quantitative approaches looking at what judges actually do versus what they say they do. Also, can’t substitute for studying what authors and publishers do. But still provides some insights.
 
Findings: Nearly 70% are post-Campbell.  35% are from the Circuit.  Fair use articles in law reviews outstrip fair use cases a lot, 3:1. Reversal and appeal rates are completely normal for civil litigation. Fair use win rates overall are almost 50%.  Correlate most strongly with overall outcome: Factor one comes first, factor four slightly less. Two is close to irrelevant and three is a bit of sideshow.  If Kienitz is any guide (almost an appallingly bad opinion), it looks like Chicago economists v. New York humanists or modernists.
 
Transformativeness: tried to show impact of Campbell on word count in fair use opinions as against other factors. Increased attention to the concept of transformativeness. 8 in 10 fair use opinions address transformativeness.  What are the other 2 doing? Notwithstanding Kienitz, has transformativeness taken over? Do judges find fair use first, then transformativeness?
 
Quantitatively: nearly sufficient to trigger fair use finding, but not necessary.  79 find transformative use, 76 found fair use (outliers, Castle Rock; RDR v. Warners; Richards (someone wanted to make a new dictionary from another’s)); 111 fair use findings, 40 did not find transformativeness and 7 explicitly found nontransformativeness.  One thing about reading the cases: a lot of indiscipline—a lot of district courts citing to Sony and Harper & Rowas if Campbell never happened—the subtleties of the presumptions have been lost on many district judges.
 
June Besek, Columbia: Changes to © law seem to fulfill the prophecy that the internet would change everything. Not anti-fair use—thinks a lot of the cases, including iParadigms(plagiarism), are rightly decided. But is disturbed by trajectory: that the first factor has become outcome-determinative—commerciality, creativity, size of taking all become irrelevant, and transformativeness means different market.  Courts straining to find uses transformative because it makes the analysis flow so nicely.  White v. West: briefs in a database isn’t transformative.  We’ve gone from databases that are used as search tools to providing substantive content: White, TVEyes, thumbnail search engines next to framed inline link to the original.  You’re providing content there. Cases disproportionately emphasize public benefit over private benefit to the creator. Why should the burden fall exclusively on authors and publishers to provide this benefit, rather than being funded by the public as a whole? We don’t allow people to reproduce textbooks at will.  There is a public benefit in Google Book search, but keeping down the cost of patent filings?  It’s not a question of whether the PTO will get things—conscientious lawyers will pay for the copies.
 
What does it mean to be transformative? Can it mean merely disseminating to a new market?  Should Napster then have been transformative?  The market would be very different now were that true, because record companies weren’t in that market—Napster claimed not to hurt CDs, but that wasn’t the relevant market.  Digitizing millions of seldom-used books: true that brings them into circulation, but what if someone creates a specialized subset of books that are already word searchable—is it transformative to do that again, maybe to keep Google from over your shoulder. Maybe the algorithm is better/different/improves competition.  Is that not transformative any more?  That will mean lots of copies will be disseminated.
 
Is it transformative for Google to enlarge its database for books that are digitally published and not only available on shelves?  It’s available for search somewhere else—will that weigh in favor of/against Google?  Is it justifiable to prefer to have everything in one database?  Slippery slope.  What about public benefit in putting unpublished works up? Archives would love it because of their scattered userbase.  Factor 2 considerations: are they simply overwhelmed?  Maybe so for orphan works, but for non-orphans? That’s one of the next issues. Finally, courts are construing purpose very narrowly to find D’s purpose different from P’s purpose. Artificial construction of purpose: sometimes authors don’t really focus on purpose, or think about anything beyond immediate goals.  Sometimes their purpose is “exploit whatever I can,” even if it doesn’t exist when they write. 
 
Wish we could go to Congress, but unlikely they’ll act, and courts can’t refuse to decide cases in front of them. But some things considered as transformativeness now are well beyond what fair use doctrine should be addressing.
 
Rebecca Tushnet, Georgetown
 
My skin in the game: helped found the Organization for Transformative Works: a concept that has been taken up by many nonlegal fans to explain what it is they do when they make fanworks based on, but exploring and often critiquing, their favorite media properties. Both transformative content and transformative purpose elements; also transformative with respect to the creators and communities that form around them—we don’t often discuss the good that creating things does for creators as a factor in legal analysis, though I’d like it if we should—our submission in response to the PTO/NTIA Green Paper on remix spends a lot of time on that.
 
Most debates about the proper meaning of transformativeness are really about the larger shift towards more robust fair use.  Critics of big transformativeness have an underlying dispute with fairness, not with transformativeness: they are uncomfortable with fair use findings in favor of exact copies, or sometimes in favor of inexact copies made with different but noncritical purposes. So, we hear less (but not nothing) these days about transformativeness’s potential interference with the derivative works right. If transformation means transformation in content, it can be hard to figure out the line between transformed content that is fair use and transformed content that is an infringing derivative work.  Those criticisms don’t hit as hard with respect to purpose-transformativeness, where the defendant’s copying doesn’t necessarily implicate the derivative works right—the Google Books/Hathitrust litigation, for example. 
 
This shift from the concern with interference with derivative works right to concern with interference with things like the existing library exceptions is an example of ideological drift—where legal arguments that used to be made by people on one side of a political debate shift to being made by those on the other side.  There are clear political dimensions to fair use rhetoric, where many low-protectionists have shifted to performative claims about the robustness of fair use and high-protectionists now claim that fair use is uncertain and therefore not very important/potentially in conflict with the three-step test under Berne.  Samuelson says that fair use is predictable, which has important ramifications for compliance w/the three step test: she is performing what she wants to be true (and I think is!).
 
Jeanne Fromer, NYU: Campbell was skeletal, but helped solve the circularity of the fourth factor. Courts are just now starting to work on the fourth factor. Campell suggests full bodied investigation of market effects; but that some effects don’t matter.
 
Full bodied: implication in Campbell that one ought to look at market benefits v. market harm.  Strong value of transformative works to public + variety of market effects that may follow + recognition in third factor that there’s often a close connection between a work’s use and the need to call attention to the work in the defendant’s own work.  Footnote: there can be market benefits, per Leval.  Implicit: works can draw attention to, enhance, affirm original work’s role in marketplace. Fourth factor says “effect,” not “harm.”  Finding new works on Google Book search = benefit. Court emphasized that in finding fair use.
 
Companies too are recognizing this more & more: Disney, once notorious for going after copiers—Air Pirates—now likes parodies of Frozen.
 
Circularity: absence of licensing fee: how do we weigh that? Looking at market benefit as well as market harm: consider effects that pass a certain degree of speculativeness. 
 
Finally, market for criticism doesn’t matter. But why not?  Hinted: Empirically unlikely, though that’s not entirely true. We should look at true potential effects and unlikelihood matters. Should also exclude effects unrelated to expressive value of the work: ideas, public benefit of work.  Courts can focus more attention on that going forward.
 
Glynn Lunney, Tulane: Didn’t think Campbell would be a bigger case than Sony, but has seen change.  Consistency with three-step approach: Look at WTO panel interpretation.  Certain special cases.  Does this mean rare/unusual/not run of the mill. Normal exploitation: same meaning: can’t be a large part of the market.  Can’t unreasonably prejudice rights of author: interpreted as meaning too much. Reduces to a one-step test.  The L&E doesn’t significantly reduce the actual or potential revenue to the rights holder.
 
Argument for fair use violating the three-step test: Difference is that the three-step test only considers the author; the fair use doctrine also considers benefits to public, and allows more loss to the rightsholder if the use is sufficiently transformative. 
 
So will we see a WTO arbitration panel rejecting fair use?  Very unlikely, and also unlikely that we would change the law any more than 110(5) was changed.  ISDS could lead a country to challenge us. But this is really about weaponizing the three step test as an argument for narrowing fair use and beating foreign legislatures with a club when they consider adopting fair use (e.g. Australia).
 
Can we take this weapon away?  One: is fair use a limitation or exception at all? Its characterization as affirmative defense is relatively recent.  Well, is idea/expression a L&E?  Is Feist?  What about independent creation? Do each have to pass the 3-step test to be ok?  I’ve pled all three as affirmative defenses, for strategic reasons.  They may be implicit in the rights–§107 comes after §106, though.  But §106 says subject to the rest of the statute! The only people who participate in WTO panels are the government, so they don’t give the full set of theories.
 
Reversal: if the three-part standard is inconsistent with fair use, it must change.  Modify TRIPS to broaden the standard! We added in originality and idea/expression to TRIPs for software. If it turns out that there were a finding of violation, we should change the test.
 
Kate Spelman, K & L Gates
 
Took 150 years to get here.  Fair use starts with a case about George Washington’s letters, reflecting the common law.  Journal from when Campbell came out: clients were quite worried; this was a song with video of them saying “I don’t remember coming up with this song; it happened after a concert.”  That had a stigma in those years: they were on drugs.  (Cf. Blurred Lines.)  There are still cases that smack of a morality play: that’s lots of what fair use was before Campbell. 
 
Nobody called to ask about how to use fair use proactively before then. Usually fair use came up only after response to a C&D. Using fair use is now a normal part of economic transactions.
 
Q: will fair use be more of an international doctrine in 20 years?
 
RT: I feel bad about making predictions.
 
Besek: wouldn’t be surprised to see more fair dealing than there is now. Australian recommendations; Hargreaves Report in the UK recommended against fair use but more fair dealing exceptions. Unlikely to be consensus internationally: attitude that just b/c the US has it doesn’t mean it’s right.
Beebe: past—rhetorical mode of pessimism, trying to gain attention by claiming doom of fair use coming: Lessig’s “right to hire a lawyer” could become self-fulfilling once academics say there’s no such thing as fair use. It can create the doctrine. When we start becoming optimistic, that can also strongly influence the doctrine.
 
Q: One irony is that Campbell is a music case, and yet lots of music folks say there is no fair use in music.  Are there non-parody music borrowing cases in fair use?  If not, why not?  Why so resistant?
 
RT: the rhetoric that there is no such thing as fair use for music is everywhere in the industry; judges fear they don’t understand music and so feel unqualified to judge what is transformative. Compare: photographers’ rhetoric, which is just as vigorous about lack of fair use, but judges are more confident they can interpret images.
 
Fromer: role of specific provisions for cover songs in deterring implication of other exceptions applying.
 
Lunney: fair use doesn’t necessarily add much to idea/expression because they think they’ve made substantial similarity perform that function.  (Though fair use orients one differently to the role of tradition than idea/expression does.)
 
Q: rise of ancillary copyrights in Europe and potential levies—is there a global consequence for transformative fair use?
 
Spelman: Yes. The question is how even/fair are those consequences. The answer: not very.  Technological consequences in Africa, cf. Arewa.  Clients want global solutions. It’s so pleasing to get Amazon delivery, and we don’t think about how that happened.  Google said that it would never be based in the UK because it doesn’t have fair use, but by tacit acceptance the UK does have fair use by using services provided from the US.
 
RT: I’m not sure it’s a consequence—these places don’t have fair use in the first place; copyright owners are asking for lots of stuff anyway. W/o fair use they’d still be demanding levies.
 
Q: what advice for the future/Restatement of Copyright?
 
Lunney: be cautious in all areas. 76 Act was supposed to be tech neutral language, without ever guessing that consumers would be copying in their own homes. Only address the problems you know are problems.  Unintended consequences.
 
Besek: what is the mandate?  Reflect and describe law, and/or make proposals for the future?  There’s usually some of both in a Restatement.
Posted in copyright, http://schemas.google.com/blogger/2008/kind#post, presentations | Leave a comment

Pam Samuelson on futures of fair use

University of Washington School of Law: Fair Use In The Digital Age: The Ongoing Influence of Campbell v. Acuff-Rose’s “Transformative Use Test” (aka Campbell at 21)
 
Opening Keynote Address: Professor Pam Samuelson: Possible Futures of Fair Use
 
Campbell had a “transformative” impact on fair use law. Thanks to Judge Leval for contribution to literature and positive evaluation of fair use law.  Thanks to Zahr Said for organizing.
 
Campbell is doctrinally most significant copyright decision of 20th century; only close contenders are Feist and Sony, which are cited more often but for narrower points.  Court took case to disclaim Sony & Harper & Row presumptions of unfairness for commercial uses, and of harm if commercial—that is a lot of presumptions for a commercial use, and lots of fair uses have commercial dimensions. 
 
More nuanced interplay among fair use factors: think about the way they relate to one another, and how much each of them should weigh, instead of just counting.  Public interest can be considered; bad faith in sense of rejecting need for license is irrelevant: not unfair because D initially sought a license b/c that might just be attempt to avoid litigation. Recognition that market for licensing certain uses, e.g. parody, may not work well. And yes, transformative uses are more likely fair.
 
Three types of cases: altering expression for new work: Campbell, Suntrust, Cariou v. Prince
Productive use of first work in second work: Generally iterative copying to illustrate a point, set context: Bill Graham Archives, New Era.  Iterative but for different purpose: Kelly v. ArribaSoft. Stands in contrast to “nontransformative”—Tushnet worried that Campbell’s emphasis on transformation would put nontransformative, but expressive, works at risk.
 
Bill Graham Archiveswas equally transformative as a case: although the use was productive in Samuelson’s sense, the decision talked a lot about the reasonableness of the use in light of its purpose.  Gave a lot of comfort to those kinds of uses. Campbell asked whether the amount taken was reasonable in light of purpose, not necessary, and Bill Graham solidifies that. Case also involved failed licensing negotiations but still fair.
 
Cairou v. Prince: 25 of 30 uses held fair; remand for 5 others (cases settled); would reasonable observer consider works to be transformative (not what artist said he intended)—definitely a different message than Cariou was conveying.
 
HathiTrust: fulltext searchable database was transformative creation: different purpose though iterative copies. Enabling access to full text for print-disabled persons: nontransformative but still qualified as fair use.  Fair use can serve as a gap filler, not trumped by specifics of 108 & 121.  Speculation re harms—hypothetical licensing markets, security breach—were insufficient.
 
Range of possible futures: Status quo seems pretty good to me.  Another possibility: pendulum swings back some or a lot in the courts as to transformed expression or different purposes cases. Legislation to cut back on fair use or require equitable renumeration for distributional uses; WTO/ISDS challenge to fair use as treaty violation.  Fair use v. the three step test?  Most copyright limitations and exceptions are statutory and specific. Fair use is open ended and flexible, but fair use cases fall into policy relevant clusters.  Interference w/ normal exploitation?  If too much harm to the market, use won’t be fair, so fair use satisfies that requirement too. Unreasonably prejudice legitimate interests of rights holders? Fair uses don’t.  Should WTO panel consider one step at a time or weigh holistically?
 
Does Cariou or Kienitz undermine derivative works right? No. Both defendants conveyed a very different message through transformativeness of expression. Both are critical commentary cases; both were uses plaintiff wouldn’t have been willing to license; claims also have the flavor of moral rights objection.  Rulings would have been even stronger if they pointed this out.
 
Unfairness in Morriscases/no SJ for defendant in NJ Media v. Pirro for non-critical transformed-expression fair use cases.
 
Different purpose cases: 16 of 50 cases in past three years. 7 were easily fair use, even by Jane Ginsburg’s lights—e.g., guy who sued lawyer who distributed his CV to court and opposing parties as part of considering him as expert witness; use of blog for disciplinary proceedings; eBay resales of magazines featuring photo on front cover.  4 were plaintiff wins (e.g., photo of gay couple used in political ad in Colorado—personal privacy interest, which she thinks isn’t a © interest); White v. West(briefs in West database); AIP v. Schwegman & Winstead (lawyer copying of STEM articles for assessment of patentability); 2 Google book search cases.
Future: fair use as affirmative defense or not? Campbell was wrong about this case.  Fromer: market benefits can be considered. Different purpose cases = nontransformativeness but without the negative presumptions? First Amendment: why not talk about it? Hughes: maybe fair use can become broader as the work gets older.  Example: Colting’s sequel to Catcher in the Rye; maybe it makes it fair or makes it so no injunctive relief would be appropriated. Community-endorsed best practices guides given some weight, even if not negotiated with righs groups.  Recognition of “user rights” as in Canada.
 
Contracts overriding fair use rights: case law is pretty negative.  Anti-reverse engineering clauses in mass market licenses are troubling: unenforceable as conflicting w/copyright policy?  Judicial recognition of fair use circumvention, with 1201(c)(1) as the statutory hook; an implied right to make a tool to accomplish fair uses?
 
Remedial responses: damages instead of injunction: Campbell endorses, but courts haven’t followed the lead. Appropriate in appropriation art cases?  If a fair use case is close, it shouldn’t be willful even if ultimately infringing; statutory damages in plausible fair use cases range from minimum to maximum: chilling effects problem.
 
Fair use has evolved substantially, as Congress expected. Important reason: © got much more complicated and bigger, as Litman wrote. Fair use started out as a way to help second comers to create new works, but provided useful fraimwork for many types of uses. Now: tool through which to balance interests in times of rapid change. Best future: status quo and new horizons.
 
Hughes: agree with you on conclusion, just don’t like transformativeness. Expert witness cv: there’s no market; nature of work is factual.  Didn’t need to call it transformativeness. 
 
Samuelson: working with existing framework, where different purpose matters a lot. Different purpose doesn’t have to be called transformativeness to be fair.  Court basically says: this isn’t the kind of thing we’re talking about.  (Bond case where the work was not factual, or at least allegedly not.)
 
Q: question about remix cultures: DJ who does remix has great work but won’t make it to broad audience through traditional distribution methods (work on iTunes is largely stripped of interesting stuff).
 
Samuelson: if the year after Campbell remix culture had been everywhere, everyone would have freaked out.  Industry has become more supple about UGC, including music, than they would have been in previous decades. But commercially viable remix is still something that fair use can do a bit on, but can solve some problems. Compulsory licensing?

from Blogger http://ift.tt/1b4JbNO

Posted in Uncategorized | Tagged , | Leave a comment

Pam Samuelson on futures of fair use

University of Washington School of Law: Fair Use In The Digital Age: The Ongoing Influence of Campbell v. Acuff-Rose’s “Transformative Use Test” (aka Campbell at 21)
 
Opening Keynote Address: Professor Pam Samuelson: Possible Futures of Fair Use
 
Campbell had a “transformative” impact on fair use law. Thanks to Judge Leval for contribution to literature and positive evaluation of fair use law.  Thanks to Zahr Said for organizing.
 
Campbell is doctrinally most significant copyright decision of 20th century; only close contenders are Feist and Sony, which are cited more often but for narrower points.  Court took case to disclaim Sony & Harper & Row presumptions of unfairness for commercial uses, and of harm if commercial—that is a lot of presumptions for a commercial use, and lots of fair uses have commercial dimensions. 
 
More nuanced interplay among fair use factors: think about the way they relate to one another, and how much each of them should weigh, instead of just counting.  Public interest can be considered; bad faith in sense of rejecting need for license is irrelevant: not unfair because D initially sought a license b/c that might just be attempt to avoid litigation. Recognition that market for licensing certain uses, e.g. parody, may not work well. And yes, transformative uses are more likely fair.
 
Three types of cases: altering expression for new work: Campbell, Suntrust, Cariou v. Prince
Productive use of first work in second work: Generally iterative copying to illustrate a point, set context: Bill Graham Archives, New Era.  Iterative but for different purpose: Kelly v. ArribaSoft. Stands in contrast to “nontransformative”—Tushnet worried that Campbell’s emphasis on transformation would put nontransformative, but expressive, works at risk.
 
Bill Graham Archiveswas equally transformative as a case: although the use was productive in Samuelson’s sense, the decision talked a lot about the reasonableness of the use in light of its purpose.  Gave a lot of comfort to those kinds of uses. Campbell asked whether the amount taken was reasonable in light of purpose, not necessary, and Bill Graham solidifies that. Case also involved failed licensing negotiations but still fair.
 
Cairou v. Prince: 25 of 30 uses held fair; remand for 5 others (cases settled); would reasonable observer consider works to be transformative (not what artist said he intended)—definitely a different message than Cariou was conveying.
 
HathiTrust: fulltext searchable database was transformative creation: different purpose though iterative copies. Enabling access to full text for print-disabled persons: nontransformative but still qualified as fair use.  Fair use can serve as a gap filler, not trumped by specifics of 108 & 121.  Speculation re harms—hypothetical licensing markets, security breach—were insufficient.
 
Range of possible futures: Status quo seems pretty good to me.  Another possibility: pendulum swings back some or a lot in the courts as to transformed expression or different purposes cases. Legislation to cut back on fair use or require equitable renumeration for distributional uses; WTO/ISDS challenge to fair use as treaty violation.  Fair use v. the three step test?  Most copyright limitations and exceptions are statutory and specific. Fair use is open ended and flexible, but fair use cases fall into policy relevant clusters.  Interference w/ normal exploitation?  If too much harm to the market, use won’t be fair, so fair use satisfies that requirement too. Unreasonably prejudice legitimate interests of rights holders? Fair uses don’t.  Should WTO panel consider one step at a time or weigh holistically?
 
Does Cariou or Kienitz undermine derivative works right? No. Both defendants conveyed a very different message through transformativeness of expression. Both are critical commentary cases; both were uses plaintiff wouldn’t have been willing to license; claims also have the flavor of moral rights objection.  Rulings would have been even stronger if they pointed this out.
 
Unfairness in Morriscases/no SJ for defendant in NJ Media v. Pirro for non-critical transformed-expression fair use cases.
 
Different purpose cases: 16 of 50 cases in past three years. 7 were easily fair use, even by Jane Ginsburg’s lights—e.g., guy who sued lawyer who distributed his CV to court and opposing parties as part of considering him as expert witness; use of blog for disciplinary proceedings; eBay resales of magazines featuring photo on front cover.  4 were plaintiff wins (e.g., photo of gay couple used in political ad in Colorado—personal privacy interest, which she thinks isn’t a © interest); White v. West(briefs in West database); AIP v. Schwegman & Winstead (lawyer copying of STEM articles for assessment of patentability); 2 Google book search cases.
Future: fair use as affirmative defense or not? Campbell was wrong about this case.  Fromer: market benefits can be considered. Different purpose cases = nontransformativeness but without the negative presumptions? First Amendment: why not talk about it? Hughes: maybe fair use can become broader as the work gets older.  Example: Colting’s sequel to Catcher in the Rye; maybe it makes it fair or makes it so no injunctive relief would be appropriated. Community-endorsed best practices guides given some weight, even if not negotiated with righs groups.  Recognition of “user rights” as in Canada.
 
Contracts overriding fair use rights: case law is pretty negative.  Anti-reverse engineering clauses in mass market licenses are troubling: unenforceable as conflicting w/copyright policy?  Judicial recognition of fair use circumvention, with 1201(c)(1) as the statutory hook; an implied right to make a tool to accomplish fair uses?
 
Remedial responses: damages instead of injunction: Campbell endorses, but courts haven’t followed the lead. Appropriate in appropriation art cases?  If a fair use case is close, it shouldn’t be willful even if ultimately infringing; statutory damages in plausible fair use cases range from minimum to maximum: chilling effects problem.
 
Fair use has evolved substantially, as Congress expected. Important reason: © got much more complicated and bigger, as Litman wrote. Fair use started out as a way to help second comers to create new works, but provided useful fraimwork for many types of uses. Now: tool through which to balance interests in times of rapid change. Best future: status quo and new horizons.
 
Hughes: agree with you on conclusion, just don’t like transformativeness. Expert witness cv: there’s no market; nature of work is factual.  Didn’t need to call it transformativeness. 
 
Samuelson: working with existing framework, where different purpose matters a lot. Different purpose doesn’t have to be called transformativeness to be fair.  Court basically says: this isn’t the kind of thing we’re talking about.  (Bond case where the work was not factual, or at least allegedly not.)
 
Q: question about remix cultures: DJ who does remix has great work but won’t make it to broad audience through traditional distribution methods (work on iTunes is largely stripped of interesting stuff).
 
Samuelson: if the year after Campbell remix culture had been everywhere, everyone would have freaked out.  Industry has become more supple about UGC, including music, than they would have been in previous decades. But commercially viable remix is still something that fair use can do a bit on, but can solve some problems. Compulsory licensing?
Posted in copyright, http://schemas.google.com/blogger/2008/kind#post | Leave a comment

Thermolife sues critic’s blog for cybersquatting

A reader pointed me to this lawsuit, alleging cybersquatting against http://ift.tt/1CLQWzE based on Thermolife’s Muscle Beach marks.  You may notice that this isn’t really a domain name, but a blog hosted on WordPress.  In an in rem proceeding, will the court be able to recognize both the problem with the ACPA claims in terms of “domain name” and the problem with alleging cybersquatting?  The site appears to be highly critical and classic fair use.

from Blogger http://ift.tt/1CLQUry

Posted in Uncategorized | Tagged , | Leave a comment