Category Archives: Uncategorized

amicus in Prevagen v. FTC appeal

 Led by Truth in Advertising; I was happy to sign on. from Blogger http://tushnet.blogspot.com/2025/07/amicus-in-prevagen-v-ftc-appeal.html

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alleged use of competitor’s corporate “persona” didn’t cause actionable confusion

SME Steel Contractors, Inc. v. Seismic Bracing Co., LLC, No. 2023-2426, 2025 WL 2057365 (Fed. Cir. Jul. 23, 2025) Discussion of previous district court opinion here. Because a patent is involved, the appeal on all issues goes to the Federal … Continue reading

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no initial interest confusion from a deactivated product page that list zero results

Alsa Refinish LLC v. The Home Depot, Inc., 2025 WL 2014281, No. 2:23-cv-09965-SVW (C.D. Cal. Mar. 18, 2025) Previous discussion of related case by same plaintiff. The Home Depot “sells home improvement products, including a wide assortment of paints and … Continue reading

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XL BBL and Petite BBL are generic for what you think they’re generic for

Andre P. Marshall, M.D. Inc. v. Squlpt Management, LLC, 2025 WL 2025000, No. 2:24-cv-01784-SB-AS (C.D. Cal. Jul. 14, 2025) The interesting false advertising component of this case doesn’t get resolved on summary judgment, but we do get a finding that … Continue reading

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AI voice cloning opinion narrows claims to ROP, rejecting TM and (most) copyright theories

Lehrman v. Lovo, Inc., — F.Supp.3d —-, 2025 WL 1902547, 24-CV-3770 (JPO) (S.D.N.Y. Jul. 10, 2025) Plaintiffs alleged that Lovo misled them about its use of their voices, using AI to synthesize and sell unauthorized “clones” of their voices. They … Continue reading

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Amicus brief on CMI removal in Doe v. Github

 With Jennifer Urban, Erik Stallman, and Pam Samuelson, I’m happy to have worked on this amicus brief discussing the text, history, and structure of 1202. from Blogger http://tushnet.blogspot.com/2025/07/amicus-brief-on-cmi-removal-in-doe-v.html

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even if it’s not a security, a stablecoin can trigger false advertising claims

Donovan v. GMO-Z.com Trust Company, Inc., — F.Supp.3d —-, 2025 WL 522503, No. 23 Civ. 8431 (AT) (S.D.N.Y. Feb. 17, 2025) Plaintiffs sued GMO Trust, alleging that it violated federal securities laws and NY state consumer protection laws in connection … Continue reading

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California’s Made in the USA safe harbors aren’t preempted by federal law

McCoy v. McCormick & Co., 2025 WL 1918546, No. 1:25-cv-00231-JLT-SAB (E.D. Cal. Jul. 11, 2025) (R&R) McCoy alleged that French’s mustard bottles were falsely advertised with the claim “Crafted and Bottled in Springfield, MO, USA,” appearing at times with “American … Continue reading

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New book chapter on advertising, TM, and antitrust

Misleading advertising as a matter of unfair competition law  Graeme B Dinwoodie and Ansgar Ohly (eds), Research Handbook on Unfair Competition and Passing Off (Edward Elgar, forthcoming 2026) Abstract The prohibition of false and misleading advertising should be the prototypical … Continue reading

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P&G’s brand extension ZzzQuil must face lawsuit alleging falsity of its “Non-Habit Forming” claim

Sneed v. Procter & Gamble Company, — F.Supp.3d —-, 2025 WL 1017933, No. 23-cv-05443-JST (N.D. Cal. Apr. 4, 2025) This case is about a product I recently noticed, “Nighttime Sleep Aid” products containing diphenhydramine hydrochloride as ZzzQuil. Sneed alleged that … Continue reading

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