Category Archives: Uncategorized

expert admissibility, literal falsity receive close review in drug disposal case

In re C2R Global Manufacturing, Inc., No. 18-30182-beh, 2021 WL 1347193 (E.D. Wis. Bkrcy. Mar. 30, 2021) Previous denial of injunctive relief. There are a number of opinions in this case—the judge spent time on this rather unusual false advertising … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment

slack fill and “healthy” claims unite in one case

Stewart v. Kodiak Cakes, LLC, 2021 WL 1698695, No. 19-cv-2454-MMA (MSB) (S.D. Cal. Apr. 29, 2021) Plaintiffs alleged that Kodiak was liable for “(1) non-functional slack fill and (2) deceptive marketing practices” for its pancake and waffle mixes. Defendant misleadingly … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment

getting friends to leave fake reviews isn’t enough for direct liability

BHRS Gp., LLC v. Brio Water Technol. Inc., 2020 WL 9422352, No. 2:20-CV-07652-JWH-JCx (C.D. Cal. Dec. 14, 2020) BHRS, which makes water cooler products, sued its competitor Brio for state and federal false advertising and trade libel.  BHRS alleged that … Continue reading

Posted in Uncategorized | Tagged | Leave a comment

IIC decision also says some things about false advertising: materiality may not be presumed from literal falsity

Select Comfort Corp. v. Baxter; 996 F.3d 925 (8th Cir. 2021) You probably know that the court of appeals sent this case back for retrial on an initial interest confusion theory. I won’t say much about that, though I do … Continue reading

Posted in Uncategorized | Tagged , | Leave a comment

Journalism about investment isn’t commercial speech

Crash Proof Retirement, LLC v. Price, 2021 WL 1387501, No. 2:20-cv-05906-JDW (E.D. Pa. Apr. 13, 2021) Competing in the marketplace of ideas can ground a defamation claim, but not a false advertising claim. Crash Proof, which offers retirement planning counseling, … Continue reading

Posted in Uncategorized | Tagged , | Leave a comment

Microsoft dodges some false advertising claims based on its security offerings

Tocmail Inc. v. Microsoft Corp., 2020 WL 9210739, No. 20-60416-CIV-SMITH (S.D. Fla. Nov. 6, 2020) From the deepest depths of backlog: Tocmail alleged that Microsoft’s deceptive promotions of its cyber-security service, Safe Links, constituted false advertising and contributory false advertising. … Continue reading

Posted in Uncategorized | Tagged , | Leave a comment

competitor has state, federal standing to challenge nondisparaging false ads

Jerome’s Furniture Warehouse v. Ashley Furniture Industries, Inc., 2021 WL 1541649, No. 20CV1765-GPC(BGS) (S.D. Cal. Apr. 20, 2021) Jerome’s alleged false advertising under state and federal law based on Ashley’s alleged false advertising  “intended to deceive customers into falsely believing … Continue reading

Posted in Uncategorized | Tagged , , , | Leave a comment

Apple’s “buy” button that doesn’t result in ownership may mislead consumers

Andino v. Apple, Inc., 2021 WL 1549667, No. 2:20-cv-01628-JAM-AC (E.D. Cal. Apr. 20, 2021) iTunes allows consumers to “Rent” or “Buy” movies, television shows, music and other content. Renting is less expensive; buying leads the content to appear in a … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment

Coffee lawsuits brewing

Two cases, suggesting a newly discovered litigation vein. Ashton v. J.M. Smucker Co., No. EDCV 20-992 JGB (SHKx), 2020 WL 8575140 (C.D. Cal. Dec. 16, 2020) Plaintiffs alleged that representations on the front of Folgers ground coffee cans, including “MAKES … Continue reading

Posted in Uncategorized | Tagged , | Leave a comment

Informational functionality is a thing now

Sulzer Mixpac AG v. A&N Trading Co., No. 19-2951 (2d Cir. Feb. 18, 2021) The parties compete in the U.S. market for mixing tips used by dentists to create impressions of teeth for dental procedures, such as crowns. Reversing the … Continue reading

Posted in Uncategorized | Tagged | Leave a comment