Tag Archives: false advertising

prospective injunctive relief for consumers hangs on in 9th Circuit for now

Clark v. Eddie Bauer LLC, 2024 WL 177755, No. 21-35334 (9th Cir. Jan. 17, 2024) This unpublished opinion has a dissent from Judge Bea indicating further disruptions in standing may be coming. Clark appealed the dismissal of her putative class … Continue reading

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over dissent, 6th Circuit holds that large player in fragmented market could show proximate cause under Lexmark

Campfield v. Safelite Gp., Inc., — F.4th —-, 2024 WL 164976, Nos. 22-3204/3225 (6th Cir. Jan. 16, 2024) Over a dissent in relevant part, the court revived plaintiff Ultra Bond’s Lanham Act claim relating to vehicle glass repair and replacement … Continue reading

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after experts excluded, slack fill class action fails

Krause-Pettai v. Unilever United States, Inc., — F.Supp.3d —-, 2023 WL 6429805, No. 20-cv-1672-AGS-BLM (S.D. Cal. Sept. 30, 2023) This case is about “nonfunctional slack fill,” or useless empty space, inside underarm-deodorant sticks. The court rejected the claim on summary … Continue reading

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“carbon neutral” plausibly misleading because consumers don’t understand it

Dorris v. Danone Waters, 2024 WL 112843, No. 22 Civ. 8717 (NSR) (S.D.N.Y. Jan. 10, 2024) Plaintiffs alleged that advertising Evian as “carbon neutral” violated the consumer protection statutes of New York, Massachusetts, and California, and constituted breach of express … Continue reading

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always-available, effortless discount plausibly makes higher “regular” price misleading

Vizcarra v. Michaels Stores, Inc., — F.Supp.3d —-, 2024 WL 64747, No. 23-cv-00468-PCP (N.D. Cal. Jan. 5, 2024) Vizcarra alleged that Michaels deceptively advertises its products as discounted when in fact they are always available for at least 20% less … Continue reading

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“2x Omega” that wasn’t 2x the regular product was plausibly misleading

Caldwell v. Nordic Naturals, Inc., 2024 WL 24325, No. 23-cv-02818-EMC (N.D. Cal. Jan. 2, 2024) Caldwell alleged that the dietary supplement product “Ultimate® Omega 2X” misled consumers into thinking that there is double the amount of omega-3  per serving than … Continue reading

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sending emails under former employees’ names may be reverse passing off

LoanDepot.com, LLC v. CrossCountry Mortgage, LLC, 2023 WL 9022893, No. 22-cv-5971 (AS) (S.D.N.Y. Dec. 29, 2023) loanDepot alleged that CCM, its chief competitor, “improperly poached” 32 employees, and CCM and various former employees. CCM counterclaimed for abuse of process and … Continue reading

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comparison charts could infringe, but properly labeled internal search didn’t

Penn Engineering & Manufacturing Corp. v. Peninsula Components, Inc., 2023 WL 9051998, No. 19-513 (E.D. Pa. Dec. 28, 2023) Penn Engineering designs and manufactures various types of fasteners sold under various trademarks, and alleged that Peninsula sold identical fasteners while … Continue reading

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“plant butter with almond oil” plausibly implies significant amount of almond oil

Reyes v. Upfield US Inc., — F.Supp.3d —-, 2023 WL 6276685, No. 22-CV-6722 (KMK) (S.D.N.Y. Sept. 26, 2023) Reyes alleged that the labeling on some of Country Crock’s plant butter was deceptive in violation of §§ 349 and 350 of … Continue reading

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“One a Day” plausibly misleads when consumers need to take more than one to get full benefit

Newman v. Bayer Corp., — F.Supp.3d —-, 2023 WL 6318523, No. 22-CV-7087 (KMK) (S.D.N.Y. Sept. 28, 2023) Another day, another “One A Day” claim where the bottle instructs users that, you guessed it, a daily serving is more than one … Continue reading

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