Tag Archives: false advertising

over dissent, 6th Circuit holds that large player in fragmented market could show proximate cause under Lexmark

Posted on January 17, 2024 by rtushnet

Campfield v. Safelite Gp., Inc., — F.4th —-, 2024 WL 164976, Nos. 22-3204/3225 (6th Cir. Jan. 16, 2024) Over a dissent in relevant part, the court revived plaintiff Ultra Bond’s Lanham Act claim relating to vehicle glass repair and replacement … Continue reading →

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after experts excluded, slack fill class action fails

Posted on January 16, 2024 by rtushnet

Krause-Pettai v. Unilever United States, Inc., — F.Supp.3d —-, 2023 WL 6429805, No. 20-cv-1672-AGS-BLM (S.D. Cal. Sept. 30, 2023) This case is about “nonfunctional slack fill,” or useless empty space, inside underarm-deodorant sticks. The court rejected the claim on summary … Continue reading →

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“carbon neutral” plausibly misleading because consumers don’t understand it

Posted on January 12, 2024 by rtushnet

Dorris v. Danone Waters, 2024 WL 112843, No. 22 Civ. 8717 (NSR) (S.D.N.Y. Jan. 10, 2024) Plaintiffs alleged that advertising Evian as “carbon neutral” violated the consumer protection statutes of New York, Massachusetts, and California, and constituted breach of express … Continue reading →

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always-available, effortless discount plausibly makes higher “regular” price misleading

Posted on January 8, 2024 by rtushnet

Vizcarra v. Michaels Stores, Inc., — F.Supp.3d —-, 2024 WL 64747, No. 23-cv-00468-PCP (N.D. Cal. Jan. 5, 2024) Vizcarra alleged that Michaels deceptively advertises its products as discounted when in fact they are always available for at least 20% less … Continue reading →

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“2x Omega” that wasn’t 2x the regular product was plausibly misleading

Posted on January 5, 2024 by rtushnet

Caldwell v. Nordic Naturals, Inc., 2024 WL 24325, No. 23-cv-02818-EMC (N.D. Cal. Jan. 2, 2024) Caldwell alleged that the dietary supplement product “Ultimate® Omega 2X” misled consumers into thinking that there is double the amount of omega-3  per serving than … Continue reading →

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sending emails under former employees’ names may be reverse passing off

Posted on January 3, 2024 by rtushnet

LoanDepot.com, LLC v. CrossCountry Mortgage, LLC, 2023 WL 9022893, No. 22-cv-5971 (AS) (S.D.N.Y. Dec. 29, 2023) loanDepot alleged that CCM, its chief competitor, “improperly poached” 32 employees, and CCM and various former employees. CCM counterclaimed for abuse of process and … Continue reading →

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comparison charts could infringe, but properly labeled internal search didn’t

Posted on January 3, 2024 by rtushnet

Penn Engineering & Manufacturing Corp. v. Peninsula Components, Inc., 2023 WL 9051998, No. 19-513 (E.D. Pa. Dec. 28, 2023) Penn Engineering designs and manufactures various types of fasteners sold under various trademarks, and alleged that Peninsula sold identical fasteners while … Continue reading →

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“plant butter with almond oil” plausibly implies significant amount of almond oil

Posted on January 2, 2024 by rtushnet

Reyes v. Upfield US Inc., — F.Supp.3d —-, 2023 WL 6276685, No. 22-CV-6722 (KMK) (S.D.N.Y. Sept. 26, 2023) Reyes alleged that the labeling on some of Country Crock’s plant butter was deceptive in violation of §§ 349 and 350 of … Continue reading →

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“One a Day” plausibly misleads when consumers need to take more than one to get full benefit

Posted on January 2, 2024 by rtushnet

Newman v. Bayer Corp., — F.Supp.3d —-, 2023 WL 6318523, No. 22-CV-7087 (KMK) (S.D.N.Y. Sept. 28, 2023) Another day, another “One A Day” claim where the bottle instructs users that, you guessed it, a daily serving is more than one … Continue reading →

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identical product labeled “For children” and sold at higher price could be deceptive

Posted on December 28, 2023 by rtushnet

Mendoza v. Procter & Gamble Co., No. CV 23-1382-DMG (JPRx), 2023 WL 8860900 (C.D. Cal. Dec. 20, 2023) Mendoza brought the usual California claims, alleging that Vicks Vapo cough and cold treatment products marketed as being for children were identical … Continue reading →

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