Tag Archives: false advertising

court awards sanctions for misrepresenting website as independent review site in false advertising case

Posted on February 16, 2018 by rtushnet

Purple Innovation, LLC v. Honest Reviews, LLC, 2018 WL 840035, No. 17-cv-138 (D. Utah Feb. 12, 2018) A rare sanctions order in a false advertising case, in which the court grants sanctions based on the defendants’ submission of misleading and … Continue reading →

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Settlements allowing competitors to use term doesn’t insulate Clorox from its own possible deception

Posted on February 13, 2018 by rtushnet

Gregorio v. Clorox Co., 2018 WL 732673, No. 17-cv-03824 (N.D. Cal. Feb. 6, 2018) Gregorio alleged that, to capitalize on consumer demand for “natural” home cleaning products, Clorox falsely advertised its “Green Works” cleaning products as “natural” or “naturally derived.” … Continue reading →

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Tiger, tiger burning bright: Did he who made the Lokai make thee?

Posted on February 12, 2018 by rtushnet

Lokai Holdings LLC v. Twin Tiger USA LLC, No. 15-CV-9363, 2018 WL 739435 (S.D.N.Y. Feb. 6, 2018) Lokai sued Twin Tiger for trade dress infringement, unfair competition, and false advertising based on Twin Tiger’s sale of bracelets similar to those … Continue reading →

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Cal’s anti-SLAPP law protects some commercial speech, especially when it’s not really commercial

Posted on February 12, 2018 by rtushnet

Dean v. Friends of Pine Meadow, 2018 WL 774065, No. A149735 (Cal. Ct. App. Feb. 8, 2018) Dean (shorthand here for Dean & other plaintiffs) sued defendants for allegedly false statements and publications regarding Dean’s plan to construct a housing … Continue reading →

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Lexmark allows false advertising claim against law firm for soliciting timeshare clients

Posted on February 12, 2018 by rtushnet

Diamond Resorts Int’l, Inc. v. Aaronson, 2018 WL 735627, No. 17-cv-1394 (M.D. Fla. Jan. 26, 2018) Diamond is a timeshare developer managing more than 420 membership resorts worldwide. The Aaronson defendants are an Orlando-based attorney and his law firm focusing … Continue reading →

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Pure disparagement by competitor is commercial speech even without invitation to buy

Posted on January 31, 2018 by rtushnet

Monat Global Corp. v. Kavanaugh , 2018 WL 501616, No. 17-cv-1666 (M.D. Fla. Jan. 22, 2018) The parties sell competing hair products. Kavanaugh allegedly orchestrated an “[I]nternet smear campaign” by posting false comments on Facebook about Monat’s products and marketing … Continue reading →

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Natural/organic cigarette claims might be deceptive (with bonus First Amendment talk)

Posted on December 29, 2017 by rtushnet

In re Santa Fe Natural Tobacco Co. Mkting & Sales Practices & Prods. Liab. Litig., 2017 WL 6550897, No. MD 16-2695 (D.N.M. Dec. 21, 2017) Lots of claims here against Natural American Cigarettes. Ultimately, the court allows consumer protection claims … Continue reading →

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“prevailing price” consumer protection rule isn’t unconstitutionally vague

Posted on December 26, 2017 by rtushnet

Haley v. Macy’s, Inc., 2017 WL 6539825, No. 15-cv-06033 (N.D. Cal. Dec. 21, 2017) Haley brought a typical putative class action, with the usual California claims, alleging that Macy’s mislabeled its merchandise with false or inflated “original” or “regular” prices … Continue reading →

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Supplement maker can’t enjoin database changes, but avoids anti-SLAPP dismissal

Posted on December 26, 2017 by rtushnet

Exeltis USA Inc. v. First Databank, Inc., 2017 WL 6539909, No. 17-cv-04810 (N.D. Cal. Dec. 21, 2017) This is an interesting case about the FDA/Lanham Act interaction. Exeltis sells prenatal vitamins that contain 1 mg of folic acid.  They aren’t … Continue reading →

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Another consumer protection case survives despite invocation of In re GNC

Posted on December 21, 2017 by rtushnet

Racies v. Quincy Bioscience, LLC, No. 15-cv-00292, 2017 WL 6418910  (N.D. Cal. Dec. 15, 2017) The court granted Racies’ motion for certification of a California class against the makers of Prevagen, a supposed brain health supplement, covering the usual California … Continue reading →

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