Tag Archives: false advertising

Adding clickbait title isn’t false advertising or fraud on author

Posted on September 19, 2017 by rtushnet

Dankovich v. Keller, 2017 WL 4081852, No. 16-13395 (E.D. Mich. Sept. 15, 2017) Interesting dispute: the pro se litigant didn’t like the editing of his essay, including the clickbaity headline added by the editors, and sued for various fraud/false advertising … Continue reading →

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False indication of Hawaiian origin might violate consumer protection law, not warranty

Posted on September 5, 2017 by rtushnet

Broomfield v. Craft Brew Alliance, Inc., No. 17-cv-01027, 2017 WL 3838453 (N.D. Cal. Sept. 1, 2017) “Hawaii is a state as well as a state of mind. When adults want to escape the mainland, they can go to their local … Continue reading →

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More outlet cases: traditional price claims survive; value claims are harder

Posted on September 1, 2017 by rtushnet

Two cases: Dennis v. Ralph Lauren Corp., 2017 WL 3732103, No. 16cv1056 (S.D. Cal. Aug. 29, 2017) Plaintiff stated a consumer protection claim by alleging that Polo Ralph Lauren’s clothing sold at factory stores uses a price tag which represents … Continue reading →

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Outlet sales of outlet-only clothes under brand name aren’t inherently deceptive

Posted on August 31, 2017 by rtushnet

Rubenstein v. The Gap, Inc., — Cal.Rptr.3d —-, No. B272356, 2017 WL 3634212 (Ct. App. Aug. 24, 2017) The court affirmed the trial court’s dismissal of a claim against the Gap for selling lesser-quality products at its Gap and Banana … Continue reading →

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Comparison to former licensor’s products isn’t trademark infringement

Posted on August 30, 2017 by rtushnet

Alpha Pro Tech, Inc. v. VWR Int’l, LLC, No. 12-1615, 2017 WL 3671264 (E.D. Pa. Aug. 23, 2017) APT sued VWR, a competitor in the market for nonwoven, disposable laboratory apparel for use in clean rooms and similar environments. VWR … Continue reading →

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“100% grated parmesan cheese” doesn’t have to be all cheese, court rules

Posted on August 30, 2017 by rtushnet

In re: 100% Grated Parmesan Cheese Marketing & Sales Practices Litig., 2017 WL 3642076, No. 16 C 5802, MDL 2705 (N.D. Ill. Aug. 24, 2017) Ah, implicature, how I wish judges understood you.  A product labeled “100% Grated Parmesan Cheese” … Continue reading →

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Advertising question of the day: Honeycrisp or honey crisp?

Posted on August 30, 2017 by rtushnet

Assuming this alcoholic beverage is not made from honeycrisp apples–but that it does contain honey–would the product name be false or misleading?  H/T Adam Levitin.  Note that the manufacturer doesn’t disclose the apple variety one way or another, as far … Continue reading →

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Plaintiff can’t win false advertising claim because there’s evidence on both sides

Posted on August 28, 2017 by rtushnet

Korolshteyn v. Costco Wholesale Corp., No. 15-cv-709, 2017 WL 3622226 (S.D. Cal. Aug. 23, 2017) Ugh. Costco’s TruNature Gingko labels represent that the product “supports alertness & memory,” that “Gingko biloba can help with mental clarity and memory,” and that … Continue reading →

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4th Cir. holds certification nonprofit’s self-promotion to retailers is commercial speech

Posted on August 24, 2017 by rtushnet

Handsome Brook Farm, LLC v. Humane Farm Animal Care, Inc., No. 16-1813, 2017 WL 3601506, — F. Appx. – (4th Cir. Aug. 22, 2017) The court of appeals affirmed the district court ruling that a nonprofit egg certifier’s disparagement of … Continue reading →

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Bad dilution claims are so common that they aren’t “exceptional” for fee-shifting, court rules

Posted on August 21, 2017 by rtushnet

Parks, LLC v. Tyson Foods, Inc., 2017 WL 3534993, No. 15-cv-00946 (E.D. Pa. Aug. 17, 2017) Tyson sought attorneys’ fees in this Lanham Act case after its summary judgment victory was affirmed by the Third Circuit. The court found that … Continue reading →

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