Tag Archives: trademark

no initial interest confusion from a deactivated product page that list zero results

Alsa Refinish LLC v. The Home Depot, Inc., 2025 WL 2014281, No. 2:23-cv-09965-SVW (C.D. Cal. Mar. 18, 2025) Previous discussion of related case by same plaintiff. The Home Depot “sells home improvement products, including a wide assortment of paints and … Continue reading

Posted in Uncategorized | Tagged | Leave a comment

XL BBL and Petite BBL are generic for what you think they’re generic for

Andre P. Marshall, M.D. Inc. v. Squlpt Management, LLC, 2025 WL 2025000, No. 2:24-cv-01784-SB-AS (C.D. Cal. Jul. 14, 2025) The interesting false advertising component of this case doesn’t get resolved on summary judgment, but we do get a finding that … Continue reading

Posted in Uncategorized | Tagged , | Leave a comment

New book chapter on advertising, TM, and antitrust

Misleading advertising as a matter of unfair competition law  Graeme B Dinwoodie and Ansgar Ohly (eds), Research Handbook on Unfair Competition and Passing Off (Edward Elgar, forthcoming 2026) Abstract The prohibition of false and misleading advertising should be the prototypical … Continue reading

Posted in Uncategorized | Tagged , , , | Leave a comment

breast pump rules: Think Green’s trade dress claims against Medela proceed to trial

Think Green Ltd. v. Medela AG, 2025 WL 1826137, No. 21 CV 5445 (N.D. Ill. Jul. 2, 2025) Think Green sued Medela for infringing its trade dress in its breast pump, as well as false advertising claims that were quickly … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment

5th Circuit agrees that joint TM owners can’t sue each other under any Lanham Act theory

Reed v. Marshall, — F.4th —-, 2025 WL 1822673, No. 24-20198 (5th Cir. Jul. 2, 2025) Jade, an R&B, hip hop, and soul vocal group, rose to prominence in the 1990s. Jade disbanded in 1995, when the members began pursuing … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment

Scotts loses trade dress claim over green & gold for Miracle-Gro

Scotts Co. v. Procter & Gamble Co., 2025 WL 1779167, No. 2:24-cv-4199 (S.D. Ohio Jun. 27, 2025) A different Scotts trade dress claim than the one I blogged last year. While it’s hard to get rid of trademark claims on … Continue reading

Posted in Uncategorized | Tagged , | Leave a comment

parties’ marketing to Spanish speakers in SoCal is not meaningful marketing overlap

Olé Mexican Foods Inc. v. SK Market Inc., 2025 WL 1717646, No. 2:25-cv-01877-WLH-BFM (C.D. Cal. May 13, 2025) Courts have already converged on “everybody uses the internet to market, so that’s not a significant overlap.” This is the first decision … Continue reading

Posted in Uncategorized | Tagged | Leave a comment

Deadline extended to Friday: TM scholarship roundtable

  TM scholarship roundtable The Trademark and Unfair Competition Scholarship Roundtable co-hosted by Harvard, NYU, and the University of Pennsylvania will take place this year at the University of Pennsylvania in Philadelphia, PA. The Roundtable is designed to be a … Continue reading

Posted in Uncategorized | Tagged , | Leave a comment

Reminder: TM scholarship roundtable

The Trademark and Unfair Competition Scholarship Roundtable co-hosted by Harvard, NYU, and the University of Pennsylvania will take place this year at the University of Pennsylvania in Philadelphia, PA. The Roundtable is designed to be a forum for the discussion … Continue reading

Posted in Uncategorized | Tagged , | Leave a comment

Sixteenth Trademark Scholars’ Roundtable Session 4: How We Got to Trademark Use 2.0

Robert Burrell: use in Commonwealth systems came from strict liability for double identity—once that was extended to advertising, there are a whole lot of nonconfusing/beneficial uses of marks in advertising. TM use was brought in as a safety valve to … Continue reading

Posted in Uncategorized | Tagged , | Leave a comment