Tag Archives: false advertising

Reading list: The Patterns of Digital Deception, Gregory Dickinson

B.C.L.R. (2024). From the introduction: … In contrast with the mass emails of old, scammers now stalk and target their victims with expert precision. … To bolster the FTC’s traditional, case-by-case approach to combating unfair competition, lawmakers have proposed (and in … Continue reading

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false advertising claim survives because math is hard for reasonable consumers

Robertson v. Clean Control Corp., No. 5:24-cv-01478-SSS-DTBx, 2024 WL 5193852 (C.D. Cal. Dec. 18, 2024) Robertson bought Odoban, a concentrated multi-purpose cleaning product, which states “Makes up to 32 Gallons” on the front label. That principally describes Odoban as a … Continue reading

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Celebration on Rimini Street as it achieves significant (c)/Lanham Act victories in 9th Circuit

Oracle Int’l Corp. v. Rimini Street, Inc., — F.4th —-, No. 23-16038, 2024 WL 5114449 (9th Cir. Dec. 16, 2024) Rimini Street gets a reasonably substantial victory in its long-running battle with Oracle in this appeal. Prior rulings held that … Continue reading

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individual pitches/RFPs are advertising/promotion, but not user support/FAQ pages

Spotlight Ticket Management, Inc. v. Concierge Live LLC, No. 2:24-cv-00859-WLH-SSC, 2024 WL 4866813 (C.D. Cal. Aug. 30, 2024) Spotlight provides ticket and event management enterprise solutions. It entered into an exclusive agreement with Ticketmaster, a ticket sales and distribution company, … Continue reading

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omitting serving size on package front may mislead if dosage suggests per-gummy dose

Tarvin v. Olly Pub. Ben. Corp., 2024 WL 4866271, — F.Supp.3d —-, No. 2:24-cv-06261-WLH-PD (C.D. Cal. Nov. 12, 2024) Olly makes dietary supplements, e.g., “Sleep Extra Strength Melatonin 5 mg.” Each product includes the dosage amount and the net quantity … Continue reading

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coordinated campaign to disparage grain-free & other pet food not actionable under Lanham Act

Ketonatural Pet Foods, Inc. v. Hill’s Pet Nutrition, Inc., 2024 WL 4679219, No. 24-2046-KHV (D. Kan. Nov. 4, 2024) Ketonatural is a start-up that sells grain-free pet food, treats, and supplements. Hill’s is a large pet food company that makes … Continue reading

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Timeshare company’s own “exit” program for “qualified” owners isn’t misleading even if broadly unavailable

Wesley Financial Gp. v. Westgate Resorts, Ltd., 2024 WL 4581512, No. 6:23-cv-2347-RBD-LHP (M.D. Fla. Aug. 28, 2024) A rare timeshare exit company lawsuit against a timeshare developer, alleging false advertising and related claims. It’s unsuccessful but points to practices that … Continue reading

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when weak TM claims do better than seemingly strong false advertising claims

Sanho Corp. v. Kaijet Technol. Int’l, 2024 WL 4553279, — F.Supp.3d —-, No. 1:18-cv-05385-SDG (N.D. Ga. May 20, 2024) Note: A jury found Kaijet liable for design patent and copyright infringement after this opinion, but rejected the TM claims, which … Continue reading

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Laches as to direct liability also precludes contributory liability

Hawaii Foodservice Alliance, LLC v. Meadow Gold Dairies Hawaii, LLC, — F.Supp.3d —-, 2024 WL 2834159, No. 21-00460 LEK-WRP (D. Hawai’I Jun. 4, 2024) Interesting contributory liability issue in its interaction with laches. At the core, plaintiff alleged that defendant … Continue reading

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associating two differently named products can’t cause dilution, which requires similar marks

In re Soclean, Inc., Marketing, Sales Practices & Prods. Liab. Litig., No. 22-mc-152, MDL No. 3021, 2024 WL 4444819 (W.D. Pa. Oct. 8, 2024) Previous discussion of MDL. As previously noted, SoClean is a dominant player in the market for … Continue reading

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