Tag Archives: false advertising

literal falsity might not matter with sufficiently sophisticated customers

Posted on January 10, 2025 by rtushnet

G. W. Aru, LLC v. W. R. Grace & Co.-Conn., No. JKB-22-2636, 2025 WL 45827 (D. Md. Jan. 7, 2025) I’m skipping most of the patent parts, though they are very much present in the case and interact with a … Continue reading →

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“Target Clean” might certify specific qualities to reasonable consumers

Posted on January 2, 2025 by rtushnet

Boyd v. Target Corp., — F.Supp.3d —-, 2024 WL 4287669, No. 23-CV-02668 (KMM/DJF) (D. Minn. Sept. 25, 2024) This interesting lawsuit relies on Target’s curatorial reputation for the false advertising claim. Target is headquartered in Minnesota and plaintiffs sought to … Continue reading →

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“pure” chocolate may be deceptive if it has too much heavy metal

Posted on December 31, 2024 by rtushnet

In re Theos Dark Chocolate Litigation, 2024 WL 4336631, No. 23-cv-02739-HSG, — F.Supp.3d —- (N.D. Cal. Sept. 27, 2024) Plaintiffs alleged that Theo’s dark chocolate bars contained, or risked containing, the heavy metals cadmium, lead, and arsenic at levels exceeding … Continue reading →

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Reading list: The Patterns of Digital Deception, Gregory Dickinson

Posted on December 30, 2024 by rtushnet

B.C.L.R. (2024). From the introduction: … In contrast with the mass emails of old, scammers now stalk and target their victims with expert precision. … To bolster the FTC’s traditional, case-by-case approach to combating unfair competition, lawmakers have proposed (and in … Continue reading →

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false advertising claim survives because math is hard for reasonable consumers

Posted on December 24, 2024 by rtushnet

Robertson v. Clean Control Corp., No. 5:24-cv-01478-SSS-DTBx, 2024 WL 5193852 (C.D. Cal. Dec. 18, 2024) Robertson bought Odoban, a concentrated multi-purpose cleaning product, which states “Makes up to 32 Gallons” on the front label. That principally describes Odoban as a … Continue reading →

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Celebration on Rimini Street as it achieves significant (c)/Lanham Act victories in 9th Circuit

Posted on December 18, 2024 by rtushnet

Oracle Int’l Corp. v. Rimini Street, Inc., — F.4th —-, No. 23-16038, 2024 WL 5114449 (9th Cir. Dec. 16, 2024) Rimini Street gets a reasonably substantial victory in its long-running battle with Oracle in this appeal. Prior rulings held that … Continue reading →

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individual pitches/RFPs are advertising/promotion, but not user support/FAQ pages

Posted on December 2, 2024 by rtushnet

Spotlight Ticket Management, Inc. v. Concierge Live LLC, No. 2:24-cv-00859-WLH-SSC, 2024 WL 4866813 (C.D. Cal. Aug. 30, 2024) Spotlight provides ticket and event management enterprise solutions. It entered into an exclusive agreement with Ticketmaster, a ticket sales and distribution company, … Continue reading →

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omitting serving size on package front may mislead if dosage suggests per-gummy dose

Posted on November 25, 2024 by rtushnet

Tarvin v. Olly Pub. Ben. Corp., 2024 WL 4866271, — F.Supp.3d —-, No. 2:24-cv-06261-WLH-PD (C.D. Cal. Nov. 12, 2024) Olly makes dietary supplements, e.g., “Sleep Extra Strength Melatonin 5 mg.” Each product includes the dosage amount and the net quantity … Continue reading →

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coordinated campaign to disparage grain-free & other pet food not actionable under Lanham Act

Posted on November 11, 2024 by rtushnet

Ketonatural Pet Foods, Inc. v. Hill’s Pet Nutrition, Inc., 2024 WL 4679219, No. 24-2046-KHV (D. Kan. Nov. 4, 2024) Ketonatural is a start-up that sells grain-free pet food, treats, and supplements. Hill’s is a large pet food company that makes … Continue reading →

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Timeshare company’s own “exit” program for “qualified” owners isn’t misleading even if broadly unavailable

Posted on October 29, 2024 by rtushnet

Wesley Financial Gp. v. Westgate Resorts, Ltd., 2024 WL 4581512, No. 6:23-cv-2347-RBD-LHP (M.D. Fla. Aug. 28, 2024) A rare timeshare exit company lawsuit against a timeshare developer, alleging false advertising and related claims. It’s unsuccessful but points to practices that … Continue reading →

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