Transatlantic Dialogue Workshop Institute for Information Law (IViR) Amsterdam Law School Part 3: Algorithms Liability and Transparency

Chair: Martin Senftleben

Impulse Statement: Sebastian Felix Schwemer

Recommendation systems; transparency is the approach to
recommender systems, which intersects with privacy/data protection. How much
can we throw recommendation of information and moderation of information in the
same bowl? Algorithmic recommendation/moderation: we’re interested in platforms
but there’s a world beyond platforms where automation is an issue, such as the
DNS. Keeping in mind that regulatory focus is platforms and VLOPs in terms of
algorithmic moderation.

Transparency is a wicked question: who for and how. Not only
rules in Art. 14 p. 4 but also a requirement about terms & conditions: balancing
of fundamental rights when they use algorithmic content moderation. Affects
decisionmaking. Obligation to report on use of automated means for content
moderation—for all intermediary service providers, not just VLOPs, including
accuracy and possible errors. Relates to Q of benchmarking/how do we evaluate
the quality of this decisionmaking? DSA doesn’t have answers to this. Decision
quality might look very different across fields: © might have a yes/no answer,
but misinformation might be very tricky. Very little information on what kind
of human competence is needed.

Impulse Statement: Rebecca Tushnet

Benchmarking: spam detection—interesting that until a
political party got interested there was no inquiry into reliability, and still
no standard for spam detection quality other than “don’t screen out political
fundraising.” Related to the abject quality of real content moderation: it is
literally beneath our notice and we have contempt for the people who carry out abject
functions.

VLOP definition versus “sites that actually have the
problems against which the DSA is directed”—not only fashion sites; nonprofits
as a special issue—Wikipedia, Internet Archive, AO3 which does not recommend
anything; compare to DMCA Classic and DMCA Plus, where some large entities have
repeated © issues and lots of valid notices and others simply don’t—DMCA is a
reasonable system for most of them: Etsy has problems, but not ones that make
sense to frame in any way as Instagram’s or Parler’s.

DSA’s separation of overarching patterns from individual decisions
is good if maintainable, but doesn’t fit easily into US framework—Texas and
Florida laws are both indications of what politicized targeting look like and relatively
unsurprising in reliance on private claims (though outsized damage awards show
the targeting).

Problems with scale: inherent inconsistency. This is usually
shorthanded as “we make 100 million decisions a day, so even a tiny error rate
means a large absolute number of errors.” But it is more than that: inconsistency
and conflicting decisions. We have to accept that—indeed, it will mostly go
undetected—but we also have to accept that the existence of conflicting
decisions does not mean that either one is wrong. Compare: TM applications—in the
US system at least, it is an explicit principle of law that one cannot dispute
a registration decision by pointing to others that seem factually similar (or
even identical) but went the other way; see also: grading by school teachers.

This is related to the DSA mandatory appeals system, which
does look like Texas and Florida. One size fits all for YouTube comments and
entire accounts; not a great model—the same degree of due process for
everything instead of allowing services to focus only on serious disputes like
when someone loses an account. Significant concerns: disproportion in the
demographics of who appeals moderation, already well known as an issue—men, English
speakers. But inconsistency even w/in categories will also be necessary to live
with.

Senftleben: Overarching issues—relationship of different
things addressed in DSA—moderation and recommendation: are they comparable/pose
similar problems? Are there already new problems unaddressed such as generative
AI? Then getting public interest/human rights balancing into the system—who is
responsible for checking this is done properly at the platform level. Consistency
of decisions across countries, cultural backgrounds, appeals. [To be clear: I
don’t think it’s just about cultural backgrounds or demographics: two people w/
the same background will also make different decisions on the same facts
and that’s not necessarily a wrong. (Also: ought implies can and what I’m
arguing is that consistency cannot be achieved at this scale.)]

Goldman: disparate impact can come from many sources, often
impossible to tell what they are. Lots of evidence of disparate impact in
content moderation whose causation will be disputed. Humans v. Machines: there’s
a cost to having humans in the loop: worker wellness. Regulators just don’t value
it and that is a problem in balancing costs and benefits.

Daphne Keller: DSA prohibits inconsistency: you have a right
of appeal to resolve hard judgment calls and get to consistency. [But: ought
implies can; I would think a civil law system is ok with calling each judgment
a tub on its own bottom.]

Leistner: in context of European court system, a small PI
injunction will stay locally; there are divergent results already b/c it only
goes to European courts in rare circumstances. Thus you have inconsistencies
based on the same standards.

Hughes: inconsistency at first decision is not the same
thing as inconsistency at the appeal level. The TTAB and PTO try to be
consistent. [We disagree about this. They certainly try to have rules, but they
also don’t hold that they’re required to treat the same facts the same way—there
might be undisclosed differences in the facts or a different record and they
don’t try to find those differences, just presume they’re there. This is aided
by the fact that different TM applications will, by virtue of being different
TM applications, have slightly different features from previous applications—which
is also true of stuff that gets moderated. The school discipline cases also
show that even when you get to the second level the variety of circumstances
possible make “consistency” a hopeless ideal—the “impersonate a teacher Finsta”
will play out differently at different schools so the facts will always be
differentiable.]

Schwemer: Nondiscriminatory and nonarbitrary which is the
DSA standard doesn’t necessarily require consistency in that strict sense.

Keller: suppose you have a rule: I will remove everything
the machine learning model says is nudity, knowing it has a 10% error rate.

Van Hoboken: No—there’s a due process reconsideration requirement.

Keller: but the model will give the same result on
reconsideration.

Van Hoboken: still not ok. [I take it because that’s not a
fair rule to have?]

Keller: so that is a requirement for hiring people.

Rachel Griffin: Analyzing meaning in context is getting
better—so will people start saying it’s ok to leave it to the machine?

Niva Elkin-Koren: We assume that a good decision by a court/oversight
body on particular facts will immediately translate into the system, but that’s
not true. One reason is that there is a huge gap between the algorithmic system
running on everything and the decision of a panel on one removal. Translation
gap: so we have to ask whether there is bias as well as compliance/error rates.
Agree there’s no evidence that human in the loop improves process, but we could
encourage regulators/implementors to enhance the opportunities for making
humans more efficient—researchers can help with this. Avoiding humans who
participate just for rubber-stamping the system itself.

Séverine Dusollier: Inconsistencies: we know as professors that
we aren’t completely consistent in grading; we know that morning differs from
afternoon—we fight it but it is human nature. There is something that you can’t
completely analogize with machine inconsistency—we might have some randomness
in both, but we are also informed by bias/political perspective/etc. The machine
will also be inconsistent but perhaps in better ways, but what we have to do is
rely on social science studies about how they actually show bias entrenched in
machine and human decisions. The consequences are not the same: a decision on
online platforms has different impacts. [I agree that we don’t know what
machine inconsistency will look like; of course the inputs to the machine come
from humans!]

Wikipedia doesn’t make recommendations. Sometimes the answer
you get from the community is so sexist and misogynistic that it shows it’s still
a system that needs intervention. [Agreed, but my point was that it doesn’t
have the “algorithms” that people accuse of hurting democracy/spurring
anorexia/etc. because it’s not optimized for ad-display engagement. So the
mechanisms for addressing the problems will necessarily be different as will
definition of the problems.]

Samuelson: Audits are really important to counteract human
tendency towards inaction (and perhaps bias in who appeals), but there are no
standards! Financial audits work because we have standards for the kind of
activities we should and shouldn’t be doing in accounting. Right now there is
an emerging new profession for computing audits; but right now the promise exceeds
the capability. We need standards for what the audits should look like and what
the profession that does the audits should look like.

Van Hoboken: it’s not very clear how to judge moderation
especially at the level at which Art. 14 is drafted. Surface specificity, but
application to many different types of services means there’s lots to do. Inconsistency
is a problem of focus precisely b/c we want to see diversity in approaches to
content moderation. We might want “free speech friendly” services in the mix
and “safe for kids” ones. Both are good things. There are also different ways
to achieve those results. Media pluralism in DSA can be broadened to say there’s
value in pluralism generally: DSA doesn’t tell you how to do things. When we
add in the human cost of moderation, we should accept that social media companies
can’t do it all.

Senftleben: inconsistency is a pathological perspective;
pluralism is a democratic one. [Although I was thinking more about whether a
breastfeeding photo shows too much nipple, etc.]

Comment: just because a human is in the loop doesn’t mean
they can make an easy decision. Legality of © use in the EU, under 27 different
legal regimes, with lots of grey zones in parody/creative uses, is not simple
for a human. You’d probably have to request a comparative © law professor. What
kind of human are we talking about and what are the standards they are to
apply?

Senftleben: isn’t the human value the intuition we bring? Failures
and all?

Schwemer: in online framework, differentiate b/t different
stages in decision process. There is no human involvement/judgment required in
initial decisions. Ex post only, once there is an appeal. 2018 Commission
recommendation was the blueprint for the DSA, but that talked about “oversight”
rather than human review. Oversight relates to design/development/operations
but “review” is ex post, which is an important difference. Desirability of
human involvement in operations of first moderation, not just ex post redress. There’s
a huge cost to the humans involved, which DSA overlooks. AI Act actually
mentions something about training and competences of humans, but that relates
to oversight of design/development, not operations.

Keller: FB conversation in which appeals resulted in
reversals less often than random sampling of removal decisions for
review. Transparency report: There’s about 50% success for appeals under FB’s
nudity/terrorism policies and a lot lower for harassment/bullying. So our
knowledge is mixed: seems unlikely that FB is wrong 50% of the time about
nudity.

Big audit firms seem reluctant to sign up for content
moderation auditing b/c they’re accustomed to working from standards, which don’t
exist. They’re legally accountable for “reasonable” results—they’d have to vouch
for way more stuff than they’re comfortable vouching for given the lack of
existing standards. This is why civil society groups are more invested in being
at the table: they need to be there as standards are developed, not just a
conversation b/t Deloitte and Meta.

Elkin-Koren: we use the term audit but the free speech
tradeoffs here are different than the tradeoffs involved in financial audits.
The purpose is not to show compliance with a standard but to provide us with
info we need to decide whether the system is biased against particular values
or to decide what values it does and should reflect. It has to be understood as
a work in progress [in a different way than financial audits].

Keller: It would be awesome if the DSA allows descriptive audits,
but it’s not clear to her there’s room for that, or that there’s room for civil
society to participate deeply in analyzing the information.

Samuelson: financial audits work through transparency about
what GAAP are—both a procedure and a set of substantive rules. Then people in
the auditing business know what they have to comply with. If Meta and Deloitte
do this, they’ll do it in house and not publicize it. So another issue the Commission
will have to grapple with is oversight of how standards are set.

Comment: DSA really does require an audit to assess
compliance w/ due diligence obligations including risk mitigation/fundamental
rights. The risk mitigation obligations are so fluffy/vague that this might
define in practice what mitigation means. There is going to be a huge flavor of
“compliance” here. What are you going to do when 10 audits say that Meta
complied w/its obligations and there are appeals that show this might not be
the case?

Van Hoboken: audit requirement was specifically linked to
risk mitigation approach. In some sense: “We want other people to do our job.”
Changes the character of the audit. It’s an institution-building move, European
standard for algorithmic transparency—developing capacity to do that.
Government-funded research can also help.

Frosio: what about lawful but awful content? Center stage in
UK debates. Seems that DSA doesn’t want lawful but awful content filtered out
automatically—UK Online Safety Bill seems to have retreated from obligation to
remove lawful but awful content, substituted by more protections for
children/new criminal offenses/more control for users over what they see in
social media.

Art. 14: entry point for terms and conditions, which can
restrict lawful but awful content; applies not just to illegal content but
content prohibited by terms of service—services have to protect fundamental
rights. But if it’s lawful but awful, what is the fundamental right at issue
and how is there to be balancing with terms & conditions?

Griffin: fundamental rights are not only freedom of
expression. EU regulators are concerned w/child safety, so automated moderation
of nudity/pornography/self-harm may be necessary to do that effectively.
Unlikely that courts/regulators will disapprove of that. Regulatory priorities
are going in the opposite direction.

Frosio: Some of that will be legal/illegal. My question is
more general: what should we be do with lawful but harmful content? Should we
think it’s ok to block harmful content although it is lawful? What does that
mean about what balancing fundamental rights means? Who’s going to decide what
harmful content is? At one point, pro-democratic/revolutionary content was “harmful.”
[LGBTQ+ content, and anti-LGBTQ+ content, is a vital example. What does “protecting
children” mean?]

Schwemer: if an intermediary service provider does screen
lawful but awful content, it is restricted in terms and conditions both substantively
and procedurally. What about spam? Spam is not illegal in Europe. That would be
a case of moderating awful but not illegal content.

from Blogger http://tushnet.blogspot.com/2023/06/transatlantic-dialogue-workshop_30.html

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Transatlantic Dialogue Workshop Institute for Information Law (IViR) Amsterdam Law School Part 2: Data Access

Impulse Statement: Christophe Geiger: Relevance to © exceptions
and limitations—access to © protected work is important for this work. Research
organizations have exception in © Directive and also are vital to DSA, so we must
look at both. Only digital coordinator-approved researchers are allowed access,
with some limited exceptions similar to fallback provisions in DSM Directive
art. 4.

Impulse Statement: Sean Flynn: Data protection can be seen
as protecting right to privacy but can interfere with right to research. Need
balancing/narrow tailoring. Duty to protect: duty to regulate third parties—protecting
both privacy rights and researchers in data held by third parties. Duty to
promote right of society to benefit from research—similar to duty to create
libraries—use the idea to check if we’re balancing rights correctly, regulating
appropriate third parties, creating institutions to implement rights.

Europeans were less generous in concepts of “educational”/ “scientific”
research than his US perspective—formal research organizations may be required.
Journalists in some key categories: are they involved in scientific research?
Consumer organizations?

Senftleben: Subordinated to goals of the DSA—research has to
be about systemic risk (or mechanisms used by platforms to control systemic
risk), which interferes with the freedom of research. If we want researchers to
understand what is going on, you have to open up the data silos anyway. Thus
there would have been more than enough reason to include a provision opening up
data for research in general—trust the research community to formulate the
questions. Not reflected in provision. Para. 12 opens up a bit b/c it goes
outside the vetted researcher dynamic, but systemic risk defines what can be
done with the data.

Keller: the provision formally sets out a really dumb
procedure: the researcher formulates the data request without any contact
w/platform, gets approval from authority, then goes to platform, which has to
respond in 2 weeks. Unlikely to be a format/type of query that is immediately possible
to collect, and the platform can only object on 2 enumerated grounds. So the
workaround is to create a more dynamic feedback process so researchers can ask
for what platforms can actually give. Hopefully an entity set up to deal w/GDPR
issues can also check whether the researcher is asking for the right data/what
the parameters should be. Hangs on reference to “independent advisory
mechanisms” to prevent the process actually described in the DSA from
happening.

Elkin-Koren: Example of studying society, not just digital
platforms: studying health related factors not caused by platforms but for
which platforms have tons of data. Basic/exploratory research where you don’t
know the specifics of data you want or specifics of research question but would
benefit from exploring what’s there. The key innovation of the DSA is turning
research from a private ordering Q into one of public ordering.

Quintais: you have to be careful about who you invite into
your research—if the researcher is from outside the jurisdiction they may have
to be excluded from the data.

Leistner: one strategy is to interpret research as broadly
as possible; another is to ask whether the exception is exclusive. NetDGZ used
to have a broader scope; can a member state choose to keep/provide a new
exception for research purposes, maybe it is at liberty to do so—there’s no harmonization
for general access to data for research purposes. Maybe that is necessary, and
it would have to transcend the various IP rights, including © and trade
secrets.

Keller: note that having platforms store data in structures
amenable to researchers also makes them more attractive to law enforcement.
Plus, researchers are likely to find things that they think are evidence of
crimes. National security claims: NATO actually indicated that it wanted to be
considered a covered research organization. In the US there’s a very real 1A
issue about access, but the Texas/Florida social media cases include a question
about transparency mandates—not researcher access like this but not unrelated. Also 4A issues.

Comment: No explicit consideration of IP in grounds for
rejection but third-party data leads to the same place.

Van Hoboken: Bringing different parts of civil society together
for platform accountability for VLOPs; data access is the way to bring in
researchers on these risks/mitigation measures. If this provision didn’t exist,
you’d have VLOPs doing risk audits/mitigation measures but no way to compare. Some
requests will be refused if the platforms say “this isn’t really a risk.” Platforms
may also have incentives to deny that something is a mitigation measure to
avoid research access. Mid-term value—won’t work fast and maybe will ultimately
be defeated.

Goldman: What are Internet Observatory’s experiences
w/benefits & threats by House Republicans?

Keller: serious internet researchers among the many academic
researchers in the US targeted by various far right people including members of
Congress and journalists with good relations w/Elon Musk, targeted as
Democratic elite censorship apparatus: allegedly by identifying specific tweets
as disinformation, they contributed to suppression of speech in some kind of
collusion w/gov’t actors. About 20 lawsuits; [Goldman: subpoenas—information in
researchers’ hands is being weaponized—consider this as a warning for people
here. His take: they’re trying to harm the research process.] Yes, they’re
trying to deter such research and punish the people who already did it,
including students’ information when students have already had their parents’
homes targeted. Politicians are threatening academic speech b/c, they say, they’re
worried about gov’t suppressing speech.

Goldman: consider the next steps; if you have this
information, who will want it from you and what will they do with it? A threat
vector for everyone doing the work.

Keller: relates to IP too—today’s academic researcher is
tomorrow’s employee of your competitor or of the gov’t; researchers are not
pure and nonoverlapping w/other categories.

Elkin-Koren: is the data more secure when held by the
platform, though? Can subpoena the platform as well as the university.

Goldman: but you would take this risk into account in your research
design, though.

Van Hoboken: At the point this is happening, you have bigger
democratic problems; in Europe we are trying to avoid getting there and promote
research that has a broader impact. But it’s true there are real safety and
politicization issues around what questions you ask.

Goldman: bad faith interpretation of research: the made up
debate over

RT: Question spurred by a paper I just read: is the putative
“value gap” in © licensing on UGC platforms a systemic risk? Is Content ID a
mitigation measure?

[various] Yes and no answers. One: © infringement is illegal
content, so you could fit it in somewhere, but to create a problem, it would
have to go beyond the legal obligations of Art. 17 b/c there’s already a
specific legal obligation.

Keller: don’t you need to do the research to figure out if
there’s a problem?

Yes, to study effects of content moderation you need access;
can get data with appropriate questions. Could argue it’s discriminatory
against independent creators, or that there is overfiltering which there isn’t
supposed to be. But that’s not regulated by Art. 17.

Catch-22—you might have to first establish that Content ID
is noncompliant before you can get access.

Frosio: you might need the data to test whether there is
overblocking. [Which is interesting—what about big © owners who say that it’s
not good enough & there’s too much underblocking? Seems like they’d have
the same argument in reverse.]

Would need a very tailored argument.

Quintais Follow-up: had conversations with Meta—asked for
data to assess whether there was overblocking and their response was “it’s a
trade secret.”

Samuelson: Art. 40 process assumes a certain procedure for
getting access. One question is can you talk to the platforms first despite the
enumerated process. Some people will probably seek access w/o knowing if the
data exists. There’s an obligation to at least talk to the approved
researchers. But the happy story isn’t the only story: platforms could
facilitate good-for-them research.

A: the requirements, if taken seriously, can guard against that—have
to be a real academic in some way to be a vetted researcher; reveal funding;
not have a commercial interest; underlying concept: the funder can’t have preferred
access to the results. Platforms can already fund research if they want to.

Flynn: Ideological think tanks?

A: probably won’t qualify under DSA rules.

Samuelson: but the overseers of this access won’t be able to
assess whether the research is well-designed, will they?

A: that’s why there’s an inbetween body that can make
recommendations. They propose to provide expertise/advice.

Leistner: Art. 40 comes with a price: concentration of power
in Commission, that is the executive and not even the legislature. Issues might
arise where we are as scared of the Commission as US folks are of Congress at
the moment. That doesn’t mean Art. 40 is bad, but there are no transparency
duties on the Commission about what they have done! How the Commission fulfills
this powerful role, and what checks and balances might be needed on it, needs
to be addressed.

Paddy Leerssen: Comment period: US was the #1 country of
response b/c US universities are very interested in access. Scraping issues:
access to publicly accessible data/noninterference obligations. How far that
goes (overriding contracts, © claims, TPMs) is unclear. Also unclear: who will
enforce it.

Conflict with open science/reproducibility/access to data
underlying research. Apparent compromise: people who want to replicate will also
have to go through the data request process.

Leistner: but best journals require access to data, and
giving qualified critics access to that underlying data—your agreement with Nature
will say so.

from Blogger http://tushnet.blogspot.com/2023/06/transatlantic-dialogue-workshop_29.html

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Transatlantic Dialogue Workshop Institute for Information Law (IViR) Amsterdam Law School Part 1: Overarching Questions

My apologies, but I’m extremely jetlagged and will not
attribute well or capture a lot of nuance.

Chair: João Pedro Quintais

Impulse Statement: Niva Elkin Koren: Déjà vu from 1990s:
radical technology change, but the world is different and tech moves in a
different direction. Polarization/globalization as a response to isolation of
Russia and China. Investment in R&D is not in distributive, generative
things that are open to the public but in seeking private domination. Conflicts
b/t types of regulation where lots of changes are happening at the same time. Copyright
as an example: requiring disclosure of datasets used for training by the
initiators of the model doesn’t solve any of the actual problems of how users
are using the model by adding new inputs to train it further. Learning from
other things regulated in digital ecosystem: Database Directive, GDPR. GDPR has
become a gold standard but how much do we know about whether it’s enforced or
whether it makes any difference in people’s actual level of privacy? It
definitely created a regulatory burden that affected competition, but what became
of the big promises? US pushes to provide alternative standards—crossborder privacy
regulation as an alternative.

Impulse Statement: Matthias Leistner: You didn’t know
generative AI existed and so your regulations don’t cover it. ECJ is getting
first action on application
of DSA to Zalando’s classification as VLSOP
. I’ve never heard of Zalando
but it is an online fashion platform; systemic risks, even if they could be
identified, are very different for Amazon/retail than for Facebook. Litigation
indicates: it isn’t more efficient than standard competition or sector-specific
regulation; it just reflects that there wasn’t enough information about what
they were regulating.

Sector-specific approach raises fundamental interface issues—DSA
sits uncomfortably with GDPR and proposed AI Act. Aggravated if, beyond public
law regulation which allows smoothing of inner inconsistencies by nonenforcement,
this becomes basis for private law liability. Martin Husovec would say it’s
definitely not, but under © liability cases, the CJEU would ask whether a
diligent operator has followed all necessary precautions and duties—will be tempting
to say that failure to comply w/DSA=© liability. And outside the large
platforms we’d really have a problem.

Comment: political pressure to regulate leads to focus on
what’s feasible. In an ideal picture, what are the fundamental first principles
that are distinct from current platform issues? Internet is multilayer, with
infrastructure/nontraditional hosting actors. Can we agree on human involvement
in automation processes? Redress mechanisms? Piecemeal approach leads to
overlaps and national regime conflicts. Where to focus to fix?

Martin Senftleben: The more complex the system gets, the
lighter and less detailed the framework should be—open-ended notice and
takedown would be better than DSA. But the DSA offers some room b/c they’ve
overdone it so much. There’s so much complexity and inconsistency that we could
use that to say there’s no clear answer, so to harmonize the legislation, there
is space for us as academics to make sense of it and keep it up to date. DSA is
based on three categories of hosting; search engines entered at the last
moment, and the DSA underperforms as to entities that do hosting, content
generation, and search. This type of content provision is growing enormously,
as w/Microsoft’s use of AI. Already outdated.

RT: Jennifer Pahlka’s Recoding America (highly recommended!)
documents regulatory failure from a waterfall approach where detail keeps
getting added at each stage. Suggestions become requirements and you end up
with procedures that require outdated or counterproductive elements because
they’re in the regs. Federal/state/local overlaps also affect this. What if
anything is different in Europe?

Daphne Keller: There’s a real difference b/t a culture that
has real trust in regulators to do things with vague language and one that
doesn’t. Europeans don’t think the regulators will be unreasonable. [Tort-based
culture can’t be the full explanation because Pahlka documents these problems
in places like military contracting where there’s no tort potential.] Data access
is an example of openness where researchers are hoping that the process will
look very different from what appears to be described in the legislation. #1
ask of civil society: keep us involved in the process; no particular ask other
than role in interpretation. Chinese legal culture: The action isn’t in
legislation; the action is in administration afterwards. The DSA is more like
that. [Is China a culture with real trust in regulators?]

Quintais: DSA gives regulators more power than GDPR did.

Joris van Hoboken: Intermediary liability part of DSA is
well-known and there’s a lot of consistency with prior practice—DSA adds a few
elements. Separation between liability provisions and all the other stuff. Senftleben
could be right about effects on liability of duties, but from a regulatory
perspective there’s a separation.

Eric Goldman: what’s our definition of what would qualify as
success or failure of the DSA? Might be broken down by topic. Who’s going to
hold the powers that be accountable for whether or not this accomplishes the
goals that they claimed it would/we think it should?

Bernt Hugenholtz: complexity reflects European tradition of
civil law in the books, and other reasons, many already pointed out—desire to
deal w/urgent tech developments, etc. But also, this is a regulation—an act—a directly
binding instrument which is very different from what we grew up with
(directives, which are instructions to member states to do certain things in
harmonized fashion). Those could be vaguer/more concise b/c more was left to
member states to implement/fill in gaps/national law could continue in the gaps.
Regulation requires more specificity b/c you’re the regulator for the entire
union. [In the US, we’d talk about preemption here.] DSA might be too early for
AI, but on the other hand regulation is always too early in this field, since
we never know where the field is going.

Matthias Leistner: Don’t generalize too much—some parts of
DSA might be too early; revisions to Ecommerce directive might be too late. The
more open the standards are, the less you need to worry about being too early.

US/EU differences: There are always internal European and Union-Member
States issues. It is remarkably different in different areas at the European level.
GDPR leaves it to member states to specify; DMA/DSA are comprehensive but tend to
further centralize, which might have certain advantages (efficiency) and
disadvantages (flexibility/power concentrated in Brussels). The data act
follows a different approach: seems to provide umbrella regulation w/further
specification possible, e.g. open health regime. EU-Member state issues: need
to ask new questions—is a regulation v a directive conclusive? Major question
is private enforcement. Damages claims of individual users provision in DSA is
the first time parliament has considered this kind of enforcement, but creates
new questions about tort law and its enforcement. Not clear whether member
states could add criminal liability, for example.

Leaving “hot potato” issues to self-regulation as a popular way
to avoid them? But that doesn’t work for everything—it is naïve to think that
Zalando hasn’t been talking to the Commission for months, but the result is litigation.
DSA’s self-audit requirements: can this work? Just delegating it to a further
level.

Christophe Geiger: different EU/US traditions around
regulatory oversight/verification of compliance with key values v private
ordering. DSA is obviously overdoing it, but fundamental approach is very
interesting—compare IP: don’t leave rightsholders & platforms alone, someone
else has to step in. 27 different coordinators/regimes/traditions of
intervention is problematic but the principle of regulatory oversight is at
least interesting.

Eleanora Rosati: It is a success to have gotten to the point
of adopting direct regulation—DSM Directive has resulted in extremely
fragmented transposition and it’s not clear whether they can go as far as they
have, including providing new rights not provided for in DSM. The relation b/t
different provisions of DSM—link tax, data mining, “value gap,” etc—is unclear.
So we have at least skipped that frustration created by directives of this
type, including Ecommerce Directive. Vagueness of the safe harbors in that
directive is no indicator of success. Didn’t create a level playing field.

Senftleben: What would DSA success look like?: a great
question. We used to navigate cities ourselves, didn’t leave it to the machine.
We knew where the different parts of the city were. Now we don’t. We’re lazy.
We don’t do our own content filtering. The DSA puts burdens on citizens to be
active. Transparency information: you can see how things function; the burden
is on the citizen to do something (including creating an NGO or using the
redress mechanisms). Fear: huge failure b/c we are just too lazy to use that.
We’ll just behave like we do with Google Maps and follow what the automated
systems tell us. Success=people are empowered in a real way and track how
information flows/reaches them.

Pam Samuelson: How do I teach people to follow this? It is
too complicated/requires a kind of perspective about regulation as a good that
isn’t part of the current US regulatory culture. One thing US might see in a
Brussels effect: larger platforms adapt so US doesn’t have to do anything
legislatively, whether different or the same. But is that really a good thing? Do
you care about barriers to entry? If you do, then maybe this isn’t the optimal
strategy. [Goldman: that’s one question for the success/failure metrics.] I’d tell
a startup to come to the US and only think of entering the European market
after a certain amount of success.

Elkin-Koren: Common market creation is a measure of success,
and digital platforms are likely to comply. What are the other consequences?
Intended or not? Not intended to lower competition; tries to look at mice and
elephants differently, but may turn out the opposite.

Giancarlo Frosio: Fundamental rights as a missing concept!
That’s the great achievement of the DSA, meant to be interpreted and applied
w/reference to fundamental rights recognized by Charter, to achieve a fair balance
of conflicting fundamental rights.

Sebastian Schwemer: Goal is to regulate recommendation on
the internet generally, focusing on process and not content. Would advise
startups to start in Europe b/c as long as you’re in compliance everything is simple
[I think I misunderstood this]. We focus too much on VLOPs.  DSA is overloaded, to be sure, but there’s
important stuff. VLOPs provisions are different—competences aren’t clear where
Commission has so much power not just over process but over content, setting
rules and enforcing them both. 2021: Denmark proposed a social media law doing
DSA+; it was shut down, but now they’re trying to introduce age verification on
all platforms. DSA allows more leeway, again by focusing on process. Problem is
two-tier system with regular platforms and VLOPs, which are understudied.

Justin Hughes: Some topics here are premature, others old
hat (trusted flaggers). Opposite of the precautionary principle: AI Act seems
like precautionary principle issue. Take on the known unknowns at least. 1201
looked like a failure, now it looks like a success. [????] Maybe the self-audits
will fail, and they’ll never be eliminated b/c people are afraid to eliminated
them. Maybe a few national authorities will dominate rather than 27. In the US:
Maybe [big platforms] will take their lobbying energy elsewhere and not oppose
new US regulations, but maybe they’ll continue to oppose them on principle.

Leistner: might compare amount of litigation under different
regulations, directives. DMA: goal is to have more traders on platforms/increase
diversity—could just check whether this happens five years from now. That would
be clear-cut. Much more difficult w/r/t DSA b/c we don’t know what the DSA
actually wants; there are a number of theories (nerd harder?). Could look at
share of platform resources devoted to content moderation over time, strength of
European democracy, whether there is European brain drain/smart Indian
innovators come to California or to Munich, or other things. What kind of data
would we need to have some plausible natural experiment?

Giancarlo Frosio: Again, protection of fundamental rights is
a key measure—tools to force platforms to set up algorithms so they don’t limit
fundamental rights. [This is why I don’t get why Wikipedia and the Internet
Archive are even covered, since they don’t have the algorithmic problems at
which the DSA is supposedly aimed.]

Keller: one key issue is that VLOPs have the ability to
shape the rules for those who come up after them—codes of conduct negotiated by
older companies that work for them but may not work for new entrants. This
comes up with questions of what risk mitigation looks like.

Geiger: fundamental rights is a main pillar of DSA. But here
I think we need to push for academic community’s permission to do homework/coordinate
efforts to ensure this is actually happening. Most regulatory authorities are
political appointments w/no specialization in IP or fundamental rights. Some
will be strongly captured by IP claimants.

from Blogger http://tushnet.blogspot.com/2023/06/transatlantic-dialogue-workshop.html

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10th Circuit endorses presumption of Lanham Act false advertising injury in mostly two-player market

Vitamins Online, Inc. v. Heartwise, Inc., — F.4th —-, 2023
WL 4189604, Nos. 20-4126, 21-4152 (10th Cir. Jun. 27, 2023)

Proceedings below most
recently blogged here
.

Vitamins Online sued Heartwise under the Lanham Act and Utah’s
Unfair Competition Law for false advertising about the ingredients of its
competitive nutritional supplements and manipulating those products’ Amazon
reviews. The district court ruled for Vitamins Online at a bench trial and
ordered disgorgement of NatureWise’s profits for 2012 and 2013. The court also
awarded Vitamins Online attorneys fees and costs.

Both parties appealed and the Tenth Circuit favored Vitamins
Online, remanding for further consideration of punitive damages and an injunction—and,
more broadly, approving a presumption of injury in these specific circumstances,
with discussion of using antitrust principles (ugh) to determine whether a
presumption is appropriate.

The supplements here involve garcinia cambogia and green
coffee extract, which both purportedly help with weight loss.

Vitamins Online purportedly offered unique (at least during
relevant time periods) ingredients that were clinically proven “to help support/assist
with weight loss” unlike other versions of the same ingredients. For example,
by the middle of 2013, Vitamins Online was the only seller of garcinia cambogia
with “SuperCitrimax” on Amazon, and Dr. Oz’s 2013 show on garcinia cambogia
featured the chief researcher for SuperCitrimax, leading Dr. Oz to urge his
viewers to buy only that type. After this show, Vitamins Online’s sales
increased substantially. Dr. Oz had similar effects on Vitamins Online’s green
coffee.

NatureWise’s products advertised that they met the same Dr.
Oz-endorsed requirements. To cut a long story short, they often didn’t. E.g.: “Although
NatureWise’s garcinia cambogia did not contain SuperCitrimax, NatureWise’s
founder specifically wanted to advertise SuperCitrimax because Vitamins Online
was selling it, and thus NatureWise referenced SuperCitrimax on its Amazon
product page and included the SuperCitrimax logo on the garcinia cambogia
label.”

Both parties relied on Amazon for sales.

NatureWise asked its employees—who
complied—to up-vote good reviews for its products and down-vote its products’
bad reviews (known as “block voting”), thereby affecting which reviews appeared
at the top of the products’ pages. This was a violation of Amazon’s policies,
and so NatureWise’s management did not want Amazon to learn of this practice.
In addition, NatureWise offered free products to customers in exchange for a
review. This also violated Amazon’s policies.

NatureWise’s entry into the market knocked Vitamins Online
from its #1 seller spot, which has competitive advantages. During 2012-2013,
Naturewise made over $9.5 million in profit from the accused products, which
the trial court ordered disgorged. That court also awarded fees for various
discovery improprieties, which the court of appeals upheld.

Falsity: A fact question reviewed for clear error; there was
none, either on the ingredient claims or the Amazon reviewbombing claims.

Of most interest: The district court didn’t clearly err in
finding that block voting on the helpfulness of reviews and the offering of
free products in exchange for reviews were misrepresentations. Block voting: the
district court found that the number of “helpful” votes was artificially
inflated and therefore literally false. NatureWise argued that nothing in the reviews
themselves was false. “[T]he issue is not the falsity of the reviews themselves
but rather the misleading impression ‘that many unbiased consumers find
positive reviews to be helpful and negative reviews to be unhelpful.’” An
expert explained that reviews “have a very significant impact on the purchase
decision process” when consumers believe that the reviews are “objective and
genuine.” Thus, it was not clearly erroneous for the district court to find
that NatureWise’s block voting misled customers, “given that customers were
likely under the misimpression that it was unbiased consumers—rather than
NatureWise’s employees—who found good reviews of NatureWise products to be
helpful and bad reviews unhelpful.” The court also noted the district court’s
additional finding that NatureWise’s management was worried that customers
would find out about the block voting. “This fact indicates that NatureWise
believed customers were being misled about the helpfulness ratings.”

Free products: The district court found that NatureWise made
literally false representations because it represented that it did not offer
free products in exchange for reviews—even though it did. But, NatureWise
responded, the free products were not contingent on the content of the reviews,
and that the act of giving a free product did not render the reviews themselves
false. Again, “NatureWise’s actions misled consumers about the number of
reviews from unbiased customers and the true ratio of putative unbiased
positive to negative reviews.” Vitamins Online’s expert concluded that the act
of offering a product in exchange for a review is likely to skew the positive
results of the review.

The district court gave Vitamins Online a rebuttable
presumption of injury  “because the
markets at issue were essentially two seller markets, so it could be presumed
that sales wrongfully gained by NatureWise were sales lost by Vitamins Online.”
This was correct.

A presumption of injury began in the Second Circuit for
comparative advertising. Even without a direct comparative statement, if the ad
targets an “obvious competitor,” that can also qualify for a presumption, and
when there’s an essentially two-party market, the ad will always target an
obvious competitor. A “strict two-player market is no longer inflexibility
required. Rather, the market simply must be ‘sparsely populated.’”

Thus, the rule: “once a plaintiff has proven that the
defendant has falsely and materially inflated the value of its product (or
deflated the value of the plaintiff’s product), and that the plaintiff and
defendant are the only two significant participants in a market or submarket,
courts may presume that the defendant has caused the plaintiff to suffer an
injury.” The presence of “a few other insignificant market participants” doesn’t
change anything “so long as the plaintiff and defendant are the only
significant actors in the market, since the defendant will still presumably
receive most of the diverted sales.”

Caveats: even in essentially a two-player market, the presumption
is a presumption that injury occurred, not about its degree. “The sparse
competitor market can support a finding of causation, but damages, if sought,
will typically require some further evidence or analysis.” The sparse
competitor market can support a finding of causation, but damages, if sought,
will typically require some further evidence or analysis. And the presumption
is rebuttable.

Back to the presumption: “Whether the presumption of injury
is applicable therefore turns primarily on the scope and occupancy of the
market. To make these determinations, our antitrust caselaw is instructive.”
[Cue antitrust lawyers talking about the difficulties of market definition in
antitrust! FWIW, I’m giving you essentially all of the market definition done by
the court; you can contrast that to what a market definition analysis by an antitrust
economic expert looks like and consider how “instructive” that really is.]
Product market boundaries are defined by cross-elasticity of demand; high
cross-elasticity means products are substitutes and low means they aren’t. Submarkets
“may be determined by examining such practical indicia as industry or public
recognition of the submarket as a separate economic entity, the product’s
peculiar characteristics and uses, unique production facilities, distinct
customers, distinct prices, sensitivity to price changes, and specialized
vendors.”

Market definition is a question of fact, and it was not
clearly erroneous to find the market sparsely populated. There was evidence “that
the parties were operating in a two-player market and that the existence of
other competitors were de minimis. That is enough to render the presumption of
injury applicable.” But … what about alternatives? Is the market all green
coffee, all green coffee sold on Amazon, all weight loss supplements, something
else? In a footnote: “We are not adopting our entire antitrust corpus as the
relevant standard to use in defining the market. … But the antitrust analogue is
a roughly useful template from which to start the analysis.”

NatureWise failed to rebut the presumption. It argued that
there could be no causation without correlation, but the record showed that
Vitamins Online’s sales dropped at roughly the same rate as NatureWise’s sales
rose for at least specific quarters, which was enough. Nor was Vitamins Online
required to prove a nexus between the false advertising and the lost sales. “Once
Vitamins Online made the requisite showing that the markets in question were
composed of just two significant market players, then the district court was
entitled to presume that NatureWise caused an injury.” [I assume materiality is
in there somewhere.]

NatureWise also argued that there were intervening factors
causing Vitamins Online to lose sales, but they didn’t show clear error. (1) Dr
Oz’s shows allegedly caused a flood of competitors to enter the market—but that
was answered by the trial court’s “essentially two-party market” finding.  Further, “this alleged flood of competitors
would presumably have resulted in sales losses for NatureWise as well—but
NatureWise’s sales increased when Vitamins Online’s sales decreased.” (2)
Vitamins Online’s products were “far more expensive” than competitors’. But
expert evidence contradicted this. (3) Vitamins Online’s products had an
average rating of 2.9 out of five stars, which would cause poor sales. “But
most of Vitamins Online’s products had a similar average rating both when its
sales rose before NatureWise entered the markets and when they fell after NatureWise
entered the market and employed in deceptive sales practices.”

Disgorgement was not an abuse of discretion, given the facts
above. But the district court was not required to award disgorgement for 2014
and after. It’s not error to limit profits to a period in which the plaintiff
can show actual damages, considering that as part of the equitable balancing. The
court rejected Vitamins Online’s argument that, under the statute, it had only
to “prove defendant’s sales,” and the burden was on NatureWise to prove which
portion of the sales are not attributable to the false advertising. But §
1117(a) still requires a plaintiff to “show some connection between the
identified ‘sales’ and the alleged infringement.” “Section 1117(a) does not
presumptively entitle Vitamins Online to all NatureWise’s sales proceeds no
matter how temporally disconnected from the false advertising injury.”

The district court denied an injunction on the basis that
Vitamins Online was adequately compensated by a disgorgement of profits, and
because it found that it would be against the public interest to force
NatureWise to remove all its product reviews from Amazon. But it should have
considered enjoining future review manipulation, including block voting and
free products.

The district court also needed to consider punitive damages
under the UCL. Enhanced damages aren’t ok under the Lanham Act when the
plaintiff was already “adequately compensated,” but under Utah law, only one of
the seven relevant factors for punitive damages considers the actual damages
award.

from Blogger http://tushnet.blogspot.com/2023/06/10th-circuit-endorses-presumption-of.html

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And Taco Tuesday

 Speaking of authenticity, here is a funny WSJ podcast–even if you don’t listen to the whole thing, it’s worth listening to Gregory Gregory claim he invented Taco Tuesday, the discussion of its appearance in the 1930s, and then the last minute where he makes a surprising admission.

from Blogger http://tushnet.blogspot.com/2023/06/and-taco-tuesday.html

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Fajita followup: geographic origin as inherently contested concept

 Yesterday’s post about what every reasonable consumer of Mexican food knows sparked some interest in my household. It’s not a new observation that Twiqbal‘s common sense can involve things that are not actually common sense to all reasonable people, and my spouse was struck by the fajita story specifically. After a bit of research, he came up with the following, which complicates the characterization of fajitas as Tex-Mex, but certainly doesn’t contradict the idea that authenticity is a social construct. The question–familiar to students of geographic indications more generally–is how the law should intervene in attempts to stabilize or shift that social construct. Even if the law doesn’t, economically motivated producers will do so, sometimes with indifference to existing meanings, it’s not always obvious how legal intervention affects consumer welfare (even straight-up false “Hecho in Mexico” could arguably be welfare-promoting if consumers wrongly preferred food made in Mexico which otherwise satisfied fewer of their preferences because they misinterpreted Mexican origin as a signal of other qualities).

So: Mario Montaño writes that “the origin of fajitas has been well documented to have been somewhere in the South Texas border region.” But he objects to calling fajitas “Tex-Mex,” on the grounds that “The American food industry, enacting the principles of cultural hegemony, has effectively incorporated and reinterpreted the food practices of Mexicans in the lower Rio Grande border region, relabeling them “Tex Mex” and further using that term to describe any Mexican or Spanish food that is consumed by Anglos. Although Mexicans in this region do not refer to their food as Tex Mex, and indeed often consider the term derogatory, the dominant culture has redefined the local cuisine as “earthy food, festive food, happy food, celebration. It is peasant food raised to the level of high and sophisticated art.”

Mario Montaño, “Appropriation and Counterhegemony in South Texas: Food Slurs, Offal Meats, and Blood,” in Usable Pasts, ed. Tad Tuleja, Traditions and Group Expressions in North America (University Press of Colorado, 1997), 50–67, https://ift.tt/z4V6O3q.

from Blogger http://tushnet.blogspot.com/2023/06/fajita-followup-geographic-origin-as.html

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Ambiguity in consumer protection cases means something different than ambiguity in Lanham Act cases

Would you believe I substantially shortened the analysis?

La Barbera v. Olé Mexican Foods Inc., 2023 WL 4162348, No.
EDCV 20-2324 JGB (SPx) (C.D. Cal. May 18, 2023)

Granting reconsideration, the court reverses its
previous ruling
and dismisses the claims with prejudice. Notable for an
extensive discussion of why it would be unreasonable for a consumer of
defendant’s products to think they originated in Mexico, dooming the usual
California claims
, and for surfacing a key problem with the idea of an “ambiguous” claim.

All the accused products allegedly use: (a) the phrase “El
Sabor de Mexico!” or “A Taste of Mexico!”; (b) a Mexican flag on the front and
center of the packaging; and (c) the brand name “La Banderita” (or “the flag”),
a reference to the Mexican flag displayed prominently on the Products. Some also
contain a circular logo with the Mexican flag and the word “Authentic.” Sone
also contain Spanish words or phrases, such as “Sabrosísimas” or “Tortillas de
Maiz.” However, all the accused products “clearly and prominently” say “MADE IN
U.S.A.” on the back and state they were “Manufactured by: Olé Mexican Foods,
Inc., Norcross, GA 30071.”

The court agreed with defendant that recent Ninth Circuit
precedents required more of reasonable consumers than earlier cases. When the front
of the package is not misleading but ambiguous (whatever that means), consumers
can be required to look at the back of the package for clarification.

Note: What ambiguity versus misleadingness usually means in
practice, as far as I can tell, is whether the court thinks the front is misleading.
The court here tries to create a distinction that could work, but—as it notes—the
standard of care it imposes is pretty high, requiring more lawyerly precision
than most consumers (even lawyers) engage in for most purchases. The court
thinks this result is dictated by a single panel of the Ninth Circuit; I’m not
so sure.

Anyway, plaintiffs must plausibly allege “a probability that
a significant portion of the general consuming public or of targeted consumers,
acting reasonably in the circumstances, could be misled.” Applying the Manuka
honey
precedent, the court found that standard not satisfied. The court
gave a detailed exegesis of that case, Moore v. Trader Joe’s Co., 4 F.4th 874
(9th Cir. 2021), noting that the panel reasoned that reasonable consumers would
use contextual information to conclude that “100% New Zealand Manuka Honey” did
not have to be made with honey solely sourced from manuka flowers. “Perhaps the
panel’s most surprising holding was the following: ‘given the foraging nature
of bees, a reasonable honey consumer would know that it is impossible to
produce honey that is derived exclusively from a single floral source.’” In addition,
“the products’ inexpensive price would put a reasonable consumer on notice that
the concentration of Manuka flower nectar was relatively low,” as would a “10+”
rating on the label.

So, “if the Ninth Circuit thought the plaintiffs’ reading of
the Trader Joe’s product so implausible that it could be dismissed as a matter
of law, it would surely hold the same here.” Moore

imagines a “reasonable consumer”
who is intelligent, someone capable of analyzing different pieces of
information, engaging in logical reasoning, and drawing “contextual inferences”
from a product and its packaging. She is diligent, for she does not just view
one phrase or image in isolation, but looks at the entirety of the packaging
together—she “take[s] into account all the information available” to her and
the “context in which that information is provided and used.” And she appears
to exhibit some skepticism about the representations made to her by a product’s
advertising, aware that corporations attempting to sell items are conveying
information to a given end and in a certain light. She does not expect
advertisers to lie to her, nor should any consumer be expected to endure
affirmative misrepresentations or strongly misleading claims. But she
understands nuance and context, and that when making her purchasing decisions,
all representations made by a seller are designed to sell.

Being a reasonable consumer of all the low-cost products we
buy sounds exhausting! But, the court reasoned, Moore also has additional
premises:

(1) that reasonable consumers in the
market for a given product generally know a little bit about that product, at
least more than a random person on the street, who may have no interest in that
product or given it any thought; and (2) if a consumer cares about any
particular quality in a product, she is willing to spend at least a few seconds
reading a product’s packaging to see if it answers her question.

It follows that the “reasonable tortilla consumer” “knows a
thing or two about tortillas, including a cursory understanding of their
history and cross-border appeal, and has a basic grasp of broader social
phenomena, such as the significant presence of Mexican American or Latino
immigrants in the United States and the foods they have introduced into the
mainstream American market.”

Moreover, if something is material to consumers, Moore
indicates that they will be more careful and “invest at least a few seconds
into reading the front and back labels of a product to see if it answers their
question.” Although a reasonable consumer starts with the front of a package, “unless
the front label is unmistakably clear about the issue for which she seeks an
answer, she knows that she would ‘necessarily require more information before
[she] could reasonably conclude’ what the answer is.” Then she would look at
the product itself, including its context, for answers. This distinction
between misleadingness and ambiguity is workable, but courts will have to keep
in mind that, when a substantial number of reasonable consumers would
think they could answer the question (and would be wrong about a reasonable
answer) from the package front, misleadingness is possible.

As a matter of judicial
experience and common sense, “any reasonable tortilla consumer who cares even a
little bit about whether the tortillas she is buying in a grocery store are
made in a Mexican factory rather than an American one, is willing to spend five
seconds reading a product’s packaging to find out.” The court took pains to
distinguish this from requiring the consumer to use the company’s website or
compare reviews online. It was not suggesting that consumers must do anything
more than “spend five seconds looking at the front and back labels.”

While I think Moore was wrong—it made up a class of
sophisticated Manuka honey purchasers and the back labels did nothing to clarify—the analysis here is much more solid
given the specific context of geographic origin information. A reasonable
consumer “does not approach purchasing decisions with a professorial genius or
inclination toward exhaustive research,” but if she cared about Mexican origin,
she’d notice that the front package doesn’t say “one way or the other” and
check the back, because “geographic origin information is often on the back of
packaging.”

Another way to see it is that consumer protection claims arise
along a spectrum:

On one end, plainly fanciful or
unreasonable interpretations of a product’s labeling are subject to dismissal. On
the other end, false or ambiguous front-label claims cannot be cured by
contradicting back-label statements as a matter of law. Between these poles,
ambiguous front-label claims that are consistent with back-label claims permit
courts greater latitude to consider the surrounding context of the product and
packaging to determine if the claims are misleading.

I don’t like this framing as much because it double-counts
ambiguity while conflating two different meanings. Some ambiguity is what
Lanham Act cases mean when they say a claim is ambiguous: “some consumers may
receive a true message, while others may receive a false one,” and that should
be included in the class of potentially misleading claims. But the ambiguity
the court here seems focused on, which seems right, is whether a reasonable
consumer could even answer the relevant question from the front of package
information.

Her, “there are certainly no falsehoods on the front of the
labels, while the back labels have nothing to contradict or correct.”

So let’s look at the packages:

La Banderita Sabrosísimas Corn

Other than “La Banderita” and “Sabrosísimas,” every single
other word (apart from “tortillas” itself) on the front and the back of the
packaging was in English, not Spanish. It wasn’t true that there was a “Mexican
flag on the front and center of the packaging”: the tricolor was there, but “Defendant
has erased the national coat of arms (an eagle perched on a cactus with a
rattlesnake in its mouth) from the center white stripe and replaced it with an
image of corn.”

La Banderita Sabrosísimas Flour

Though there was more Spanish, e.g., Sabrosísimas Tortillas
Caseras and El Sabor de Mexico, English words and phrases still predominated,
and the back was even clearer than the other packages that it was made in the
US.

La Banderita Burrito Grande

Hardly any Spanish-language representations on the front
label, apart from the brand name and “Burrito Grande,” “the latter of which
hardly counts as Spanish because it would be recognizable to even monolingual
English-speaking Americans.”

La Banderita Whole Wheat Fajita

Similar.

A reasonable consumer  

would know that the United States
of America is a nation of immigrants. She has a basic understanding that there
is such a thing as global capitalism, in which markets for goods and services
operate across borders. She would know that foods associated with other
cultures, from Chinese to Italian to Mexican, have become enormously popular in
the United States, with Americans of all kinds enjoying these cuisines, or
Americanized versions of them, at restaurants and at home. Because these foods
are commonplace in the United States, not just in their countries of origin,
she understands that there are American businesses, or multinational
businesses, that sell these kinds of foods—i.e., it is an inherently unreasonable
assumption that just because a food clearly originates from a foreign country,
whether it is pasta or tortillas, that ipso facto it must be made in that
country. This is obviously true of ethnic restaurants, which by definition
serve food originating from foreign nations but made in the United States. But
it is also true of manufactured products, including the kind of products
produced by the kinds of businesses like Defendant’s: an American company
manufacturing and selling goods in the United States, founded and led by a
family with an immigrant background who make foods originating from their
family’s nation of origin.

Some Spanish on the package wouldn’t be misleading. “Virtually
all of the words on the Products’ labels are in English, not Spanish, and even
most of the Spanish words or phrases are translated into English.” Even
assuming that a package entirely written in Spanish might convey to a consumer
that its primary market is Spanish speaking, and that a reasonable consumer
could infer that products targeting the Mexican market are more likely to be
made in Mexico, no reasonable consumer would think these products targeted a
monolingual Spanish-speaking market.

Further, nothing in statements like “The Taste of Mexico!”
were inherently false or misleading; rather, they were meaningless/trivially
true in that tortillas are Mexican; “one could eat a hamburger or any
quintessentially ‘American’ food outside the United States and say that it ‘tastes
of America.’”

The court was also careful to note that images, logos and graphics
“can convey a strong message to consumers, and often they can be more powerful
than words alone.” But not all flag-like uses are the same.

If the Products contained an actual
Mexican flag, especially one paired with any kind of statement of a seemingly “official”
nature, perhaps a consumer could think the Products display some kind of
governmental imprimatur of Mexican origin. A product that bears the Mexican
flag and says “Made in Mexico” or “Hecho en Mexico” beneath it is obviously
misleading if, in fact, the product is made in the United States. So, too, may
be a product bearing a Mexican flag with the words “Official Product” or “100%
Mexican” or another phrase that suggests a representation regarding the
product’s supply chain, rather than just a cultural affiliation. But no
reasonable consumer would think the Mexican flag imagery on the Products
suggests that they must be made in Mexico, for these are highly stylized
“flags,” decidedly unofficial in nature: they adopt the Mexican tricolor, with
images of wheat or corn in lieu of the national coat of arms. Such imagery
evokes Mexican heritage, which is truthful, rather than misleading: tortillas
originate from Mexico.

Then there was some more speculative stuff, like that
reasonable consumers will know that fajitas are Tex-Mex, not Mexican (really?),
that whole wheat is an American thing, and that burritos have only limited
popularity in northern Mexico but they’re central to Mexican-American cuisine.

The court was also not persuaded by the complaint’s allegations
that a substantial number of reasonable consumers would pay more for tortillas
of Mexican origin. Although a price premium for authenticity could be
plausible, “it is not reasonable to assume that potential consumers for
Defendant’s products are seeking out the most traditional of tortillas, for
they are buying them at ‘grocery retailers in California.’” The plaintiff
alleged that Olé targeted Hispanic consumers, “[b]ut anyone with a basic
familiarity with Mexican culture, including many or most Mexican Americans
living in the United States, knows that the vast majority of Mexicans acquire
their tortillas at tortillerias, and no tortilleria would package their
products in a manner remotely similar to the Products. The Products also do not
look like mass-produced tortillas sold in Mexican grocery or convenience
stores, not least because they are mostly written in English, not Spanish.”

Anyway, authenticity was nothing more than subjective; it was
a social construct. “Reasonable tortilla consumers care about whether their
tortillas are good—and that is not the same thing as caring solely about
whether their tortillas are made in Mexico.” [I was pretty sympathetic up to
this point, but consumers are generally entitled to want what they want for
whatever reasons they want, even if the reasons are dumb ones. And while “authentic”
is probably puffery in this context, that’s not the challenged representation—it’s
Mexican origin, which people can plausibly value because of their varied
conceptions of authenticity.]

But the court used this point to challenge the idea that
defendant was acting in bad faith: It was ok to offer “Mexicanness” with
made-in-the-US food. Have some culture war:

An individual can be proud to be an
American while simultaneously acknowledging, and celebrating, her Mexican
heritage; a company can be based in the United States with a corporate culture
that acknowledges, and celebrates, Mexican culture and cuisine. By implicitly
rejecting these ideas, lawsuits like this one perpetuate an unfortunate, and
unreasonable, undercurrent of essentialism: that foreign-sounding people, words
and foods are less American than the people, language and cuisine associated
with the “real” America. If a consumer begins with the presumption (seemingly
an unrebuttable one if she is also unwilling to look at the back of a package
to see if it is made in the United States) that all ethnic food products she
finds in an American grocery store are manufactured in a foreign country
because they are inherently “foreign,” she fundamentally misunderstands the
American experience. For purposes of a FAL, CLRA or UCL claim, she is also not
a reasonable consumer ….

The dismissal (which is now on appeal) was without leave to
amend, despite the existence of a survey. The survey couldn’t change the
results. Among other things, the survey deliberately showed only portions of the
packaging to participants and to exclude the parts where they say they are made
in the United States. “A participant would have to click on a tiny and
difficult-to-find link to view any additional images, and nowhere do the survey
results show whether or how many participants did so.”

Comment: Here’s where an understanding of the dual meanings
of “ambiguous” would be helpful. If there is a good enough “I don’t
know/not enough information to answer” option, even a survey showing only the
front can provide relevant evidence about whether the front of the package is
ambiguous in the way that means “a reasonable consumer would understand that
she can’t answer X question with this information” or ambiguous in the way that
means “30% are fooled and 70% aren’t.”

The survey also fatally failed “to provide adequate factual
detail as to why a consumer might believe the Products were made in Mexico.” They
needed to be asked why they believed that.

from Blogger http://tushnet.blogspot.com/2023/06/ambiguity-in-consumer-protection-cases.html

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A&E’s (c) and TM claims survive against former producer’s new version of cop show

A&E Television Networks, LLC v. Big Fish Entertainment,
LLC, 2023 WL 4053871, No. 22 Civ. 7411 (KPF) (S.D.N.Y. Jun. 16, 2023)

The court refused to dismiss copyright and trademark claims
based on copying of a TV show format, including the hosts.

A&E owns a trademark (for entertainment services) and
registered copyrights for Live PD, “which for four years featured live feeds of
law enforcement activity across America, along with live narration and
commentary from host Dan Abrams and others.” It developed the show with Big
Fish, but the parties agreed that A&E would have exclusive ownership of the
rights in Live PD. “In 2020, as America reckoned with police brutality after
the death of George Floyd, the show was taken off the air.”

Two years later, defendants launched “On Patrol: Live,”
which was allegedly virtually identical to Live PD.

The complaint alleged that Live PD

followed several police departments
from across the country in real time as they patrolled their communities, while
hosts Dan Abrams, Sergeant Sean “Sticks” Larkin, and a third host, discussed
the footage from a studio. This type of documentary-style series — combining
carefully selected live footage from cameras mounted on police dashboards with
in-studio commentary — was the first and only series to feature the work of law
enforcement in real time over a sustained period.

Slicing the numbers: Live PD was the number one program
(excluding sports programs) in the key demographic of adults aged 25-54
twenty-eight times in 2018; was the most watched program on ad-supported cable
television during prime time on Friday and Saturday nights in 2019; and rose to
among the top spots in all of cable, drawing approximately three million
viewers per weekend in 2020. A&E also greenlit spinoffs: Live PD: Rewind,
Live PD: Police Patrol, Live PD: Roll Call, Live PD Presents: Women on Patrol,
Live PD Presents: PD Cam, Live Rescue, Live PD Presents: Top Ten Police
Vehicles, and Live PD: Wanted.

Defendants allegedly launched an ad blitz proclaiming “the
return,” “relaunch,” and “revival” of Live PD on REELZ, a competitor network to
A&E. On Patrol: Live used the same two hosts and also features Curtis
Wilson, who previously featured as a contributor on Live PD. REELZ allegedly told
advertisers that the “working title” of the show was “PD Live,” and went so far
as to announce that “REELZ ADDS #1 TV SHOW TO OUR PROGRAMS LINEUP” with “ALL
NEW LIVE EPISODES.” A&E alleged that the new title “On Patrol: Live” was
already associated with the Live PD spinoff Live PD: Police Patrol.

On June 8, 2022, multiple articles were allegedly released
announcing — erroneously — that Live PD was making its return on REELZ,
including a Wall Street Journal article declaring “Live PD is coming back this
summer as ‘On Patrol: Live’ ” and an Atlanta Journal-Constitution article
proclaiming that Live PD would “soon be live once again” as On Patrol: Live on
the REELZ network. Former Live PD host and current On Patrol: Live host and
executive producer Dan Abrams tweeted “somewhat misleadingly” on that day that
“Live PD is coming back” while thanking “the #livepdnation” for its “patience.”
One month later, he announced a promotional tour for On Patrol: Live in a
manner that allegedly suggested a continuation of the Live PD series, noting
that it was “hard to believe we are almost back!!” and linked a New York Post
article stating that “Live PD [was] back as On Patrol: Live two years after
being canceled”

An executive producer of both shows allegedly perpetuated
the continuation theory by telling Entertainment Weekly that REELZ believed in
the Live PD show in its original format and did not seek to bring it back in a
completely different manner. REELZ’s official Twitter account retweeted the
various articles discussed above and issued a press release announcing the
purportedly “new” series “from the producers of Live PD,” and quoting Abrams as
being “thrilled” that the “team is finally back together.” A Facebook fan page
with nearly 137,000 members changed its name from “A&E LIVE PD” to “Reelz —
On Patrol Live.”

The new show was allegedly “virtually indistinguishable from
Live PD,” following police and sheriff’s departments in real time across the
country (including some of the same departments previously featured on Live PD),
while the hosts (described above) comment on the action from a studio. 

Media critics allegedly readily observed that the new show
was “a clone of A&E’s Live PD,” and that “On Patrol: Live is Live PD.” Fan
reactions on social media included “Ok. I’m confused. Is Live PD back on the
air? If so, how do I watch?”; “Dan Abrams really got Live PD back on the air
disguised under a new name and on a new channel.”; “Watching Live PD. Yeah,
yeah ok. On Patrol whatever! @danabrams, this is the best Friday night in
years! Glad to have you back!”; “So awesome to be spending Friday &
Saturday nights watching Live PD again. I missed it!” (Query: what percentage
of social media comments about On Patrol: Live does this represent? Is that a
good measure of confusion? Confusion about what, exactly?)

The new show was a hit for REELZ.

Copyright: infringement can occur when someone else  copies “the author’s original contributions”
to the subject work — that is, “the original way in which the author has
‘selected, coordinated, and arranged’ the elements of his or her work,” even if
those elements, standing on their own, are not protectable. (So, one thing that
distinguishes this case from several other plaintiff-sues-original-author cases
like Fogerty v. Fantasy is that the creators are part of a corporation
and so the work began life as work for hire. Nonetheless, it doesn’t seem that
shocking that people who made a work before will do something similar when
hired to make another. The key question is, of course, how far copyright will
go to interfere with that artistic continuity.)

At this stage, the court held that Live PD was comprised of
original expressions of non-protectable elements, and applied the more
discerning ordinary observer test. Unprotectable elements/scènes à faire: the
idea of an unscripted police show is not itself copyrightable, police
department footage, disclaimer banners, segments about missing children or
wanted lists, a three-host format, a view toggling between live footage and
in-studio hosts, and red and blue lights.

Of note, the court declined to find that the show’s “Missing”
segment, “Wanted” segment, and “Crime of the Week” segment, along with the
show’s segments before and after commercial breaks, were copyrightable in
themselves. “In light of the thin degree of originality that inheres in Live PD
as a whole, the Court will not find that each segment, on its own, is entitled
to similar protection.”

Nonetheless, A&E successfully alleged infringement of
its thin copyright: “Plaintiff and Defendants are uniquely situated in that the
two shows are nearly identical and use the same creative arrangement of the
same hosts, lighting, guests, camera angles, screen toggling, and other stock
elements, and it is that combination of identical elements that creates two
works that are virtually indistinguishable.”

The following similarities, taken together, plausibly
alleged infringement:

• Both shows begin with nearly-identical percussive,
fast-paced music playing while a black screen displays an introductory
disclaimer in white letters with nearly identical language, and such music and
display appears each time the show returns from commercial;

• Both shows toggle between footage of live or pre-packaged
police patrol action and studio commentary by the show’s hosts discussing the
unfolding action;

• Dan Abrams is the primary host, and Sgt. Larkin the
co-host, of both shows;

• Each show features a third host, which, for On Patrol:
Live is Deputy Sheriff Curtis Wilson of the Richland County Police Department,
a former recurring participant on multiple episodes of Live PD;

• In both shows, the three hosts are dressed similarly and
situated around a table with Abrams on the left, Larkin in the middle, and the
third host on the right;

 

• The studio in which the hosts sit features large TV
screens on the walls and blue and red lights behind the screens;

• Abrams narrates the action on screen in both shows and
uses the exact same catchphrases such as “What’s the theory here?” and “Let’s
take a good look at [the missing person]”;

• Both shows feature several of the same law enforcement
departments and On Patrol: Live even brings back some of the same individual
officers from those counties;

• Both shows include “Crime of the Week” and “Missing”
segments, with the latter segments for both shows cutting to Angeline Hartmann
of the National Center for Missing and Exploited Children for a description of
the circumstances behind the missing person;

 

• Both shows include a segment featuring footage of a
previously committed crime while one of the hosts explains the crime and
describes the suspect for whom police officers are looking;

• Both shows display the location of the law enforcement
action in a rectangular box at the lower left-hand corner of the screen and,
when officers speak to the camera, the shows both flash the officer’s name and
department;

• Both shows feature descriptions of the events in the lower
left-hand corner (e.g., “traffic stop”) with the location of the event beneath
the description;

 

• Both shows display the exact same “earlier in” tagline on
the top corner of the screen when airing pre-recorded footage;

• Both shows at times utilize dual screens, particularly
during car chases, with footage of the road displayed in a larger screen in the
upper-right-hand corner and middle of the TV screen and a smaller, overlapping
screen in the lower-left-hand corner displaying the officer in the car;

• When introducing footage for the first time from a
specific location, both shows display a similar U.S. map on the screen that
shows the viewer where the event is taking place;

• Both shows also use the same or nearly identical camera
angles, motion theory (i.e., how the graphics are zoomed in and out), process
to settle on and highlight a location, and palette when featuring the U.S. map
(including color choices, how the colors are used, and the relationship between
the chosen colors);

• Both shows use strikingly similar logos that draw on the
same marks and iconographies;

• When transitioning from one location to another, both
shows first flash a screen with the city or county and state of the second
location before cutting to law enforcement footage;

• Both shows end virtually identically, with footage of law
enforcement action playing in a rectangular box in the middle of the screen
while the credits flash beneath the footage in white letters and police lights
flash on dark pavement in the background; and

• The time slots (and thus the time period covered by the
live action) of both shows are the same — 9:00 p.m. to 12:00 a.m. on Friday and
Saturday nights. [Um, is that even something you can count in copyright? I’m
dubious about whether airtime is an element of the work. Although the court is
quite careful, this does seem to be TM/market analysis creeping into
copyright.]

The court found that this situation “presents the rare
instance of ‘very close copying’ of Plaintiff’s original expression of elements
that is nearly indistinguishable from the infringing work.” None of the
elements alone would suffice, but the total look & feel was the same.
Although “one cannot own a copyright in an individual, like host Dan Abrams …
the Court may consider a host’s identity as part of the substantial similarity
analysis. Thus the relevant inquiry is not the fact that Dan Abrams and Sgt.
Larkin appear in both shows, but rather that they are used in the same fashion,
around virtually identical desks with virtually identical mugs, and surrounded
by nearly all of the same elements across both works.”

Big Fish didn’t identify sufficient differences to avoid
infringement—the hosts wore suits on Live PD while they wore polo shirts on On
Patrol: Live; they didn’t always sit in the same positions; and the textual
iconographies of “Crime of the Week” differed. “A slight change of clothes,
fonts, or seat positions does not engender substantial enough differences to
stop an average lay observer from recognizing that the work, assessed as a
whole, was copied from Plaintiff’s work, even if the individual segments on
their own are not substantially similar.”

Other cases rejecting infringement claims involved
“substantial differences” in “concept, feel, and theme.” E.g., American Runway
was distinguishable from Project Runway because, inter alia, American Runway
“is much more populist and inclusive; the viewer has a powerful voice in the
outcome of the show, and the program caters to engaging the fashion
sensibilities of its ‘real American’ audience.”

Trademark/unfair competition: A&E smartly relied on its
LIVE PD registered trademark, rather than any elements of the show, which would
create serious Dastar/functionality problems. It successfully pled
confusion based on the facts about the pre-launch and post-launch
advertising/social media reactions alleged above. A&E plausibly pled that
its mark was strong. On similarity, the court declined to consider the working
title PD Live; there was no authority that advertisers should be treated as
consumers for purposes of likely confusion, and there was no evidence that they
were confused or confusable consumers.

“LIVE PD and On Patrol: Live are plainly dissimilar,” and “that
the two share the word ‘Live’ is insufficient, on the facts alleged in the
Complaint, to suggest that a consumer would plausibly confuse the two.” Indeed,
A&E itself argued that defendants “deliberately fostered the misperception
that On Patrol: Live was a continuation of Live PD by repeatedly using the LIVE
PD mark to promote their new show,” suggesting that it didn’t think that
consumers would confuse the two standing on their own. So too with “patrol.” “Both
On Patrol: Live and Live PD: Police Patrol feature the words ‘live’ and ‘patrol,’
but these words are commonplace in describing the activity of police
departments and a show with live action. On this record, the Court does not
find that such marks, without any indication as to the two marks’ shared
appearance or other contextual factors, would be likely to confuse customers as
to the nature of the mark.”

Competitive proximity: Though the two shows never aired on
cable simultaneously, both parties’ YouTube channels feature clips related to
their respective shows. So they’re in the same online video market.

Anecdotal evidence of actual confusion on social media was
also alleged. (Was the source of the confusion the use of the name, or the use
of elements for which A&E lacks trademark protection? The court notes that
the tweets were not dispositive, but still found that they weighed in A&E’s
favor at this stage.)

Bad faith was plausibly alleged. Defendants plausibly used the
LIVE PD mark to exploit the show’s good will and reputation, including by
REELZ’s retweeting of various articles and headlines informing the public that
Live PD would be “returning” on REELZ and issuing a press release touting the
series as the “de facto” successor to Live PD. The quotes from Dan Abrams in
its press release that he was “thrilled” that the “team is finally back
together,” when viewed in conjunction with Abrams’s repeated tweets about Live
PD’s supposed return, suggested that defendants were “capitalizing on Live PD’s
reputation and recognition (and that of its host) for their own gain.” (But
does “that of its host” have a separate TM existence, and what should
future employers be able to say about the host? I think the court expects
nominative fair use to take care of this, and that’s plenty defensible.) It was
exploiting the goodwill and reputation of Live PD to tell advertisers that
“REELZ ADDS #1 TV SHOW TO OUR PROGRAMS LINEUP” with “ALL NEW LIVE EPISODES”
(id. ¶¶ 48, 131), and making no effort to distinguish the two shows. (Suppose all the REELZ promotions said “a new show from the producers and stars of Live PD.” Sufficient to avoid a problem? Does REELZ have to avoid retweeting anyone who doesn’t include that detail? Are the retweets a plausible source of causation of confusion?)

What about nominative fair use? In the Second Circuit, you
add the factors to the Polaroid factors and weigh them somehow. It’s
true that you can’t reasonably talk about the new work from the producers of
Live PD without saying that, so this factor weighed in favor of nominative fair
use. But A&E plausibly alleged that defendants used too much, making the
LIVE PD mark the “centerpiece of their deceptive marketing campaign.” Defendants
responded that A&E’s claims centered around third-party articles and
retweets that they promoted, rather than their own words. Defendants’ only
alleged statements regarding Live PD were in a press release, wherein REELZ
announced the “new” series as “from the producers of Live PD.” The court noted
defendants’ point, but, “at least at the motion to dismiss stage, Defendants’
retweets — i.e., their public endorsements — of news articles claiming that
Live PD was making its return, and REELZ’s press release quoting Dan Abrams’s
statement that he was ‘thrilled’ the ‘team is finally back together’
(especially in light of Abrams’s continued tweets indicating that the Live PD
show was back), were unnecessary to identify the new show, and therefore
excessive for purposes of this factor.”

So too with the third NFU factor. It was plausible that
defendants acted “willfully and intentionally to confuse the public as to the
affiliation and sponsorship of the work.”           

from Blogger http://tushnet.blogspot.com/2023/06/a-c-and-tm-claims-survive-against.html

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materiality dispute avoids sj in literal falsity case (also no seller standing against ingredient supplier)

World Nutrition Inc. v. Advanced Enzymes USA, 2023 WL
4105345, No. CV-19-00265-PHX-GMS (D. Ariz. Jun. 21, 2023)

WNI and defendants AST/Specialty sell enzyme supplement
products. WNI and AST sell directly to consumers, while Specialty is a wholesaler
that sells to other businesses, including AST. Each side alleged false
advertising by the other, primarily that each falsely advertised their products
as containing enteric coating, which protects an enzyme from the stomach’s
acidic environment and preserves its activity until it reaches the small
intestine. WNI had some additional claims of false advertising by AST (that AST
is a manufacturer, that it uses a Bioactive Protein Peptide System, that it
employs a formulator and master enzymologist, and that it conducts in-house
laboratory testing). AST also contended that WNI falsely advertised its
products as containing buffer enteric coated serrapeptase, and falsely
advertised the efficacy of its two liquid products as well as its compliance
with “Good Manufacturing Practices” (GMP), as established by federal law.

Relevant background: more than 20 years ago, WNI purchased
an enzyme blend in bulk from Specialty; it got sued for falsely advertising a
product sourced from as containing enteric coated serrapeptase. “WNI lost at
trial and ceased purchasing products from Specialty.”

Previously, the court dismissed Specialty’s Lanham Act claim
against WNI on standing grounds. Specialty then moved for summary judgment on
WNI’s claims on the grounds that WNI didn’t have Lanham Act standing, since it
was a wholesaler and WNI sells directly to consumers. The court agreed that
Specialty fell outside the relevant zone of interests.

Although vicarious liability may be possible, there was no
evidence that Specialty exercised control over AST or its advertiser. Nor was
there evidence that Specialty induced AST to falsely advertise or knew that AST
was engaging in false advertising of its products. “The mere existence of a
supplier relationship does not give rise to vicarious liability.” Likewise, Arizona’s
unfair competition law requires a plaintiff to “either show that it was engaged
in competitive business with [defendant] or that [defendant’s] actions were
likely to produce public confusion,” so the state law claims also failed.

Unclean hands couldn’t be resolved on summary judgment
because of “genuine disputes of material fact underpinning most aspects of both
party’s claims.” The only undisputedly false statement was WNI’s statement that
its products contained buffer enteric coated serrapeptase. But “even if these
statements constitute inequitable conduct that relates to the subject matter of
the claims” the court couldn’t balance the parties’ wrongdoing while many
disputes remained for trial.

In addition, as to that undisputedly false statement, there
was a genuine dispute over materiality. Although the court gave AST a
presumption of materiality, WNI sufficiently rebutted it for purposes of
avoiding summary judgment: (1) Because the products are digestive enzymes,
which do not require enteric coating at all, the statement was meaningless; (2)
the products at issue were WNI’s digestive products, which didn’t compete with
AST’s products, which are systemic products, which would rebut likely harm.
Sort of weirdly, the court concludes that these put other elements into
dispute, rebutting the presumption of materiality—but it seems like (2) at
least would merely make the presumption of materiality insufficient for
liability.

Whether advertising GMP compliance, including adjacent to
statements about quality control, falsely advertised that the products
themselves are high quality and safe or merely indicated that the products are
manufactured in GMP compliant facilities was for the jury, as was
materiality/harm.

Declining to use ordinary conversational principles, the
court also found that a jury would have to resolve whether AST’s advertising of
a product as containing “enteric coated serrapeptase and nattokinase” when only
the former was enteric-coated. (After it allegedly resumed the enteric coating,
AST changed the advertising to say “enteric-coated serrapeptase and
enteric-coated nattokinase.”) Whether “enteric coated” modified both terms was
a jury issue. AST also did say, during the relevant period, “the serrapeptase
and nattokinase in Serracor NK are enterically coated,” but AST urged that
these statements were “buried in [two] additional informational tabs and a blog
post” which sufficiently challenged deception and materiality. (I’d have gone
for falsity by necessary implication, myself.)

from Blogger http://tushnet.blogspot.com/2023/06/materiality-dispute-avoids-sj-in.html

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Advertising injury policy’s IP exclusion means ROP claims aren’t covered

Covington Specialty Insurance Company v. Omega Restaurant
& Bar, LLC, — F.Supp.3d —-, 2023 WL 2720805, No. 2:21-cv-247 (E.D. Va.
Mar. 30, 2023)

This is fallout from one of the many right of publicity etc.
lawsuits against clubs for advertising them with images of models without those
models’ consent. Omega was sued in state court by a group of such models;
Covington sought a declaration that it had no duty to defend, which it secured
on summary judgment.

The relevant policy provides coverage for bodily injury,
property injury, and advertising injury, subject to certain conditions and
exclusions. The underlying lawsuit asserted misappropriation of images and
likenesses for advertising purposes under state law; violation of the Virginia
business conspiracy statute; and violations of the Lanham Act for false
advertising and false association.

In Virginia, insurance contracts are interpreted according to
general principles of contract law; any ambiguity is construed against the
insurer. “In deciding whether coverage applies, a court may consider only the
underlying complaint and the relevant policy.” A duty to defend is triggered if
there’s any possibility that a judgment against the insured will be covered.

Additionally, “[l]anguage in a policy purporting to exclude
certain events from coverage will be construed most strongly against the
insurer.”

Covered personal/advertising injury included

d. Oral or written publication, in
any manner, of material that slanders or libels a person or organization or
disparages a person’s or organization’s goods, products or services;

e. Oral or written publication, in
any manner, of material that violates a person’s right of privacy;

f. The use of another’s advertising
idea in your “advertisement”; or

g. Infringing upon another’s
copyright, trade dress or slogan in your “advertisement”.

It excluded knowing violation of the rights of another, and
injury “arising out of the infringement of copyright, patent, trademark, trade
secret or other intellectual property rights. … However, this exclusion does
not apply to infringement, in your ‘advertisement,’ of copyright, trade dress
or slogan.”

Covington argued that the ROP claim was an intellectual
property right; although Omega didn’t contest this, it’s not obviously true
(see what’s going on in courts’ characterizations of the ROP for §230 purposes)
and it’s probably past time to add ROP (or name, image and likeness if you prefer)
to that list if insurers really want it excluded. However, given how ROP claims
work, they really should be treated like copyright, trade dress, and
slogan—they’re routinely connected to advertising and the advertising can
regularly be distinguished from the underlying goods/services. Certainly
insureds have at least as much reason to want such insurance, and given the
extension of the right of publicity there is a set of claims that don’t involve
knowing violations of rights.

Anyway, Omega also didn’t contest that the conspiracy
allegation was an excluded “criminal act” and knowing violation of rights of
another, or that the Lanham Act claims aren’t one of the enumerated offenses in
the definition of personal/advertising injury. Instead, it argued that the
underlying lawsuit alleged misappropriation of advertising ideas and
slander/libel/disparagement.

The Virginia ROP “protects both a property interest and a
right to privacy.” But it is generally known as the “right of publicity” as
evolved from the right of privacy. The court concluded that the ROP is an
intellectual property right. Black’s Law Dictionary defines “intellectual
property” as “[a] category of intangible rights” including “trade-secret
rights, publicity rights, moral rights, and rights against unfair competition.”
 

“The distinction between the right of privacy and the right
of publicity is critical to the coverage determination here because the Policy
provides coverage for violation of one (the right of privacy) but excludes coverage
for infringement of the other (as an intellectual property right).” But the
exclusion didn’t swallow the coverage rendering the coverage meaningless,
because other personal/advertising injury offenses were covered.

There was thus no duty to defend as to the ROP, and the
court also found that the policy excluded the conspiracy claim and didn’t cover
Lanham Act claims based on confusion about underlying plaintiffs’ employment at
and/or endorsement of Omega. This was important because false endorsement/false
advertising claims could succeed without the existence of intellectual property
rights.

Omega’s arguments favoring coverage failed because the
underlying complaint didn’t even implicitly allege misappropriation of
advertising ideas, given that there’s no general common law right against
misappropriation in Virginia. Nor did the underlying complaint state a
potential claim for defamation by implication despite the fact that the
underlying plaintiffs alleged that the false suggestion of association with
Omega “would be highly offensive to a reasonable person.”

Courts have divided on whether similar allegations can
actually found a defamation claim. Here, the underlying complaint didn’t
“elaborate” on how such an association or affiliation would subject the underlying
to “scorn, ridicule, or contempt” or render them “infamous, odious, or
ridiculous.” Plus, the underlying complaint alleged that Omega used the images
to promote and draw customers to their business—not to shame or disgrace the
underlying plaintiffs.

from Blogger http://tushnet.blogspot.com/2023/06/advertising-injury-policys-ip-exclusion.html

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