Tag Archives: trademark

Amicus brief in video game/trademark case

Posted on June 10, 2019 by rtushnet

With the help of Phil Malone and Alyssa Picard at Stanford’s IP clinic, I and others submitted a law professors’ brief in this case involving Activision’s use of Humvees in depictions of military operations in the Call of Duty games.  AMG … Continue reading →

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Mock magazine cover doesn’t infringe, dilute, advertise falsely even if targeted at competitor

Posted on June 6, 2019 by rtushnet

Ebony Media Operations, LLC v. Univision Communications Inc., No. 18-cv-11434-AKH (S.D.N.Y. Jun. 3, 2019) Judge Hellerstein called the question presented “interesting,” but an even better adjective would be “easy”: “whether, in the case of a famous magazine trademark, a competitor-magazine … Continue reading →

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Mock magazine cover doesn’t infringe, dilute, advertise falsely even if targeted at competitor

Posted on June 6, 2019 by rtushnet

Ebony Media Operations, LLC v. Univision Communications Inc., No. 18-cv-11434-AKH (S.D.N.Y. Jun. 3, 2019) Judge Hellerstein called the question presented “interesting,” but an even better adjective would be “easy”: “whether, in the case of a famous magazine trademark, a competitor-magazine … Continue reading →

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major beer battle turns on Mead (Johnson)

Posted on May 31, 2019 by rtushnet

Long post, lots of stuff to cover in this opinion. MillerCoors, LLC v. Anheuser-Busch Cos., No. 19-cv-218-wmc (W.D. Wisc. May 24, 2019) There’s an apocryphal ad story about a cannery stuck with unmarketable pale salmon that turned its disadvantage around … Continue reading →

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Domain name initial interest confusion isn’t dead

Posted on May 31, 2019 by rtushnet

Platinum Properties Investor Network, Inc. v. Sells, 2019 WL 2247544, No. 18-61907-CIV-GAYLES/SELTZER (S.D. Fla. Apr. 11, 2019) (magistrate R&R) Rival real estate investors Hartman and Sells apparently developed a “personal feud,” and Sells allegedly initiated a campaign to harm Hartman’s … Continue reading →

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Copying before-and-after surgical photos can be false advertising despite Dastar

Posted on May 6, 2019 by rtushnet

Aesthetic Associates, Inc. v. Key West Institute for Plastic Surgery, Inc., No. 18-10059-CIV-MARTINEZ-OTAZO-REYES, 2019 WL 1922854 (S.D. Fla. Feb. 5, 2019) Plaintiff, whose principal is Dr. Portuese, sued defendants for copyright infringement, removal of CMI and false advertising in passing … Continue reading →

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Legal Applications of Marketing Theory, part 4

Posted on May 6, 2019 by rtushnet

Legal Applications of Marketing Theory, part 4 Steve Ansolbahahere & Jacob Gersen, Harvard University, Dept of Government & Harvard Law School, Consumer Confusion in the Law of Food (Are People Misled?) Pom Wonderful case: Pom Wonderful Pomegranate Blueberry 100% juice; … Continue reading →

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Legal Applications of Marketing Theory, part 3

Posted on May 3, 2019 by rtushnet

Lorin Hitt, Vildan Altuglu, Samid Hussain, & Matteo Li Bergolis, Wharton & Cornerstone Research, Cornerstone Research, Cornerstone Research, Valuation of Privacy: Assessing Potential Harm from Unauthorized Access and Misuse of Private Information in Consumer Class Actions: Disputes over use of … Continue reading →

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Legal Applications of Marketing Theory, part 2

Posted on May 3, 2019 by rtushnet

Dominique Hanssens, Natalie Mizik, & Lorenzo Michelozzi, UCLA Anderson, Univ of Washington, Cornerstone Research, Brand Value, Marketing Spending and Royalty Rates Brands can create value, but require ongoing marketing. When licensed, disputes can arise about royalty rates and marketing support/maintenance … Continue reading →

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Legal Applications of Marketing Theory, part 1

Posted on May 3, 2019 by rtushnet

Jacob Gersen & Joel Steckel, Harvard Law & NYU Stern, Conference Introduction Steckel gave a talk on dilution years ago and RT tore him apart (sorry!); since then, he’s done work with Chris Sprigman to answer some of the Qs … Continue reading →

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